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アカウントベースマーケティング市場規模、シェア、動向分析レポート：アカウントタイプ別、組織規模別、最終用途別、地域別、セグメント予測、2025年～2030年

Account-based Marketing Market Size, Share & Trends Analysis Report By Account Type (Strategic Account-based Marketing, Account-based Marketing Lite), By Organization Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 140 Pages
納期
2～10営業日
カスタマイズ可能
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.28円
アカウントベースマーケティング市場規模、シェア、動向分析レポート：アカウントタイプ別、組織規模別、最終用途別、地域別、セグメント予測、2025年～2030年
出版日: 2025年04月01日
発行: Grand View Research
ページ情報: 英文 140 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

アカウントベースマーケティング市場動向

アカウントベースマーケティングの世界市場規模は2024年に14億1,050万米ドルと推定され、2025～2030年にかけて17.9%のCAGRで成長すると予測されています。

アカウントベースマーケティング（ABM）市場は、パーソナライズされたB2Bマーケティング戦略の需要によって急成長しています。企業は、より良いROIと長期的な関係を求めて、広範なリードジェネレーションから価値の高いアカウントへとシフトしています。AIと機械学習は、顧客洞察、予測分析、自動化を強化し、キャンペーン効果を向上させています。シームレスなCRM統合とリアルタイムのデータ同期により、営業とマーケティングの連携が強化されます。データプライバシー規制が強化される中、ABMの正確なターゲティングは大規模なデータ収集を最小限に抑え、コンプライアンスを確保します。デジタルトランスフォーメーションとリモートワークは、スケーラブルでデジタルファーストなABMプラットフォームの必要性をさらに高め、ABMを効率性、パーソナライゼーション、収益拡大の重要な原動力にしています。

行動シグナルにより、関連ソリューションを積極的に探索している価値の高いアカウントを特定し、タイムリーかつ的確なエンゲージメントを可能にします。ファーストパーティとサードパーティのインテントデータを統合することで、ABM戦略はよりデータ主導型かつコンバージョン重視型となり、リードの認定と全体的な効果を向上させながら、リソースの無駄を最小限に抑えます。

さらに、マルチチャネル戦略へのシフトは、ABMのリーチを拡大しています。実践者は現在、Eメール、ソーシャルプラットフォーム、対象広告、パーソナライズされたウェブサイト、ライブイベント、ダイレクトメールをミックスして使用し、あらゆるバイヤータッチポイントで一貫性のあるメッセージを発信しています。このような多様なアプローチは、可視性とエンゲージメントを高め、スケーラブルでインパクトのあるABMにはマルチチャネルの実行が不可欠となっています。その結果、ABM市場は、データ主導のターゲティングと統合されたエンゲージメントフレームワークによって力強い成長を遂げています。

予測分析の統合は、アカウントベースマーケティング産業の成長を実現する中核として台頭しています。ABMプラットフォームは、どのアカウントが最もコンバージョンする可能性が高いかを予測し、よりスマートな優先順位付けと意思決定を可能にする機械学習モデルにますます依存しています。この分析機能により、マーケティング担当者はリソースを効率的に配分し、高収益の機会に集中することができます。データに裏打ちされたターゲティングを推進し、キャンペーンの非効率性を減らすことで、予測分析はプログラム全体の効果を高めています。この進化は、インテリジェントで成果主導の実行を通じてABM市場を前進させています。

人工知能は、大規模な超パーソナライズされたアウトリーチを可能にすることで、アカウントベースマーケティング産業を再形成しています。AIツールは、リアルタイムの意図信号、企業統計、行動データを解釈し、アカウントごとに高度にカスタマイズ型コンテンツとメッセージを作成します。この機能により、マーケティング担当者は関連性を損なうことなくパーソナライゼーションを自動化し、拡大することができます。その結果、AI主導のキャンペーンは、より高いエンゲージメント、より深いアカウントとの関係、より強力なパイプラインのパフォーマンスを生み出しています。AIイノベーションへの依存の高まりは、ABM市場の急速な拡大を後押しする重要な要因です。

B2Bマーケティングにおける敏捷性への要求の高まりは、アカウントベースマーケティング産業がリアルタイムのアカウントインテリジェンスソリューションを採用する原動力となっています。これらのツールは、アカウント情報、意図シグナル、行動シフトに関するダイナミックな洞察を、発生した時点で記載しています。これにより、ABMチームは、タイムリーなメッセージング、カスタマイズ型オファー、またはセールスエンゲージメントで即座に対応できるようになります。より迅速なレスポンスタイムは、アカウント・エクスペリエンスを改善し、コンバージョンの可能性を高めています。その結果、ABM市場は、強化された応答性とデータ主導の敏捷性によって成長しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 アカウントベースマーケティング市場の変数、動向、範囲

  • 市場系統の展望
  • 市場力学
    • 市場の促進要因分析
    • 市場抑制要因分析
    • 産業の課題
  • アカウントベースマーケティング市場分析ツール
    • 産業分析-ポーターのファイブフォース分析
    • PESTEL分析

第4章 アカウントベースマーケティング市場：アカウントタイプ別、推定・動向分析

  • セグメントダッシュボード
  • アカウントベースマーケティング市場：アカウントタイプ変動分析、2024年と2030年
  • 戦略的アカウントベースマーケティング
  • アカウントベースマーケティングライト
  • プログラマティックアカウントベースマーケティング

第5章 アカウントベースマーケティング市場：組織規模別、推定・動向分析

  • セグメントダッシュボード
  • アカウントベースマーケティング市場：組織規模変動分析、2024年と2030年
  • 中小企業
  • 大企業

第6章 アカウントベースマーケティング市場：最終用途別、推定・動向分析

  • セグメントダッシュボード
  • アカウントベースマーケティング市場：最終用途変動分析、2024年と2030年
  • メディア、通信、IT
  • BFSI
  • 医療とライフサイエンス
  • 小売・eコマース
  • 自動車と製造業
  • 政府と公共部門
  • その他

第7章 アカウントベースマーケティング市場：地域別、推定・動向分析

  • アカウントベースマーケティング市場シェア（地域別）、2024年と2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第8章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Adobe
    • Demandbase
    • Engagio
    • HubSpot
    • Influ2
    • Madison Logic
    • Oracle
    • RollWorks
    • SAP
    • Salesforce
    • Terminus
    • 6sense
図表

