グルテンフリー食品：米国市場の動向と機会 (第7版)

米国のグルテンフリー食品市場 (主要製品カテゴリー) の総収益額は、2028年まで年平均7.3%の成長が見込まれています。

当レポートでは、米国のグルテンフリー食品市場の最新情勢と将来展望について分析し、全体的な小売販売額の推移 (2017年～2022年) と予測 (2024年～2028年)、カテゴリー別の詳細動向などを調査すると共に、米国の成人消費者 (18歳以上) を対象としたオンライン調査の概略 (グルテンフリー食品への態度、COVID-19の影響、属性別の傾向ほか) を盛り込んでお届けいたします。

目次

第1章 エグゼクティブサマリー

第2章 最近の過去の傾向：パンデミックからインフレ時代まで

• ハイライト
• オンライン食料品ショッピング活動の活性化
• 間食と健康的な食事習慣
• 新型コロナウイルス感染症 (COVID-19) への感染への懸念：依然として残存
• 労働習慣に対する短期的な影響
• 価格の上昇：サプライチェーンの危機からインフレまで

第3章 市場の概要と動向

• ハイライト
• グルテンに対する否定的な認識：グルテンフリー食品市場の促進要因
• 植物食・植物志向の動向
• 間食の傾向
• 健康志向 (Better for You) の動向
• グルテンフリー食品サービスのオプションによる、グルテンフリー製品の認知度の向上
• 機能性食品
• ホームベーキングの動向
• COVID-19パンデミック：オンライン食料品市場に必要なきっかけ
• 消費者が求める栄養素と成分
• マインドフルで直感的な食事
• 食品廃棄物に関する懸念

第4章 市場規模と予測

• ハイライト
• 範囲
• 小売売上高の見通し
  • 過去の傾向
  • 市場予測

第5章 消費者統計

• ハイライト
• グルテン不耐症の有病率、グルテンフリーの食事、グルテンフリー食品への関心
• 男女別の動向
• 年齢層別・世代別の動向
• 世帯収入に基づくパターン
• 地域別の差異
• 都市部・郊外・地方の消費者
• 学歴
• 世帯内における子供の存在、および婚姻/パートナーシップの状況
• 人種/民族
• 植物志向の消費者
• 食料品のオンラインショッピング客 (食品配達・ピックアップサービス)
• クリーンラベル食品の消費者

第6章 消費者心理

• ハイライト
• 特別食の制限または好み
• ストレス・不安・疲労・孤独のレベル
• 食事に対する態度
• ショッピング行動

This Packaged Facts report analyses the market for gluten-free foods. Combined sales of key product categories are projected to grow at an average rate of 7.3% annually through 2028.

Consumer demographics, perceptions, motivations, attitudes, and behavior pertaining to food, diet, and health are taken into account; the effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of gluten-free foods.

This report covers retail sales of gluten-free foods in US dollars. Gluten-free foods are defined as food products that often contain gluten/wheat ingredients that are instead manufactured to exclude gluten/wheat. Sales are segmented by the following key product categories, which do not encompass the entire market of gluten-free products:

• Baking Mixes
• Cold Cereal
• Cookies
• Crackers
• Dough
• Flour
• Fresh Bread
• Pasta
• Salty Snacks

Retail sales in this report are defined as sales of gluten-free foods from venues such as:

• Grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI)
• Mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam's Club, BJ's)
• Convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar)
• Other retailers, such as bakeries, co-ops, gift shops, and farmers markets
• All online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products direct-to-consumer via their websites, and online sales from websites or apps of retailers in the previous categories

Historical sales are provided from 2017-2022, with expected sales reported for 2023 and sales projected from 2024-2028.

The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.

Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who are changing their diet due to food allergies or gluten intolerance or buying foods labeled as gluten-free.

Supplementing Packaged Facts' exclusive surveys are analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

Who Is Driving the Market for Gluten-Free Foods?

Snacking Trends

Demographic Trends: Age and Plant-Forward Eating

Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

HIGHLIGHTS

BOOSTED ONLINE GROCERY SHOPPING ACTIVITY

Frequency of Grocery Shopping in 2023: In-Person vs. Online

• Figure 2-1. Frequency of Buying Groceries In-Person and Online,

Use of Meal Kit Delivery Services

Figure 2-2. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)

SNACKING AND HEALTHY EATING HABITS

Trends from 2021-2022

Table 2-1. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)

Figure 2-3. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)

Figure 2-4. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)

• Changes to Snacking Habits in

Table 2-2. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)

CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED

Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends

Table 2-3. Coronavirus Health Concerns: "I am concerned about…", 2020 - 2021 (percent of consumers)

Figure 2-5. COVID-19 Statistics, November 12 - November 18, 2023 (test positivity, emergency department visits, hospitalizations, and deaths)

Table 2-4. Coronavirus Health Concerns: "I am concerned about…", 2022 - 2023 (percent of consumers)

Figure 2-6. COVID-19 Statistics, 2020 - November 2023 (weekly trends in new hospital admissions)

Concerns about COVID-19 Variants

Figure 2-7. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)

November 20 ii 23 © Packaged Facts

Concerns about Future Potential Pandemic Outbreaks

Table 2-5. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)

Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns

Table 2-6. Consumer Vaccination Plans, 2023 (percent of consumers)

• Gluten-Free Dieters Express More Pandemic Concerns and Are More Likely to Be Getting the Newest COVID-19 Booster in

Table 2-7. Coronavirus Health Concerns: "I am concerned about…" by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers)

Table 2-8. Consumer Vaccination Plans by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who have already gotten vaccines or will definitely get them by the end of 2023)

SOURCE: SEPTEMBER-OCTOBER 2023 PACKAGED FACTS NATIONAL ONLINE CONSUMER SURVEY

NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC

• Mental and Physical Health Effects in

Figure 2-8. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)

• Reporting Negative Mental States in

Figure 2-9. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)

Stress Levels and Impact on Food/Beverage Consumption

• Figure 2-10. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
• Figure 2-11. Impact of Food Consumption on Mental or Emotional Well-Being,

NEAR TERM EFFECTS ON WORK HABITS

• Changes to Work Patterns Continued in 2021 and

Figure 2-12. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)

• Working from Home in

Work from Home Ability and Frequency

Table 2-9. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)

Working at a Co-Working Space or Working from Home

Table 2-10. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)

Table 2-11. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)

Table 2-12. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)

RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION

Table 2-13. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)

The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions

• Figure 2-13. Noticing the Rising Cost of Food and Beverages over the Past Year,

November 2023 © Packaged Facts iii

• Figure 2-14. Impact of Rising Costs on Food/Beverage Purchasing,
• Consumers Find Price More Important for Food Purchase Decisions in
• Figure 2-15. Purchase Drivers for Food and Beverage Purchase Decisions,

Cutting Back on Household Expenses

Table 2-14. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)

Table 2-15. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)

Table 2-16. Consumer Spending on "Extras", 2023 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

HIGHLIGHTS

FOOD ALLERGIES AND INTOLERANCES ARE KEY TO GLUTEN-FREE FOODS

Celiac Disease, Wheat Allergies, and Gluten Intolerances/Sensitivities

Other Food Allergies and Intolerances Lead to Wide Appeal for Allergy-Friendly Foods

Prevalence of Food Allergies and Intolerances Implied by Survey Results

Figure 3-1. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2023 (percent of consumers)

Figure 3-2. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)

Reported Food Allergies and Gluten Intolerance over Time

Table 3-1. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2018 - 2023 (percent of consumers)

Food Allergies Are on the Rise

At-Home Testing Increases Consumer Awareness and Can Lead to Diet Changes

Figure 3-3. At-Home Food Sensitivity Test

Food Preferences and Allergies/Intolerances

Table 3-2. Foods that Consumers Generally Eat, Generally Don't Like, or Are Allergic or Intolerant/Sensitive to by Type, 2022 (percent of consumers)

Purchases of Foods with Allergy-Friendly Labels

• Figure 3-4. Seeking Allergy-Friendly Food Labels,

Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance

• Figure 3-5. Reasons for Choosing Allergy -Friendly Food Labels,

NEGATIVE PERCEPTIONS OF GLUTEN ARE DRIVING THE MARKET FOR GLUTEN-FREE FOODS

PLANT-BASED AND PLANT-FORWARD TRENDS

Definitions

Vegan

Vegetarian

Pescatarian

Flexitarian

Omnivore

Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public

November 20 iv 23 © Packaged Facts

Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers

• One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in

Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2023 (percent of consumers)

A "Reducetarian" Mindset is Growing Among Consumers Who Eat Animal Products (and It's Not Just Among Flexitarians)

Figure 3-8. Reducetarian Dieters Are People Motivated to Eat Fewer Animal Products

SNACKING TRENDS

Most Consumers Snack Daily

• Figure 3-9. Frequency of and Reasons for Snacking,

Preferred Types of Snacks

Table 3-3. Preferred Types of Snacks, 2023 (percent of consumers)

"Snackification" of Meals

Figure 3-10. Article Explains How to Turn a Charcuterie Board into a Healthy Dinner

When Consumers Snack Throughout the Day

• Figure 3-11. When Consumers Eat Meals and Snacks,

What Consumers Snack on in the Morning and the Evening/Late Night

• Figure 3-12. What Consumers Eat for Snacks in the Morning and Evening/Late Night,

Product Examples

Figure 3-13. Gluten-Free Crispy Snack Bars

Figure 3-14. Gluten-Free Fruit Bars

Figure 3-15. Gluten-Free Chips Made with Vegetables

"BETTER-FOR-YOU" TRENDS

Clean Label Trends

Figure 3-16. Gluten-Free Crackers Have Only Purposeful Ingredients

Figure 3-17. Gluten-Free Cookies Contain No Artificial Colors or Flavors

Organic and Non-GMO

Figure 3-18. Organic Gluten-Free Snack Clusters

Sugar-Free/No Sugar Added Products and Alternative Sweeteners

Figure 3-19. Gluten-Free Snack Mix Uses No Added Sugar or Sweetener

Figure 3-20. Gluten-Free Cereal Uses Natural Alternative Sweeteners for a Sweet Flavor without Sugar

Addition of Nuts, Fruit, Seeds, and "Superfoods" for Increased Nutrition

Figure 3-21. Gluten-Free Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Nutrition

Figure 3-22. Gluten-Free "Superfood" Bar

Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet

Figure 3-23. Dairy-Free Cheddar Puffs Are Gluten-Free

Figure 3-24. Gluten-Free Plant-Based Meat Alternative

Keto, Paleo, Low-Carb, and High Protein Diets

Figure 3-25. Paleo-Friendly Snack Mix Is Gluten-Free by Definition

Figure 3-26. Gluten-Free Keto-Friendly Brownie Mix

November 2023 © Packaged Facts v

GLUTEN-FREE FOODSERVICE OPTIONS INCREASE AWARENESS OF GLUTEN-FREE PRODUCTS

FUNCTIONAL FOODS

Figure 3-27. Energy Bars Free From Gluten and Major Allergens

HOME BAKING TRENDS

Figure 3-28. Baking Recipes for Gluten-Free Foods Use Alternative Flours

THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED

Impact on the Gluten-Free Market

NUTRIENTS AND INGREDIENTS SOUGHT BY CONSUMERS

Protein Is the Most Popular Nutrient That People Try to Consume

• Figure 3-29. Nutrients Consumers Seek to Consume,

Sources Used to Consume Nutrients

• Figure 3-30. Sources Consumers Use to Consume Nutrients,

Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources

• Figure 3-31. Changes in Consumption of Protein Sources in the Last Year,

Functional Health Benefits

• Figure 3-32. Functional Benefits Sought from Food/Beverages/Nutrients,

Avoiding or Limiting Sugar Intake

• Figure 3-33. Avoiding or Limiting Sugars,

Reasons for Avoiding or Limiting Sugar Intake

• Figure 3-34. Reasons for Avoiding or Limiting Sugars,

Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners

• Figure 3-35. Preferences for Sweeteners,

Table 3-4. Preferences for Sweetener Types, 2022 (percent of consumers)

