コネクテッド・トイ市場：インターフェース、年齢、流通チャネル別-2025-2030年世界予測

コネクテッド・トイ市場の2023年の市場規模は97億2,000万米ドルで、2024年には116億3,000万米ドルに達すると予測され、CAGR 20.10％で成長し、2030年には350億3,000万米ドルに達すると予測されています。

コネクテッド・トイは、広範なデジタル・エンターテインメントおよび教育市場の中でもニッチなセグメントであり、組み込みコンピューティング・システムやWi-FiやBluetoothなどの接続機能を通じてユーザーやネットワークと相互作用する玩具と定義されます。これらの玩具は、エンターテイメントと教育的要素を融合させるという重要な役割を担っており、子供たちの創造性、学習、認知の発達を促進するために欠かせないものとなっています。コネクテッド・トイの用途は、単純なインタラクティブな遊びから、パーソナライズされた学習体験のための人工知能（AI）アルゴリズムを搭載したSTEMに特化した高度な学習ツールまで多岐にわたる。最終用途の範囲には、主なユーザーである家庭、インタラクティブな学習のためにこれらの玩具を活用する教育機関、さらには治療や発達を目的としたヘルスケア環境も含まれます。市場開拓は、パーソナライズされた魅力的な教育コンテンツに対する需要の増加、スマートデバイスの普及、子どもの発達重視の高まりに大きく影響されています。これらの玩具にAI、IoT、拡張現実（AR）を統合することで、拡大と革新の大きな機会がもたらされます。しかし、データ・プライバシーに関する懸念、初期コストの高さ、特定の層における技術的利点に関する限定的な認識といった課題が、成長の妨げとなる可能性があります。さらに、子どものデータ保護に関する厳しい規制は、コンプライアンス上の大きな課題となっています。魅力的な技術革新分野には、世界な展開に向けた多言語サポートの開発、リアルタイム・フィードバック・システムによる認知学習の強化、超リアルなAR体験の探求などがあります。環境問題に対応するための環境に優しいコネクテッド・トイの開発、包括性を高めるための特別なニーズを持つ子供向けのカスタマイズ製品など、潜在的な機会もあり、市場は成長態勢にあります。こうした動向を活用するために、企業はハイテク企業との戦略的パートナーシップ、継続的な研究開発投資、教育的メリットを強調した強力なマーケティング戦略の策定に注力すべきです。市場の性質はダイナミックであり、継続的な進歩により、消費者の要求や規制状況に機敏に適応し、対応する必要があります。

市場力学：急速に進化するコネクテッド・トイ市場の主要市場インサイトを公開

コネクテッド・トイ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 技術主導型教育の魅力の高まり
  • コネクテッドデバイスの普及拡大
  • スマート玩具への人工知能（AI）の搭載
• 市場抑制要因
  • セキュリティとプライバシーに関する懸念
• 市場機会
  • 5G技術の登場による技術革新
  • スマート・ウェアラブル玩具への傾斜
• 市場の課題
  • 技術玩具の限られたプレイバリューに関する懸念

ポーターの5つの力：コネクテッド・トイ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：コネクテッド・トイ市場における外部からの影響の把握

外部マクロ環境要因は、コネクテッド・トイ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析コネクテッド・トイ市場における競合情勢の把握

コネクテッド・トイ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスコネクテッド・トイ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、コネクテッド・トイ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨コネクテッド・トイ市場における成功への道筋を描く

コネクテッド・トイ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • テクノロジー主導の教育への関心の高まり
    • 接続デバイスの採用の増加
    • スマート玩具への人工知能（AI）の組み込み
  • 抑制要因
    • セキュリティとプライバシーに関する懸念
  • 機会
    • 5G技術の登場による技術革新
    • スマートウェアラブル玩具への傾向
  • 課題
    • ハイテク玩具の遊びの価値が限られていることに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 コネクテッド・トイ市場インターフェース別

