市場調査レポート

商品コード

1605253

デジタルメディアの市場規模、シェア、成長分析、コンテンツタイプ別、プラットフォーム別、用途別、業界別、地域別 - 産業予測、2024年～2031年

Digital Media Market Size, Share, Growth Analysis, By Content Type (Video, Audio), By Platform (Smartphone, Television), By Application (Marketing & Advertising, Training & E-Learning), By Industry Vertical, By Region - Industry Forecast 2024-2031

出版日: 2024年12月02日
発行: SkyQuest
ページ情報: 英文 177 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

世界のデジタルメディアの市場規模は、2022年に8,112億米ドルとなり、2023年の9,158億4,000万米ドルから、2031年までには2兆4,175億4,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは12.9%で推移する見通しです。

世界のデジタルメディア市場は、インターネット普及率の上昇、スマートフォンの普及、デジタルコンテンツ需要の高まりに後押しされ、近年大きな盛り上がりを見せています。オーバー・ザ・トップ（OTT）ストリーミング・プラットフォームの人気が高まり、従来のケーブルテレビや衛星テレビからオンデマンド・デジタル・エンターテインメントへのシフトが顕著になっています。Netflix、Amazon Prime Video、Disneyなどの業界大手は、加入者の獲得と維持のため、オリジナルコンテンツに多額の投資を続けています。さらに、デジタル広告費も大幅に拡大しています。特定の層をターゲットとし、消費者の行動をモニターし、キャンペーンのパフォーマンスを効果的に測定できるオンライン・プラットフォームを企業が優先的に利用しているためです。このようなダイナミックな状況は、世界のデジタルメディアエコシステムにおける継続的な変化と成長機会を浮き彫りにしています。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2021年～2023年）

主要企業プロファイル

Facebook
Google
Amazon
Netflix
TikTok
Fuji Media Holdings, Inc.
Disney
AT&T
Twitter
Instagram
Snapchat
Pinterest
Spotify
Adobe Inc.
Tencent
Electronic Arts（EA）
Microsoft
Sony Interactive Entertainment
Roku
Hulu
Vimeo

結論と提言

Product Code: SQMIG50U2001

Global Digital Media Market size was valued at USD 811.20 billion in 2022 and is poised to grow from USD 915.84 billion in 2023 to USD 2417.54 billion by 2031, growing at a CAGR of 12.9% during the forecast period (2024-2031).

The global digital media market has witnessed a significant surge in recent years, fueled by increasing internet penetration, widespread smartphone adoption, and rising demand for digital content. The popularity of over-the-top (OTT) streaming platforms has grown, marking a notable shift from traditional cable and satellite TV to on-demand digital entertainment. Industry leaders such as Netflix, Amazon Prime Video, and Disney continue to invest heavily in original content to attract and retain subscribers. Furthermore, digital advertising expenditure has expanded substantially as businesses prioritize online platforms for their ability to target specific demographics, monitor consumer behavior, and measure campaign performance effectively. This dynamic landscape underscores the ongoing transformation and growth opportunities in the global digital media ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Media market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Media Market Segmental Analysis

Global Digital Media Market is segmented by Content Type, Platform, Application, Industry Vertical, and region. Based on Content Type, the market is segmented into Video, Audio, Text, Images, Interactive Media Content, and Others. Based on Platform, the market is segmented into Smartphone, Television, Computer, Tablets, and Others. Based on Application, the market is segmented into Marketing & Advertising, Training & E-Learning, Social Media, Streaming, and Others. Based on Industry Vertical, the market is segmented into Entertainment, Retail and E-commerce, Healthcare, Government, BFSI, Telecom, Automotive, Hospitality, Non-profit Organizations, Publishing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Drivers of the Global Digital Media Market

The rapid proliferation of high-speed internet connectivity has significantly enhanced access to digital content across a wide range of devices. The increasing adoption of smartphones, combined with the expansion of robust mobile networks, has enabled consumers to engage with digital media seamlessly, anytime and anywhere. This convenience has driven a marked shift in consumer behavior, with a growing preference for on-demand content delivered through streaming platforms. This trend underscores the transformation of media consumption habits, moving away from traditional formats and aligning with the demand for personalized, flexible, and accessible digital experiences. As a result, the global digital media market is witnessing substantial growth, fueled by technological advancements and evolving consumer expectations.

