アカウントベースマーケティングの市場規模、シェア、成長分析、アカウントタイプ別、コンポーネント別、展開モデル別、組織規模別、業界別、地域別 - 産業予測、2025年～2032年

アカウントベースマーケティングの世界市場規模は、2023年に15億米ドルと評価され、2024年の16億9,000万米ドルから2032年には43億6,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは12.6％で成長する見通しです。

アカウントベースマーケティング（ABM）市場は、AIを活用したパーソナライゼーション、自動化、データ中心のアカウント優先順位付け、マルチチャネルエンゲージメント戦略の進展により、力強い成長を遂げています。AI技術は、広範なデータセットの分析を通じてターゲティング能力を強化し、エンゲージメントとコンバージョン率を高める超パーソナライズされたコンテンツを提供します。このようなデータ主導の手法により、価値の高いアカウントを特定し、ROIを最大化し、市場への浸透を促進することで、最適なリソースの割り当てが可能になります。さらに、マルチチャネルエンゲージメントは、意思決定者と共鳴する結束した体験を育み、関係を強化し、取引サイクルを迅速化します。しかし、データのサイロ化や優先順位付けの問題といった課題がこうした機会を妨げ、非効率なリソースの使用やROIの低下を招いています。組織がこうしたハードルを乗り越えるにつれ、競争上の差別化と持続可能な成長を達成するためのABMの戦略的重要性がますます明確になってくる。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

アカウントベースマーケティング市場規模：アカウントタイプ別& CAGR（2025-2032）

• 市場概要
• 戦略的アカウントベースマーケティング（1対1アカウント）
• アカウントベースマーケティングライト（1対少数アカウント）
• プログラマティックアカウントベースマーケティング（1対多数アカウント）

アカウントベースマーケティング市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ツール
• サービス
  • マネージドサービス
  • プロフェッショナルサービス
  • コンサルティングサービス
  • サポートおよびメンテナンスサービス

アカウントベースマーケティング市場規模：展開モデル別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

アカウントベースマーケティング市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

アカウントベースマーケティング市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• 小売業と電子商取引
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 自動車および製造業
• メディア、通信、IT
• その他

アカウントベースマーケティング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• HubSpot
• Demandbase
• Adobe Inc.
• 6sense
• Addaptive Intelligence
• Albacross
• Celsius GKK International
• Iterable
• Jabmo
• Kwanzoo

結論と提言

Global Account Based Marketing Market size was valued at USD 1.5 billion in 2023 and is poised to grow from USD 1.69 billion in 2024 to USD 4.36 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

The account-based marketing (ABM) market is experiencing robust growth, driven by advancements in AI-powered personalization, automation, data-centric account prioritization, and multichannel engagement strategies. AI technologies enhance targeting capabilities through analysis of extensive data sets, delivering hyper-personalized content that boosts engagement and conversion rates. Such data-driven methodologies ensure optimal resource allocation by identifying high-value accounts, maximizing ROI, and facilitating deeper market penetration. Moreover, multichannel engagement fosters cohesive experiences that resonate with decision-makers, strengthening relationships and expediting deal cycles. However, challenges like data silos and prioritization struggles impede these opportunities, leading to inefficient resource use and reduced ROI. As organizations navigate these hurdles, the strategic importance of ABM in achieving competitive differentiation and sustainable growth becomes increasingly clear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Account Based market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Account Based Market Segments Analysis

Global Account Based Marketing Market is segmented by Account Type, Component, Deployment Model, Organization Size, Industry Vertical and region. Based on Account Type, the market is segmented into Strategic Account-Based Marketing (One-To-One Account), Account-Based Marketing Lite (One-To-Few Account) and Programmatic Account-Based Marketing (One-To-Many Account). Based on Component, the market is segmented into Tools and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Retail and Ecommerce, Government and Public Sector, Healthcare and Life Sciences, Automotive and Manufacturing, Media, Telecommunication, and It and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Account Based Market

The global account-based marketing landscape is being significantly influenced by advancements in AI-driven personalization and automation. These technologies enable marketers to engage with high-value accounts through highly personalized and scalable interactions. By analyzing extensive data, AI crafts tailored content and optimizes the timing of outreach, while automation streamlines routine processes, freeing marketers to focus on strategic planning and relationship-building. This synergy enhances targeting precision, reduces sales cycles, and fosters robust client connections, ultimately fueling growth in the market. As a result, the integration of these innovations is crucial for the evolution and expansion of the account-based marketing industry.

Restraints in the Global Account Based Market

The global account-based marketing sector faces significant restraints due to the challenges associated with complex data management and integration. These issues create silos, inconsistencies, and inefficiencies that prevent a cohesive understanding of target accounts and hinder effective campaign management. The lack of standardization among data sources and integration challenges lead to fragmented insights and operational bottlenecks, undermining personalization initiatives. As a result, these obstacles restrict the overall effectiveness, scalability, and adoption of account-based marketing strategies, ultimately limiting the potential for businesses to fully capitalize on targeted marketing opportunities.

Market Trends of the Global Account Based Market

The Global Account-Based Marketing (ABM) landscape is witnessing a significant shift towards hyper-personalization at scale as a key market trend. This approach leverages advanced data analytics, artificial intelligence, and automation to create tailored, impactful experiences for high-value accounts, allowing marketers to engage effectively with diverse B2B audiences. By delivering customized messaging and content that resonates with individual account needs and preferences, organizations can foster deeper relationships and drive superior campaign results. As companies increasingly recognize the importance of personalization in nurturing client connections and maximizing ROI, the demand for ABM solutions that enable large-scale customization is rapidly growing throughout the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Account Based Marketing Market Size by Account Type & CAGR (2025-2032)

• Market Overview
• Strategic Account-Based Marketing (One-To-One Account)
• Account-Based Marketing Lite (One-To-Few Account)
• Programmatic Account-Based Marketing (One-To-Many Account)

Global Account Based Marketing Market Size by Component & CAGR (2025-2032)

• Market Overview
• Tools
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Support and Maintenance Services

Global Account Based Marketing Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Account Based Marketing Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises

Global Account Based Marketing Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and Ecommerce
• Government and Public Sector
• Healthcare and Life Sciences
• Automotive and Manufacturing
• Media, Telecommunication, and It
• Others

Global Account Based Marketing Market Size & CAGR (2025-2032)

• North America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• HubSpot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Addaptive Intelligence
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albacross
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius GKK International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iterable
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jabmo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kwanzoo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations