電動歯ブラシの日本市場の評価：製品タイプ別、最終用途別、技術別、価格帯別、流通チャネル別、地域別、機会、予測（2019年度～2033年度）

日本の電動歯ブラシの市場規模は、口腔衛生に対する消費者の意識の高まり、技術革新、可処分所得の増加により、2025年度の1億5,136万米ドルから2033年度に2億2,380万米ドルに達すると予測され、2026年度～2033年度の予測期間にCAGRで5.01%の成長が見込まれます。市場は、口腔衛生と予防医療に対する意識の高まりにより安定して成長しています。消費者は口腔衛生と全体的なウェルビーイングとの関連性をより意識するようになっており、先進のデンタルケア製品に対する高い需要につながっています。歯科医は、特に使いやすいソリューションを求める高齢者たちに、よりより歯垢除去と歯茎の健康に向けて電動歯ブラシを積極的に推奨することで、この動向において重要な役割を果たしています。さらに、リアルタイムフィードバック、優れた電池寿命、圧力センサーを備えたAI搭載スマート歯ブラシなどの技術的進歩が、技術に精通したユーザーを引き付けています。

Amazon Japan（Amazon Japan G.K.）やRakuten（Rakuten Group, Inc.）などのeコマースサイトの人気は、ハイエンド電動歯ブラシの購入をより便利にしており、交換用ブラシヘッドのサブスクリプションサービスは顧客のロイヤリティを高めています。ライフスタイルの動向とプレミアム化も市場成長を後押ししています。電動歯ブラシはお祝いのギフトとして贈られることが増えており、各社は旅行用サイズのエルゴノミックデザインを採用して都市部の選好に応えています。予防歯科を奨励する公的プログラムや、メーカーと歯科クリニックの提携も成長の促進要因となっています。高価格、電池寿命、手磨きを好む個人的な傾向などの問題は、引き続き成長の妨げとなっています。このような課題にもかかわらず、スマート機能、持続可能性、ローカライズされた製品設計における革新が顧客を引きつける鍵となり、市場は成長すると予測されます。AIの統合、手頃な価格、歯科医との提携を活用する企業がこの市場を独占する可能性が高いです。

当レポートでは、日本の電動歯ブラシ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 日本の電動歯ブラシ市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品タイプ別
    • 電池駆動
    • 充電式
  • 最終用途別
    • 成人
    • 子供
  • 技術別
    • 回転
    • 振動
  • 価格帯別
    • エコノミー/マス
    • プレミアム
  • 流通チャネル別
    • 薬局/ドラッグストア
    • デパート
    • スーパーマーケット/ハイパーマーケット
    • オンライン
    • その他
  • 地域別
    • 北部（北海道、東北）
    • 南部（関西、中国、四国、九州・沖縄）
    • 中部（関東、中部）
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • 製品タイプ別
  • 最終用途別
  • 技術別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Panasonic Industry Co., Ltd.
  • Lion Corporation
  • SUNSTAR Group (GUM)
  • Sanyei Corporation
  • Omron Healthcare Co., Ltd.
  • Ningbo Seago Electric Co., Ltd.
  • Extage Inc. (Clearlabo)
  • Ranvoo
  • Galleido
  • 7am2mtoothbrush

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Electric Toothbrush Market, By Value, In USD million, FY2019-FY2033F
• Figure 2. Japan Electric Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. Japan Electric Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. Japan Electric Toothbrush Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. Japan Electric Toothbrush Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. Japan Electric Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. Japan Electric Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. Japan Electric Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Technology Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

Japan electric toothbrush market is projected to witness a CAGR of 5.01% during the forecast period FY2026-FY2033, growing from USD 151.36 million in FY2025 to USD 223.80 million in FY2033F, owing to rising consumer awareness of oral hygiene, technological innovation, and increasing disposable incomes. The Japanese electric toothbrush market is growing steadily, driven by increasing awareness of oral hygiene and preventive healthcare. Consumers are becoming more conscious of the link between oral health and overall well-being, leading to higher demand for advanced dental care products. Dentists play a key role in this trend by actively recommending electric toothbrushes for better plaque removal and gum health, particularly among older adults who seek easier-to-use solutions. Additionally, technological advancements such as AI-powered smart toothbrushes with real-time feedback, improved battery life, and pressure sensors are attracting tech-savvy users.

The popularity of e-commerce websites such as Amazon Japan (Amazon Japan G.K.) and Rakuten (Rakuten Group, Inc.) has made high-end electric toothbrushes more convenient to purchase, while subscription services for replacement brush heads provide customer loyalty. Lifestyle trends and premiumization are also driving market growth, as Japanese consumers pay for high-quality healthcare products. Electric toothbrushes are increasingly being given as gifts during celebrations, companies are addressing urban preferences with travel-sized, ergonomic designs. Public programs encouraging preventive dental care and collaborations among manufacturers and dental clinics are other drivers of growth. Issues such as high prices, battery life, and personal proclivity to manual brushing continue to hinder growth. Despite these challenges, the market is anticipated to grow, with innovation in smart features, sustainability, and localized product designs being key to drawing customers. Firms that take advantage of AI integration, affordability, and dentist partnerships are likely to dominate this market.

Increasing Awareness of Oral Hygiene Drives the Japan Electric Toothbrush Market Demand

The Japanese market for electric toothbrushes is expanding robustly, supported by growing awareness among consumers of oral health and its link with overall well-being. With preventive medicine at center stage, more Japanese consumers are learning the benefits of electric toothbrushes in effectively removing plaque, reducing gum disease, and maintaining long-term oral health. This is particularly common among older citizens, who value oral care products to keep their teeth healthy as they age. Japanese dentists now actively prescribe electric toothbrushes, further entrenching their use and accelerating adoption. The market is also being supported by Japan's culture of meticulous personal attention, whereby consumers happily spend money on high-end healthcare products that provide results. As oral health becomes an integral part of overall wellness, electric toothbrushes are moving from specialty items into mainstream staples among Japanese homes. This attitudinal change, augmented by professional credibility through supporting opinions from dental professionals, continues to fuel strong demand within Japan's market for electric toothbrushes.

For instance, in January 2024, Laifen, a pioneer in personal care gadgets, unveiled its groundbreaking Laifen Wave Electric Toothbrush at CES 2024. This innovative toothbrush boasts a state-of-the-art servo system crafted by Laifen, setting it apart with its unique blend of 60-degree oscillation and vibration. It tackles a common issue that many electric toothbrushes struggle with finding the perfect balance between effective cleaning and gentle care for your gums.

Technological Advancements and Smart Features Expand the Japan Electric Toothbrush Market Size

The Japanese toothbrush is a fast-evolving market, driven by cutting-edge technology that moves oral care well beyond the mere brushing. Leading brands are revolutionizing the market with AI-powered smart toothbrushes, offering real-time brushing data via smartphone app connectivity, thrilling Japan's tech-savvy consumers. Premium features such as pressure sensors, personalized cleaning modes, and 3D tracking technology are setting new standards for performance and user convenience. Most prominent is the growing demand for ionic and ultrasonic toothbrushes, which leverage Japan's technological expertise in precision technology to deliver more efficient plaque removal. Integration with IoT functionality offers long-term oral health monitoring, filling the gap between professional and home oral care. Such innovation enhances product performance and accommodates premium pricing, enhancing the market's revenue base. With Japanese consumers increasingly seeking data-driven health solutions, intelligent electric toothbrushes are transitioning from status symbols to central components of modern preventive healthcare.

For instance, in March 2023, Lion Corporation launched its latest innovation, the LION "Electric Assist" Toothbrush. This toothbrush helps with manual brushing and features sonic vibrations that enhance the cleaning experience, with a variety of replaceable heads to choose from.

Rechargeable Type Dominates Japan Electric Toothbrush Market Share

The Japanese electric toothbrush market is being driven by the overwhelming strength of rechargeable models, which have captured numerous sales with their superior performance and convenience. Compared to battery-powered devices, rechargeable toothbrushes offer high-powered, continuous cleaning, longer lives, and advanced features such as pressure sensors and multiple brushing modes that appeal to Japan's quality-sensitive consumers. Big brands have managed to profit from this demand by producing slender, slinky designs with rapid-charging capabilities, a key consideration in Japan's small home environments. The premium segment is particularly solid, with consumers willing to pay a premium for versions featuring smart connectivity and extended battery life. Green issues are also significant, as rechargeable versions complement Japan's growing consciousness of sustainability by reducing wastage on batteries. Clinical efficacy in the removal of plaque, particularly oral health practitioners' regular prescription of such products, further drives usage. Rechargeable electric toothbrushes, as advances in lithium-ion battery technology and the convenience of charging continue, will most likely sustain their market leadership.

Impact of the U.S. Tariff on Japan Electric Toothbrush Market

The U.S. imposition of tariffs on electric toothbrushes imported from Japan could have mixed but generally limited effects on the Japanese market, depending on the scale and duration of the trade policy.

Japan's electric toothbrush market is largely self-sufficient, with strong domestic brands catering to local demand.

Consumer demand in Japan is driven by domestic trends (oral health awareness, smart tech adoption) rather than export dynamics.

Japanese brands may diversify exports to other Asia-Pacific markets (China, South Korea) where electric toothbrush demand is rising.

Key Players Landscape and Outlook

The Japanese electric toothbrush market features a dynamic, competitive landscape where global giants and domestic players compete for dominance through distinct strategies. Global leaders maintain strong positions through premium smart toothbrush offerings with advanced features such as AI-powered brushing analytics and real-time coaching, while Japanese brands cater to local preferences with compact designs, ultrasonic technology, and budget-friendly options. Competition is intensifying as companies invest in dental partnerships, e-commerce optimization, and subscription-based brush head replacement services to enhance customer loyalty. The market is poised for steady growth, driven by Japan's aging population, increasing health awareness, and demand for innovative oral care solutions. Key trends shaping the future include greater integration of IoT and AI technologies, sustainability-focused product development, and convergence with digital health platforms. However, challenges remain in overcoming price sensitivity and improving battery technology to meet consumer expectations. To succeed in this evolving market, brands must balance technological sophistication with affordability while adapting to Japan's unique consumer preferences and sustainability concerns.

For instance, in April 2024, Lion Corporation rolled out an exciting new brand called "OCH-TUNE," which offers a fresh approach to choosing oral care products with a stylish twist. They're set to introduce a range of toothpastes, toothbrushes, and mouthwashes, all available in two unique styles, FAST and SLOW.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Japan Electric Toothbrush Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Battery Powdered
    • 6.2.1.2. Rechargeable
  • 6.2.2. By End-use
    • 6.2.2.1. Adults
    • 6.2.2.2. Children
  • 6.2.3. By Technology
    • 6.2.3.1. Rotational
    • 6.2.3.2. Vibrational
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Pharmacies/Drug Stores
    • 6.2.5.2. Department Stores
    • 6.2.5.3. Supermarkets/Hypermarkets
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North [Hokkaido and Tohoku]
    • 6.2.6.2. South [Kansai, Chugoku, Shikoku, and Kyushu and Okinawa]
    • 6.2.6.3. Central [Kanto and Chubu]
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-use
  • 6.3.3. By Technology
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Panasonic Industry Co., Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Lion Corporation
  • 16.3.3. SUNSTAR Group (GUM)
  • 16.3.4. Sanyei Corporation
  • 16.3.5. Omron Healthcare Co., Ltd.
  • 16.3.6. Ningbo Seago Electric Co., Ltd.
  • 16.3.7. Extage Inc. (Clearlabo)
  • 16.3.8. Ranvoo
  • 16.3.9. Galleido
  • 16.3.10. 7am2mtoothbrush

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer