市場調査レポート
商品コード
1215790
ウェアラブルテクノロジー市場2022-2028Wearable Technology Market 2022-2028 |
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ウェアラブルテクノロジー市場2022-2028 |
出版日: 2023年01月20日
発行: Orion Market Research
ページ情報: 英文
納期: 2~3営業日
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世界のウェアラブルテクノロジー市場は、予測期間中に12.8%の大幅なCAGRで成長すると予想されています。いくつかのメーカーは、競争上の優位性を獲得し、顧客基盤を増やすためにウェアラブルデバイスを革新しており、これが世界のウェアラブル技術市場の成長につながりました。多くの企業は、革新的なウェアラブルデバイスを導入することで事業を拡大しています。例えば、2021年8月、Fitbitはインドで製品ポートフォリオを拡大しました。同社は、ジュエリーのようなデザインと高度なセンサー技術を搭載したスマートトラッカー「Fitbit Luxe」と「Fitbit Luxe Special Edition」を発売しました。このスマートトラッカーは、呼吸数、心拍変動(HRV)、安静時心拍数(RHR)、皮膚温度変化をモニタリングすることができます。
世界のウェアラブルテクノロジー市場は、製品、タイプ、アプリケーションに基づいて区分されます。製品に基づき、市場はフィットネスバンド、スマートウォッチ、スマートグラス、スマート衣料、その他に区分されます。タイプに基づき、市場はリストウェア、アイウェア、ヒアラブル、ボディウェア、その他に細分化されます。アプリケーションに基づき、市場はライフスタイル、コンシューマーアプリケーション、ヘルスケア、フィットネス&スポーツ、防衛に細分化されます。アプリケーションの中でも、フィットネス&スポーツのサブセグメントが世界のウェアラブルテクノロジー市場で突出したシェアを占めると予想されます。人々の健康意識の高まりにより、フィットネス&スポーツ用デバイスの利用が増加しました。人々は、ワークアウト中にウェアラブルフィットネスデバイスを使用して、カロリーを記録し、ワークアウトセッションを分析します。例えば、2022年6月、GarminはインドでVivosmart 5フィットネストラッカーを発売しました。Vivosmart 5フィットネストラッカーは、心拍数や体内バッテリーエネルギーモニター、ストレストラッカーなどの機能を備えています。また、Garmin Vivosmart 5は、女性の健康追跡、歩数とカロリー計算、強度分の追跡、睡眠と血中酸素濃度の追跡を後押しします。Vivosmart 5は、4月に米国で発売されました。
世界のウェアラブル・テクノロジー市場は、地域的には、北米、欧州、アジア太平洋地域、その他の地域に区分されます。アジア太平洋地域は、予測期間中、世界のウェアラブルテクノロジー市場で最も急速に成長する地域であると予想されます。人々の可処分所得の増加が、同地域の市場成長を促進しています。さらに、インドや中国などの国のメーカーは、顧客に手頃な価格でウェアラブルデバイスを提供しており、それがこの地域のウェアラブル技術の採用を増加させています。例えば、2022年6月、Amazfitはインドで防水機能を備えたスマートウォッチAmazfit GTS 2(2022年)を発売しました。Amazfit GTS 2の価格は15,000ルピー以下です。このように、コストパフォーマンスの高い製品の開発・投入の高まりが、地域の成長を支える大きな要因となっています。
Title:Global Wearable Technology Market Size, Share &Trends Analysis Report by Product (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), by Type (Wrist Wear, Eyewear, Hearables, Bodywear, and Others), and by Application (Lifestyle, Consumer Applications, Healthcare, Fitness & Sports, and Defense) Forecast (2022-2028).
The global wearable technology market is anticipated to grow at a significant CAGR of 12.8% during the forecast period. Several manufacturers are innovating their wearable devices to attain a competitive advantage and increase their customer base which led to the growth of the wearable technology market across the globe. Many companies are expanding their business by introducing innovative wearable devices. For instance, in August 2021, Fitbit expanded its product portfolio in India. The company launched Fitbit Luxe and Fitbit Luxe Special Edition smart trackers with jewelry-like designs and advanced sensor technology. The smart tracker can monitor breathing rate, heart rate variability (HRV), resting heart rate (RHR), and skin temperature variation.
The global wearable technology market is segmented based on product, type, and application. Based on the product, the market is segmented into fitness bands, smart watches, smart glasses, smart clothing, and others. Based on the type, the market is segmented into wristwear, eyewear, hearables, bodywear, and others. Based on the application, the market is sub-segmented into lifestyle, consumer application, healthcare, fitness & sports, and defense. Among the applications, the fitness & sports sub-segment is expected to hold a prominent share in the global wearable technology market. Increasing health awareness among people raised the usage of fitness & sports devices. People use wearable fitness devices while working out to track their calories and analyze their workout sessions. For instance, in June 2022, Garmin launched Vivosmart 5 fitness tracker in India. Vivosmart 5 fitness tracker has features such as heart rate and body battery energy monitors and a stress tracker. The Garmin Vivosmart 5 also boosts women's health tracking, step and calorie counts, intensity minutes tracking, and sleep and blood oxygen level tracking. The Vivosmart 5, was launched in the United States in April.
Geographically, the global wearable technology market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is expected to be the fastest-growing region in the global wearable technology market during the forecast period. The increasing disposable income of people is driving the growth of the market in this region. Additionally, manufacturers in countries such as India and China offer wearable devices at an affordable price to customers which increases the adoption of wearable technology in this region. For instance, in June 2022, Amazfit launched Amazfit GTS 2 (2022) smartwatch with a waterproof rating in India. The Amazfit GTS 2 price is under Rs 15,000. Thus, the rise in the development and introduction of cost-effective products is the major factor supporting regional growth.
The major companies serving the global wearable technology market include Apple Inc., Fitbit International Ltd., Fossil Group, Inc., Google LLC., Huawei Technologies Co. Ltd., Xiaomi Group, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2022, Xiaomi launched the latest range of fitness trackers named Xiaomi Band 7 globally. The new fitness band launched includes an AMOLED display and more than 100 watch faces. The device offers more than 100 sports modes and a water-resistant design.
Research Methodology
The market study of the global wearable technology market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: