市場調査レポート
商品コード
1478600

AdTech（アドテック）市場、シェア、規模、動向、業界分析レポート、オファリング別、広告タイプ別、広告チャネル別、企業規模別、展開別、プラットフォーム別、業界別、地域別、セグメント動向、2024年～2032年

AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering, By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032
表紙：AdTech（アドテック）市場、シェア、規模、動向、業界分析レポート、オファリング別、広告タイプ別、広告チャネル別、企業規模別、展開別、プラットフォーム別、業界別、地域別、セグメント動向、2024年～2032年

出版日
ページ情報
英文 119 Pages
納期
即日から翌営業日
カスタマイズ可能
AdTech（アドテック）市場、シェア、規模、動向、業界分析レポート、オファリング別、広告タイプ別、広告チャネル別、企業規模別、展開別、プラットフォーム別、業界別、地域別、セグメント動向、2024年～2032年
出版日: 2024年04月24日
発行: Polaris Market Research
ページ情報: 英文 119 Pages
納期: 即日から翌営業日
GIIご利用のメリット

  • 全表示

  • 概要
  • 図表
  • 目次
概要

Polaris Market Research社の最新調査によると、世界のAdTech（アドテック）市場規模は2032年までに32億6,930万米ドルに達する見込みです。この調査レポートは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

AdTech（アドテック）業界の拡大は、デジタル広告の広範な採用、モバイルとオンラインビデオの利用急増、プログラマティック広告の出現が原動力となっています。デジタル広告の台頭は、スマートフォンとインターネットの利用拡大、オンラインメディアに対する消費者の嗜好に起因しています。同様に、モバイルおよびオンライン・ビデオ消費の増加は、スマートフォンやその他のモバイル・デバイスでのビデオ・コンテンツの人気の高まりに後押しされています。

音声技術の成長と進歩により、企業は音声対応広告にますます引き付けられるようになっています。音声ストリーミング・プラットフォームへの依存度の高まりは、消費者の行動を一変させ、ブランドが観察する動向に影響を与えています。このことは、企業がターゲットオーディエンスの共感を得るために、この動向に適応することの重要性を強調しています。アドビの調査によると、音声ベースの広告は、テキスト広告やビジュアル広告に比べてエンゲージメントレベルが高いです。これらの広告フォーマット、特にポッドキャストや音楽に組み込まれた場合に生成される言葉によるインタラクションは、ブランドがビジュアルに依存することなく、より幅広いオーディエンスにリーチすることを可能にします。従来の広告よりも破壊的ではないと認識される一方で、より大きなエンゲージメントを促進します。

音声アシスタントは、ユーザーが周囲に気を配りながらシームレスにウェブに関わることを可能にします。音声アシスタントはハンズフリーで、高度に文脈に即しています。マーケティング担当者は、音声テクノロジーを活用することで、広告戦略においてこのような文脈に沿ったインタラクションに対応することができます。例えば、スマートスピーカーユーザーの71％が、デバイスを通じて買い物リストを作成しています。マーケティング担当者はこれらのリストを活用して、広告の配置を調整したり、関連商品のレコメンドを提供したりすることができます。

広告テクノロジー部門は、業界の情勢を再構築するいくつかの重要な動向に後押しされ、急速な変革期を迎えています。これらの動向には、ハイパー・パーソナライゼーション、コネクテッドTV（CTV）、ジオターゲティング、統合されたコンシューマージャーニー、拡張現実（AR）と仮想現実（VR）、バナキュライゼーションなどが含まれます。さらに、プログラマティック広告は、アルゴリズムとデータを使用して広告のターゲティングと配信を正確に行い、より効率的で効果的な広告キャンペーンを可能にします。

AdTech（アドテック）市場レポートハイライト

デマンドサイドプラットフォームセグメントが2023年に最大のシェアを占める。

屋外広告分野は、プログラマティック広告やデジタルサイネージの革新により、予測期間中に急成長が見込まれます。

APACは、オンラインチャネルを通じて製品やサービスを求める膨大な数の若年層が存在するため、予測期間中に大幅な成長が見込まれます。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界AdTech（アドテック）市場の洞察

  • AdTech（アドテック）-業界スナップショット
  • AdTech（アドテック）市場力学
    • 促進要因と機会
      • データ駆動型AdTechイノベーション
      • パーソナライゼーションとプログラマティック広告の出現
    • 抑制要因と課題
      • 広告ブロック回避ソリューションの存在
  • PESTLE分析
  • AdTech（アドテック）業界の動向
  • COVID-19の影響分析

第5章 世界のAdTech（アドテック）市場：オファリング別

  • 主な調査結果
  • イントロダクション
  • 解決
  • サービス
  • マネージドサービス

第6章 世界のAdTech（アドテック）市場： 広告タイプ別

  • 主な調査結果
  • イントロダクション
  • プログラマティック広告
  • 検索広告
  • ディスプレイ広告
  • モバイル広告
  • メールマーケティング
  • ネイティブ広告
  • その他

第7章 世界のAdTech（アドテック）市場： 広告チャネル別

  • 主な調査結果
  • イントロダクション
  • テレビ広告
  • ラジオ広告
  • 印刷広告
  • 屋外広告
  • デジタル広告

第8章 世界のAdTech（アドテック）市場：企業規模別

  • 主な調査結果
  • イントロダクション
  • 中小企業
  • 大企業

第9章 世界のAdTech（アドテック）市場：展開別

  • 主な調査結果
  • イントロダクション
  • オンプレミス
  • クラウド

第10章 世界のAdTech（アドテック）市場：業界別

  • 主な調査結果
  • イントロダクション
  • メディアとエンターテイメント
  • 英国
  • 教育
  • 小売・消費財
  • ITおよび通信
  • ヘルスケア
  • ホスピタリティ
  • ミリオンスポーツ・ロジスティクス
  • その他

第11章 世界のAdTech（アドテック）市場：地域

  • 主な調査結果
  • イントロダクション
    • AdTech（アドテック）市場評価：地域別、2019-2032年
  • 北米
    • 北米：オファリング別、2019年～2032年
    • 北米：企業規模別、2019年～2032年
    • 北米：広告タイプ別、2019年～2032年
    • 北米：展開別、2019年～2032年
    • 北米：広告チャネル別、2019年～2032年
    • 北米：業界別、2019年～2032年
    • 米国
    • カナダ
  • 欧州
    • 欧州：オファリング別、2019年～2032年
    • 欧州：企業規模別、2019年～2032年
    • 欧州：広告タイプ別、2019年～2032年
    • 欧州：展開別、2019-2032年
    • 欧州：広告チャネル別、2019年～2032年
    • 欧州：業界別、2019-2032年
    • 英国
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • オランダ
    • ロシア
  • アジア太平洋地域
    • アジア太平洋地域：オファリング別、2019年～2032年
    • アジア太平洋地域：企業規模別、2019年～2032年
    • アジア太平洋地域：広告タイプ別、2019-2032年
    • アジア太平洋地域：展開別、2019-2032年
    • アジア太平洋地域：広告チャネル別、2019-2032年
    • アジア太平洋地域：業界別、2019-2032年
    • 中国
    • インド
    • 日本
    • マレーシア
    • インドネシア
    • 韓国
  • 中東・アフリカ
    • 中東・アフリカ：オファリング別、2019-2032年
    • 中東・アフリカ：企業規模別、2019年～2032年
    • 中東・アフリカ：広告タイプ別、2019-2032年
    • 中東・アフリカ：展開別、2019年～2032年
    • 中東・アフリカ：広告チャネル別、2019-2032年
    • 中東・アフリカ：業界別、2019年～2032年
    • サウジアラビア
    • アラブ首長国連邦
    • イスラエル
    • 南アフリカ
  • ラテンアメリカ
    • ラテンアメリカ：オファリング別、2019-2032年
    • ラテンアメリカ：企業規模別、2019年～2032年
    • ラテンアメリカ：広告タイプ別、2019年～2032年
    • ラテンアメリカ：展開別、2019-2032年
    • ラテンアメリカ：広告チャネル別、2019年～2032年
    • ラテンアメリカ：業界別、2019-2032年
    • メキシコ
    • ブラジル
    • アルゼンチン

第12章 競合情勢

  • 拡大と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第13章 企業プロファイル

  • Adform（Denmark）
  • Adobe（US）
  • Amazon（US）
  • Basis Technologies（US）
  • Celtra（US）
  • Criteo（France）
  • Demandbase（US）
  • DoubleVerify（US）
  • Google（US）
  • Innovid（US）
  • Luna（US）
  • Mediaocean（US）
  • Meta（US）
  • Microsoft（US）
  • NextRoll（US）
  • Quantcast（US）
  • The millionade Desk（US）
  • Yahoo（US）
  • Zeta（US）
図表

List of Tables

  • Table 1 Global AdTech Market, by Offering, by Region, 2019-2032 (USD Million)
  • Table 2 Global AdTech Market, by Advertising Type, by Region, 2019-2032 (USD Million)
  • Table 3 Global AdTech Market, by Advertising Channel, by Region, 2019-2032 (USD Million)
  • Table 4 Global AdTech Market, by Enterprise Size, by Region, 2019-2032 (USD Million)
  • Table 5 Global AdTech Market, by Deployment, by Region, 2019-2032 (USD Million)
  • Table 6 Global AdTech Market, by Vertical, by Region, 2019-2032 (USD Million)
  • Table 7 North America: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 8 North America: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 9 North America: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 10 North America: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 11 North America: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 12 North America: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 13 U.S.: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 14 U.S.: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 15 U.S.: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 16 U.S.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 17 U.S.: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 18 U.S.: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 19 Canada: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 20 Canada: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 21 Canada: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 22 Canada: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 23 Canada: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 24 Canada: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 25 Europe: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 26 Europe: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 27 Europe: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 28 Europe: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 29 Europe: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 30 Europe: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 31 Germany: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 32 Germany: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 33 Germany: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 34 Germany: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 35 Germany: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 36 Germany: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 37 France: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 38 France: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 39 France: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 40 France: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 41 France: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 42 France: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 43 UK: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 44 UK: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 45 UK: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 46 UK: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 47 UK: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 48 UK: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 49 Italy: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 50 Italy: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 51 Italy: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 52 Italy: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 53 Italy: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 54 Italy: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 55 Netherlands: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 56 Netherlands: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 57 Netherlands: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 58 Netherlands: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 59 Netherlands: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 60 Netherlands: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 61 Spain: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 62 Spain: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 63 Spain: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 64 Spain: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 65 Spain: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 66 Spain: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 67 Russia: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 68 Russia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 69 Russia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 70 Russia: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 71 Russia: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 72 Russia: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 73 Asia Pacific: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 74 Asia Pacific: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 75 Asia Pacific: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 76 Asia Pacific: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 77 Asia Pacific: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 78 Asia Pacific: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 79 China: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 80 China: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 81 China: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 82 China: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 83 China: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 84 China: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 85 Japan: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 86 Japan: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 87 Japan: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 88 Japan: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 89 Japan: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 90 Japan: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 91 India: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 92 India: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 93 India: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 94 India: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 95 India: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 96 India: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 97 Indonesia: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 98 Indonesia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 99 Indonesia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 100 Indonesia: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 101 Indonesia: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 102 Indonesia: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 103 Malaysia: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 104 Malaysia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 105 Malaysia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 106 Malaysia: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 107 Malaysia: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 108 Malaysia: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 109 South Korea: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 110 South Korea: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 111 South Korea: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 112 South Korea: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 113 South Korea: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 114 South Korea: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 115 Latin America: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 116 Latin America: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 117 Latin America: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 118 Latin America: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 119 Latin America: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 120 Latin America: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 121 Brazil: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 122 Brazil: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 123 Brazil: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 124 Brazil: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 125 Brazil: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 126 Brazil: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 127 Mexico: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 128 Mexico: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 129 Mexico: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 130 Mexico: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 131 Mexico: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 132 Mexico: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 133 Argentina: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 134 Argentina: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 135 Argentina: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 136 Argentina: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 137 Argentina: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 138 Argentina: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 139 Middle East & Africa: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 140 Middle East & Africa: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 141 Middle East & Africa: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 142 Middle East & Africa: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 143 Middle East & Africa: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 144 Middle East & Africa: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 145 UAE: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 146 UAE: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 147 UAE: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 148 UAE: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 149 UAE: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 150 UAE: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 151 Saudi Arabia: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 152 Saudi Arabia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 153 Saudi Arabia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 154 Saudi Arabia: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 155 Saudi Arabia: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 156 Saudi Arabia: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 157 South Africa: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 158 South Africa: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 159 South Africa: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 160 South Africa: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 161 South Africa: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 162 South Africa: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • Table 163 Israel: AdTech Market, by Offering, 2019-2032 (USD Million)
  • Table 164 Israel: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • Table 165 Israel: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
  • Table 166 Israel: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • Table 167 Israel: AdTech Market, by Deployment, 2019-2032 (USD Million)
  • Table 168 Israel: AdTech Market, by Vertical, 2019-2032 (USD Million)

List of Figures

  • Figure 1. Global AdTech Market, 2019-2032 (USD Million)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Offering
  • Figure 7. Global AdTech Market, by Offering, 2024 & 2032 (USD Million)
  • Figure 8. Market by Advertising Type
  • Figure 9. Global AdTech Market, by Advertising Type, 2024 & 2032 (USD Million)
  • Figure 10. Market by Advertising Channel
  • Figure 11. Global AdTech Market, by Advertising Channel, 2024 & 2032 (USD Million)
  • Figure 12. Market by Enterprise Size
  • Figure 13. Global AdTech Market, by Enterprise Size, 2024 & 2032 (USD Million)
  • Figure 14. Market by Deployment
  • Figure 15. Global AdTech Market, by Deployment, 2024 & 2032 (USD Million)
  • Figure 16. Market by Vertical
  • Figure 17. Global AdTech Market, by Vertical, 2024 & 2032 (USD Million)
  • Figure 18. AdTech Market Assessment, By Geography, 2019-2032 (USD Million)
  • Figure 19. Strategic Analysis - AdTech Market
目次
Product Code: PM4779

The global AdTech market size is expected to reach USD 3,269.3 Million by 2032, according to a new study by Polaris Market Research. The report "AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering (DSPs, SSPs, Ad Networks), By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The AdTech industry's expansion is driven by the widespread adoption of digital advertising, the surge in mobile and online video usage, and the emergence of programmatic advertising. The rise of digital ads can be attributed to the growing utilization of smartphones and the internet, as well as consumer preference for online media. Similarly, the increase in mobile and online video consumption is fueled by the growing popularity of video content on smartphones and other mobile devices.

Businesses are increasingly drawn to voice-enabled advertisements due to the growth and advancement of voice technology. The rising reliance on audio streaming platforms has transformed consumer behaviors, impacting the trends observed by brands. This underscores the importance for companies to adapt to this trend to resonate with their target audiences. According to a survey by Adobe, voice-based advertisements exhibit higher engagement levels compared to text or visual ads. Verbal interactions generated by these ad formats, especially when incorporated into podcasts or music, enable brands to reach a broader audience spectrum without relying on visuals. They are perceived as less disruptive than traditional advertisements while fostering greater engagement.

Voice assistants enable users to engage with the web seamlessly, allowing them to remain attentive to their surroundings. They are hands-free and highly contextual. Marketers can leverage speech technology to respond to these contextual interactions in their advertising strategies. For instance, 71% of smart speaker users create shopping lists via their devices. Marketers could utilize these lists to tailor ad placements and offer recommendations for relevant products.

The advertising technology sector is undergoing a rapid transformation, driven by several key trends that are reshaping the industry's landscape. These trends include hyper-personalization, connected TV (CTV), geotargeting, integrated consumer journeys, augmented reality (AR) and virtual reality (VR), and vernacularization. Additionally, programmatic advertising uses algorithms and data to target and distribute ads with precision, allowing for more efficient and effective advertising campaigns.

AdTech Market Report Highlights

Demand side platform segment held the largest share in 2023, owing to its higher efficiency in reaching target customers

Outdoor advertising segment expected to grow rapidly during the forecast period, owing to innovations in programmatic advertising, and digital signages.

APAC is expected to grow at substantial pace over the forecasted period, owing to the presence of huge young population seeking product and services via online channels

The global players include Adform, Adobe, Amazon, Basis Technologies, Celtra, Criteo, Demandbase, and DoubleVerify.

Polaris Market Research has segmented the AdTech market report based on offering, advertising type, advertising channel, enterprise size, deployment, platform, vertical and region:

AdTech, Offering Outlook (Revenue - USD Million, 2019 - 2032)

  • Solution
  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Ad Exchange Platforms
  • Agency Trading Desks (ATDs)
  • Others
  • Services
  • Professional Services
  • Training & Consulting
  • Advertising Type & Integration
  • Support & Maintenance
  • Managed Services

AdTech, Advertising Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others

AdTech, Advertising Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Outdoor Advertising
  • Digital Advertising

AdTech, Enterprise Size Outlook (Revenue - USD Million, 2019 - 2032)

  • Small and Medium Enterprise (SME)
  • Large Enterprise

AdTech, Deployment Outlook (Revenue - USD Million, 2019 - 2032)

  • On-Premise
  • Cloud

AdTech, Vertical Outlook (Revenue - USD Million, 2019 - 2032)

  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • IT & Telecom
  • Healthcare
  • Hospitality
  • Transport & Logistics
  • Others

AdTech, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global AdTech Market Insights

  • 4.1. AdTech - Industry Snapshot
  • 4.2. AdTech Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Data driven AdTech innovation
      • 4.2.1.2. Emergence of personalization and programmatic advertising
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Presence of Ad-Blocking Bypass Solutions
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. AdTech Industry Trends
  • 4.6. COVID-19 Impact Analysis

5. Global AdTech Market, by Offering

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global AdTech Market, by Offering, 2019-2032 (USD Million)
  • 5.3. Solution
    • 5.3.1. Global AdTech Market, by Solution, by Region, 2019-2032 (USD Million)
    • 5.3.2. Demand-Side Platforms (DSPs)
      • 5.3.2.1. Global AdTech Market, by Demand-Side Platforms (DSPs), by Region, 2019-2032 (USD Million)
    • 5.3.3. Supply-Side Platforms (SSPs)
      • 5.3.3.1. Global AdTech Market, by Supply-Side Platforms (SSPs), by Region, 2019-2032 (USD Million)
    • 5.3.4. Ad Networks
      • 5.3.4.1. Global AdTech Market, by Ad Networks, by Region, 2019-2032 (USD Million)
    • 5.3.5. Data Management Platforms (DMPs)
      • 5.3.5.1. Global AdTech Market, by Data Management Platforms (DMPs), by Region, 2019-2032 (USD Million)
    • 5.3.6. Ad Exchange Platforms
      • 5.3.6.1. Global AdTech Market, by Ad Exchange Platforms, by Region, 2019-2032 (USD Million)
    • 5.3.7. Agency millionading Desks (ATDs)
      • 5.3.7.1. Global AdTech Market, by Agency millionading Desks (ATDs), by Region, 2019-2032 (USD Million)
    • 5.3.8. Others
      • 5.3.8.1. Global AdTech Market, by Others, by Region, 2019-2032 (USD Million)
  • 5.4. Services
    • 5.4.1. Global AdTech Market, by Services, by Region, 2019-2032 (USD Million)
    • 5.4.2. Professional Services
      • 5.4.2.1. Global AdTech Market, by Professional Services, by Region, 2019-2032 (USD Million)
    • 5.4.3. millionaining & Consulting
      • 5.4.3.1. Global AdTech Market, by millionaining & Consulting, by Region, 2019-2032 (USD Million)
    • 5.4.4. Advertising Type & Integration
      • 5.4.4.1. Global AdTech Market, by Advertising Type & Integration, by Region, 2019-2032 (USD Million)
    • 5.4.5. Support & Maintenance
      • 5.4.5.1. Global AdTech Market, by Support & Maintenance, by Region, 2019-2032 (USD Million)
  • 5.5. Managed Services
    • 5.5.1. Global AdTech Market, by Managed Services, by Region, 2019-2032 (USD Million)

6. Global AdTech Market, by Advertising Type

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • 6.3. Programmatic Advertising
    • 6.3.1. Global AdTech Market, by Programmatic Advertising, by Region, 2019-2032 (USD Million)
  • 6.4. Search Advertising
    • 6.4.1. Global AdTech Market, by Search Advertising, by Region, 2019-2032 (USD Million)
  • 6.5. Display Advertising
    • 6.5.1. Global AdTech Market, by Display Advertising, by Region, 2019-2032 (USD Million)
  • 6.6. Mobile Advertising
    • 6.6.1. Global AdTech Market, by Mobile Advertising, by Region, 2019-2032 (USD Million)
  • 6.7. Email Marketing
    • 6.7.1. Global AdTech Market, by Email Marketing, by Region, 2019-2032 (USD Million)
  • 6.8. Native Advertising
    • 6.8.1. Global AdTech Market, by Native Advertising, by Region, 2019-2032 (USD Million)
  • 6.9. Others
    • 6.9.1. Global AdTech Market, by Others, by Region, 2019-2032 (USD Million)

7. Global AdTech Market, by Advertising Channel

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global AdTech Market, by Deployment, 2019-2032 (USD Million)
  • 7.3. Television Advertising
    • 7.3.1. Global AdTech Market, by Television Advertising, by Region, 2019-2032 (USD Million)
  • 7.4. Radio Advertising
    • 7.4.1. Global AdTech Market, by Radio Advertising, by Region, 2019-2032 (USD Million)
  • 7.5. Print Advertising
    • 7.5.1. Global AdTech Market, by Print Advertising, by Region, 2019-2032 (USD Million)
  • 7.6. Outdoor Advertising
    • 7.6.1. Global AdTech Market, by Outdoor Advertising, by Region, 2019-2032 (USD Million)
  • 7.7. Digital Advertising
    • 7.7.1. Global Other AdTech Market, by Digital Advertising, by Region, 2019-2032 (USD Million)

8. Global AdTech Market, by Enterprise Size

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Global AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • 8.3. Small and Medium Enterprise (SME)
    • 8.3.1. Global AdTech Market, by Small and Medium Enterprise (SME), by Region, 2019-2032 (USD Million)
  • 8.4. Large Enterprise
    • 8.4.1. Global AdTech Market, by Large Enterprise, by Region, 2019-2032 (USD Million)

9. Global AdTech Market, by Deployment

  • 9.1. Key Findings
  • 9.2. Introduction
    • 9.2.1. Global AdTech Market, by Deployment, 2019-2032 (USD Million)
  • 9.3. On-Premise
    • 9.3.1. Global AdTech Market, On-Premise, by Region, 2019-2032 (USD Million)
  • 9.4. Cloud
    • 9.4.1. Global AdTech Market, by Cloud, by Region, 2019-2032 (USD Million)

10. Global AdTech Market, by Vertical

  • 10.1. Key Findings
  • 10.2. Introduction
    • 10.2.1. Global AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 10.3. Media & Entertainment
    • 10.3.1. Global AdTech Market, by Media & Entertainment, by Region, 2019-2032 (USD Million)
  • 10.4. BFSI
    • 10.4.1. Global AdTech Market, by BFSI, by Region, 2019-2032 (USD Million)
  • 10.5. Education
    • 10.5.1. Global AdTech Market, by Education, by Region, 2019-2032 (USD Million)
  • 10.6. Retail & Consumer Goods
    • 10.6.1. Global AdTech Market, by Retail & Consumer Goods, by Region, 2019-2032 (USD Million)
  • 10.7. IT & Telecom
    • 10.7.1. Global AdTech Market, by IT & Telecom, by Region, 2019-2032 (USD Million)
  • 10.8. Healthcare
    • 10.8.1. Global AdTech Market, by Healthcare, by Region, 2019-2032 (USD Million)
  • 10.9. Hospitality
    • 10.9.1. Global AdTech Market, by Hospitality, by Region, 2019-2032 (USD Million)
  • 10.10. millionansport & Logistics
    • 10.10.1. Global AdTech Market, by millionansport & Logistics, by Region, 2019-2032 (USD Million)
  • 10.11. Others
    • 10.11.1. Global AdTech Market, by Others, by Region, 2019-2032 (USD Million)

