市場シェアと予測：アカウントベースマーケティング（ABM）プラットフォーム、2023～2028年、西欧（2つのレポートのバンドル）

市場シェアの説明

QKSグループは、アカウントベースマーケティング（ABM）プラットフォーム市場が西欧で2028年までに平均CAGRを記録すると予測することを明らかにしました。

西欧のアカウントベースマーケティング（ABM）プラットフォーム市場は安定しており、2028年までに平均CAGRを記録すると予測されます。成長は安定しているが、その原動力となっているのは、現在進行中のデジタルトランスフォーメーションへの取り組みと、さまざまな業界におけるビジネスとITの戦略的連携の必要性です。西欧の組織は、プロセスの最適化、効果的な意思決定の促進、イノベーションの推進におけるABMツールの価値を認識し続けています。このため、ABMプラットフォームは一貫して採用されており、企業はこれらのソリューションを活用して業務を合理化し、俊敏性を高め、成熟した市場環境で競合を維持しています。

市場予測

QKSグループは、西欧におけるアカウントベースマーケティング（ABM）プラットフォーム市場が2028年までに平均CAGRを記録すると予測していることを明らかにしました。

西欧におけるアカウントベースマーケティング（ABM）プラットフォーム市場の将来は、着実な進展と緩やかな革新が特徴です。企業がパーソナライズされたマーケティングと戦略的な顧客エンゲージメントに引き続き注力する中、ABMプラットフォームの採用は今後も重要です。データ分析、人工知能、機械学習の技術的進歩が市場の進化に貢献し、より正確なターゲティングとROIの向上を可能にすると予想されます。西欧の企業は、顧客体験の向上とマーケティング戦略の統合を優先し、ABMがマーケティング・ツールキットの重要な構成要素であり続けることを確実にするとみられます。市場はまた、特定の業界のニーズに合わせたより専門的なABMソリューションへのシフトを見る可能性があり、ビジネス目標の達成におけるABMの戦略的重要性が強化されます。

目次

Market Share:

第1章 エグゼクティブサマリー

• 主な調査結果
• 主要予測
• 主要動向
• 市場概要

第2章 市場概要

• 市場の定義と範囲
• 市場に影響を与える主な要因
• 促進要因と抑制要因

第3章 市場シェア分析

• 西欧市場シェア
• 西欧市場シェア：業界別
• 市場シェア：メディア・エンターテインメント
• 市場シェア：小売
• 市場シェア：BFSI
• 市場シェア：旅行・ホスピタリティ
• 市場シェア：教育
• 市場シェア：公共部門
• 市場シェア：ヘルスケア・ライフサイエンス
• 市場シェア：自動車
• 市場シェア：飲食品
• 西欧市場シェア：展開タイプ別
• 市場シェア：オンプレミス
• 市場シェア：クラウド
• 西欧市場シェア：顧客タイプ別
• 市場シェア：中小企業
• 市場シェア：大企業
• 市場シェア：エンタープライズ

第4章 企業プロファイル

• 会社概要
• アナリストの視点と分析

第5章 付録

• 調査手法

Market Forecast:

第1章 エグゼクティブサマリー

• 主要調査結果
• 主要予測
• 主要動向
• 市場概要

第2章 市場概要

• 市場の定義と範囲
• 市場に影響を与える主な要因
• 促進要因と抑制要因

第3章 市場予測分析

• 西欧市場予測
• 西欧市場予測：業界別
• 市場予測：メディア＆エンターテインメント
• 市場予測：小売業
• 市場予測：BFSI
• 市場予測：旅行＆ホスピタリティ
• 市場予測：教育
• 市場予測：公共部門
• 市場予測：ヘルスケア＆ライフサイエンス
• 市場予測：自動車
• 市場予測：飲食品
• 西欧市場の予測：展開タイプ別
• 市場予測：オンプレミス
• 市場予測：クラウド
• 西欧市場予測：顧客タイプ別
• 市場予測：中小企業
• 市場予測：大企業
• 市場予測：エンタープライズ

第4章 企業プロファイル

• 会社概要
• アナリストの視点と分析

第5章 付録

• 調査手法

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Western Europe, 2023
• Fig. 2 Western Europe Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Western Europe Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Western Europe Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Western Europe Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Western Europe Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Western Europe Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Western Europe Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Western Europe Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Western Europe Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Western Europe Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Western Europe Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Western Europe Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Western Europe Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Western Europe, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

Western Europe presents a stable market for account-based marketing (ABM) platforms, with the market projected to register an average CAGR by 2028. While growth is steady, it is driven by the ongoing digital transformation initiatives and the need for strategic alignment between business and IT across various industries. Organizations in Western Europe continue to recognize the value of ABM tools in optimizing processes, facilitating effective decision-making, and driving innovation. This has led to a consistent adoption of ABM platforms, as businesses leverage these solutions to streamline operations, enhance agility, and maintain competitiveness in a mature market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

The future of the ABM market in Western Europe is characterized by steady progress and gradual innovation. As companies continue to focus on personalized marketing and strategic customer engagement, the adoption of ABM platforms will remain important. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to contribute to the market's evolution, enabling more precise targeting and better ROI. Western European businesses are likely to prioritize enhancing customer experience and integrating marketing strategies, ensuring ABM remains a critical component of their marketing toolkit. The market may also see a shift towards more specialized ABM solutions tailored to specific industry needs, reinforcing the strategic importance of ABM in achieving business goals.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Western Europe Market Share
• Western Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Western Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Western Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Western Europe Market Forecast
• Western Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Western Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Western Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies