デジタルマーケティングソフトウェアの世界市場の予測：ソリューション別、サービス別、展開方式別、企業規模別、最終用途別、国別、企業分析（2025年～2033年）

デジタルマーケティングソフトウェアの市場規模

世界のデジタルマーケティングソフトウェアの市場規模は、2024年に855億9,000万米ドル、2033年までに2,834億2,000万米ドルに達すると予測され、2025年～2033年にCAGRで14.23%の成長が見込まれます。市場の主な促進要因は、人々のオンライン購買チャネルへの依存度の高まり、音声起動ガジェットやバーチャルアシスタントの利用拡大、デジタル化を促進するために各国政府が実施しているさまざまなプログラムなどです。

デジタルマーケティングソフトウェア市場の成長促進要因

最先端技術の融合

急速な技術革新と、さまざまな産業における自動化、機械学習、AIの活用が、市場の拡大を促進し、新たな機会と効率性を切り開いています。さらに、デジタルマーケティングソフトウェアは、チャットボットによる会話、広告ターゲティング、コンテンツレコメンデーションなどのさまざまなタスクを自動化するために、AIを搭載したツールやアルゴリズムを組み込んでいます。これにより手作業が減り、マーケティングキャンペーンの精度と適用性が向上します。さらに、多くの企業がデジタルマーケティングソフトウェアを使用して、コンテンツを音声検索に対応させ、ウェアラブル技術、スマートスピーカー、スマートフォンなどのさまざまなデバイスでシームレスな体験を構築しています。さらに、クラウドベースのデジタルマーケティングソフトウェアソリューションの登場により、企業はマーケティングツールやデータに遠隔地からアクセスできるようになっています。

インターネット購買への依存度の高まり

この産業に好影響を与えている大きな要素の1つは、デジタル時代における消費者の期待と行動の変化です。また、情報、エンターテインメント、商取引におけるインターネットプラットフォームへの依存度が高まった結果、市場は拡大しています。これとは別に、デジタルマーケティングソフトウェアソリューションにおけるマーケティングオートメーションとAI主導のカスタマイズ機能は、関連性が高く、カスタマイズされたコンテンツに対する消費者の欲求の高まりによって促進されています。これらのツールを使用することで、企業は消費者のデータを分析し、高度に焦点を絞ったマーケティングキャンペーンを展開することで、顧客エンゲージメントと満足度を向上させることができます。さらに、転換率を高め、ユーザーエクスペリエンスを向上させ、オンラインプレゼンスを最適化するために、多くの企業がデジタルマーケティングソフトウェアに資金を投じています。

データ主導のマーケティング戦術がますます重要に

市場の拡大を支えるもう1つの大きな要素は、データ主導のマーケティング戦術への注目が高まっていることです。さらに、データ主導のマーケティングへの動向の高まりにより、強力なアナリティクスおよびレポートの機能を備えたデジタルマーケティングソフトウェアへのニーズが高まっています。この他にも、主要業績評価指標（KPI）のモニタリングや、マーケティングキャンペーンの効果の評価、顧客行動の学習など、企業が最新のデジタルマーケティングソフトウェアソリューションにますます依存するようになっているため、市場は拡大しています。さらに、CCPAやGDPRのような法律が企業に顧客データの責任ある取り扱いを求めているため、データプライバシーとコンプライアンスの重要性が増しています。

デジタルマーケティングソフトウェア市場の概要：地域別

北米、欧州、アジア太平洋での顕著な拡大により、デジタルマーケティングソフトウェア市場は世界規模で活況を呈しています。アジア太平洋ではデジタル革命が急速に進み、新興経済国での市場拡大が進む一方、北米は革新と受容でリードしています。

当レポートでは、世界のデジタルマーケティングソフトウェア市場について調査し、市場力学、地域とセグメントの分析、主要企業の分析などを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 成長促進要因
• 課題

第5章 デジタルマーケティングソフトウェア市場

第6章 市場シェア分析

• ソリューション別
• サービス別
• 展開方式別
• 企業規模別
• 最終用途別
• 国別

第7章 ソリューション

• CRMソフトウェア
• eメールマーケティング
• ソーシャルメディア
• 検索マーケティング
• コンテンツ管理
• マーケティングオートメーション
• キャンペーン管理
• その他

第8章 サービス

• プロフェッショナルサービス
• マネージドサービス

第9章 展開方式

• クラウド
• オンプレミス

第10章 企業規模

• 大企業
• 中小企業

第11章 最終用途

• 自動車
• BFSI
• 教育
• 政府
• 医療
• 製造
• メディア・エンターテインメント
• その他

第12章 国

• 北米
  • 米国
  • カナダ
• 欧州
  • フランス
  • ドイツ
  • イタリア
  • スペイン
  • 英国
  • ベルギー
  • オランダ
  • トルコ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • タイ
  • マレーシア
  • インドネシア
  • オーストラリア
  • ニュージーランド
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第13章 ポーターのファイブフォース分析

第14章 SWOT分析

第15章 主要企業の分析

• Adobe, Inc.
• Hewlett Packard Enterprise Company
• HubSpot, Inc.
• Microsoft Corporation
• Oracle Corporation
• Salesforce, Inc.
• SAP SE
• Teradata Corp

Digital Marketing Software Market Size

Digital Marketing Software market is expected to reach US$ 85.59 billion in 2024 to US$ 283.42 billion by 2033, with a CAGR of 14.23 % from 2025 to 2033. Some of the key reasons driving the market are people's growing reliance on online purchasing channels, the growing use of voice-activated gadgets and virtual assistants, and different programs implemented by governments in various nations to encourage digitalization.

Global Digital Marketing Software Industry Overview

The term ""digital marketing software"" describes the platforms and tools that marketers use to plan, coordinate, and evaluate advertising campaigns that employ digital media to promote businesses. Search engines, websites, social media, email, and mobile apps are some examples of these channels. Automation tools, analytics, content management systems (CMS), customer relationship management (CRM) systems, and email marketing tools are typical components of digital marketing software.

The market for digital marketing software is expanding rapidly due to the growing use of digital marketing techniques in a variety of sectors. The need for all-inclusive digital marketing software has increased as companies continue to move from conventional marketing strategies to digital platforms. Businesses may manage and maximize their digital marketing initiatives, including social media, email, SEO, content management, and analytics, with the help of this software. For example, Salesforce, Inc. and WhatsApp announced a partnership in September 2022 that will allow Salesforce users to create new WhatsApp messaging experiences and engage with their clients. WhatsApp-first business messaging will make use of the firms' top-tier capabilities to establish sophisticated, useful, integrated, and customized connections between people and businesses worldwide.

Growth Drivers for the Digital Marketing Software Market

Combining cutting-edge technologies

Rapid technological breakthroughs and the use of automation, machine learning, and artificial intelligence (AI) across a range of industries are fostering market expansion and opening up new opportunities and efficiency. Furthermore, digital marketing software is incorporating AI-powered tools and algorithms to automate a variety of tasks, including chatbot conversations, ad targeting, and content recommendations. This decreases manual labor and improves the precision and applicability of marketing campaigns. In addition, many businesses are using digital marketing software to make content voice search-friendly and to build seamless experiences across a variety of devices, such as wearable technology, smart speakers, and smartphones. Additionally, companies are now able to access their marketing tools and data from distant locations thanks to the advent of cloud-based digital marketing software solutions.

Growing dependence on internet purchasing

One of the main elements favorably impacting the industry is the changing expectations and behavior of consumers in the digital age. The market is also expanding as a result of people's growing reliance on internet platforms for information, entertainment, and commerce. Aside from this, marketing automation and AI-driven customization capabilities in digital marketing software solutions are being promoted by consumers' growing desires for relevant and tailored content. By using these tools, companies may improve customer engagement and satisfaction by analyzing consumer data and developing highly focused marketing campaigns. Additionally, a number of businesses are spending money on digital marketing software in order to boost conversion rates, enhance user experiences, and optimize their online presence.

Data-driven marketing tactics are becoming more and more important

The other key element supporting the market's expansion is the growing focus on data-driven marketing tactics. Furthermore, the need for digital marketing software with strong analytics and reporting features is being fueled by the growing trend toward data-driven marketing. Aside from this, the market is expanding because companies are depending more and more on contemporary digital marketing software solutions to monitor key performance indicators (KPIs), assess the effectiveness of marketing campaigns, and learn about customer behavior. Furthermore, with laws like the CCPA and GDPR requiring companies to handle customer data responsibly, the significance of data privacy and compliance has increased.

Digital Marketing Software Market Overview by Regions

With notable expansion in North America, Europe, and Asia-Pacific, the market for digital marketing software is flourishing on a global scale. While Asia-Pacific undergoes a rapid digital revolution that propels market expansion in emerging economies, North America leads in innovation and acceptance. An overview of the market by region is given below:

United States Digital Marketing Software Market

Due to factors including widespread internet use, technical advancements, and a high need for data-driven marketing techniques, the US market for digital marketing software is among the biggest and most developed in the world. Software solutions for automation, customer engagement, analytics, and customized experiences are being adopted by businesses in a variety of industries. Growth has been spurred by the development of AI, machine learning, and big data analytics, which allow companies to monitor customer behavior, improve ROI, and optimize campaigns. The U.S. market continues to be a major participant in the global digital marketing scene due to its strong e-commerce sector, high demand for social media marketing tools, and ongoing digital transformation.

WPP plc and the technology business NVIDIA Corporation teamed up in May 2023 to create an AI-driven generative content engine for web advertising. WPP plc's artists and designers may combine 3D content with generative AI thanks to the content engine's connections to manufacturing, 3D designs, and supply chain tools.

United Kingdom Digital Marketing Software Market

Due to the nation's robust digital infrastructure, high internet penetration, and increased use of cloud-based solutions, the UK market for digital marketing software is expanding quickly. Companies are using digital marketing tools to improve automation, data analytics, campaign management, and client engagement. Due to the fiercely competitive industry, UK businesses are concentrating on leveraging AI and machine learning to enhance ROI and provide individualized experiences. The need for sophisticated digital marketing software is further accelerated by the growth of e-commerce, social media, and mobile marketing. Innovation in marketing technologies is also taking place in the UK, which is encouraging further industry growth.

India Digital Marketing Software Market

India's rapidly evolving digital landscape, rising internet and mobile penetration, and growing e-commerce industry are all contributing to the country's notable rise in the digital marketing software market. Digital marketing solutions are being adopted by companies of all sizes in order to improve client engagement, optimize campaigns, and examine consumer behavior. The need for sophisticated tools like automation, analytics, and AI-powered platforms is being driven by the increasing significance of social media, mobile advertising, and tailored marketing. More businesses are investing in software that boosts ROI and fortifies their competitive edge as India's digital ecosystem develops. With the growth of digital-first companies, the industry is anticipated to continue to grow.

Bharti Airtel and International Business Machines Corporation announced in September 2022 that they would be collaborating to establish 120 network data centers in 20 locations on Airtel's edge computing platform in India. Large companies in a variety of industries, including as manufacturing and the automotive sector, will be able to use the forum to speed up the creation of novel solutions that add value to their operations and clients while, once implemented, operating safely at the edge.

Saudi Arabia Digital Marketing Software Market

Saudi Arabia's Vision 2030 plan, which places a strong emphasis on innovation and digital transformation, is propelling the country's digital marketing software market's rapid expansion. Businesses are using digital marketing solutions more frequently to enhance client engagement, automate campaigns, and maximize performance due to the high internet penetration rate and rising smartphone usage. The need for advanced marketing tools is being further fueled by the expansion of social media, mobile advertising, and e-commerce in Saudi Arabia. Businesses are also using analytics, big data, and AI to improve marketing ROI and provide individualized experiences. Saudi Arabia continues to be a crucial market for marketing technology growth in the region as the digital landscape changes.

Solution- Industry is divided into 4 viewpoints:

1. CRM Software

2. Email Marketing

3. Social Media

4. Search Marketing

5. Content Management

6. Marketing Automation

7. Campaign Management

8. Others

Service- Industry is divided into 2 viewpoints:

1. Professional Services

2. Managed Services

Deployment Mode- Industry is divided into 4 viewpoints:

1. Cloud

2. On-Premise

Enterprise Size- Industry is divided into 5 viewpoints:

1. Large Enterprises

2. Small & Medium Sized Enterprises

End Use- Industry is divided into 5 viewpoints:

1. Automotive

2. BFSI

3. Education

4. Government

5. Healthcare

6. Manufacturing

7. Media & Entertainment

8. Others

Countries- Industry is divided into 25 viewpoints:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• South Korea
• Thailand
• Malaysia
• Indonesia
• Australia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• United Arab Emirates
• South Africa

