マーケティングオートメーションの世界市場 - 市場シェア・規模・動向・業界分析：コンポーネント別、展開タイプ別、組織規模別、用途別、最終用途別、地域別、セグメント予測（2022年～2030年）

世界のマーケティングオートメーションの市場規模は、2030年までに137億1,000万米ドルに達すると予想されています。

当レポートでは、世界のマーケティングオートメーション市場を調査しており、市場の概要、市場規模や予測、動向、促進要因・抑制要因、コンポーネント別・展開タイプ別・組織規模別・用途別・最終用途別・地域別などの分析、さらに企業プロファイルなどを提供しています。

目次

第1章 イントロダクション

• レポートの説明
  • 調査の目的
  • 市場範囲
  • 前提条件
• 利害関係者

第2章 エグゼクティブサマリー

• 市場のハイライト

第3章 調査手法

• 概要
  • データマイニング
• 情報源
  • 一次情報
  • 二次情報

第4章 世界のマーケティングオートメーション市場の洞察

• マーケティングオートメーション - 業界のスナップショット
• マーケティングオートメーション市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 新規参入者の脅威
  • 買い手の交渉力
  • 代替品の脅威
  • 既存企業間の競争力
• PESTLE分析
• マーケティングオートメーション業界の動向
• COVID-19影響分析

第5章 世界のマーケティングオートメーション市場：コンポーネント別

• 主な調査結果
• イントロダクション
  • 世界のマーケティングオートメーション市場、コンポーネント別（2018年～2030年）
• ソフトウェア
  • 世界のマーケティングオートメーション市場、ソフトウェア別、地域別（2018年～2030年）
• サービス
  • 世界のマーケティングオートメーション市場、サービス別、地域別（2018年～2030年）

第6章 世界のマーケティングオートメーション市場：展開タイプ別

• 主な調査結果
• イントロダクション
  • 世界のマーケティングオートメーション市場、展開タイプ別（2018年～2030年）
• クラウド
  • 世界のマーケティングオートメーション市場、クラウド別、地域別（2018年～2030年）
• オンプレミス
  • 世界のマーケティングオートメーション市場、オンプレミス別、地域別（2018年～2030年）

第7章 世界のマーケティングオートメーション市場：組織規模別

• 主な調査結果
• イントロダクション
  • 世界のマーケティングオートメーション市場、組織規模別（2018年～2030年）
• 中小企業
  • 世界のマーケティングオートメーション市場、中小企業別、地域別（2018年～2030年）
• 大企業
  • 世界のマーケティングオートメーション市場、大企業別、地域別（2018年～2030年）

第8章 世界のマーケティングオートメーション市場：用途別

• 主な調査結果
• イントロダクション
  • 世界のマーケティングオートメーション市場、用途別（2018年～2030年）
• Eメールマーケティング
  • 世界のマーケティングオートメーション市場、Eメールマーケティング別、地域別（2018年～2030年）
• ソーシャルメディアマーケティング
  • 世界のマーケティングオートメーション市場、ソーシャルメディアマーケティング別、地域別（2018年～2030年）
• キャンペーン管理
  • 世界のマーケティングオートメーション市場、キャンペーン管理別、地域別（2018年～2030年）
• その他
  • 世界のマーケティングオートメーション市場、その他別、地域別（2018年～2030年）

第9章 世界のマーケティングオートメーション市場：最終用途別

• 主な調査結果
• イントロダクション
  • 世界のマーケティングオートメーション市場、最終用途別（2018年～2030年）
• BFSI
  • 世界のマーケティングオートメーション市場、BFSI別、地域別（2018年～2030年）
• IT・テレコム
  • 世界のマーケティングオートメーション市場、IT・テレコム別、地域別（2018年～2030年）
• メディア・エンターテイメント
  • 世界のマーケティングオートメーション市場、メディア・エンターテイメント別、地域別（2018年～2030年）
• 小売・Eコマース
  • 世界のマーケティングオートメーション市場、小売・Eコマース別、地域別（2018年～2030年）
• その他
  • 世界のマーケティングオートメーション市場、その他別、地域別（2018年～2030年）

第10章 世界のマーケティングオートメーション市場：地域別

• 主な調査結果
• イントロダクション
  • マーケティングオートメーション市場の評価、地域別（2018年～2030年）
• マーケティングオートメーション市場 - 北米
  • 北米：マーケティングオートメーション市場、コンポーネント別（2018年～2030年）
  • 北米：マーケティングオートメーション市場、用途別（2018年～2030年）
  • 北米：マーケティングオートメーション市場、展開タイプ別（2018年～2030年）
  • 北米：マーケティングオートメーション市場、組織規模別（2018年～2030年）
  • 北米：マーケティングオートメーション市場、最終用途別（2018年～2030年）
  • マーケティングオートメーション市場 - 米国
  • マーケティングオートメーション市場 - カナダ
• マーケティングオートメーション市場 - 欧州
  • 欧州：マーケティングオートメーション市場、コンポーネント別（2018年～2030年）
  • 欧州：マーケティングオートメーション市場、用途別（2018年～2030年）
  • 欧州：マーケティングオートメーション市場、展開タイプ別（2018年～2030年）
  • 欧州：マーケティングオートメーション市場、組織規模別（2018年～2030年）
  • 欧州：マーケティングオートメーション市場、最終用途別（2018年～2030年）
  • マーケティングオートメーション市場 - 英国
  • マーケティングオートメーション市場 - フランス
  • マーケティングオートメーション市場 - ドイツ
  • マーケティングオートメーション市場 - イタリア
  • マーケティングオートメーション市場 - スペイン
  • マーケティングオートメーション市場 - オランダ
  • マーケティングオートメーション市場 - ロシア
• マーケティングオートメーション市場 - アジア太平洋
  • アジア太平洋：マーケティングオートメーション市場、コンポーネント別（2018年～2030年）
  • アジア太平洋：マーケティングオートメーション市場、用途別（2018年～2030年）
  • アジア太平洋：マーケティングオートメーション市場、展開タイプ別（2018年～2030年）
  • アジア太平洋：マーケティングオートメーション市場、組織規模別（2018年～2030年）
  • アジア太平洋：マーケティングオートメーション市場、最終用途別（2018年～2030年）
  • マーケティングオートメーション市場 - 中国
  • マーケティングオートメーション市場 - インド
  • マーケティングオートメーション市場 - 日本
  • マーケティングオートメーション市場 - マレーシア
  • マーケティングオートメーション市場 - インドネシア
  • マーケティングオートメーション市場 - 韓国
• マーケティングオートメーション市場 - 中東・アフリカ
  • 中東・アフリカ：マーケティングオートメーション市場、コンポーネント別（2018年～2030年）
  • 中東・アフリカ：マーケティングオートメーション市場、用途別（2018年～2030年）
  • 中東・アフリカ：マーケティングオートメーション市場、展開タイプ別（2018年～2030年）
  • 中東・アフリカ：マーケティングオートメーション市場、組織規模別（2018年～2030年）
  • 中東・アフリカ：マーケティングオートメーション市場、最終用途別（2018年～2030年）
  • マーケティングオートメーション市場 - サウジアラビア
  • マーケティングオートメーション市場 - アラブ首長国連邦
  • マーケティングオートメーション市場 - イスラエル
  • マーケティングオートメーション市場 - 南アフリカ
• マーケティングオートメーション市場 - ラテンアメリカ
  • ラテンアメリカ：マーケティングオートメーション市場、コンポーネント別（2018年～2030年）
  • ラテンアメリカ：マーケティングオートメーション市場、用途別（2018年～2030年）
  • ラテンアメリカ：マーケティングオートメーション市場、展開タイプ別（2018年～2030年）
  • ラテンアメリカ：マーケティングオートメーション市場、組織規模別（2018年～2030年）
  • ラテンアメリカ：マーケティングオートメーション市場、最終用途別（2018年～2030年）
  • マーケティングオートメーション市場 - メキシコ
  • マーケティングオートメーション市場 - ブラジル
  • マーケティングオートメーション市場 - アルゼンチン

第11章 競合情勢

• 拡大・買収の分析
  • 拡大
  • 買収
• パートナーシップ/コラボレーション/協定/公開

第12章 企業プロファイル

• Adobe Inc.
• Act-On Software
• ActiveCampaign
• ClickDimensions
• GetResponse
• HubSpot
• IBM Corporation
• Keap
• Oracle Corporation
• Salesforce Inc.
• SAS
• Sendinblue
• SharpSpring
• Teradata Corporation
• Thryv

List of Tables

• Table 1 Global Marketing Automation Market, by Component, by Region, 2018 - 2030 (USD Billion)
• Table 2 Global Marketing Automation Market, by Application, by Region, 2018 - 2030 (USD Billion)
• Table 3 Global Marketing Automation Market, by Deployment Type, by Region, 2018 - 2030 (USD Billion)
• Table 4 Global Marketing Automation Market, by Organization Size, by Region, 2018 - 2030 (USD Billion)
• Table 5 Global Marketing Automation Market, by End-Use, by Region, 2018 - 2030 (USD Billion)
• Table 6 Marketing Automation Market Assessment, By Geography, 2018 - 2030 (USD Billion)
• Table 7 North America: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 8 North America: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 9 North America: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 10 North America: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 11 North America: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 12 U.S.: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 13 U.S.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 14 U.S.: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 15 U.S.: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 16 U.S.: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 17 Canada: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 18 Canada: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 19 Canada: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 20 Canada: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 21 Canada: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 22 Europe: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 23 Europe: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 24 Europe: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 25 Europe: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 26 Europe: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 27 UK: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 28 UK: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 29 UK: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 30 UK: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 31 UK: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 32 France: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 33 France: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 34 France: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 35 France: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 36 France: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 37 Germany: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 38 Germany: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 39 Germany: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 40 Germany: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 41 Germany: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 42 Italy: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 43 Italy: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 44 Italy: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 45 Italy: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 46 Italy: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 47 Spain: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 48 Spain: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 49 Spain: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 50 Spain: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 51 Spain: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 52 Netherlands: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 53 Netherlands: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 54 Netherlands: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 55 Netherlands: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 56 Netherlands: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 57 Russia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 58 Russia: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 59 Russia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 60 Russia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 61 Russia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 62 Asia Pacific: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 63 Asia Pacific: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 64 Asia Pacific: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 65 Asia Pacific: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 66 Asia Pacific: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 67 China: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 68 China: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 69 China: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 70 China: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 71 China: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 72 India: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 73 India: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 74 India: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 75 India: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 76 India: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 77 Japan: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 78 Japan: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 79 Japan: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 80 Japan: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 81 Japan: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 82 Malaysia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 83 Malaysia: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 84 Malaysia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 85 Malaysia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 86 Malaysia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 87 Indonesia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 88 Indonesia: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 89 Indonesia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 90 Indonesia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 91 Indonesia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 92 South Korea: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 93 South Korea: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 94 South Korea: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 95 South Korea: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 96 South Korea: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 97 Middle East & Africa: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 98 Middle East & Africa: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 99 Middle East & Africa: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 100 Middle East & Africa: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 101 Middle East & Africa: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 102 Saudi Arabia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 103 Saudi Arabia: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 104 Saudi Arabia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 105 Saudi Arabia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 106 Saudi Arabia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 107 UAE: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 108 UAE: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 109 UAE: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 110 UAE: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 111 UAE: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 112 Israel: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 113 Israel: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 114 Israel: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 115 Israel: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 116 Israel: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 117 South Africa: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 118 South Africa: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 119 South Africa: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 120 South Africa: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 121 South Africa: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 122 Latin America: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 123 Latin America: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 124 Latin America: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 125 Latin America: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 126 Latin America: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 127 Brazil: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 128 Brazil: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 129 Brazil: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 130 Brazil: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 131 Brazil: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 132 Mexico: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 133 Mexico: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 134 Mexico: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 135 Mexico: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 136 Mexico: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• Table 137 Argentina: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• Table 138 Argentina: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• Table 139 Argentina: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• Table 140 Argentina: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• Table 141 Argentina: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)

List of Figures

Figure 1. Global Marketing Automation Market, 2018 - 2030 (USD Billion)

Figure 2. Integrated Ecosystem

Figure 3. Research Methodology: Top-Down & Bottom-Up Approach

Figure 4. Market by Geography

Figure 5. Porter's Five Forces

Figure 6. Market by Component

Figure 7. Global Marketing Automation Market, by Component, 2021 & 2030 (USD Billion)

Figure 8. Market by Organization Size

Figure 9. Global Marketing Automation Market, by Organization Size, 2021 & 2030 (USD Billion)

Figure 10. Market by End-Use

Figure 11. Global Marketing Automation Market, by End-Use, 2021 & 2030 (USD Billion)

Figure 12. Market by Application

Figure 13. Global Marketing Automation Market, by Application, 2021 & 2030 (USD Billion)

Figure 14. Market by Deployment Type

Figure 15. Global Marketing Automation Market, by Deployment Type, 2021 & 2030 (USD Billion)

The global marketing automation market size is expected to reach USD 13.71 billion by 2030, according to a new study by Polaris Market Research. The report "Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use Industry; By Region; Segment Forecast, 2022 - 2030" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Data-driven retention marketing has extensively become a must-have in the competitive marketing ecosystem. Over the coming years, there is an immense opportunity for contextual and emotionally intelligent communications that are expected to acknowledge customer preferences. Further, customer marketing platforms have witnessed extensive growth owing to an increase in the use of social media and email marketing.

Email marketing is increasingly being used by businesses across the world. The primary features of email marketing include tracking email statistics, viewing detailed profiles, sending scheduled emails, and streaming statistics. This enables marketers to handle and manage mailer campaigns effectively.

Marketing a product or service involves several complications; it integrates various stakeholders throughout the enterprise, suppliers & agencies, and multiple media & channels. Consumer behavioral changes that give rise to complex, large, and highly dissimilar marketing landscapes drive the industry. Most often, enterprises, particularly SMBs, witness critical challenges such as legacy system issues, limited budget constraints, and limited availability of skilled expertise for software handling. Organizations worldwide are increasingly investing in data & analytics systems in the industry, leading to growth in the adoption of marketing automation solutions.

Marketing Automation Market Report Highlights

The software segment dominated the global market on account of greater need for customer benchmarking and analysis of customer behavior

The cloud segment is expected to witness significant growth during the forecast period owing to rise in demand for higher processing capabilities and cost effective marketing automation solutions

Large enterprises segment accounted for the largest share. This is due to the adoption of innovative technologies by large organization for improved efficiency and performance

Social media marketing generated significant revenue un 2021 owing to rise in penetration of mobile devices, changing consumer behavior, and increase in significant use of social media platforms

IT & Telecom industry accounted for the largest share owing to greater inclination toward strategizing marketing initiatives

Asia Pacific is expected to exhibit significant growth during the forecast period due to rise in population, increase in digitalization, and use of social networking sites

The industry is highly competitive owing to the existence of large industry players with global presence including Adobe Inc., Act-On Software, ActiveCampaign, ClickDimensions, GetResponse, HubSpot, IBM Corporation

Polaris Market Research has segmented the marketing automation market report based on component, deployment type, organization size, application, end-use, and region:

Marketing Automation, Component Outlook (Revenue - USD Billion, 2018 - 2030)

Software

Services

Marketing Automation, Deployment Type Outlook (Revenue - USD Billion, 2018 - 2030)

Cloud

On-Premises

Marketing Automation, Organization Size Outlook (Revenue - USD Billion, 2018 - 2030)

Small & Medium Enterprises

Large Enterprises

Marketing Automation, Application Outlook (Revenue - USD Billion, 2018 - 2030)

Email Marketing

Social Media Marketing

Campaign Management

Others

Marketing Automation, End-Use Outlook (Revenue - USD Billion, 2018 - 2030)

BFSI

IT & Telecom

Media & Entertainment

Retail & E-Commerce

Others

Marketing Automation, Regional Outlook (Revenue - USD Billion, 2018 - 2030)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Table of Contents

1. Introduction

• 1.1. Report Description
  • 1.1.1. Objectives of the Study
  • 1.1.2. Market Scope
  • 1.1.3. Assumptions
• 1.2. Stakeholders

2. Executive Summary

• 2.1. Market Highlights

3. Research Methodology

• 3.1. Overview
  • 3.1.1. Data Mining
• 3.2. Data Sources
  • 3.2.1. Primary Sources
  • 3.2.2. Secondary Sources

4. Global Marketing Automation Market Insights

• 4.1. Marketing Automation - Industry Snapshot
• 4.2. Marketing Automation Market Dynamics
  • 4.2.1. Drivers and Opportunities
    • 4.2.1.1. Rising adoption of SMAC technologies
    • 4.2.1.2. Increasing focus of enterprise to optimize marketing spending
  • 4.2.2. Restraints and Challenges
    • 4.2.2.1. Security and privacy concern for confidential data
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers (Moderate)
  • 4.3.2. Threats of New Entrants: (Low)
  • 4.3.3. Bargaining Power of Buyers (Moderate)
  • 4.3.4. Threat of Substitute (Moderate)
  • 4.3.5. Rivalry among existing firms (High)
• 4.4. PESTLE Analysis
• 4.5. Marketing Automation Industry Trends
• 4.6. COVID-19 Impact Analysis

