市場調査レポート

商品コード

1653931

コネクテッド・トイの市場規模、シェア、成長分析：インターフェース別、流通チャネル別、地域別 - 産業予測 2025～2032年

Connected Toys Market Size, Share, and Growth Analysis, By Interface, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年02月09日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 778,146円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 910,284円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,042,422円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.82円

全表示
概要
目次

概要

サンプル依頼リストに入れる

コネクテッド・トイの世界市場規模は2023年に124億米ドルと評価され、2024年の155億6,000万米ドルから2032年には957億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは25.5％で成長する見通しです。

世界のコネクテッド・トイ市場は、技術の進歩、インタラクティブで教育的な玩具に対する消費者の需要の高まり、モノのインターネット（IoT）デバイスの統合の増加により、堅調な成長を遂げています。これらの革新的な玩具は、物理的なコンポーネントとデジタルコンポーネントが組み合わされ、センサー、カメラ、ワイヤレス接続などの機能を通じて豊かな遊び体験を提供します。特筆すべき動向は、子どもたちの学習意欲を高める混合遊びの台頭です。コネクテッド・トイは、パーソナライズされたコンテンツとリアルタイムのフィードバックを提供し、保護者や教育者にアピールしています。この市場には、インタラクティブな人形からAR（拡張現実）プレイセットまで多様な製品があり、主要企業は安全性を最優先し、データのプライバシーとセキュリティに関する懸念に対処しながら、イノベーションに注力しています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Mattel（US）
Hasbro（US）
LEGO（Denmark）
Sony Interactive Entertainment（Japan）
VTech（Hong Kong）
UBTECH Robotics（China）
Sphero（US）
Wonder Workshop（US）
DJI（China）
Digital Dream Labs（US）
WowWee（Hong Kong）
Miko（India）
Makeblock（China）
PlayShifu（India）
Anki（US）
Fisher-Price（US）
VTech Electronics（Hong Kong）
Clementoni（Italy）
Ravensburger（Germany）

結論と提言

Product Code: SQMIG45I2110

Global Connected Toys Market size was valued at USD 12.4 billion in 2023 and is poised to grow from USD 15.56 billion in 2024 to USD 95.77 billion by 2032, growing at a CAGR of 25.5% during the forecast period (2025-2032).

The global connected toys market is witnessing robust growth, driven by technological advancements, rising consumer demand for interactive and educational toys, and the increasing integration of Internet of Things (IoT) devices. These innovative toys, which combine physical and digital components, offer enriched play experiences through features like sensors, cameras, and wireless connectivity. A notable trend is the rise of blended play, enhancing learning and engagement for children. Connected toys provide personalized content and real-time feedback, appealing to parents and educators alike. The market includes diverse products, from interactive dolls to augmented reality playsets, with key players focusing on innovation while prioritizing safety and addressing concerns around data privacy and security.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segments Analysis

Global Connected Toys Market is segmented by Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application and region. Based on Age Group, the market is segmented into 5 years, 6-8 years, 9-12 years and Teenagers (13-19 years). Based on Interfacing Device, the market is segmented into Smartphones, Tablets, Consoles & PCs and Wearables. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Radio Frequency Identification (RFID) or Near Field Communication (NFC), Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR). Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores and Direct Sales. Based on Type, the market is segmented into App-Connected Toys, Voice-Activated Toys, Screenless Connected Toys, Smart Toys with Wearable Integration, Robotics & Programmable Toys and Smart Action Figures and Dolls. Based on Application, the market is segmented into Educational, Entertainment, Fitness and Health and Security and Monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Toys Market

The global connected toys market is propelled by significant technological advancements such as the Internet of Things (IoT), Artificial Intelligence (AI), and augmented reality (AR). These innovations facilitate the creation of toys that provide interactive and immersive experiences, greatly improving children's engagement and learning outcomes. The incorporation of sensors, connectivity, and intelligent features into toys has resulted in increased demand among tech-savvy consumers who are on the lookout for innovative and educational play alternatives. As a result, the market is witnessing a robust growth trajectory, reflecting the evolving preferences of families eager for modern, interactive play experiences.

Restraints in the Global Connected Toys Market

The Global Connected Toys market is facing significant constraints due to concerns surrounding privacy and data security. These toys frequently gather and share personal information, which can lead to potential vulnerabilities that put sensitive data at risk and may endanger children's safety. As regulatory oversight on data protection becomes more stringent, manufacturers are under increasing pressure to implement comprehensive security measures. This uncertainty has created reluctance among parents and guardians, hampering the adoption of connected toys in the market. Consequently, these issues represent a considerable obstacle for the growth and acceptance of connected toys globally.

Market Trends of the Global Connected Toys Market

The Global Connected Toys market is experiencing a significant upward trend, driven by the integration of Internet of Things (IoT) technology that enhances interactivity and engagement. These advanced toys facilitate internet connectivity, offering features like remote control, data collection, and real-time updates. The incorporation of sensors, cameras, and voice recognition fosters immersive, personalized experiences for children. Additionally, IoT-enabled toys seamlessly connect with smartphones and tablets, allowing parents to monitor and interact with their children during playtime. This convergence of technology is creating a vibrant market landscape, appealing to tech-savvy parents seeking innovative, safe, and educational play solutions for their children.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Connected Toys Market Size by Age Group & CAGR (2025-2032)

Market Overview
5 years
6-8 years
9-12 years
Teenagers (13-19 years)

Global Connected Toys Market Size by Interfacing Device & CAGR (2025-2032)

Market Overview
Smartphones
Tablets
Consoles & PCs
Wearables

Global Connected Toys Market Size by Technology & CAGR (2025-2032)

Market Overview
Wi-Fi
Bluetooth
Radio Frequency Identification (RFID) or Near Field Communication (NFC)
Artificial Intelligence (AI)
Augmented Reality (AR) and Virtual Reality (VR)

Global Connected Toys Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online Retail
Offline Retail
Specialty Stores
Direct Sales

Global Connected Toys Market Size by Type & CAGR (2025-2032)

Market Overview
App-Connected Toys
Voice-Activated Toys
Screenless Connected Toys
Smart Toys with Wearable Integration
Robotics & Programmable Toys
Smart Action Figures and Dolls

Global Connected Toys Market Size by Application & CAGR (2025-2032)

Market Overview
Educational
Entertainment
Fitness and Health
Security and Monitoring

Global Connected Toys Market Size & CAGR (2025-2032)

North America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
- US
- Canada
Europe (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Mattel (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hasbro (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LEGO (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Interactive Entertainment (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VTech (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UBTECH Robotics (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sphero (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wonder Workshop (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DJI (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Digital Dream Labs (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WowWee (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Miko (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Makeblock (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PlayShifu (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anki (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fisher-Price (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VTech Electronics (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clementoni (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ravensburger (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

コネクテッド・トイの市場規模、シェア、成長分析：インターフェース別、流通チャネル別、地域別 - 産業予測 2025～2032年

Connected Toys Market Size, Share, and Growth Analysis, By Interface, By Distribution Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

コネクテッド・トイ市場規模：年齢層別& CAGR（2025-2032）

コネクテッド・トイ市場規模：インターフェース別& CAGR（2025-2032）

コネクテッド・トイ市場規模：技術別& CAGR（2025-2032）

コネクテッド・トイ市場規模：流通チャネル別& CAGR（2025-2032）

コネクテッド・トイ市場規模：タイプ別& CAGR（2025-2032）

コネクテッド・トイ市場規模：用途別& CAGR（2025-2032）

コネクテッド・トイ市場規模：地域別& CAGR（2025-2032）