List of Tables

  • Table 1 Global Account-based Marketing Market Size Estimates & Forecasts 2018 - 2030 (USD Million)
  • Table 2 Global Account-based Marketing Market, By Region 2018 - 2030 (USD Million)
  • Table 3 Global Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 4 Global Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 5 Global Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 6 Strategic Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 7 Account-based Marketing Lite Market, By Region (2018 - 2030) (USD Million)
  • Table 8 Programmatic Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 9 Small and Medium Enterprises (SMEs) Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 10 Large Enterprises Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 11 Media, Telecommunications, and IT Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 12 BFSI (Banking, Financial Services, and Insurance) Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 13 Healthcare and Life Sciences Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 14 Retail & E-commerce Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 15 Automotive and Manufacturing Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 16 Government and Public Sector Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 17 Others Account-based Marketing Market, By Region (2018 - 2030) (USD Million)
  • Table 18 North America Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 19 North America Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 20 North America Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 21 U.S. Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 22 U.S. Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 23 U.S. Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 24 Canada Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 25 Canada Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 26 Canada Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 27 Mexico Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 28 Mexico Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 29 Mexico Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 30 Europe Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 31 Europe Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 32 Europe Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 33 Germany Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 34 Germany Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 35 Germany Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 36 U.K. Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 37 U.K. Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 38 U.K. Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 39 France Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 40 France Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 41 France Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 45 China Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 46 China Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 47 China Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 48 Japan Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 49 Japan Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 50 Japan Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 51 India Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 52 India Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 53 India Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 54 South Korea Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 55 South Korea Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 56 South Korea Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 57 Australia Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 58 Australia Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 59 Australia Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 60 Latin America Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 61 Latin America Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 62 Latin America Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 63 Brazil Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 64 Brazil Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 65 Brazil Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 66 Middle East and Africa Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 67 Middle East and Africa Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 68 Middle East and Africa Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 69 Saudi Arabia Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 70 Saudi Arabia Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 71 Saudi Arabia Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 72 UAE Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 73 UAE Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 74 UAE Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)
  • Table 75 South Africa Account-based Marketing Market, By Account Type 2018 - 2030 (USD Million)
  • Table 76 South Africa Account-based Marketing Market, By Organization Size 2018 - 2030 (USD Million)
  • Table 77 South Africa Account-based Marketing Market, By End Use 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Account-based Marketing Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Account-based Marketing Market snapshot
  • Fig. 7 Account-based Marketing Market segment snapshot
  • Fig. 8 Account-based Marketing Market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (Current & future impact)
  • Fig. 11 Market restraint relevance analysis (Current & future impact)
  • Fig. 12 Account-based Marketing Market, By Account Type, Key Takeaways
  • Fig. 13 Account-based Marketing Market, By Account Type, Market Share, 2024 & 2030
  • Fig. 14 Strategic account-based marketing Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Account-based marketing Lite Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Programmatic account-based marketing Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Account-based Marketing Market, By Organization Size, Key Takeaways
  • Fig. 18 Account-based Marketing Market, By Organization Size, Market Share, 2024 & 2030
  • Fig. 19 Small and Medium Enterprises (SMEs) Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Large Enterprises Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Account-based Marketing Market, By End Use, Key Takeaways
  • Fig. 22 Account-based Marketing Market, By End Use, Market Share, 2024 & 2030
  • Fig. 23 Media, Telecommunications, and IT Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Healthcare and Life Sciences Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Retail & E-commerce Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Automotive and Manufacturing Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Government and Public Sector Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Account-based Marketing Market Revenue, By Region, 2024 & 2030 (USD Million)
  • Fig. 31 North America Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 32 U.S. Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Canada Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Mexico Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Europe Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 36 U.K. Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Germany Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 38 France Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Asia Pacific Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 40 China Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Japan Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 42 India Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 43 South Korea Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Australia Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Latin America Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Brazil Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 47 MEA Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 48 South Africa Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 49 UAE Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Saudi Arabia Account-based Marketing Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Strategic Framework
目次
Product Code: GVR-4-68040-545-3

Account-based Marketing Market Trends:

The global account-based marketing market size was estimated at USD 1,410.5 million in 2024 and is projected to grow at a CAGR of 17.9% from 2025 to 2030. The account-based marketing (ABM) market is growing rapidly, driven by the demand for personalized B2B marketing strategies. Companies are shifting from broad lead generation to high-value accounts for better ROI and long-term relationships. AI and machine learning enhance customer insights, predictive analytics, and automation, improving campaign effectiveness. Seamless CRM integration and real-time data synchronization strengthen sales and marketing alignment. As data privacy regulations tighten, ABM's precise targeting minimizes large-scale data collection, ensuring compliance. Digital transformation and remote work further fuel the need for scalable, digital-first ABM platforms, making ABM a key driver of efficiency, personalization, and revenue growth.

Behavioral signals to identify high-value accounts actively exploring relevant solutions, enabling timely and precise engagement. By integrating first-party and third-party intent data, ABM strategies become more data-driven and conversion-focused, minimizing resource waste while improving lead qualification and overall effectiveness.

Additionally, the shift toward multichannel strategies is expanding ABM's reach. Practitioners now use a mix of email, social platforms, targeted ads, personalized websites, live events, and direct mail to ensure cohesive messaging across every buyer touchpoint. This diversified approach enhances visibility and engagement, making multichannel execution essential for scalable and impactful ABM. Consequently, the ABM market is experiencing robust growth, driven by data-driven targeting and integrated engagement frameworks.

The integration of predictive analytics is emerging as a core enabler of growth in the account-based marketing industry. ABM platforms increasingly rely on machine learning models to forecast which accounts are most likely to convert, enabling smarter prioritization and decision-making. This analytical capability helps marketers allocate resources efficiently and focus on high-yield opportunities. By driving data-backed targeting and reducing campaign inefficiencies, predictive analytics enhances overall program effectiveness. This evolution is propelling the ABM market forward through intelligent, outcome-driven execution.

Artificial intelligence is reshaping the account-based marketing industry by enabling hyper-personalized outreach on a scale. AI tools interpret real-time intent signals, firmographics, and behavioral data to craft highly customized content and messaging for each account. This capability allows marketers to automate and scale personalization without compromising relevance. As a result, AI-driven campaigns are generating higher engagement, deeper account relationships, and stronger pipeline performance. The growing reliance on AI innovation is a key factor fueling the rapid expansion of the ABM market.

The rising demand for agility in B2B marketing is driving the account-based marketing industry to adopt real-time account intelligence solutions. These tools deliver dynamic insights into accountancy, intent signals, and behavioral shifts as they occur. This empowers ABM teams to respond instantly with timely messaging, tailored offers, or sales engagement. Faster response times improve account experiences and increase the likelihood of conversion. Consequently, the ABM market is growing through enhanced responsiveness and data-driven agility.

Global Account-based Marketing Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global account-based marketing market report based on account type, organization size, end-use, and region:

  • Account Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Strategic account-based Marketing
  • Account-based Marketing Lite
  • Programmatic Account-based Marketing
  • Organization Size Outlook (Revenue, USD Million, 2018 - 2030)
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
  • End-use Outlook (Revenue, USD Million, 2018 - 2030)
  • Media, Telecommunications, and IT
  • BFSI
  • Healthcare and Life Sciences
  • Retail & E-commerce
  • Automotive and Manufacturing
  • Government and Public Sector
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Account-based Marketing Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Account-based Marketing Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Account-based Marketing Market: Account Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Account-based Marketing Market: Account Type Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Strategic account-based marketing
    • 4.3.1. Strategic account-based marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Account-based marketing Lite
    • 4.4.1. Account-based marketing Lite Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Programmatic account-based marketing
    • 4.5.1. Programmatic account-based marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Account-based Marketing Market: Organization Size Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Account-based Marketing Market: Organization Size Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Small and Medium Enterprises (SMEs)
    • 5.3.1. Small and Medium Enterprises (SMEs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Large Enterprises
    • 5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Account-based Marketing Market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Account-based Marketing Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Media, Telecommunications, and IT
    • 6.3.1. Media, Telecommunications, and IT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. BFSI
    • 6.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Healthcare and Life Sciences
    • 6.5.1. Healthcare and Life Sciences Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Retail & E-commerce
    • 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Automotive and Manufacturing
    • 6.7.1. Automotive and Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. Government and Public Sector
    • 6.8.1. Government and Public Sector Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.9. Others
    • 6.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Account-based Marketing Market: Regional Estimates & Trend Analysis

  • 7.1. Account-based Marketing Market Share, By Region, 2024 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. U.K.
      • 7.3.2.1. U.K. Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2. Saudi Arabia
      • 7.6.2.1. Saudi Arabia Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Account-based Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Adobe
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Strategic Initiatives
    • 8.4.2. Demandbase
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Strategic Initiatives
    • 8.4.3. Engagio
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Strategic Initiatives
    • 8.4.4. HubSpot
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Strategic Initiatives
    • 8.4.5. Influ2
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Strategic Initiatives
    • 8.4.6. Madison Logic
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Strategic Initiatives
    • 8.4.7. Oracle
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Strategic Initiatives
    • 8.4.8. RollWorks
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Strategic Initiatives
    • 8.4.9. SAP
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Strategic Initiatives
    • 8.4.10. Salesforce
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Strategic Initiatives
    • 8.4.11. Terminus
      • 8.4.11.1. Participant's Overview
      • 8.4.11.2. Financial Performance
      • 8.4.11.3. Product Benchmarking
      • 8.4.11.4. Strategic Initiatives
    • 8.4.12. 6sense
      • 8.4.12.1. Participant's Overview
      • 8.4.12.2. Financial Performance
      • 8.4.12.3. Product Benchmarking
      • 8.4.12.4. Strategic Initiatives