• アプリベースのコネクテッドドローン
• コンソールコネクテッド・トイ
• スマートフォンコネクテッド・トイ
• タブレットコネクテッド・トイ

第7章 コネクテッド・トイ市場年齢別

• 2～5歳
• 6～8歳
• 8～12歳
• 大人
• ティーンエイジャー

第8章 コネクテッド・トイ市場：流通チャネル別

• オンライン
• 小売業者
• 専門店

第9章 南北アメリカのコネクテッド・トイ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のコネクテッド・トイ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのコネクテッド・トイ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Doctor's Associates Inc.
• fischertechnik GmbH
• Hasbro Inc.
• Innokind, Inc.
• LeapFrog Enterprises Inc.
• Lego System A/S
• Mattel Inc.
• Pillar Learning
• PLAYMOBIL USA, INC.
• Robofi LLC
• Sega Toys Co. Ltd.
• Smart Teddy
• Tomy Co. Ltd.

LIST OF FIGURES

• FIGURE 1. CONNECTED TOYS MARKET RESEARCH PROCESS
• FIGURE 2. CONNECTED TOYS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CONNECTED TOYS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CONNECTED TOYS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CONNECTED TOYS MARKET SIZE, BY AGE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CONNECTED TOYS MARKET SIZE, BY AGE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES CONNECTED TOYS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES CONNECTED TOYS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. CONNECTED TOYS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. CONNECTED TOYS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CONNECTED TOYS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CONNECTED TOYS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CONNECTED TOYS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CONNECTED TOYS MARKET DYNAMICS
• TABLE 7. GLOBAL CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CONNECTED TOYS MARKET SIZE, BY APP-BASED CONNECTED DRONES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CONNECTED TOYS MARKET SIZE, BY CONSOLE CONNECTED TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CONNECTED TOYS MARKET SIZE, BY SMARTPHONE CONNECTED TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CONNECTED TOYS MARKET SIZE, BY TABLET CONNECTED TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CONNECTED TOYS MARKET SIZE, BY 2-5 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CONNECTED TOYS MARKET SIZE, BY 6-8 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CONNECTED TOYS MARKET SIZE, BY 8-12 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CONNECTED TOYS MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CONNECTED TOYS MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CONNECTED TOYS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL CONNECTED TOYS MARKET SIZE, BY RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL CONNECTED TOYS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 33. CANADA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES CONNECTED TOYS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 50. CHINA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 53. INDIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA CONNECTED TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 105. ITALY CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 117. POLAND CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 120. QATAR CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM CONNECTED TOYS MARKET SIZE, BY INTERFACE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM CONNECTED TOYS MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM CONNECTED TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. CONNECTED TOYS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. CONNECTED TOYS MARKET, FPNV POSITIONING MATRIX, 2023

The Connected Toys Market was valued at USD 9.72 billion in 2023, expected to reach USD 11.63 billion in 2024, and is projected to grow at a CAGR of 20.10%, to USD 35.03 billion by 2030.

Connected toys represent a niche segment within the broader digital entertainment and educational market, defined as toys that interact with users and networks through embedded computing systems and connectivity features such as Wi-Fi or Bluetooth. These toys play a significant role in blending entertainment with educational elements, making them indispensable for fostering creativity, learning, and cognitive development among children. The application of connected toys spans from simple interactive play to advanced STEM-focused learning tools equipped with Artificial Intelligence (AI) algorithms for personalized learning experiences. The end-use scope includes households as primary users, educational institutions leveraging these toys for interactive learning, and even healthcare settings for therapeutic and developmental purposes. Market growth is heavily influenced by increasing demand for personalized and engaging educational content, the proliferation of smart devices, and a rising emphasis on child development. The integration of AI, IoT, and augmented reality (AR) within these toys offers significant opportunities for expansion and innovation. However, challenges such as data privacy concerns, high initial costs, and limited awareness about technological benefits among certain demographics can hinder growth. Moreover, stringent regulations regarding children's data protection present substantial compliance challenges. Compelling innovation areas include the development of multi-language support for global reach, enhancing cognitive learning with real-time feedback systems, and exploring hyper-realistic AR experiences. The market is poised for growth, with potential opportunities in developing eco-friendly connected toys to meet environmental concerns, and customized products for special needs children to enhance inclusivity. To capitalize on these trends, firms should focus on strategic partnerships with tech companies, continuous R&D investment, and creating robust marketing strategies that highlight educational benefits. The nature of the market is dynamic, with ongoing advancements necessitating agile adaptation and responsiveness to consumer demands and regulatory landscapes.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Connected Toys Market

The Connected Toys Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising Attraction of Technology-Led Education
  • Increasing Adoption of Connected Devices
  • Artificial Intelligence (AI) Incorporation in Smart Toys
• Market Restraints
  • Security and Privacy Concerns
• Market Opportunities
  • Technological Innovation with Advent of 5G Technology
  • Inclination Towards Smart Wearable Toys
• Market Challenges
  • Concerns Related to Limited Play Value of Tech Toys

Porter's Five Forces: A Strategic Tool for Navigating the Connected Toys Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Connected Toys Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Connected Toys Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Connected Toys Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Connected Toys Market

A detailed market share analysis in the Connected Toys Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Connected Toys Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Connected Toys Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Connected Toys Market

A strategic analysis of the Connected Toys Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Connected Toys Market, highlighting leading vendors and their innovative profiles. These include Doctor's Associates Inc., fischertechnik GmbH, Hasbro Inc., Innokind, Inc., LeapFrog Enterprises Inc., Lego System A/S, Mattel Inc., Pillar Learning, PLAYMOBIL USA, INC., Robofi LLC, Sega Toys Co. Ltd., Smart Teddy, and Tomy Co. Ltd..

Market Segmentation & Coverage

This research report categorizes the Connected Toys Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Interface, market is studied across App-Based Connected Drones, Console Connected Toys, Smartphone Connected Toys, and Tablet Connected Toys.
• Based on Age, market is studied across 2-5 years, 6-8 years, 8-12 years, Adults, and Teenagers.
• Based on Distribution Channel, market is studied across Online, Retailers, and Specialty stores.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising Attraction of Technology-Led Education
    • 5.1.1.2. Increasing Adoption of Connected Devices
    • 5.1.1.3. Artificial Intelligence (AI) Incorporation in Smart Toys
  • 5.1.2. Restraints
    • 5.1.2.1. Security and Privacy Concerns
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological Innovation with Advent of 5G Technology
    • 5.1.3.2. Inclination Towards Smart Wearable Toys
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns Related to Limited Play Value of Tech Toys
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Connected Toys Market, by Interface

• 6.1. Introduction
• 6.2. App-Based Connected Drones
• 6.3. Console Connected Toys
• 6.4. Smartphone Connected Toys
• 6.5. Tablet Connected Toys

7. Connected Toys Market, by Age

• 7.1. Introduction
• 7.2. 2-5 years
• 7.3. 6-8 years
• 7.4. 8-12 years
• 7.5. Adults
• 7.6. Teenagers

8. Connected Toys Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Online
• 8.3. Retailers
• 8.4. Specialty stores

9. Americas Connected Toys Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Connected Toys Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Connected Toys Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Doctor's Associates Inc.
• 2. fischertechnik GmbH
• 3. Hasbro Inc.
• 4. Innokind, Inc.
• 5. LeapFrog Enterprises Inc.
• 6. Lego System A/S
• 7. Mattel Inc.
• 8. Pillar Learning
• 9. PLAYMOBIL USA, INC.
• 10. Robofi LLC
• 11. Sega Toys Co. Ltd.
• 12. Smart Teddy
• 13. Tomy Co. Ltd.