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市場調査レポート
商品コード
1395888
ウェアラブル技術の世界市場規模、シェア、産業動向分析レポート:デバイス別、製品タイプ別、用途別、地域別展望と予測、2023年~2030年Global Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Regional Outlook and Forecast, 2023 - 2030 |
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ウェアラブル技術の世界市場規模、シェア、産業動向分析レポート:デバイス別、製品タイプ別、用途別、地域別展望と予測、2023年~2030年 |
出版日: 2023年11月30日
発行: KBV Research
ページ情報: 英文 358 Pages
納期: 即納可能
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ウェアラブル技術市場規模は2030年までに2,094億米ドルに達すると予測され、予測期間中のCAGRは15.3%の市場成長率で上昇すると予測されます。
KBV Cardinal matrixで示された分析に基づくと、Apple, Inc.が市場の先駆者です。2023年6月、Apple, Inc.は、物理的世界とデジタルコンテンツの融合に使用されるコンピュータ、Apple Vision Proの発売を発表しました。この製品は、visionOS空間オペレーティングシステムと2,300万ピクセルのHDディスプレイを特徴としています。Fitbit, Inc.、Samsung Electronics Co., Ltd.、ソニー株式会社などの企業は、この市場における主要なイノベーターです。
市場成長要因
ウェアラブル技術の進歩
小型化技術の継続的な進歩により、より小型で軽量な部品が作られるようになり、洗練された目立たないウェアラブルデバイスの開発が可能になっています。ウェアラブル・デバイスには、加速度計、ジャイロスコープ、心拍数モニター、環境センサーなどの高度なセンサーが搭載され、正確でリアルタイムのデータを提供しています。センサーや電子部品を布地に組み込むことで、スマート衣類の開発が可能になり、健康モニタリングやアクティビティ・トラッキングなどの機能が提供されます。エネルギー効率の高いプロセッサーはバッテリー寿命の延長に貢献し、ウェアラブル技術における重要な課題のひとつに取り組んでいます。これらの技術的進歩は総体的に市場の拡大に寄与しています。
高まる健康とウェルネスの動向
スマートウォッチやフィットネス・バンドなどのウェアラブル・フィットネス・トラッカーは、歩数、移動距離、消費カロリーなどの身体活動データをリアルタイムでユーザーに提供します。ウェアラブル端末の中には、生体データの異常を検出して早期警告システムを提供し、早期介入や予防ヘルスケアを促進するものもあります。さらに、ウェアラブル端末は、糖尿病、高血圧、心血管疾患などの状態を継続的にモニタリングすることで、慢性疾患管理の役割を果たします。ウェアラブル端末はテレヘルス・プラットフォームと統合されるため、ヘルスケア提供者は患者の健康データを遠隔監視し、必要に応じて治療計画を調整することができます。上記の要因は、今後数年間の市場成長を促進すると思われます。
市場抑制要因
ウェアラブル端末の初期コストの高さ
初期費用が高額なウェアラブル端末は、消費者市場のかなりの部分にとって手が届かず、特に価格に敏感な消費者の間での導入が制限される可能性があります。初期費用が高いと、消費者はウェアラブル技術への投資をためらう可能性があり、主に低価格帯で代替製品が入手可能な場合に、大量導入率が低下する可能性があります。高価格のウェアラブル端末は、その端末が十分な価値を提供しているのか、あるいはその技術が投資を正当化できるほど成熟しているのか、という疑問をユーザーに抱かせ、消費者の懐疑心を煽る可能性があります。こうした要因が市場成長の妨げとなると思われます。
デバイスの展望
デバイス別に見ると、市場はフィットネス、スマートウォッチ、スマートグラス、スマートウェア、その他に区分されます。2022年の市場では、スマートウォッチ部門がかなりの収益シェアを獲得しました。スマートウォッチは、時計の基本的な機能を保持し、時刻と日付を表示し、多くの場合、個人の好みに合わせてカスタマイズ可能なウォッチフェイスを提供します。スマートウォッチはスマートフォンに接続し、ユーザーは電話、メッセージ、電子メール、アプリのアラートなどの通知を手首で直接受け取ることができます。多くのスマートウォッチはNFC技術をサポートしており、ユーザーはApple Pay、Google Pay、Samsung Payなどのサービスを使って非接触決済を行うことができます。
製品タイプの展望
製品タイプ別に見ると、市場はリストウェア、アイウェア、ヒアラブル、ネックウェア、ボディウェア、その他に細分化されます。ヒアラブル分野は、2022年の市場で顕著な収益シェアを記録しました。スマートヘッドウェアの利用拡大、ヘルスケアおよびマルチメディア分野での仮想現実(VR)および拡張現実(AR)ヘッドセットの採用拡大が、この分野の拡大に寄与します。さらに、スマートキャップの普及は、そのモニタリング技術とデータ駆動型の洞察力により、セグメントの成長を刺激すると予想されます。世界的には、Spree WearablesやLife BEAMなど複数の企業がスマートヘッドウェアを導入しています。
アプリケーション展望
ウェアラブル技術市場は、用途別にライフスタイル、家電、エンターテインメント、ヘルスケア、フィットネス&スポーツ、防衛、企業に分類されます。2022年の市場では、ヘルスケア分野が大きな収益シェアを獲得しました。製薬業界におけるウェアラブルデバイス・アプリケーションの多様性の増加が、予測期間を通じてセグメント拡大を維持します。デジタルヘルスは、医療従事者がバーチャルで患者を観察することを可能にします。VRとARのイノベーションは、健康分野で大きな関心を集めています。仮想現実(VR)技術は、外科手術の訓練や処置を支援するために医療現場で活用されています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が市場で最大の収益シェアを示しました。北米は実質的な技術進歩の震源地として世界的に有名です。この地域では、可処分所得の拡大、先進デバイスの迅速な導入と普及が重要な触媒となっています。さらに、この地域にはアップル、フィットビット、ガーミンなど多数のウェアラブル技術企業があり、市場の拡大に貢献しています。
The Global Wearable Technology Market size is expected to reach $209.4 billion by 2030, rising at a market growth of 15.3% CAGR during the forecast period.