Restraints in the Global Digital Media Market

One of the key restraints in the global digital media market is the increasing scrutiny and challenges surrounding information privacy and security. As digital media platforms collect vast amounts of user data for targeted advertising and personalized content, heightened regulatory focus on safeguarding individual privacy rights creates compliance complexities for businesses. Additionally, the market's saturation and intense competition have resulted in a fragmented landscape, making it difficult for new entrants to gain a foothold. Furthermore, digital piracy and unauthorized content distribution remain significant threats, undermining the intellectual property rights of content creators and distributors, thereby affecting revenue streams and market sustainability. These factors collectively pose hurdles to the growth and development of the digital media industry.

Market Trends of the Global Digital Media Market

Rising Evolution of Augmented Reality (AR) and Virtual Reality (VR) Technologies: The global digital media market is witnessing a transformative impact from the rapid evolution of AR and VR technologies, driving immersive and interactive experiences across gaming, content consumption, and virtual events. Live streaming, particularly within social media and e-sports, is gaining significant traction, offering real-time engagement opportunities for audiences and advertisers. Additionally, podcasting has emerged as a preferred medium for both creators and consumers, with platforms investing heavily in original content and advertisers increasingly leveraging its potential for targeted outreach. These advancements highlight a shift toward dynamic, user-centric content delivery, shaping the future of digital media consumption and advertising strategies.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Patent Analysis
Case Studies

Global Digital Media Market Size by Content Type & CAGR (2024-2031)

Market Overview
Video
Audio
Text
Images
Interactive Media Content
Others

Global Digital Media Market Size by Platform & CAGR (2024-2031)

Market Overview
Smartphone
Television
Computer
Tablets
Others

Global Digital Media Market Size by Application & CAGR (2024-2031)

Market Overview
Marketing & Advertising
Training & E-Learning
Social Media
Streaming
Others

Global Digital Media Market Size by Industry Vertical & CAGR (2024-2031)

Market Overview
Entertainment
Retail and E-commerce
Healthcare
Government
BFSI
Telecom
Automotive
Hospitality
Non-profit Organizations
Publishing
Others

Global Digital Media Market Size & CAGR (2024-2031)

North America, (Content Type, Platform, Application, Industry Vertical)
- US
- Canada
Europe, (Content Type, Platform, Application, Industry Vertical)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Content Type, Platform, Application, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Content Type, Platform, Application, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa, (Content Type, Platform, Application, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Facebook
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Netflix
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fuji Media Holdings, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Disney
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AT&T
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snapchat
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spotify
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Electronic Arts (EA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Interactive Entertainment
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Roku
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hulu
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vimeo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

デジタルメディアの市場規模、シェア、成長分析、コンテンツタイプ別、プラットフォーム別、用途別、業界別、地域別 - 産業予測、2024年～2031年

Digital Media Market Size, Share, Growth Analysis, By Content Type (Video, Audio), By Platform (Smartphone, Television), By Application (Marketing & Advertising, Training & E-Learning), By Industry Vertical, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主要な市場の考察

世界のデジタルメディアの市場規模：コンテンツタイプ別・CAGR（2024年～2031年）

世界のデジタルメディアの市場規模：プラットフォーム別・CAGR（2024年～2031年）

世界のデジタルメディアの市場規模：用途別・CAGR（2024年～2031年）

世界のデジタルメディアの市場規模：業界別・CAGR（2024年～2031年）

世界のデジタルメディアの市場規模・CAGR（2024年～2031年）