11. Global AdTech Market, by Geography

  • 11.1. Key findings
  • 11.2. Introduction
    • 11.2.1. AdTech Market Assessment, By Geography, 2019-2032 (USD Million)
  • 11.3. AdTech Market - North America
    • 11.3.1. North America: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.3.2. North America: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.3.3. North America: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.3.4. North America: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.3.5. North America: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.3.6. North America: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.3.7. AdTech Market - U.S.
      • 11.3.7.1. U.S.: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.3.7.2. U.S.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.3.7.3. U.S.: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.3.7.4. U.S.: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.3.7.5. U.S.: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.3.7.6. U.S.: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.3.8. AdTech Market - Canada
      • 11.3.8.1. Canada: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.3.8.2. Canada.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.3.8.3. Canada: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.3.8.4. Canada: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.3.8.5. Canada: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.3.8.6. Canada: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.4. AdTech Market - Europe
    • 11.4.1. Europe: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.4.2. Europe.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.4.3. Europe: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.4.4. Europe: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.4.5. Europe: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.4.6. Europe: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.7. AdTech Market - UK
      • 11.4.7.1. UK: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.7.2. UK.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.7.3. UK: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.7.4. UK: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.7.5. UK: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.7.6. UK: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.8. AdTech Market - France
      • 11.4.8.1. France: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.8.2. France.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.8.3. France: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.8.4. France: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.8.5. France: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.8.6. France: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.9. AdTech Market - Germany
      • 11.4.9.1. Germany: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.9.2. Germany.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.9.3. Germany: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.9.4. Germany: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.9.5. Germany: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.9.6. Germany: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.10. AdTech Market - Italy
      • 11.4.10.1. Italy: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.10.2. Italy.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.10.3. Italy: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.10.4. Italy: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.10.5. Italy: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.10.6. Italy: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.11. AdTech Market - Spain
      • 11.4.11.1. Spain: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.11.2. Spain.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.11.3. Spain: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.11.4. Spain: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.11.5. Spain: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.11.6. Spain: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.12. AdTech Market - Netherlands
      • 11.4.12.1. Netherlands: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.12.2. Netherlands.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.12.3. Netherlands: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.12.4. Netherlands: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.12.5. Netherlands: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.12.6. Netherlands: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.13. AdTech Market - Russia
      • 11.4.13.1. Russia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.13.2. Russia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.13.3. Russia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.13.4. Russia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.13.5. Russia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.13.6. Russia: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.5. AdTech Market - Asia Pacific
    • 11.5.1. Asia Pacific: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.5.2. Asia Pacific.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.5.3. Asia Pacific: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.5.4. Asia Pacific: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.5.5. Asia Pacific: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.5.6. Asia Pacific: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.7. AdTech Market - China
      • 11.5.7.1. China: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.7.2. China.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.7.3. China: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.7.4. China: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.7.5. China: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.7.6. China: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.8. AdTech Market - India
      • 11.5.8.1. India: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.8.2. India.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.8.3. India: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.8.4. India: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.8.5. India: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.8.6. India: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.9. AdTech Market - Japan
      • 11.5.9.1. Japan: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.9.2. Japan.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.9.3. Japan: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.9.4. Japan: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.9.5. Japan: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.9.6. Japan: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.10. AdTech Market - Malaysia
      • 11.5.10.1. Malaysia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.10.2. Malaysia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.10.3. Malaysia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.10.4. Malaysia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.10.5. Malaysia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.10.6. Malaysia: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.11. AdTech Market - Indonesia
      • 11.5.11.1. Indonesia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.11.2. Indonesia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.11.3. Indonesia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.11.4. Indonesia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.11.5. Indonesia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.11.6. Indonesia: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.12. AdTech Market - South Korea
      • 11.5.12.1. South Korea: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.12.2. South Korea.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.12.3. South Korea: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.12.4. South Korea: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.12.5. South Korea: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.12.6. South Korea: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.6. AdTech Market - Middle East & Africa
    • 11.6.1. Middle East & Africa: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.6.2. Middle East & Africa: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.6.3. Middle East & Africa: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.6.4. Middle East & Africa: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.6.5. Middle East & Africa: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.6.6. Middle East & Africa: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.7. AdTech Market - Saudi Arabia
      • 11.6.7.1. Saudi Arabia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.7.2. Saudi Arabia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.7.3. Saudi Arabia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.7.4. Saudi Arabia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.7.5. Saudi Arabia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.7.6. Saudi Arabia: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.8. AdTech Market - UAE
      • 11.6.8.1. UAE: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.8.2. UAE.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.8.3. UAE: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.8.4. UAE: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.8.5. UAE: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.8.6. UAE: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.9. AdTech Market - Israel
      • 11.6.9.1. Israel: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.9.2. Israel.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.9.3. Israel: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.9.4. Israel: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.9.5. Israel: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.9.6. Israel: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.10. AdTech Market - South Africa
      • 11.6.10.1. South Africa: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.10.2. South Africa.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.10.3. South Africa: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.10.4. South Africa: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.10.5. South Africa: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.10.6. South Africa: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.7. AdTech Market - Latin America
    • 11.7.1. Latin America: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.7.2. Latin America.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.7.3. Latin America: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.7.4. Latin America: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.7.5. Latin America: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.7.6. Latin America: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.7.7. AdTech Market - Mexico
      • 11.7.7.1. Mexico: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.7.7.2. Mexico.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.7.7.3. Mexico: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.7.7.4. Mexico: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.7.7.5. Mexico: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.7.7.6. Mexico: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.7.8. AdTech Market - Brazil
      • 11.7.8.1. Brazil: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.7.8.2. Brazil.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.7.8.3. Brazil: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.7.8.4. Brazil: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.7.8.5. Brazil: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.7.8.6. Brazil: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.7.9. AdTech Market - Argentina
      • 11.7.9.1. Argentina: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.7.9.2. Argentina.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.7.9.3. Argentina: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.7.9.4. Argentina: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.7.9.5. Argentina: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.7.9.6. Argentina: AdTech Market, by Vertical, 2019-2032 (USD Million)