Wearable devices are gaining popularity in the healthcare industry as they enable continuous monitoring of patient's health metrics, facilitating remote patient care and reducing the need for frequent hospital visits. Consequently, with this increasing adoption of Wearable technology, the Healthcare segment would account for nearly 18% of the total market share by 2030. Some wearables offer medication reminders and adherence tracking, supporting patients in managing their medication routines. Wearable fitness trackers and smartwatches monitor physical activity, giving users insights into their daily steps, distance traveled, and burned calories.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise. Additionally, In May, 2023, Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Based on the Analysis presented in the KBV Cardinal matrix; Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels. Companies such as Fitbit, Inc., Samsung Electronics Co., Ltd. and Sony Corporation are some of the key innovators in the Market.
Market Growth Factors
Advancements in wearable technology
Continuous advancements in miniaturization technologies have led to the creation of smaller and lighter components, enabling the development of sleek and unobtrusive wearable devices. Wearable devices are equipped with advanced sensors, including accelerometers, gyroscopes, heart rate monitors, and environmental sensors, providing accurate and real-time data. Integrating sensors and electronic components into fabrics enables the development of smart clothing, providing functionalities like health monitoring and activity tracking. Energy-efficient processors contribute to extended battery life, addressing one of the significant challenges in wearable technology. These technological advancements collectively contribute to the expansion of the market.
Growing health and wellness trends
Wearable fitness trackers, such as smartwatches and fitness bands, offer users real-time data on their physical activity, including step count, distance traveled, and calories burned. Some wearables provide early warning systems by detecting irregularities in biometric data, facilitating early intervention and preventive healthcare. Additionally, Wearable devices play a role in chronic disease management by continuously monitoring conditions such as diabetes, hypertension, and cardiovascular diseases. Wearable devices integrate with telehealth platforms, allowing healthcare providers to remotely monitor patients' health data and adjust treatment plans as needed. The above factors will drive the market growth in the coming years.
Market Restraining Factors
High initial costs of wearable devices
Wearable devices with high upfront costs may be out of reach for a significant portion of the consumer market, limiting adoption, especially among price-sensitive consumers. High initial costs can result in a slower mass adoption rate, as consumers may hesitate to invest in wearable technology, mainly when alternatives are available at lower price points. High-priced wearables may lead to consumer skepticism, with users questioning whether the devices provide sufficient value or if the technology is mature enough to justify the investment. These factors will hamper the market growth.
Device Outlook
On the basis of device, the market is segmented into fitness, smart watches, smart glasses, smart clothing, and others. The smartwatch segment acquired a substantial revenue share in the market in 2022. Smartwatches retain essential watch functions, displaying the time and date and often offering customizable watch faces to suit individual preferences. Smartwatches connect to smartphones, allowing users to receive notifications for calls, messages, emails, and app alerts directly on their wrists. Many smartwatches support NFC technology, enabling users to make contactless payments using services like Apple Pay, Google Pay, or Samsung Pay.
Product Type Outlook
By product type, the market is fragmented into wrist wear, eyewear, hearables, neckwear, bodywear, and others. The hearables segment recorded a remarkable revenue share in the market in 2022. The expanding use of smart headwear and the increasing adoption of Virtual Reality (VR) and Augmented Reality (AR) headsets in the healthcare and multimedia sectors will contribute to the expansion of this segment. Moreover, the growing prevalence of smart caps is anticipated to stimulate segment growth due to their monitoring technology and data-driven insights. Globally, several businesses, including Spree Wearables and Life BEAM, are introducing smart headwear.
Application Outlook
On the basis of application, the wearable technology market is classified into lifestyle, consumer appliances, entertainment, healthcare, fitness & sports, defense, and enterprise. The healthcare segment garnered a significant revenue share in the market in 2022. Increasing wearable device application diversity in the pharmaceutical industry will sustain segment expansion throughout the forecast period. Digital health enables healthcare practitioners to observe patients virtually. VR and AR innovations are attracting considerable interest in the health sector. Virtual reality (VR) technology is utilized in medical practice to aid in surgical training and procedures.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. North America is renowned worldwide as the epicenter of all substantial technological advancements. In this geographic region, the expansion of disposable income and the swift assimilation and widespread use of advanced devices are significant catalysts. In addition, the region is home to numerous wearable technology companies, including Apple, Fitbit, and Garmin, contributing to the market's expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Garmin Ltd., Motorola Solutions, Inc., Fitbit, Inc. (Google LLC), Nike, Inc., Adidas AG, LG Electronics, Inc. (LG Corporation), Sony Corporation and Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)
Recent Strategies Deployed in Wearable Technology Market
Product Launches and Product Expansions:
Sep-2023: Motorola Solutions, Inc. announced the launch of TLK25, a wearable communication device. The device features a light and small body, 12-hour battery life, and NLP-powered smart capabilities.
Sep-2023: Huawei Technologies Co., Ltd. announced the launch of the Watch GT 4 smartwatch. The smartwatch has a range of fitness and health features including menstrual cycle prediction and heart rate sensing. The product comes in customizable sizes for both men and women.
Jul-2023: Samsung Electronics Co., Ltd. unveiled Galaxy Watch 6 smartwatch. The smartwatch carries several features including health Tracking, sleep tracking, and an 8-hour battery usage time.
Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.
Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels.
Jun-2023: Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise.
May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.
Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.
Oct-2022: Garmin Ltd. unveiled the Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.
Sep-2022: Apple, Inc. released the Apple Watch Series 8 smartwatch. The smartwatch features an Always-On Retina display and a crack-resistant crystal body. Additionally, it has health and safety features.
Sep-2022: LG Electronics, Inc. introduced LG PuriCare, a Wearable Air Purifier. The purifier comes equipped with HEPA Filters, IPX4 technology, and Dual Fans to provide effective air purification to the user. The product comes in two colors, namely, Creamy White and Ocean Black.
Aug-2022: Fitbit, Inc. released the Fitbit Inspire 3 health and fitness tracker. The device features sleep pattern and stress level tracking capabilities along with a 10-hour battery.
Partnerships, Collaborations & Agreements:
Aug-2023: Sony Corporation signed a partnership with Fnatic Ltd, a UK-based professional esports team. The companies would pool their respective offerings and experience to create INZONE, Sony's gaming gear brand. The partnership facilitates gamers around the world to reach their maximum potential.
Oct-2022: Fitbit, Inc. announced a partnership with Mumbai City FC, an Indian football club. Under the partnership, Fitbit would provide Mumbai City FC players with its Fitbit Charge 5 to facilitate them in tracking their workout and managing their rest periods for the 2022-23 period.
Mergers and Acquisitions:
Dec-2021: Nike, Inc. took over RTFKT, a collectible manufacturer. The acquisition reinforces Nike's digital transformation and strengthens its capability to provide its customers with an enhanced offering that spans both sports and gaming culture.
Market Segments covered in the Report:
By Device
By Product Type
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research