デフォルト表紙
市場調査レポート
商品コード
1593776

市場シェアと予測:顧客データプラットフォーム(CDP)、2023~2028年、米国(2つのレポートのバンドル)

Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, USA (Bundle of Two Reports)


出版日
発行
QKS Group
ページ情報
英文 110 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.30円
市場シェアと予測:顧客データプラットフォーム(CDP)、2023~2028年、米国(2つのレポートのバンドル)
出版日: 2024年06月03日
発行: QKS Group
ページ情報: 英文 110 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場シェアの説明

顧客データプラットフォーム(CDP)は、米国において2028年まで平均以下のCAGRで成長するとQKSグループは予測しています。

CDPの世界市場規模は、米国を中心とする北米が引き続き支配的です。北米だけで2028年までに68億6,264万米ドル、CAGRは19.92%に達すると予測されており、北米のリーダーシップは、高度なデジタルエコシステム、最先端技術の早期導入、厳格なデータプライバシー規制に起因しています。

市場予測の説明

米国の顧客データプラットフォーム(CDP)市場は、2028年までに68億6,264万米ドル、CAGR 19.92%に達すると予測

米国の顧客データプラットフォーム(CDP)市場の将来は、データプライバシー規制強化への要求の高まりと、パーソナライズされた顧客体験へのニーズの高まりの中で、進化を遂げようとしています。企業が複雑なデータエコシステムをナビゲートし、顧客とのやり取りから実用的なインサイトを活用しようと努力する中、CDPは高度な分析、人工知能、機械学習機能を統合することで適応することが期待されています。これらのイノベーションは、よりターゲットを絞ったマーケティング・キャンペーンの編成、顧客維持率の向上、業務効率の達成において、組織に力を与えることを目的としています。さらに、CDPベンダーと業界リーダーとのコラボレーションによってイノベーションが促進され、進化する市場力学に合わせた次世代データ管理ソリューションの導入が促進されると予想されます。

Market Share 目次:

第1章 エグゼクティブサマリー

  • 主な調査結果
  • 主要予測
  • 主要動向
  • 市場概要

第2章 市場概要

  • 市場の定義と範囲
  • 市場に影響を与える主な要因
  • 促進要因と抑制要因

第3章 市場シェア分析

  • アメリカ市場シェア
  • アメリカ市場シェア:業界別
  • 市場シェア:メディア・エンターテインメント別
  • 市場シェア:小売
  • 市場シェア:BFSI別
  • 市場シェア:旅行・ホスピタリティ
  • 市場シェア:教育
  • 市場シェア:公共部門別
  • 市場シェア:ヘルスケア・ライフサイエンス別
  • 市場シェア:自動車
  • 市場シェア:飲食品別
  • アメリカ市場シェア:展開タイプ別
  • 市場シェア:展開タイプ別:オンプレミス
  • 市場シェア:展開タイプ別:クラウド
  • 米国市場シェア:顧客タイプ別
  • 市場シェア:SMB
  • 市場シェア:大企業
  • 市場シェア:エンタープライズ

第4章 企業プロファイル

  • 会社概要
  • アナリストの視点と分析

第5章 付録

  • 調査手法

Market Forecast 目次:

第1章 エグゼクティブサマリー

  • 主要調査結果
  • 主要予測
  • 主要動向
  • 市場概要

第2章 市場概要

  • 市場の定義と範囲
  • 市場に影響を与える主な要因
  • 促進要因と抑制要因

第3章 市場予測分析

  • アメリカ市場予測
  • アメリカ市場予測:業界別
  • 市場予測:メディア&エンターテイメント別
  • 市場予測:小売業
  • 市場予測:BFSI別
  • 市場予測:旅行&ホスピタリティ
  • 市場予測:教育
  • 市場予測:公共部門
  • 市場予測:ヘルスケア&ライフサイエンス別
  • 市場予測:自動車
  • 市場予測:飲食品別
  • アメリカ市場予測:展開タイプ別
  • 市場予測:展開タイプ別:オンプレミス
  • 市場予測:展開タイプ別:クラウド
  • 米国市場予測:顧客タイプ別
  • 市場予測:SMB
  • 市場予測:規模別
  • 市場予測:エンタープライズ別

第4章 企業プロファイル

  • 会社概要
  • アナリストの視点と分析

第5章 付録

  • 調査手法
図表

Market Share List of Figures

  • Fig. 1 Market Share of Customer Data Platform USA, 2023
  • Fig. 2 USA Market Share of Customer Data Platform IT & Telecom Industry, 2023
  • Fig. 3 USA Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 USA Market Share of Customer Data Platform Insurance Industry, 2023
  • Fig. 5 USA Market Share of Customer Data Platform Healthcare Industry, 2023
  • Fig. 6 USA Market Share of Customer Data Platform Government & Public Sector, 2023
  • Fig. 7 USA Market Share of Customer Data Platform Retail & eCommerce, 2023
  • Fig. 8 USA Market Share of Customer Data Platform Manufacturing, 2023
  • Fig. 9 USA Market Share of Customer Data Platform Hospitality, 2023
  • Fig. 10 USA Market Share of Customer Data Platform On-premises Deployment, 2023
  • Fig. 11 USA Market Share of Customer Data Platform Cloud Deployment, 2023
  • Fig. 12 USA Market Share of Customer Data Platform SMB Customers, 2023
  • Fig. 13 USA Market Share of Customer Data Platform Large Customers, 2023
  • Fig. 14 USA Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

  • Fig. 1 Market Forecast of Customer Data Platform USA, 2024- 2028
  • Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
  • Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
  • Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
  • Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
  • Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
  • Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
  • Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
  • Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
  • Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
  • Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
  • Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
  • Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028
目次
Product Code: QKS-07791

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Customer Data Platforms (CDPs) are anticipated to grow at a below-average CAGR in the United States through 2028, as indicated by QKS Group.

North America, led by the USA, continues to dominate the global CDP market in terms of size. With the USA alone expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%, North America's leadership stems from its advanced digital ecosystem, early adoption of cutting-edge technologies, and stringent data privacy regulations.

This slower growth can be attributed to several factors, including saturation in some industries, evolving data privacy regulations, and challenges in integrating disparate data sources effectively. Despite these hurdles, CDPs continue to play a crucial role in enhancing customer experiences and enabling personalized marketing efforts. Companies are increasingly focusing on leveraging CDPs to consolidate customer data from various touchpoints, improve targeting accuracy, and drive marketing efficiencies. While the growth rate may be moderate compared to other regions, the demand for CDPs in the U.S. remains steady, driven by the ongoing digital transformation initiatives across sectors like retail, financial services, and healthcare.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

USA Customer Data Platform (CDP) market expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%.

The future of the Customer Data Platform (CDP) market in the United States is poised for evolution amidst growing demands for enhanced data privacy regulations and the increasing need for personalized customer experiences. As businesses strive to navigate complex data ecosystems and harness actionable insights from customer interactions, CDPs are expected to adapt by integrating advanced analytics, artificial intelligence, and machine learning capabilities. These innovations aim to empower organizations in orchestrating more targeted marketing campaigns, improving customer retention rates, and achieving operational efficiencies. Furthermore, collaborations between CDP vendors and industry leaders are anticipated to drive innovation forward, facilitating the adoption of next-generation data management solutions tailored to meet evolving market dynamics.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Share Analysis

  • USA Market Share
  • USA Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • USA Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • USA Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Forecast Analysis

  • USA Market Forecast
  • USA Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • USA Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast by Deployment Type: Cloud
  • USA Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies