アカウントベースマーケティング市場：アカウントタイプ別、コンポーネント別、展開モデル別、組織規模別、業界別-2025年～2030年の世界予測

アカウントベースマーケティング市場は、2023年に13億8,000万米ドルと評価され、2024年には15億9,000万米ドルに達すると予測され、CAGR 13.10％で成長し、2030年には32億8,000万米ドルになると予測されています。

アカウントベースマーケティング（ABM）は、個々のアカウントを特定の市場として扱うことで、対象を絞ったマーケティングに焦点を当てた戦略的アプローチです。ABMは、パーソナライズされたキャンペーンを通じて利害関係者を巻き込み、対象とする顧客（通常は大企業の顧客）に的確にアプローチすることで定義されます。ABMの必要性は、より高いマーケティングROI、営業との連携、価値の高いアカウントをより効果的に関与させる能力の必要性から生じる。ABMは、技術、金融サービス、医療など、パーソナライズされたエンゲージメントが重要なさまざまな業界に応用されています。エンドユーザーは主に、顧客との関係を強化し、重要顧客からの収益を増やそうとしているB2B企業です。市場の成長は、パーソナライズされた正確なターゲティングを可能にするデジタルマーケティングツール、データ分析、顧客関係管理システムの展開が増加していることに大きく影響されています。潜在的なビジネス機会は、AIと機械学習を活用してターゲティング戦略を洗練させ、エンゲージメントの効率を向上させることにあります。また、AIを活用した洞察を統合して顧客体験を最適化することで、長期的な関係を築くことも可能です。しかし、データ・プライバシーに関する懸念や、真にパーソナライズされた体験を大規模に創出する課題などの制約が、市場拡大の妨げになる可能性があります。さらに、営業チームとマーケティングチームの連携不足やカスタマイズの不十分さは、非効率を招く可能性があります。イノベーションのための主要領域には、アカウントの行動や嗜好に関するより深い洞察を提供できる、より高度な分析プラットフォームの開発が含まれます。また、オムニチャンネル・マーケティング戦略を強化し、さまざまなプラットフォームでシームレスな顧客体験を提供することも重要です。パーソナライゼーションを維持しながらプライバシー問題を軽減する方法を調査することも有利に働くと考えられます。全体として、ABM市場は大きな成長の可能性を秘めているが、企業は投資対効果を最大化するために、最新の技術を活用し、営業チームとマーケティングチームのコラボレーションを促進することで、これらの課題に積極的に取り組む必要があります。

市場力学：急速に進化するアカウントベースマーケティング市場の主要市場洞察を公開

アカウントベースマーケティング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域における様々なリスクを軽減することができ、また消費者行動や、それが製造コストや購買傾向に与える影響についてもより明確に理解することができます。

ポーターの5つの力：アカウントベースマーケティング市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：アカウントベースマーケティング市場における外部からの影響の把握

外部マクロ環境要因は、アカウントベースマーケティング市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析アカウントベースマーケティング市場における競合情勢の把握

アカウントベースマーケティング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックスアカウントベースマーケティング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、アカウントベースマーケティング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨アカウントベースマーケティング市場における成功への道筋を描く

アカウントベースマーケティング市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した包括的な市場分析を提供しています。

1.市場の浸透度：現在の市場環境についての詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存セクターにおける拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを調査します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行えるよう、重要な質問にも回答しています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 企業収益拡大のために最適な顧客を特定する必要性が高まっている
    • ソーシャルメディアとソーシャル広告の大きな発展
    • 高度なマーケティングモデルへの急速な移行
  • 抑制要因
    • 不十分なデータセットに関連する懸念
  • 機会
    • AIを活用したABMプラットフォームの採用
    • クラウドベースのソリューションの採用の増加
  • 課題
    • 従来のマーケティング手法からの転換をためらい、ABMに適したツールを特定するのが難しい
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTLE分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 アカウントベースマーケティング市場：アカウントタイプ別

• イントロダクション
• アカウントベースマーケティングライト
• プログラムによるアカウントベースマーケティング
• 戦略的アカウントベースマーケティング

第7章 アカウントベースマーケティング市場：コンポーネント別

• イントロダクション
• サービス
• ツール

第8章 アカウントベースマーケティング市場：展開モデル別

• イントロダクション
• クラウド
• オンプレミス

第9章 アカウントベースマーケティング市場：組織規模別

• イントロダクション
• 大企業
• 中小企業

第10章 アカウントベースマーケティング市場：業界別

• イントロダクション
• 自動車・製造業
• BFSI
• 建設・エンジニアリング
• 教育
• 政府と公共部門
• 医療とライフサイエンス
• IT・通信・メディア
• 小売業と電子商取引

