インフルエンサーマーケティングプラットフォームの世界市場、2024-2031年

世界のインフルエンサーマーケティングプラットフォーム市場は、予測期間（2024-2031年）にCAGR 32.4％で成長すると予測されます。インフルエンサーマーケティングプラットフォームは、ブランドとインフルエンサーをつなぐデジタルツールであり、インフルエンサーのリーチとエンゲージメントを活用したプロモーションを容易にするために、キャンペーン管理、パフォーマンストラッキング、支払い処理を合理化します。

ソフトウェアは予測期間中に成長すると予測される

コンポーネントに基づいて、世界のインフルエンサーマーケティングプラットフォーム市場はソフトウェアとサービスに細分化されます。このうち、ソフトウェアのサブセグメントが予測期間中に成長すると予測されています。このセグメントの成長を支える主な要因は、インフルエンサーマーケティングプロセスを合理化し、ブランドがインフルエンサーを発見、接続、管理しやすくすることです。例えば、BuzzSumoのインフルエンサーマーケティングソフトウェアは、ソーシャルメディアチャンネルに基づいてインフルエンサーを見つけるのに役立ちます。選択したインフルエンサーがいつコンテンツを公開するかを監視するために、アラートを設定することができます。

インフルエンサーマーケティングプラットフォーム市場では、キャンペーン管理サブセグメントが市場シェアの大半を占める

アプリケーション別では、キャンペーン管理セグメントが予測期間中に市場シェアの大半を占める。このセグメントの成長は、キャンペーンの計画、実行、監視を包括する需要の増加に起因します。このセグメントは、ブランドがインフルエンサーと協力し、キャンペーン目標を設定し、パフォーマンスを評価するための基盤として機能します。さらに、キャンペーン管理プラットフォームは、仲介者による可視性の欠如やコントロールの欠如など、インフルエンサーマーケティングにおける一般的な課題に対処することを目的としています。こうした課題に対する解決策を提供することで、こうしたプラットフォームはより多くのブランドがインフルエンサーマーケティングを取り入れることを促し、結果としてキャンペーン管理ツールの需要を促進しています。その結果、市場プレーヤーは市場の需要に応えるため、そのようなソリューションの立ち上げに注力しています。2023年8月、AIを活用したクリエイター・テック企業であるAnimetaは、ブランドが最も適切なクリエイターとキャンペーンを実施するのを支援するインフルエンサーマーケティングプラットフォーム「Animeta Brandstar」を立ち上げました。Animeta Brandstarは、複数の仲介者による可視性やコントロールの欠如といったデジタル広告における問題の解決を目指しました。

地域別の展望

世界のインフルエンサーマーケティングプラットフォーム市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域）、アジア太平洋地域（インド、中国、日本、韓国、その他アジア地域）、世界のその他の地域（中東とアフリカ、ラテンアメリカ）を含む地域によってさらに区分されます。

アジア太平洋がインフルエンサーマーケティングプラットフォーム市場を独占

全地域の中で、アジア太平洋地域はインフルエンサーマーケティングプラットフォーム市場で最も急成長している地域として浮上しています。中国、インド、韓国、日本などの国々でソーシャルメディアの利用が急増し、eコマースの導入が進んでいることが、インフルエンサーマーケティングサービスとプラットフォームに対する需要を促進しています。人口が多く、インターネット利用者が増加しているアジア太平洋地域は、ソーシャルメディア利用の伸びを後押ししています。Meta（Facebook）、Instagram、TikTok、および現地の同等のプラットフォームを含むプラットフォームは絶大な人気を得ており、インフルエンサーマーケティングキャンペーンのための膨大なオーディエンスを生み出しています。

さらに、キャンペーンの導入は、大規模な消費者基盤を持ち、デジタル導入が増加している急成長市場であるインドを含む新興諸国におけるインフルエンサーマーケティングプラットフォーム市場の成長を示しています。このような拡大は、プラットフォームプロバイダーに新たな機会をもたらし、競争を促し、プラットフォームの機能やサービスの革新と改善に寄与します。株式会社グッドクリエイターは2023年6月、インドでインフルエンサーとのコラボレーションのためのブランド向けテクノロジープラットフォーム「Smart Campaigns」を立ち上げました。この取り組みを通じて、同社はブランドとインフルエンサーの双方を成功に導くことを目指しています。さらに同社は、このプラットフォームがPuma、Nua、Shoppers Stopなど複数のブランドによって採用されていると伝えました。さらに、資金調達の増加に伴い、主要プレーヤーはこの地域に進出し、より多くのブランドや代理店と関わり、プラットフォームの認知度を高めるためのマーケティング活動を強化しています。例えば、AIを活用したインフルエンサーマーケティングプラットフォームのStarbuzz.aiは、2024年2月に非公開の投資家から50万米ドル（4.15兆ルピー）のシード資金を調達しました。インドのT-Hubスタートアップエコシステム内でインキュベートされたStarbuzz.aiは、ブランドや代理店向けに、合理化されたキャンペーン管理、インフルエンサーの発見、実用的なインサイトのための高度なAIソリューションを提供し、主要なプラットフォームとなっています。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主な調査結果
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• Influencity, S.L.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• AspireIQ Inc.
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Traackr, Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• HYPR Corp.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• インフルエンサーマーケティングプラットフォームの世界市場：コンポーネント別
  • ソフトウェア
  • サービス別
• インフルエンサーマーケティングプラットフォームの世界市場：アプリケーション別
  • キャンペーン管理
  • ソーシャルメディア管理
  • ブランドレピュテーション管理
  • インフルエンサー管理
  • その他（不正検知とコンプライアンス管理）
• インフルエンサーマーケティングプラットフォームの世界市場：産業別
  • 食品・飲料
  • ファッション・ライフスタイル
  • 健康・フィットネス
  • 美容・パーソナルケア
  • 旅行・ホリデーアパレル・アクセサリー
  • その他（銀行・金融）

第5章 地域分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• 世界のその他の地域

第6章 企業プロファイル

• Brandwatch
• Captiv8 Inc.
• CreatorIQ
• ExpertVoice Inc.
• Fourstarzz Media LLC
• Impact Tech, Inc.
• InfluencerDB
• Insense Ads, Inc.
• IZEA Worldwide, Inc.
• JuliusWorks, Inc.
• Juulr B.V.
• Launchmetrics
• Lingia, Inc.
• Lumanu Inc.
• Onalytica
• Quotient Technology Inc.
• Social Beat Digital Marketing LLP
• Taggermedia
• Talent Village Ltd.
• Traackr, Inc.
• Upfluence Inc.
• Zine Ltd.

LIST OF TABLES

• 1.GLOBAL INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
• 2.GLOBAL INFLUENCER MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 3.GLOBAL INFLUENCER MARKETING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 4.GLOBAL INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 5.GLOBAL INFLUENCER MARKETING PLATFORM FOR CAMPAIGN MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 6.GLOBAL INFLUENCER MARKETING PLATFORM FOR SOCIAL MEDIA MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 7.GLOBAL INFLUENCER MARKETING PLATFORM FOR BRAND REPUTATION MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 8.GLOBAL INFLUENCER MARKETING PLATFORM FOR INFLUENCER MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 9.GLOBAL INFLUENCER MARKETING PLATFORM FOR OTHER APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 10.GLOBAL INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2031 ($ MILLION)
• 11.GLOBAL INFLUENCER MARKETING PLATFORM FOR FOOD AND BEVERAGES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 12.GLOBAL INFLUENCER MARKETING PLATFORM FOR FASHION AND LIFESTYLE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 13.GLOBAL INFLUENCER MARKETING PLATFORM FOR HEALTH AND FITNESS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 14.GLOBAL INFLUENCER MARKETING PLATFORM FOR BEAUTY AND PERSONAL CARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 15.GLOBAL INFLUENCER MARKETING PLATFORM FOR TRAVEL AND HOLIDAY APPAREL AND ACCESSORIES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 16.GLOBAL INFLUENCER MARKETING PLATFORM FOR OTHER INDUSTRIES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 17.GLOBAL INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 18.NORTH AMERICAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 19.NORTH AMERICAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
• 20.NORTH AMERICAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 21.NORTH AMERICAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2031 ($ MILLION)
• 22.EUROPEAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 23.EUROPEAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
• 24.EUROPEAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 25.EUROPEAN INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2031 ($ MILLION)
• 26.ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 27.ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
• 28.ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 29.ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2031 ($ MILLION)
• 30.REST OF THE WORLD INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 31.REST OF THE WORLD INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
• 32.REST OF THE WORLD INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 33.REST OF THE WORLD INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2031 ($ MILLION)

