![]() |
市場調査レポート
商品コード
1530842
グルテンフリー食品市場の2030年までの予測:製品タイプ、形態、原料、流通チャネル、地域別の世界分析Gluten-Free Food Market Forecasts to 2030 - Global Analysis By Product Type, Form, Source, Distribution Channel and by Geography |
||||||
カスタマイズ可能
|
グルテンフリー食品市場の2030年までの予測:製品タイプ、形態、原料、流通チャネル、地域別の世界分析 |
出版日: 2024年08月01日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
|
Stratistics MRCによると、世界のグルテンフリー食品市場は2024年に74億4,000万米ドルを占め、2030年には134億1,000万米ドルに達すると予測され、予測期間中のCAGRは10.33%です。
グルテンフリー食品は、小麦、大麦、ライ麦に含まれるタンパク質を含まない食品であり、グルテン過敏症やセリアック病の患者を対象としています。グルテンフリー食品は消化を良くし、一般的な健康状態を改善すると考える人が多いため、健康上の問題がない人の間でも人気が高まっています。食料品店や飲食店で見かけることが多くなったグルテンフリー製品は、米、キヌア、雑穀などの穀物で代用されていることが多いです。
グルテン不耐症やセリアック病に関する知識の広がり
セリアック病やグルテン過敏症に対する認識が高まった結果、グルテンフリー製品の市場は劇的に成長しました。セリアック病やグルテン過敏症に対する認識が高まるにつれて、健康管理のためにグルテンフリーの食品を求める傾向が強まっています。さらに、医学的発展と教育的イニシアチブの双方に後押しされたこのような意識の高まりの結果、グルテンを避けた食生活をする人が増えています。
グルテンフリー商品の価格上昇
グルテンフリー製品の価格が高いことは、グルテンフリー食品市場の主な障壁の一つです。グルテンを含む食品に比べ、グルテンフリーの原材料や加工にはコストがかかります。さらに、価格に敏感な消費者がグルテンフリー食品を法外に高いと感じることもあり、市場拡大の妨げになる可能性があります。このような余分な出費は、小売価格の上昇として小売業者に転嫁されることが多いです。
創造的な製品開発
グルテンフリー製品の開発には、創造的な機会が豊富にあります。変化する消費者の需要に対応するため、メーカーは新しい成分や改良された配合、革新的な製品カテゴリーを試すことができます。さらに、斬新なスナック菓子や飲料を製造したり、パスタやパン、菓子パンといった伝統的なエスニック食品をグルテンフリーにアレンジしたりすることで、より幅広い顧客層を取り込み、混雑した市場でブランドを際立たせることができます。
強力な市場競争
グルテンフリー食品の市場は非常に競争が激しく、多くのブランドが消費者の注目を集めるためにしのぎを削っています。著名な食品メーカーやニッチなグルテンフリーブランドは、常に新商品や広告キャンペーンを打ち出しています。さらに、価格競争、マーケティング費用の増加、製品の差別化の難しさが、このような激しい競争から生じる可能性があり、市場シェアや利益率に影響を与える可能性があります。
COVID-19のパンデミックは、グルテン不耐症のような食事要件を含むウェルネスと健康に対する消費者の関心を高め、グルテンフリー食品市場に大きな影響を与えました。パンデミックの初期にはサプライチェーンに支障が生じ、グルテンフリー商品が品薄になったが、人々が家庭で調理するようになり、健康志向が高まるにつれて、グルテンフリーの選択肢に対する需要が高まった。しかし、パンデミックの経済的影響は消費者の価格への感度を高め、メーカーにとっては手頃な価格と入手しやすさのバランスを取るのが難しくなった。
予測期間中はベーカリー製品分野が最大になると予想される
グルテンフリー食品の市場は、ベーカリー製品部門が支配的です。セリアック病やグルテン過敏症の顧客の間で人気が高いため、このセグメントにはグルテンフリーのパン、ケーキ、クッキー、その他の焼き菓子が幅広く含まれ、高い需要があります。グルテンフリーの製パン技術における技術革新と、幅広い嗜好を満たす製品レンジの拡大が、ベーカリー製品セグメントの顕著な成長を後押ししています。さらに、グルテンフリーのベーカリー製品が市場を席巻しているのは、味、食感、配合が改善され、より幅広い消費者に受け入れられるようになったためと考えられます。
予測期間中にCAGRが最も高くなると予想される液状セグメント
グルテンフリー食品市場では、液状セグメントが最もCAGRが高いです。この分野には、グルテンを含まない乳製品不使用の代用乳、ジュース、プロテインシェイクなどが含まれます。消費者の食生活や健康上の必要条件を満たす便利で手軽に消費できる選択肢への志向が高まっていることが、液体状セグメントの急成長の主な理由です。その他の特典:この成長は、植物ベースの食事や機能性飲料の人気の高まりによってさらに拍車がかかっています。
グルテンフリー食品に関しては、北米が最大の市場シェアを有します。グルテンに関連する健康リスクに対する意識の高さ、セリアック病やグルテン過敏症の診断の普及、グルテンフリー食品の大手製造・販売業者の台頭などが、この優位性の主な要因です。グルテンフリーの選択肢を積極的に求める強力な消費者基盤と確立された流通網により、この地域は多くの優位性を享受しています。さらに北米は、健康志向の高まりとグルテンフリー製品の市場開拓への大規模な投資により、世界市場で支配的な地位を維持しています。
グルテンフリー食品市場では、アジア太平洋地域が最も高いCAGRで成長しています。この業界の爆発的な拡大は、ウェルネスや健康関連製品に対する中間層の需要の高まり、可処分所得の増加、グルテンに関連する健康リスクに関する知識の高まりが背景にあります。さらに、この地域の都市人口の増加とグルテンフリー製品の主流小売チャネルへの着実な統合が市場拡大を後押ししています。アジア太平洋地域のグルテンフリー食品市場は、国際的な食生活の影響と地域の嗜好に合わせた地域開発のイノベーションの傾向の高まりにより、急速に拡大しています。
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
According to Stratistics MRC, the Global Gluten-Free Food Market is accounted for $7.44 billion in 2024 and is expected to reach $13.41 billion by 2030 growing at a CAGR of 10.33% during the forecast period. Gluten-free food is made without the protein found in wheat, barley, and rye, catering instead to those who have sensitivity to gluten or celiac disease. Because many people think this dietary option improves digestion and general health, it has become more and more popular, even among those without health issues. Increasingly found in grocery stores and dining establishments, gluten-free products are frequently made from substitute grains like rice, quinoa, and millet.
Growing knowledge of gluten intolerance and celiac disease
The market for gluten-free products has grown dramatically as a result of increased awareness of celiac disease and the diagnosis of gluten sensitivity. People are more inclined to look for gluten-free options in order to manage their health as more become aware of these conditions and their symptoms. Additionally, a growing number of people are avoiding gluten in their diets as a result of this increased awareness, which is fueled by both medical developments and educational initiatives.
Increased prices for gluten-free goods
The higher price tag attached to gluten-free products is one of the main barriers to the gluten-free food market. Compared to their gluten-containing counterparts, gluten-free ingredients and processing can be more costly. Furthermore, price-conscious consumers may find gluten-free foods prohibitively expensive, which could impede market expansion. Frequently, this extra expense is passed on to retailers as higher retail prices.
Creative development of products
The development of gluten-free products offers a wealth of creative opportunities. To address changing consumer demands, manufacturers can experiment with new components, enhanced formulas, and innovative product categories. Additionally, producing novel snacks and drinks or adapting classic ethnic foods like pasta, bread, and pastries to be gluten-free can draw in a wider customer base and set brands apart in a crowded market.
Strong market rivalry
The market for gluten-free foods is extremely competitive, with many brands fighting for consumers' attention. Prominent food producers, along with niche gluten-free labels, are always launching new goods and advertising campaigns. Furthermore, price wars, higher marketing expenses, and difficulties differentiating products can result from this fierce competition, which could have an effect on market share and profit margins.
The COVID-19 pandemic had a major effect on the market for gluten-free foods by increasing consumer interest in wellness and health, which includes dietary requirements like gluten intolerance. The pandemic's early stages caused supply chain hiccups and a scarcity of gluten-free goods, but as people turned to cooking at home and became more health conscious, the demand for gluten-free options grew. However, the pandemic's economic impact also made consumers more price sensitive, making it difficult for manufacturers to strike a balance between affordability and accessibility.
The Bakery Products segment is expected to be the largest during the forecast period
The market for gluten-free foods is dominated by the bakery products segment. Due to their popularity among customers with celiac disease and gluten sensitivity, this segment includes a wide variety of gluten-free bread, cakes, cookies, and other baked goods that are in high demand. Innovations in gluten-free baking techniques and a growing range of products that satisfy a wide range of tastes and preferences have propelled the bakery products segment's notable growth. Moreover, the market dominance of gluten-free bakery products can be attributed to their improved taste, texture, and formulations, which have made them more palatable to a wider range of consumers.
The Liquid Form segment is expected to have the highest CAGR during the forecast period
In the market for gluten-free foods, the liquid form segment has the highest CAGR. This section contains dairy-free milk substitutes, juices, and protein shakes that are free of gluten. The increasing inclination of consumers towards convenient and readily consumable options that meet their dietary and health requirements is the primary reason behind the liquid form segment's rapid growth. Additionally, this growth has been further spurred by the growing popularity of plant-based diets and functional beverages, as consumers look for gluten-free liquid products that are versatile and offer both nutritional benefits.
When it comes to gluten-free food, North America has the largest market share. High awareness of health risks associated with gluten, the prevalence of celiac disease and gluten sensitivity diagnoses, and the prominence of large producers and distributors of gluten-free foods are the main factors contributing to this dominance. Because of its strong consumer base, which actively seeks out gluten-free options and its established distribution network, the region enjoys many advantages. Furthermore, North America continues to hold a dominant position in the global market owing to the proliferation of health-conscious trends and large investments in the development of gluten-free products.
In the gluten-free food market, Asia-Pacific is growing at the highest CAGR. This industry's explosive expansion is driven by growing middle-class demand for wellness and health-related products, rising disposable incomes, and growing knowledge of the health risks associated with gluten. Moreover, propelling market expansion are the region's growing urban population and the steady integration of gluten-free products into mainstream retail channels. Asia-Pacific's gluten-free food market is expanding at a faster rate thanks to a growing trend of international dietary influences and locally developed innovations catered to regional tastes.
Key players in the market
Some of the key players in Gluten-Free Food market include Nestle SA, Unilever PLC, Prima Foods Ltd., General Mills Inc., Hershey Co., Conagra Brands, Inc., Kellogg's Company, Hain Celestial Group Inc., Hero Group AG, Kraft Heinz Company, Silky Yay Foods, Enjoy Life Foods, True Foods, Valeo Foods Ltd. and Pinnacle Foods Inc.
In February 2024, Nestle, in a move to streamline its operations, has entered into a slump sale agreement for its Nestle Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestle S.A.The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions.
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas.
In January 2023, Specialty minerals company ICL Group Ltd. will become General Mills, Inc.'s specialty phosphate solutions supplier as part of a strategic partnership agreement between the two companies. Initially, ICL will focus on supplying General Mills' North American operations beginning in June 2023, with potential to expand into the manufacturer's international segments.