All companies have been covered with 5 Viewpoints

1. Overviews

2. Key Person

3. Recent Developments & Strategies

4. Financial Insights

Company Analysis

1. Adobe, Inc.

2. Hewlett Packard Enterprise Company

3. HubSpot, Inc.

4. Microsoft Corporation

5. Oracle Corporation

6. Salesforce, Inc.

7. Sap SE

8. Teradata Corp

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Digital Marketing Software Market

6. Market Share Analysis

• 6.1 By Solution
• 6.2 By Service
• 6.3 By Deployment Mode
• 6.4 By Enterprise Size
• 6.5 By End Use
• 6.6 By Countries

7. Solution

• 7.1 CRM Software
• 7.2 Email Marketing
• 7.3 Social Media
• 7.4 Search Marketing
• 7.5 Content Management
• 7.6 Marketing Automation
• 7.7 Campaign Management
• 7.8 Others

8. Service

• 8.1 Professional Services
• 8.2 Managed Services

9. Deployment Mode

• 9.1 Cloud
• 9.2 On-Premise

10. Enterprise Size

• 10.1 Large Enterprises
• 10.2 Small & Medium Sized Enterprises

11. End Use

• 11.1 Automotive
• 11.2 BFSI
• 11.3 Education
• 11.4 Government
• 11.5 Healthcare
• 11.6 Manufacturing
• 11.7 Media & Entertainment
• 11.8 Others

12. Countries

• 12.1 North America
  • 12.1.1 United States
  • 12.1.2 Canada
• 12.2 Europe
  • 12.2.1 France
  • 12.2.2 Germany
  • 12.2.3 Italy
  • 12.2.4 Spain
  • 12.2.5 United Kingdom
  • 12.2.6 Belgium
  • 12.2.7 Netherlands
  • 12.2.8 Turkey
• 12.3 Asia Pacific
  • 12.3.1 China
  • 12.3.2 Japan
  • 12.3.3 India
  • 12.3.4 South Korea
  • 12.3.5 Thailand
  • 12.3.6 Malaysia
  • 12.3.7 Indonesia
  • 12.3.8 Australia
  • 12.3.9 New Zealand
• 12.4 Latin America
  • 12.4.1 Brazil
  • 12.4.2 Mexico
  • 12.4.3 Argentina
• 12.5 Middle East & Africa
  • 12.5.1 Saudi Arabia
  • 12.5.2 UAE
  • 12.5.3 South Africa

13. Porter's Five Forces Analysis

• 13.1 Bargaining Power of Buyers
• 13.2 Bargaining Power of Suppliers
• 13.3 Degree of Rivalry
• 13.4 Threat of New Entrants
• 13.5 Threat of Substitutes

14. SWOT Analysis

• 14.1 Strength
• 14.2 Weakness
• 14.3 Opportunity
• 14.4 Threat

15. Key Players Analysis

• 15.1 Adobe, Inc.
  • 15.1.1 Overview
  • 15.1.2 Key Persons
  • 15.1.3 Recent Development & Strategies
  • 15.1.4 Revenue Analysis
• 15.2 Hewlett Packard Enterprise Company
  • 15.2.1 Overview
  • 15.2.2 Key Persons
  • 15.2.3 Recent Development & Strategies
  • 15.2.4 Revenue Analysis
• 15.3 HubSpot, Inc.
  • 15.3.1 Overview
  • 15.3.2 Key Persons
  • 15.3.3 Recent Development & Strategies
  • 15.3.4 Revenue Analysis
• 15.4 Microsoft Corporation
  • 15.4.1 Overview
  • 15.4.2 Key Persons
  • 15.4.3 Recent Development & Strategies
  • 15.4.4 Revenue Analysis
• 15.5 Oracle Corporation
  • 15.5.1 Overview
  • 15.5.2 Key Persons
  • 15.5.3 Recent Development & Strategies
  • 15.5.4 Revenue Analysis
• 15.6 Salesforce, Inc.
  • 15.6.1 Overview
  • 15.6.2 Key Persons
  • 15.6.3 Recent Development & Strategies
  • 15.6.4 Revenue Analysis
• 15.7 SAP SE
  • 15.7.1 Overview
  • 15.7.2 Key Persons
  • 15.7.3 Recent Development & Strategies
  • 15.7.4 Revenue Analysis
• 15.8 Teradata Corp
  • 15.8.1 Overview
  • 15.8.2 Key Persons
  • 15.8.3 Recent Development & Strategies
  • 15.8.4 Revenue Analysis