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市場調査レポート
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1412905

マーケティングオートメーション市場：提供サービス別、組織規模別、用途別、展開別-2024-2030年の世界予測

Marketing Automation Market by Offerings (Services, Software), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Application, Deployment - Global Forecast 2024-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 186 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.97円
マーケティングオートメーション市場：提供サービス別、組織規模別、用途別、展開別-2024-2030年の世界予測
出版日: 2024年01月15日
発行: 360iResearch
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マーケティングオートメーション市場規模は2023年に60億7,000万米ドルと推計され、2024年には68億5,000万米ドルに達し、CAGR 13.15%で2030年には144億2,000万米ドルに達すると予測されます。

マーケティングオートメーションの世界市場

主な市場の統計
基準年[2023］ 60億7,000万米ドル
予測年[2024］ 68億5,000万米ドル
予測年 [2030] 144億2,000万米ドル
CAGR（%） 13.15%
マーケティングオートメーション Market-IMG1

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはマーケティングオートメーション市場を評価する上で極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、マーケティングオートメーション市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-マーケティングオートメーション市場の市場規模および予測は？

2-マーケティングオートメーション市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-マーケティングオートメーション市場における技術動向と規制の枠組みは？

4-マーケティングオートメーション市場における主要ベンダーの市場シェアは？

5-マーケティングオートメーション市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • スマートフォン、ラップトップ、タブレットの使用量の増加
      • SMEによるマーケティングオートメーションの利用率の高さ
      • 組織によるクロスチャネルまたはマルチチャネルマーケティングの採用
    • 抑制要因
      • マーケティングオートメーションソリューションの統合コストが高い
    • 機会
      • マーケティングオートメーションソリューションの進歩
      • 企業による顧客関係管理（CRM）と分析に焦点を当てる
    • 課題
      • マーケティングオートメーションソリューションのセキュリティ脆弱性
  • 市場セグメンテーション分析
  • 市場動向分析
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み

第6章 マーケティングオートメーション市場オファリング別

  • サービス
  • ソフトウェア

第7章 マーケティングオートメーション市場：組織規模別

  • 大企業
  • 中小企業

第8章 マーケティングオートメーション市場：用途別

  • 分析とレポート作成
  • キャンペーン管理
  • メールマーケティング
  • インバウンドマーケティング
  • リードスコアリング
  • ソーシャルメディアマーケティング

第9章 マーケティングオートメーション市場：展開別

  • クラウド
  • オンプレミス

第10章 南北アメリカのマーケティングオートメーション市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第11章 アジア太平洋地域のマーケティングオートメーション市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第12章 欧州・中東・アフリカのマーケティングオートメーション市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第13章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ主要企業別の分析

第14章 競争力のあるポートフォリオ

  • 主要な企業プロファイル
    • Act-On Software, Inc.
    • ActiveCampaign, LLC
    • Adobe Inc.
    • aMarketForce
    • ClickDimensions LLC
    • Damco Group
    • GetResponse S.A.
    • HubSpot, Inc.
    • Infusion Software, Inc.
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce, Inc.
    • SAS Institute Inc.
    • Sendinblue, Inc.
  • 主要な製品ポートフォリオ

第15章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. MARKETING AUTOMATION MARKET RESEARCH PROCESS
  • FIGURE 2. MARKETING AUTOMATION MARKET SIZE, 2023 VS 2030
  • FIGURE 3. MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. MARKETING AUTOMATION MARKET DYNAMICS
  • FIGURE 7. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2023 VS 2030 (%)
  • FIGURE 8. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
  • FIGURE 10. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 12. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
  • FIGURE 14. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 16. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 18. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 22. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 23. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023
  • FIGURE 24. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023

LIST OF TABLES

  • TABLE 1. MARKETING AUTOMATION MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 6. MARKETING AUTOMATION MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 8. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 9. MARKETING AUTOMATION MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. MARKETING AUTOMATION MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 12. MARKETING AUTOMATION MARKET SIZE, BY ANALYTICS & REPORTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. MARKETING AUTOMATION MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. MARKETING AUTOMATION MARKET SIZE, BY INBOUND MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. MARKETING AUTOMATION MARKET SIZE, BY LEAD SCORING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 19. MARKETING AUTOMATION MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. MARKETING AUTOMATION MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 36. CANADA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. CANADA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 39. MEXICO MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 40. MEXICO MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 41. MEXICO MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 43. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 44. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 45. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 46. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 47. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 48. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 49. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 51. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 52. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 53. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 54. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 55. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 56. CHINA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 57. CHINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 58. CHINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. CHINA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 60. INDIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 61. INDIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 62. INDIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 63. INDIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 64. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 65. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 66. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 67. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 68. JAPAN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 69. JAPAN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 70. JAPAN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. JAPAN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 72. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 73. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 74. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 76. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 77. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 78. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 80. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 81. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 82. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 84. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 85. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 86. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 88. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 89. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 90. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 92. THAILAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 93. THAILAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 94. THAILAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 95. THAILAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 96. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 97. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 98. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 100. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 101. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 102. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 103. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 104. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 105. DENMARK MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 106. DENMARK MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 107. DENMARK MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. DENMARK MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 109. EGYPT MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 110. EGYPT MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 111. EGYPT MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 112. EGYPT MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 113. FINLAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 114. FINLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 115. FINLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 116. FINLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 117. FRANCE MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 118. FRANCE MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 119. FRANCE MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. FRANCE MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 121. GERMANY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 122. GERMANY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 123. GERMANY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 124. GERMANY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 125. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 126. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 127. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 128. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 129. ITALY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 130. ITALY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 131. ITALY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. ITALY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 133. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 134. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 135. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 136. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 137. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 138. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 139. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 140. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 141. NORWAY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 142. NORWAY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 143. NORWAY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. NORWAY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 145. POLAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 146. POLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 147. POLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 148. POLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 149. QATAR MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 150. QATAR MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 151. QATAR MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 152. QATAR MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 153. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 154. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 155. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 156. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 157. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 158. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 159. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 160. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 161. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 162. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 163. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 164. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 165. SPAIN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 166. SPAIN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 167. SPAIN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 168. SPAIN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 169. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 170. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 171. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 172. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 173. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 174. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 175. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 176. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 177. TURKEY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 178. TURKEY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 179. TURKEY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 180. TURKEY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 181. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 182. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 183. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 184. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 185. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
  • TABLE 186. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 187. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 188. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 189. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023
  • TABLE 190. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 191. MARKETING AUTOMATION MARKET LICENSE & PRICING
目次
Product Code: MRR-AD517FAA8BFB

[186 Pages Report] The Marketing Automation Market size was estimated at USD 6.07 billion in 2023 and expected to reach USD 6.85 billion in 2024, at a CAGR 13.15% to reach USD 14.42 billion by 2030.

Global Marketing Automation Market

KEY MARKET STATISTICS
Base Year [2023] USD 6.07 billion
Estimated Year [2024] USD 6.85 billion
Forecast Year [2030] USD 14.42 billion
CAGR (%) 13.15%
Marketing Automation Market - IMG1

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Automation Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Automation Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Automation Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., ActiveCampaign, LLC, Adobe Inc., aMarketForce, ClickDimensions LLC, Damco Group, GetResponse S.A., HubSpot, Inc., Infusion Software, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., SAS Institute Inc., and Sendinblue, Inc..

Market Segmentation & Coverage

This research report categorizes the Marketing Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Offerings
    • Services
    • Software
  • Organization Size
    • Large Enterprises
    • Small & Medium-Sized Enterprises
  • Application
    • Analytics & Reporting
    • Campaign Management
    • Email Marketing
    • Inbound Marketing
    • Lead Scoring
    • Social Media Marketing
  • Deployment
    • Cloud
    • On-Premises
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Automation Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Automation Market?

3. What are the technology trends and regulatory frameworks in the Marketing Automation Market?

4. What is the market share of the leading vendors in the Marketing Automation Market?

5. Which modes and strategic moves are suitable for entering the Marketing Automation Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. Marketing Automation Market, by Region

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rise in smartphone, laptop, and tablet usage
      • 5.1.1.2. High utilization of marketing automation by SMEs
      • 5.1.1.3. Adoption of cross-channel or multi-channel marketing by organizations
    • 5.1.2. Restraints
      • 5.1.2.1. High integration cost of marketing automation solutions
    • 5.1.3. Opportunities
      • 5.1.3.1. Advancements in marketing automation solutions
      • 5.1.3.2. Focus on customer relationship management (CRM) and analytics by enterprises
    • 5.1.4. Challenges
      • 5.1.4.1. Security vulnerabilities of marketing automation solutions
  • 5.2. Market Segmentation Analysis
  • 5.3. Market Trend Analysis
  • 5.4. Cumulative Impact of High Inflation
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Threat of New Entrants
    • 5.5.2. Threat of Substitutes
    • 5.5.3. Bargaining Power of Customers
    • 5.5.4. Bargaining Power of Suppliers
    • 5.5.5. Industry Rivalry
  • 5.6. Value Chain & Critical Path Analysis
  • 5.7. Regulatory Framework

6. Marketing Automation Market, by Offerings

  • 6.1. Introduction
  • 6.2. Services
  • 6.3. Software

7. Marketing Automation Market, by Organization Size

  • 7.1. Introduction
  • 7.2. Large Enterprises
  • 7.3. Small & Medium-Sized Enterprises

8. Marketing Automation Market, by Application

  • 8.1. Introduction
  • 8.2. Analytics & Reporting
  • 8.3. Campaign Management
  • 8.4. Email Marketing
  • 8.5. Inbound Marketing
  • 8.6. Lead Scoring
  • 8.7. Social Media Marketing

9. Marketing Automation Market, by Deployment

  • 9.1. Introduction
  • 9.2. Cloud
  • 9.3. On-Premises

10. Americas Marketing Automation Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific Marketing Automation Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa Marketing Automation Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. FPNV Positioning Matrix
  • 13.2. Market Share Analysis, By Key Player
  • 13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

  • 14.1. Key Company Profiles
    • 14.1.1. Act-On Software, Inc.
    • 14.1.2. ActiveCampaign, LLC
    • 14.1.3. Adobe Inc.
    • 14.1.4. aMarketForce
    • 14.1.5. ClickDimensions LLC
    • 14.1.6. Damco Group
    • 14.1.7. GetResponse S.A.
    • 14.1.8. HubSpot, Inc.
    • 14.1.9. Infusion Software, Inc.
    • 14.1.10. International Business Machines Corporation
    • 14.1.11. Microsoft Corporation
    • 14.1.12. Oracle Corporation
    • 14.1.13. Salesforce, Inc.
    • 14.1.14. SAS Institute Inc.
    • 14.1.15. Sendinblue, Inc.
  • 14.2. Key Product Portfolio

15. Appendix

  • 15.1. Discussion Guide
  • 15.2. License & Pricing