LIST OF FIGURES

• 1.GLOBAL INFLUENCER MARKETING PLATFORM MARKET SHARE BY COMPONENT, 2023 VS 2031 (%)
• 2.GLOBAL INFLUENCER MARKETING SOFTWARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 3.GLOBAL INFLUENCER MARKETING SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 4.GLOBAL INFLUENCER MARKETING PLATFORM MARKET SHARE BY APPLICATION, 2023 VS 2031 (%)
• 5.GLOBAL INFLUENCER MARKETING PLATFORM FOR CAMPAIGN MANAGEMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 6.GLOBAL INFLUENCER MARKETING PLATFORM FOR SOCIAL MEDIA MANAGEMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 7.GLOBAL INFLUENCER MARKETING PLATFORM FOR BRAND REPUTATION MANAGEMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 8.GLOBAL INFLUENCER MARKETING PLATFORM FOR INFLUENCER MANAGEMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 9.GLOBAL INFLUENCER MARKETING PLATFORM FOR OTHER APPLICATIONS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 10.GLOBAL INFLUENCER MARKETING PLATFORM MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023 VS 2031 (%)
• 11.GLOBAL INFLUENCER MARKETING PLATFORM FOR FOOD AND BEVERAGES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 12.GLOBAL INFLUENCER MARKETING PLATFORM FOR FASHION AND LIFESTYLE MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 13.GLOBAL INFLUENCER MARKETING PLATFORM FOR HEALTH AND FITNESS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 14.GLOBAL INFLUENCER MARKETING PLATFORM FOR BEAUTY AND PERSONAL CARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 15.GLOBAL INFLUENCER MARKETING PLATFORM FOR TRAVEL AND HOLIDAY APPAREL AND ACCESSORIES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 16.GLOBAL INFLUENCER MARKETING PLATFORM FOR OTHER INDUSTRIES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 17.GLOBAL INFLUENCER MARKETING PLATFORM MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 18.US INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 19.CANADA INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 20.UK INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 21.FRANCE INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 22.GERMANY INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 23.ITALY INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 24.SPAIN INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 25.REST OF EUROPE INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 26.INDIA INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 27.CHINA INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 28.JAPAN INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 29.SOUTH KOREA INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 30.REST OF ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 31.LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)
• 32.MIDDLE EAST AND AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023-2031 ($ MILLION)

Global Influencer Marketing Platform Market Size, Share & Trends Analysis Report by Components (Software and Services), by Application (Campaign Management, Social Media Management, Brand Reputation Management, Influencer Management, and Others), by Industry (Food and Beverages, Fashion and Lifestyle, Health and Fitness, Beauty and Personal Care, Travel and Holiday Apparel and Accessories, and Others) Forecast Period (2024-2031)

Global influencer marketing platform market is anticipated to grow at a CAGR of 32.4% during the forecast period (2024-2031). An influencer marketing platform is a digital tool that connects brands with influencers, streamlining campaign management, performance tracking, and payment processing for easier promotion leveraging influencer reach and engagement.

Market Dynamics

Integration of AI And Data Analytics into Influencer Marketing Platforms

The integration of AI and data analytics into influencer marketing platforms is driving the significant market growth by enabling precise targeting, real-time optimization, fraud detection, and compliance monitoring. These advancements enhance campaign effectiveness, contributing to increased demand for AI-powered solutions and propelling market growth. Moreover, introducing AI-based influencer marketing platforms speeds up market expansion through process optimization, improved targeting, and advanced analytics. In January 2024, vHub launched an AI driven digital matchmaker for brands and influencers. The AI powered SaaS platform offered features for influencer discovery, democratises influencer search and collaboration with its marketplace and provides detailed analytics for measurement of return on investment.

Rise in the Number of fake followers

The adoption of influencer marketing has surged significantly, driven by consumer migration from TV to social media and other over-the-top (OTT) channels. Consequently, businesses are increasingly rivaling to collaborate with genuine and impactful influencers to bolster product promotion and sales. This keen competition increased demand for both micro and macro-influencers. However, with increasing competition, the primary challenge for brands and organizations is identifying genuine influencers having substantial follower counts. Many influencers resort to artificial means, such as bots, to inflate their popularity and attract major brands. According to Mediakix's survey, an influencer marketing agency, big brands have come across 50% of influencers who have bought fake followers. According to the Association of National Advertisers (ANA), advertisers are expected to lose an estimated $7.2 billion globally as a result of fraudulent impressions, or bots. To attempt the challenges, businesses are involving auditing tools capable of discerning fake accounts through scans of influencers' profiles, providing insights into the authenticity of their followers. Such tools hold promises for aiding brands in the identification of genuine influencers in the future.

Market Segmentation

Our in-depth analysis of the global influencer marketing platform market includes the following segments by components, application, and industry:

• Based on components, the market is bifurcated into software and services.
• Based on application, the market is sub-segmented into campaign management, social media management, brand reputation management, influencer management, and others.
• Others include fraud detection and compliance management.
• Based on industry, the market is augmented into food, beverages, fashion, lifestyle, health, fitness, beauty, personal care, travel, holiday apparel, accessories, and others.
• Others include banking and finance.

Software is Anticipated to Grow During the Forecast Period

Based on the components, the global influencer marketing platform market is sub-segmented into software and services. Among these, the software sub-segment is expected to grow over the forecast period. The primary factor supporting the segment's growth is streamlining the influencer marketing process, making it easier for brands to discover, connect with, and manage influencers. For instance, BuzzSumo's influencer marketing software helps to find influencers based on the social media channels. Alerts can be set up to monitor when selected influencers publish content.

Campaign Management Sub-segment to Hold a Majority Market Share in the Influencer Marketing Platform Market

By application, the campaign management segment holds the majority of market share during the forecast period. The segmental growth is attributed to increasing demand for inclosing the planning, execution, and monitoring of campaigns. This segment serves as the foundation for brands to collaborate with influencers, establish campaign goals, and evaluate performance. Moreover, campaign management platforms aim to address common challenges in influencer marketing, such as lack of visibility and control due to intermediaries. By providing solutions to these challenges, such platforms encourage more brands to embrace influencer marketing, consequently fueling the demand for campaign management tools. As a result, the market players are focusing on launching such solutions to cater the demand in the market. In August 2023, Animeta, an AI-powered creator tech company launched the influencer marketing platform 'Animeta Brandstar' to help brands execute campaigns with the most relevant creators. Animeta Brandstar aimed to solve issues in digital advertising such as lack of visibility and control due to multiple intermediaries.

Regional Outlook

The global influencer marketing platform market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).

Integration of Automated Systems in European Market

• Europe is expected to grow during the forecast period due to the rising adoption of branding practices by prominent fashion brands including Chanel, Christian Dior SE, and Versace. These brands aim to expand market penetration and reach a wider customer base by leveraging micro-and nano-influencers.
• The continuous implementation of automated systems in the Nordic countries such as Denmark, Norway, Sweden supports in influencer discovery and traffic acquisition, contributing to market growth.

Asia-Pacific Dominates the Influencer Marketing Platform Market

Among all regions, Asia-Pacific has emerged as the fastest-growing region in the influencer marketing platform market. The surge in social media usage and e-commerce adoption in countries such as China, India, South Korea, and Japan has propelled the demand for influencer marketing services and platforms. With a large population and a growing number of internet users, Asia-Pacific bolsters the growth in social media usage. Platforms including Meta (Facebook), Instagram, TikTok, and local equivalents have gained immense popularity, creating vast audiences for influencer marketing campaigns.

Additionally, the introduction of campaigns indicates the growth of the influencer marketing platform market in developing countries including India, a rapidly growing market with a large consumer base and increasing digital adoption. This expansion opens new opportunities for platform providers and encourages competition, contributing to innovation and improvement in platform features and services. In June 2023, Good Creator Co. launched Smart Campaigns, a technology platform for brands for influencer collaborations in India. Through this initiative, the company aimed to drive success for both brands and influencers. Further, the company informed that the platform has been adopted by several brands, including Puma, Nua, Shoppers Stop, among others. Furthermore, with increased funding, key players are expanding into the region, engaging with more brands and agencies, and boosting marketing efforts to raise platform awareness. For instance, in February 2024, Starbuzz.ai, the AI-driven influencer marketing platform, secured $500,000 (Rs 4.15 crore) in seed funding from an undisclosed investor. Incubated within India's T-Hub startup ecosystem, Starbuzz.ai has become a leading platform, offering advanced AI solutions for streamlined campaign management, influencer discovery, and actionable insights for brands and agencies.

Market Players Outlook

The major companies serving the global influencer marketing platform market include Influencity, S.L., AspireIQ Inc., Traackr, Inc., HYPR Corp., and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market.

• In October 2019, iCubes Wire, an adtech platform with content production and influencer marketing capabilities claimed the influencer marketing mandate for Himalaya, the multinational wellness and personal care brand. This strategic partnership aimed to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar.
• In October 2023, LTK, the platform that powers Creator Commerce(TM), unveiled LTK Marketplace - the company's latest innovative solution built to empower creators and brands to easily connect and collaborate on brand partnership opportunities. LTK Marketplace is an expansion of the company's influencer marketing platform; brands have already invested more than $2.5B in influencer marketing through the LTK platform.

The Report Covers:

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global influencer marketing platform market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1.Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1.Research Methods and Tools
• 1.2.Market Breakdown
  • 1.2.1.By Segments
  • 1.2.2.By Region

2.Market Overview and Insights

• 2.1.Scope of the Report
• 2.2.Analyst Insight & Current Market Trends
  • 2.2.1.Key Findings
  • 2.2.2.Recommendations
  • 2.2.3.Conclusion

3.Competitive Landscape

• 3.1.Key Company Analysis
• 3.2.Influencity, S.L.
  • 3.2.1.Overview
  • 3.2.2.Financial Analysis
  • 3.2.3.SWOT Analysis
  • 3.2.4.Recent Developments
• 3.3.AspireIQ Inc.
  • 3.3.1.Overview
  • 3.3.2.Financial Analysis
  • 3.3.3.SWOT Analysis
  • 3.3.4.Recent Developments
• 3.4.Traackr, Inc.
  • 3.4.1.Overview
  • 3.4.2.Financial Analysis
  • 3.4.3.SWOT Analysis
  • 3.4.4.Recent Developments
• 3.5.HYPR Corp.
  • 3.5.1.Overview
  • 3.5.2.Financial Analysis
  • 3.5.3.SWOT Analysis
  • 3.5.4.Recent Developments
• 3.6.Key Strategy Analysis

4.Market Segmentation

• 4.1.Global Influencer Marketing Platform Market by Component
  • 4.1.1.Software
  • 4.1.2.Services
• 4.2.Global Influencer Marketing Platform Market by Application
  • 4.2.1.Campaign Management
  • 4.2.2.Social Media Management
  • 4.2.3.Brand Reputation Management
  • 4.2.4.Influencer Management
  • 4.2.5.Others (Fraud Detection and Compliance Management)
• 4.3.Global Influencer Marketing Platform Market by Industry
  • 4.3.1.Food and Beverages
  • 4.3.2.Fashion and Lifestyle
  • 4.3.3.Health and Fitness
  • 4.3.4.Beauty and Personal Care
  • 4.3.5.Travel and Holiday Apparel and Accessories
  • 4.3.6.Others (Banking and Finance)

5.Regional Analysis

• 5.1.North America
  • 5.1.1.United States
  • 5.1.2.Canada
• 5.2.Europe
  • 5.2.1.UK
  • 5.2.2.Germany
  • 5.2.3.Italy
  • 5.2.4.Spain
  • 5.2.5.France
  • 5.2.6.Rest of Europe
• 5.3.Asia-Pacific
  • 5.3.1.China
  • 5.3.2.India
  • 5.3.3.Japan
  • 5.3.4.South Korea
  • 5.3.5.Rest of Asia-Pacific
• 5.4.Rest of the World

6.Company Profiles

• 6.1.Brandwatch
• 6.2.Captiv8 Inc.
• 6.3.CreatorIQ
• 6.4.ExpertVoice Inc.
• 6.5.Fourstarzz Media LLC
• 6.6.Impact Tech, Inc.
• 6.7.InfluencerDB
• 6.8.Insense Ads, Inc.
• 6.9.IZEA Worldwide, Inc.
• 6.10.JuliusWorks, Inc.
• 6.11.Juulr B.V.
• 6.12.Launchmetrics
• 6.13.Lingia, Inc.
• 6.14.Lumanu Inc.
• 6.15.Onalytica
• 6.16.Quotient Technology Inc.
• 6.17.Social Beat Digital Marketing LLP
• 6.18.Taggermedia
• 6.19.Talent Village Ltd.
• 6.20.Traackr, Inc.
• 6.21.Upfluence Inc.
• 6.22.Zine Ltd.