5. Global Marketing Automation Market, by Component

• 5.1. Key Findings
• 5.2. Introduction
  • 5.2.1. Global Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
• 5.3. Software
  • 5.3.1. Global Marketing Automation Market, by Software, by Region, 2018 - 2030 (USD Billion)
• 5.4. Services
  • 5.4.1. Global Marketing Automation Market, by Services, by Region, 2018 - 2030 (USD Billion)

6. Global Marketing Automation Market, by Deployment Type

• 6.1. Key Findings
• 6.2. Introduction
  • 6.2.1. Global Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
• 6.3. Cloud
  • 6.3.1. Global Marketing Automation Market, by Cloud, by Region, 2018 - 2030 (USD Billion)
• 6.4. On-Premises
  • 6.4.1. Global Marketing Automation Market, by On-Premises, by Region, 2018 - 2030 (USD Billion)

7. Global Marketing Automation Market, by Organization Size

• 7.1. Key Findings
• 7.2. Introduction
  • 7.2.1. Global Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
• 7.3. Small & Medium Enterprises
  • 7.3.1. Global Marketing Automation Market, by Small & Medium Enterprises, by Region, 2018 - 2030 (USD Billion)
• 7.4. Small & Medium Enterprises
  • 7.4.1. Global Marketing Automation Market, by Small & Medium Enterprises, by Region, 2018 - 2030 (USD Billion)

8. Global Marketing Automation Market, by Application

• 8.1. Key Findings
• 8.2. Introduction
  • 8.2.1. Global Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
• 8.3. Email Marketing
  • 8.3.1. Global Marketing Automation Market, by Email Marketing, by Region, 2018 - 2030 (USD Billion)
• 8.4. Social Media Marketing
  • 8.4.1. Global Marketing Automation Market, by Social Media Marketing, by Region, 2018 - 2030 (USD Billion)
• 8.5. Campaign Management
  • 8.5.1. Global Marketing Automation Market, by Campaign Management, by Region, 2018 - 2030 (USD Billion)
• 8.6. Others
  • 8.6.1. Global Marketing Automation Market, by Others, by Region, 2018 - 2030 (USD Billion)

9. Global Marketing Automation Market, by End-Use

• 9.1. Key Findings
• 9.2. Introduction
  • 9.2.1. Global Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• 9.3. BFSI
  • 9.3.1. Global Marketing Automation Market, by BFSI, by Region, 2018 - 2030 (USD Billion)
• 9.4. IT & Telecom
  • 9.4.1. Global Marketing Automation Market, by IT & Telecom, by Region, 2018 - 2030 (USD Billion)
• 9.5. Media & Entertainment
  • 9.5.1. Global Marketing Automation Market, by Media & Entertainment, by Region, 2018 - 2030 (USD Billion)
• 9.6. Retail & E-Commerce
  • 9.6.1. Global Marketing Automation Market, by Retail & E-Commerce, by Region, 2018 - 2030 (USD Billion)
• 9.7. Others
  • 9.7.1. Global Marketing Automation Market, by Others, by Region, 2018 - 2030 (USD Billion)

10. Global Marketing Automation Market, by Geography

• 10.1. Key findings
• 10.2. Introduction
  • 10.2.1. Marketing Automation Market Assessment, By Geography, 2018 - 2030 (USD Billion)
• 10.3. Marketing Automation Market - North America
  • 10.3.1. North America: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
  • 10.3.2. North America: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
  • 10.3.3. North America: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
  • 10.3.4. North America: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
  • 10.3.5. North America: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.3.6. Marketing Automation Market - U.S.
    • 10.3.6.1. U.S.: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.3.6.2. U.S.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.3.6.3. U.S.: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.3.6.4. U.S.: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.3.6.5. U.S.: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.3.7. Marketing Automation Market - Canada
    • 10.3.7.1. Canada: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.3.7.2. Canada.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.3.7.3. Canada: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.3.7.4. Canada: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.3.7.5. Canada: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• 10.4. Marketing Automation Market - Europe
  • 10.4.1. Europe: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
  • 10.4.2. Europe.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
  • 10.4.3. Europe: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
  • 10.4.4. Europe: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
  • 10.4.5. Europe: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.6. Marketing Automation Market - UK
    • 10.4.6.1. UK: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.6.2. UK.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.6.3. UK: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.6.4. UK: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.6.5. UK: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.7. Marketing Automation Market - France
    • 10.4.7.1. France: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.7.2. France.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.7.3. France: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.7.4. France: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.7.5. France: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.8. Marketing Automation Market - Germany
    • 10.4.8.1. Germany: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.8.2. Germany.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.8.3. Germany: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.8.4. Germany: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.8.5. Germany: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.9. Marketing Automation Market - Italy
    • 10.4.9.1. Italy: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.9.2. Italy.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.9.3. Italy: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.9.4. Italy: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.9.5. Italy: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.10. Marketing Automation Market - Spain
    • 10.4.10.1. Spain: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.10.2. Spain.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.10.3. Spain: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.10.4. Spain: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.10.5. Spain: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.11. Marketing Automation Market - Netherlands
    • 10.4.11.1. Netherlands: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.11.2. Netherlands.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.11.3. Netherlands: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.11.4. Netherlands: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.11.5. Netherlands: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.4.12. Marketing Automation Market - Russia
    • 10.4.12.1. Russia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.4.12.2. Russia.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.4.12.3. Russia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.4.12.4. Russia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.4.12.5. Russia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• 10.5. Marketing Automation Market - Asia Pacific
  • 10.5.1. Asia Pacific: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
  • 10.5.2. Asia Pacific.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
  • 10.5.3. Asia Pacific: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
  • 10.5.4. Asia Pacific: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
  • 10.5.5. Asia Pacific: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.5.6. Marketing Automation Market - China
    • 10.5.6.1. China: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.5.6.2. China.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.5.6.3. China: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.5.6.4. China: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.5.6.5. China: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.5.7. Marketing Automation Market - India
    • 10.5.7.1. India: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.5.7.2. India.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.5.7.3. India: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.5.7.4. India: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.5.7.5. India: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.5.8. Marketing Automation Market - Japan
    • 10.5.8.1. Japan: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.5.8.2. Japan.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.5.8.3. Japan: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.5.8.4. Japan: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.5.8.5. Japan: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.5.9. Marketing Automation Market - Malaysia
    • 10.5.9.1. Malaysia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.5.9.2. Malaysia.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.5.9.3. Malaysia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.5.9.4. Malaysia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.5.9.5. Malaysia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.5.10. Marketing Automation Market - Indonesia
    • 10.5.10.1. Indonesia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.5.10.2. Indonesia.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.5.10.3. Indonesia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.5.10.4. Indonesia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.5.10.5. Indonesia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.5.11. Marketing Automation Market - South Korea
    • 10.5.11.1. South Korea: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.5.11.2. South Korea.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.5.11.3. South Korea: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.5.11.4. South Korea: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.5.11.5. South Korea: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• 10.6. Marketing Automation Market - Middle East & Africa
  • 10.6.1. Middle East & Africa: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
  • 10.6.2. Middle East & Africa: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
  • 10.6.3. Middle East & Africa: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
  • 10.6.4. Middle East & Africa: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
  • 10.6.5. Middle East & Africa: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.6.6. Marketing Automation Market - Saudi Arabia
    • 10.6.6.1. Saudi Arabia: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.6.6.2. Saudi Arabia.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.6.6.3. Saudi Arabia: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.6.6.4. Saudi Arabia: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.6.6.5. Saudi Arabia: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.6.7. Marketing Automation Market - UAE
    • 10.6.7.1. UAE: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.6.7.2. UAE.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.6.7.3. UAE: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.6.7.4. UAE: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.6.7.5. UAE: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.6.8. Marketing Automation Market - Israel
    • 10.6.8.1. Israel: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.6.8.2. Israel.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.6.8.3. Israel: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.6.8.4. Israel: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.6.8.5. Israel: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.6.9. Marketing Automation Market - South Africa
    • 10.6.9.1. South Africa: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.6.9.2. South Africa.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.6.9.3. South Africa: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.6.9.4. South Africa: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.6.9.5. South Africa: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
• 10.7. Marketing Automation Market - Latin America
  • 10.7.1. Latin America: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
  • 10.7.2. Latin America.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
  • 10.7.3. Latin America: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
  • 10.7.4. Latin America: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
  • 10.7.5. Latin America: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.7.6. Marketing Automation Market - Mexico
    • 10.7.6.1. Mexico: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.7.6.2. Mexico.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.7.6.3. Mexico: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.7.6.4. Mexico: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.7.6.5. Mexico: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.7.7. Marketing Automation Market - Brazil
    • 10.7.7.1. Brazil: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.7.7.2. Brazil.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.7.7.3. Brazil: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.7.7.4. Brazil: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.7.7.5. Brazil: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)
  • 10.7.8. Marketing Automation Market - Argentina
    • 10.7.8.1. Argentina: Marketing Automation Market, by Component, 2018 - 2030 (USD Billion)
    • 10.7.8.2. Argentina.: Marketing Automation Market, by Application, 2018 - 2030 (USD Billion)
    • 10.7.8.3. Argentina: Marketing Automation Market, by Deployment Type, 2018 - 2030 (USD Billion)
    • 10.7.8.4. Argentina: Marketing Automation Market, by Organization Size, 2018 - 2030 (USD Billion)
    • 10.7.8.5. Argentina: Marketing Automation Market, by End-Use, 2018 - 2030 (USD Billion)

11. Competitive Landscape

• 11.1. Expansion and Acquisition Analysis
  • 11.1.1. Expansion
  • 11.1.2. Acquisitions
• 11.2. Partnerships/Collaborations/Agreements/Exhibitions

12. Company Profiles

• 12.1. Adobe Inc.
  • 12.1.1. Company Overview
  • 12.1.2. Financial Performance
  • 12.1.3. Component Benchmarking
  • 12.1.4. Recent Development
• 12.2. Act-On Software
  • 12.2.1. Company Overview
  • 12.2.2. Financial Performance
  • 12.2.3. Component Benchmarking
  • 12.2.4. Recent Development
• 12.3. ActiveCampaign
  • 12.3.1. Company Overview
  • 12.3.2. Financial Performance
  • 12.3.3. Component Benchmarking
  • 12.3.4. Recent Development
• 12.4. ClickDimensions
  • 12.4.1. Company Overview
  • 12.4.2. Financial Performance
  • 12.4.3. Component Benchmarking
  • 12.4.4. Recent Development
• 12.5. GetResponse
  • 12.5.1. Company Overview
  • 12.5.2. Financial Performance
  • 12.5.3. Component Benchmarking
  • 12.5.4. Recent Development
• 12.6. HubSpot
  • 12.6.1. Company Overview
  • 12.6.2. Financial Performance
  • 12.6.3. Component Benchmarking
  • 12.6.4. Recent Development
• 12.7. IBM Corporation
  • 12.7.1. Company Overview
  • 12.7.2. Financial Performance
  • 12.7.3. Component Benchmarking
  • 12.7.4. Recent Development
• 12.8. Keap
  • 12.8.1. Company Overview
  • 12.8.2. Financial Performance
  • 12.8.3. Component Benchmarking
  • 12.8.4. Recent Development
• 12.9. Oracle Corporation
  • 12.9.1. Company Overview
  • 12.9.2. Financial Performance
  • 12.9.3. Component Benchmarking
  • 12.9.4. Recent Development
• 12.10. Salesforce Inc.
  • 12.10.1. Company Overview
  • 12.10.2. Financial Performance
  • 12.10.3. Component Benchmarking
  • 12.10.4. Recent Development
• 12.11. SAS
  • 12.11.1. Company Overview
  • 12.11.2. Financial Performance
  • 12.11.3. Component Benchmarking
  • 12.11.4. Recent Development
• 12.12. Sendinblue
  • 12.12.1. Company Overview
  • 12.12.2. Financial Performance
  • 12.12.3. Component Benchmarking
  • 12.12.4. Recent Development
• 12.13. SharpSpring
  • 12.13.1. Company Overview
  • 12.13.2. Financial Performance
  • 12.13.3. Component Benchmarking
  • 12.13.4. Recent Development
• 12.14. Teradata Corporation
  • 12.14.1. Company Overview
  • 12.14.2. Financial Performance
  • 12.14.3. Component Benchmarking
  • 12.14.4. Recent Development
• 12.15. Thryv
  • 12.15.1. Company Overview
  • 12.15.2. Financial Performance
  • 12.15.3. Component Benchmarking
  • 12.15.4. Recent Development