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市場調査レポート
商品コード
1363908
コネクテッド・トイの世界市場:2023-2030年Global Connected Toys Market 2023-2030 |
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カスタマイズ可能
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コネクテッド・トイの世界市場:2023-2030年 |
出版日: 2023年09月15日
発行: Orion Market Research
ページ情報: 英文 185 Pages
納期: 2~3営業日
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世界のコネクテッド・トイ市場は、予測期間中(2023-2030年)にCAGR 8.7%で成長すると予測されています。専門家の知識プラットフォームやその他のコンテンツ構造上に構築されるコネクテッド・トイは、より強固で教育的、かつ進化する子供とのインタラクション・システムを構築し、より強力な教育的・発達的成果を生み出す可能性があります。通信ネットワークの向上と相まってコネクテッド・トイの採用が拡大していることが、世界市場の成長を支える重要な要因となっています。例えば、2023年1月、Namasthe World社は、物理的玩具、デジタルコンテンツ、エデュテインメント中心のゲーム、子供向けカジュアルゲームなど、さまざまなコネクテッド・トイを発売しました。ハイデラバードに拠点を置くこの新会社は、子供向け玩具とゲームのブランドです。様々なエンタテインメント・プラットフォームにおいて、興味深い国際標準のIPの創造に注力します。
技術の中でも、Wi-Fiサブセグメントが世界のコネクテッド・トイ市場でかなりのシェアを占めると予想されます。このセグメントの成長は、Wi-Fi接続玩具の影響力が高まっていることに起因しています。Wi-Fi接続玩具は、親や家族が子供の成長をより詳細に監視し、関与することを可能にし、親が子供が取り組んでいる活動をよりよく理解し、遊びから親子での話し合いへのつながりを構築できるような情報を送信します。機械学習を使用してデータを収集し、子供が消費するコンテンツモジュール、特定のトピックについて話す能力、全体的な関与レベルとリスニングスキルを追跡することで、子供のニーズとスキルレベルに合わせて時間をかけて玩具を進化させることができます。
コネクテッド・トイの世界市場は、北米(米国、カナダ)、欧州(英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域)、アジア太平洋地域(インド、中国、日本、韓国、その他アジア地域)、世界のその他の地域(中東とアフリカ、ラテンアメリカ)を含む地域別にさらに区分されます。このうち北米は、人工学習、機械学習、音声・音声学習などのコネクテッド・トイのイニシアチブの採用により、世界全体で顕著な市場シェアを占めると予想されます。主な市場プレイヤーは、Mattel Inc.、Hasbro Inc.、Sphero Inc.などです。
すべての地域の中で、アジア太平洋地域は予測期間中にかなりのCAGRで成長すると予測されています。この地域の成長は、技術の進歩、可処分所得の増加、スマートデバイスの人気の高まりに起因しており、この地域内の国々は、コネクテッド・トイの採用のための肥沃な土地となっています。これらの玩具は、しばしば拡張現実(AR)、仮想現実(VR)、インターネット接続を統合し、子供も親も魅了するインタラクティブで教育的な体験を提供します。アジア太平洋のコネクテッド・トイ市場では、中国と日本が傑出しています。中国の膨大な人口、急速な都市化、技術主導型製品への熱意は、中国をこうした玩具の主要市場に変えました。一方、日本の技術力と革新文化は、ハイテクに精通した消費者層に対応する革新的なコネクテッド・トイの開発につながっています。
したがって、主要企業が絶えず革新的なコンセプトを導入していることから、アジア太平洋のコネクテッド・トイ市場はさらに拡大し、子どもたちの遊び方や学び方を再構築する態勢が整っています。同地域は引き続きデジタル化を受け入れており、エンターテインメントと教育を融合させたコネクテッド・トイの需要は急増すると予想され、幼い心の学習体験を高めると同時に、企業に大きな成長機会を提供します。
Title: Global Connected Toys Market Size, Share & Trends Analysis Report by Interacting Device (App-Connected Drones, Smartphone-Connected Toys, Console-Connected Toys, and Tablet-Connected Toys), by Technology (Wi-Fi, Bluetooth, and RFID or NFC), by Age Group (2-5 years, 6-8 years, 8-12 years, and Teenagers), by Distribution Channels (Online Stores, Offline Stores, Specialty Stores, and Others)Forecast Period (2023-2030).
The global connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys that build on expert knowledge platforms and other content structures could create more robust, educational, and evolving systems of interaction with children, forging stronger educational and developmental outcomes. The growing adoption of connected toys coupled with the improving communication network is the key factor supporting the growth of the market globally. For instance, in January 2023, Namasthe World launched a range of connected toys including physical toys, digital content, edutainment-centric games, and casual games for kids. The newly formed Hyderabad-based children's toy and gaming brand. It will focus on creating interesting and international standard IPs on different platforms of entertainment.
The global connected toys market is segmented on the transaction mode, advertisement format, and industry verticals. Based on the interacting device, the market is sub-segmented into app-connected drones, smartphone-connected toys, console-connected toys, and tablet-connected toys. Based on the technology, the market is sub-segmented into Wi-Fi, Bluetooth, and RFID or NFC. On the basis of age group, the market is sub-segmented into 2-5 years, 6-8 years, 8-12 years, and teenagers. Further, on the basis of distribution channels, the market is sub-segmented into online stores, offline stores, specialty stores, and others. Among the interacting devices, the smartphone-connected toys sub-segment is anticipated to hold a considerable share of the market owing to the rise in the development of smartphone connectivity that provides a more personalized experience through embedded software such as web search functions and speech recognition.
Among the technology, the Wi-Fi sub-segment is expected to hold a considerable share of the global connected toys market. The segmental growth is attributed to the growing influence of Wi-Fi-connected toys that allow parents and families to more closely monitor and involve themselves in children's development, transmitting information that would allow parents to better understand the activities their children are engaged in and build connections from play to parent-child discussions. use machine learning to collect data and track content modules that children consume, their ability to talk about certain topics, and overall engagement level and listening skills, factor into the toy's evolution over time to fit the child's needs and skill levels.
The global connected toys market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the adoption of initiatives for connected toys such as artificial learning, machine learning, and voice and speech learning. The Key market players include Mattel Inc., Hasbro Inc., Sphero Inc., and others.
Among all regions, the Asia-Pacific region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to technological advancements, increasing disposable income, and the rising popularity of smart devices, countries within this region have become fertile ground for the adoption of connected toys. These toys, that often integrate augmented reality, virtual reality, and internet connectivity, offer interactive and educational experiences that captivate both children and parents alike. China and Japan stand out as prominent players in the Asia-Pacific connected toys market. China's massive population, rapid urbanization, and enthusiasm for tech-driven products have turned it into a major market for these toys. Meanwhile, Japan's technological prowess and culture of innovation have led to the development of innovative connected toys that cater to a tech-savvy consumer base.
Hence, with key players continually innovating and introducing novel concepts, the Asia-Pacific connected toys market is poised to expand further, reshaping the way children play and learn. The region continues to embrace digitalization, and the demand for connected toys that blend entertainment with education is anticipated to surge, offering substantial growth opportunities for businesses while enhancing the learning experiences of young minds.
The major companies serving the connected toys market include Mattel Inc., Sony Group Corp., The LEGO Group, Hasbro Inc., Playmobil, Mattel Inc. and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2021, Mattel, Inc. announced that Mattel Creations, the company's collaboration and direct-to-consumer platform, is further evolving its toys as an art collection to include a Non-Fungible Token ("NFT") series from the super-charged wheels brand.