第11章 南北アメリカのアカウントベースマーケティング市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋のアカウントベースマーケティング市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのアカウントベースマーケティング市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 1. 6Sense
• 2. Act-On Software
• 3. AdDaptive Intelligence, Inc.
• 4. Albacross
• 5. Demandbase
• 6. Demandscience
• 7. Drift
• 8. Evergage by Salesforce, Inc.
• 9. Folloze, Inc.
• 10. Foundry ABM
• 11. HunSpot
• 12. Integrate
• 13. Kwanzoo, Inc.
• 14. Lattice Engines
• 15. Leadfeeder
• 16. Madison Logic, Inc.
• 17. Market Resource Partners, LLC
• 18. Marketo by Adobe Inc.
• 19. Metadata.io
• 20. Postal.io
• 21. Reachdesk
• 22. RollWorks
• 23. Terminus ABM
• 24. Uberflip
• 25. WPP LLC

LIST OF FIGURES

• FIGURE 1. ACCOUNT-BASED MARKETING MARKET RESEARCH PROCESS
• FIGURE 2. ACCOUNT-BASED MARKETING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ACCOUNT-BASED MARKETING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. ACCOUNT-BASED MARKETING MARKET DYNAMICS
• TABLE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT-BASED MARKETING LITE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ACCOUNT-BASED MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ACCOUNT-BASED MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TOOLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 43. BRAZIL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 45. CANADA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. CANADA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 47. CANADA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 48. CANADA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 49. CANADA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 53. MEXICO ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 54. MEXICO ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 59. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 70. AUSTRALIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 71. AUSTRALIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 72. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 74. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 75. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 76. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 77. INDIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 78. INDIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 79. INDIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 80. INDIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 81. INDIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 85. INDONESIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 86. INDONESIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 90. JAPAN ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 91. JAPAN ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 95. MALAYSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 96. MALAYSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 100. PHILIPPINES ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 101. PHILIPPINES ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 105. SINGAPORE ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 106. SINGAPORE ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 110. SOUTH KOREA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 111. SOUTH KOREA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 115. TAIWAN ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 116. TAIWAN ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 120. THAILAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 121. THAILAND ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 125. VIETNAM ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 126. VIETNAM ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 131. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 132. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 136. DENMARK ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 137. DENMARK ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 141. EGYPT ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 142. EGYPT ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 146. FINLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 147. FINLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 151. FRANCE ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 152. FRANCE ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 156. GERMANY ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 157. GERMANY ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 161. ISRAEL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 162. ISRAEL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 163. ITALY ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 164. ITALY ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 165. ITALY ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 166. ITALY ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 167. ITALY ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 171. NETHERLANDS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 172. NETHERLANDS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 176. NIGERIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 177. NIGERIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 181. NORWAY ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 182. NORWAY ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 183. POLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 184. POLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 185. POLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 186. POLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 187. POLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 188. QATAR ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 189. QATAR ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 190. QATAR ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 191. QATAR ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 192. QATAR ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 196. RUSSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 197. RUSSIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 201. SAUDI ARABIA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 202. SAUDI ARABIA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 206. SOUTH AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 207. SOUTH AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 211. SPAIN ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 212. SPAIN ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 216. SWEDEN ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 217. SWEDEN ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 221. SWITZERLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 222. SWITZERLAND ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 226. TURKEY ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 227. TURKEY ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 231. UNITED ARAB EMIRATES ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 232. UNITED ARAB EMIRATES ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 236. UNITED KINGDOM ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 237. UNITED KINGDOM ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 238. ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 239. ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

The Account-based Marketing Market was valued at USD 1.38 billion in 2023, expected to reach USD 1.59 billion in 2024, and is projected to grow at a CAGR of 13.10%, to USD 3.28 billion by 2030.

Account-based marketing (ABM) is a strategic approach that focuses on targeted marketing by treating individual accounts as specific markets. It is defined by its precision in reaching targeted clients, usually large enterprise accounts, by engaging stakeholders through personalized campaigns. The necessity for ABM arises from a need for higher marketing ROI, sales alignment, and the ability to engage high-value accounts more effectively. Its application spans various industries, including technology, financial services, and healthcare, where personalized engagement is crucial. End users mainly include B2B companies looking to enhance customer relationships and increase revenue from key accounts. The market's growth is significantly influenced by the rising adoption of digital marketing tools, data analytics, and customer relationship management systems that enable personalized and precise targeting. A potential opportunity lies in leveraging AI and machine learning to refine targeting strategies and improve engagement efficiency. Another opportunity is the integration of AI-driven insights to optimize customer experiences, thus fostering long-term relationships. However, limitations like data privacy concerns and the challenge of creating truly personalized experiences at scale can hinder market expansion. Moreover, a lack of alignment between sales and marketing teams or insufficient customization can result in inefficiencies. Key areas for innovation include developing more advanced analytics platforms that can offer deeper insights into account behaviors and preferences. Another area is the enhancement of omni-channel marketing strategies to provide a seamless customer experience across different platforms. Researching ways to mitigate privacy issues while maintaining personalization will also be advantageous. Overall, while the ABM market presents significant growth potential, businesses need to address these challenges proactively by leveraging the latest technologies and fostering collaboration between sales and marketing teams to maximize their return on investment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Account-based Marketing Market

The Account-based Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing need to identify best-fit customers to expand company revenue
  • Significant development of social media and social advertising
  • Rapid shift towards the advanced marketing models
• Market Restraints
  • Concern associated with inadequate data sets
• Market Opportunities
  • Introduction of AI-powered ABM platforms
  • Rise in adoption of clous based solutions
• Market Challenges
  • Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM

Porter's Five Forces: A Strategic Tool for Navigating the Account-based Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Account-based Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Account-based Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Account-based Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Account-based Marketing Market

A detailed market share analysis in the Account-based Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Account-based Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Account-based Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Account-based Marketing Market

A strategic analysis of the Account-based Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc., Metadata.io, Postal.io, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.

Market Segmentation & Coverage

This research report categorizes the Account-based Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Account Type, market is studied across Account-Based Marketing Lite, Programmatic Account-Based Marketing, and Strategic Account-Based Marketing.
• Based on Component, market is studied across Services and Tools.
• Based on Deployment Model, market is studied across On-Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprise and Small & Medium Enterprise.
• Based on Verticals, market is studied across Automotive & Manufacturing, BFSI, Construction & Engineering, Education, Government & Public Sector, Healthcare & Lifescience, IT & Telecommunication & Media, and Retail & eCommerce.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing need to identify best-fit customers to expand company revenue
    • 5.1.1.2. Significant development of social media and social advertising
    • 5.1.1.3. Rapid shift towards the advanced marketing models
  • 5.1.2. Restraints
    • 5.1.2.1. Concern associated with inadequate data sets
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of AI-powered ABM platforms
    • 5.1.3.2. Rise in adoption of clous based solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Account-based Marketing Market, by Account Type

• 6.1. Introduction
• 6.2. Account-Based Marketing Lite
• 6.3. Programmatic Account-Based Marketing
• 6.4. Strategic Account-Based Marketing

7. Account-based Marketing Market, by Component

• 7.1. Introduction
• 7.2. Services
• 7.3. Tools

8. Account-based Marketing Market, by Deployment Model

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Account-based Marketing Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprise
• 9.3. Small & Medium Enterprise

10. Account-based Marketing Market, by Verticals

• 10.1. Introduction
• 10.2. Automotive & Manufacturing
• 10.3. BFSI
• 10.4. Construction & Engineering
• 10.5. Education
• 10.6. Government & Public Sector
• 10.7. Healthcare & Lifescience
• 10.8. IT & Telecommunication & Media
• 10.9. Retail & eCommerce

11. Americas Account-based Marketing Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Account-based Marketing Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Account-based Marketing Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 6Sense
• 2. Act-On Software
• 3. AdDaptive Intelligence, Inc.
• 4. Albacross
• 5. Demandbase
• 6. Demandscience
• 7. Drift
• 8. Evergage by Salesforce, Inc.
• 9. Folloze, Inc.
• 10. Foundry ABM
• 11. HunSpot
• 12. Integrate
• 13. Kwanzoo, Inc.
• 14. Lattice Engines
• 15. Leadfeeder
• 16. Madison Logic, Inc.
• 17. Market Resource Partners, LLC
• 18. Marketo by Adobe Inc.
• 19. Metadata.io
• 20. Postal.io
• 21. Reachdesk
• 22. RollWorks
• 23. Terminus ABM
• 24. Uberflip
• 25. WPP LLC