12. Competitive Landscape

  • 12.1. Expansion and Acquisition Analysis
    • 12.1.1. Expansion
    • 12.1.2. Acquisitions
  • 12.2. Partnerships/Collaborations/Agreements/Exhibitions

13. Company Profiles

  • 13.1. Adform (Denmark)
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Benchmarking
    • 13.1.4. Recent Development
  • 13.2. Adobe (US)
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Benchmarking
    • 13.2.4. Recent Development
  • 13.3. Amazon (US)
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Benchmarking
    • 13.3.4. Recent Development
  • 13.4. Basis Technologies (US)
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Benchmarking
    • 13.4.4. Recent Development
  • 13.5. Celtra (US)
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Benchmarking
    • 13.5.4. Recent Development
  • 13.6. Criteo (France)
    • 13.6.1. Company Overview
    • 13.6.2. Financial Performance
    • 13.6.3. Product Benchmarking
    • 13.6.4. Recent Development
  • 13.7. Demandbase (US)
    • 13.7.1. Company Overview
    • 13.7.2. Financial Performance
    • 13.7.3. Product Benchmarking
    • 13.7.4. Recent Development
  • 13.8. DoubleVerify (US)
    • 13.8.1. Company Overview
    • 13.8.2. Financial Performance
    • 13.8.3. Product Benchmarking
    • 13.8.4. Recent Development
  • 13.9. Google (US)
    • 13.9.1. Company Overview
    • 13.9.2. Financial Performance
    • 13.9.3. Product Benchmarking
    • 13.9.4. Recent Development
  • 13.10. Innovid (US)
    • 13.10.1. Company Overview
    • 13.10.2. Financial Performance
    • 13.10.3. Product Benchmarking
    • 13.10.4. Recent Development
  • 13.11. Luna (US)
    • 13.11.1. Company Overview
    • 13.11.2. Financial Performance
    • 13.11.3. Product Benchmarking
    • 13.11.4. Recent Development
  • 13.12. Mediaocean (US)
    • 13.12.1. Company Overview
    • 13.12.2. Financial Performance
    • 13.12.3. Product Benchmarking
    • 13.12.4. Recent Development
  • 13.13. Meta (US)
    • 13.13.1. Company Overview
    • 13.13.2. Financial Performance
    • 13.13.3. Product Benchmarking
    • 13.13.4. Recent Development
  • 13.14. Microsoft (US)
    • 13.14.1. Company Overview
    • 13.14.2. Financial Performance
    • 13.14.3. Product Benchmarking
    • 13.14.4. Recent Development
  • 13.15. NextRoll (US)
    • 13.15.1. Company Overview
    • 13.15.2. Financial Performance
    • 13.15.3. Product Benchmarking
    • 13.15.4. Recent Development
  • 13.16. Quantcast (US)
    • 13.16.1. Company Overview
    • 13.16.2. Financial Performance
    • 13.16.3. Product Benchmarking
    • 13.16.4. Recent Development
  • 13.17. The millionade Desk (US)
    • 13.17.1. Company Overview
    • 13.17.2. Financial Performance
    • 13.17.3. Product Benchmarking
    • 13.17.4. Recent Development
  • 13.18. Yahoo (US)
    • 13.18.1. Company Overview
    • 13.18.2. Financial Performance
    • 13.18.3. Product Benchmarking
    • 13.18.4. Recent Development
  • 13.19. Zeta (US)
    • 13.19.1. Company Overview
    • 13.19.2. Financial Performance
    • 13.19.3. Product Benchmarking
    • 13.19.4. Recent Development