Many Sweeteners Are Considered Unsafe by Consumers

• Figure 3-36. Consumer Beliefs on Safety of Ingredients,

Avoiding or Limiting Sodium

• Figure 3-37. Actions Taken to Limit/Avoid Sodium,

Information Consumers Seek Out on Nutrition Facts Labels

• Figure 3-38. Information Consumers Seek Out on Nutrition Facts Labels,

MINDFUL AND INTUITIVE EATING

Definition

How People Are Practicing Mindful and Intuitive Eating

Relation to Gluten-Free Diets and Foods

Dieting Activity

• Figure 3-39. Adherence to a Diet/Eating Pattern in the Past Year, 2019 -

Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns

• Figure 3-40. Frequency of Feelings/Behaviors Involving Food,

Consumer Mindfulness Index

• Figure 3-41. Consumer Mindfulness Index,

CONCERNS ABOUT FOOD WASTE

November 20 vi 23 © Packaged Facts

Most Consumers Are Concerned about Food Waste

• Figure 3-42. Levels of Concerns about Food Waste and Reasons for Concern,

Table 3-5. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)

How Consumers Reduce Food Waste

• Figure 3-43. Actions Taken to Reduce Food Waste,

Opportunities for Gluten-Free Foods

CHAPTER 4: MARKET SIZE AND FORECAST

HIGHLIGHTS

SCOPE

RETAIL SALES OUTLOOK

Historical Trends

Table 4-1. US Gluten-Free Foods: Retail Sales for Key Product Categories, 2017-2022, 2023E (in millions of dollars)

Market Forecast

Table 4-2. US Gluten-Free Foods: Retail Sales for Key Product Categories, 2023E, 2024P - 2028P (in millions of dollars)

CHAPTER 5: CONSUMER DEMOGRAPHICS

HIGHLIGHTS

PREVALENCE OF GLUTEN INTOLERANCE, GLUTEN-FREE DIETS, AND INTEREST IN GLUTEN-FREE FOODS

Figure 5-1. Prevalence of Gluten Intolerance and Food Allergies, and Purchases of Foods Labeled as Gluten-Free, 2023 (percent of consumers)

Table 5-1. Frequency of Following a Gluten-Free/Wheat-Free Diet and Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers)

TRENDS BY GENDER

Table 5-2. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Gender, 2023 (percent of consumers)

Figure 5-2. Self-Reported Food Allergy Reactions and Doctor-Diagnosed Allergies by Gender

Figure 5-3. Food Allergy Rates by Age Bracket and Gender

Table 5-3. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Gender, 2023 (percent of consumers)

TRENDS BY AGE BRACKET AND GENERATION

Table 5-4. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Age Bracket, 2023 (percent of consumers)

Figure 5-4. Self-Reported Food Allergy Reactions and Doctor-Diagnosed Allergies by Age Bracket

Figure 5-5. Rates of Food Allergy Types by Age Range

Figure 5-6. Food Allergy Rates Rising among Children

Table 5-5. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Generation, 2023 (percent of consumers)

Table 5-6. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Age Bracket, 2023 (percent of consumers)

November 2023 © Packaged Facts vii

PATTERNS BASED ON HOUSEHOLD INCOME

Table 5-7. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Household Income Bracket, 2023 (percent of consumers)

Table 5-8. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Household Income Bracket, 2023 (percent of consumers)

REGIONAL DIFFERENCES

Table 5-9. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by US Region, 2023 (percent of consumers)

Figure 5-7. Self-Reported Food Allergy Reactions and Doctor-Diagnosed Allergies by US Region

Table 5-10. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by US Region, 2023 (percent of consumers)

URBAN, SUBURBAN, AND RURAL CONSUMERS

Table 5-11. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by County Size, 2023 (percent of consumers)

Table 5-12. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Urban, Suburban, or Rural Living, 2023 (percent of consumers)

EDUCATIONAL ATTAINMENT

Table 5-13. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Educational Attainment, 2023 (percent of consumers)

Table 5-14. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Educational Attainment, 2023 (percent of consumers)

PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS

Table 5-15. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Presence of Children in the Household, Parenthood, and Marital/Partnership Status, 2023 (percent of consumers)

Table 5-16. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Parenthood and Marital/Partnership Status, 2023 (percent of consumers)

RACE/ETHNICITY

Table 5-17. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Race/Ethnicity, 2023 (percent of consumers)

Figure 5-8. Self-Reported Food Allergy Reactions and Doctor-Diagnosed Allergies by Race/Ethnicity

Figure 5-9. Food Allergy Rates by Race/Ethnicity

Table 5-18. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Race/Ethnicity, 2023 (percent of consumers)

PLANT-FORWARD CONSUMERS

Table 5-19. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Primary Diet/Eating Philosophy, 2023 (percent of consumers)

Table 5-20. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Primary Diet/Eating Philosophy, 2023 (percent of consumers)

ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)

Table 5-21. Following Special Eating Habits due to Gluten Intolerance or Food Allergies; Buying Food Labeled as Gluten-Free by Use of Online Grocery Delivery Services, 2023 (percent of consumers)

November 20 viii 23 © Packaged Facts

Table 5-22. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)

CLEAN LABEL DIETERS

Table 5-23. Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities by Following a Clean Label Diet and Clean Label Food Priorities, 2023 (percent of consumers)

CHAPTER 6: CONSUMER PSYCHOGRAPHICS

HIGHLIGHTS

SPECIAL EATING RESTRICTIONS OR PREFERENCES

Table 6-1. Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)

Table 6-2. Special Diets Followed by Consumers, 2023 (percent of consumers)

LEVELS OF STRESS, ANXIETY, TIREDNESS, AND LONELINESS

Table 6-3. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Gender and Age Bracket, 2023 (percent of respondents who reported feeling more of these characteristics)

Table 6-4. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Household Income Bracket and Work from Home Status, 2023 (percent of respondents who reported feeling more of these characteristics)

Table 6-5. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of respondents who reported feeling more of these characteristics)

FOOD ATTITUDES

Priorities Placed on Food Characteristics

Table 6-6. Priorities Placed on Foods, 2023 (percent of consumers)

Carbs and Proteins

Table 6-7. Statements about Carbohydrates and Protein, 2023 (percent of consumers)

Table 6-8. Statements about Carbohydrates and Protein by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who agree)

Food Restrictions and Nutritional Benefits

Table 6-9. Statements about Nutritional Benefits and Food Restrictions, 2023 (percent of consumers)

Table 6-10. Statements about Nutritional Benefits and Food Restrictions by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who agree)

Sweeteners and Low Calorie Products

Table 6-11. Statements about Sweeteners and Low Calorie Products, 2023 (percent of consumers)

Table 6-12. Statements about Sweeteners and Low Calorie Products by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who agree)

Snacking

Table 6-13. Statements about Snacking, 2023 (percent of consumers)

Table 6-14. Statements about Snacking by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who agree)

November 2023 © Packaged Facts ix

Cooking and Eating Out at Restaurants

Table 6-15. Statements about Cooking and Eating Out at Restaurants, 2023 (percent of consumers who agree completely)

Premium Tastes and Openness to Novelty

Premium and Novel Food Preferences

Table 6-16. Statements about Premium and Novel Food Preferences, 2023 (percent of consumers who agree completely)

Factors That Entice Consumers to Try New Foods

Table 6-17. Factors that Entice Consumers to Try New Foods, 2023 (percent of consumers)

Table 6-18. Factors that Entice Consumers to Try New Foods by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who say factors have strong impacts)

Interest in Food Concepts

Table 6-19. Interest in Food Concepts, 2023 (percent of consumers)

Table 6-20. Interest in Food Concepts by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who are very interested)

Food Nutrition and Buying Food on Sale

Table 6-21. Statements about Food Nutrition and Buying Food on Sale, 2023 (percent of consumers who agree completely)

SHOPPING BEHAVIOR

Meal Planning and Impulse Purchases

Table 6-22. Statements about Grocery Shopping and Meal Planning, 2023 (percent of consumers)

Table 6-23. Statements about Grocery Shopping and Meal Planning by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who usually or always report each activity)

Grocery Store Sections Shopped

Table 6-24. Frequency of Shopping in Grocery Store Sections, 2023 (percent of consumers)

Table 6-25. Frequency of Shopping in Grocery Store by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, (percent of consumers who shop each section at least nearly every trip)

COOKING SKILLS

Confidence Level and Self-Rating of Cooking Skills

Table 6-26. Consumer Confidence Level and Self-Rating of Cooking Skills, 2023 (percent of consumers)

Table 6-27. Consumer Confidence Level and Self-Rating of Cooking Skills by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers who rate themselves highly)

Use of Microwave Ovens

Table 6-28. Frequency of Microwave Oven Use by Following a Gluten-Free/Wheat-Free Diet and High Gluten-Free/Grain-Free Food Priorities, 2023 (percent of consumers)

Table 6-29. How Consumers Use Microwave Ovens, 2023 (percent of consumers who use microwave ovens)