インドの電動歯ブラシ市場：製品タイプ・エンドユーザー・技術・価格帯・流通チャネル・地域別の機会および予測 (2019-2033年)

インドの電動歯ブラシの市場規模は、口腔衛生に対する意識の高まり、都市化、可処分所得の増加など多くの促進要因により、予測期間中にCAGR 4.79％で成長し、2025年の5,231万米ドルから、2033年には7,606万米ドルに達すると予測されています。また、スマート歯ブラシによる技術革新、eコマーススペースの拡大、口腔ケアに対する政府の介入、小児口腔衛生の重視なども市場を牽引しています。

インドの電動歯ブラシの市場は、経済的・社会的・技術的変化が相まって、大きな拡大を遂げています。可処分所得の増加や都市化の進展により、より多くの消費者がプレミアムなオーラルケア製品にお金をかけられるようになっています。また、口腔衛生や健康に対する意識の高まりが市場の需要を押し上げており、電動歯ブラシは手動の歯ブラシに比べて優れた洗浄効果を提供するため、人気を集めています。特に、歯垢の除去や歯肉炎の予防効果が高く、手先が不自由な人や歯周病になりやすい人にとって価値の高い製品とされています。

中間所得層の増加やデジタルショッピングの普及も市場成長を後押ししています。PhilipsやColgateといった既存ブランドに加え、Xiaomiのような新興ブランドも市場シェアを広げており、競争力のある環境を生み出しています。スマート機能や複数のブラッシングモード、充電式バッテリーといった高度な技術を搭載した製品は、消費者の関心を引きつけています。製品の多様化に加え、大規模な広告展開や実演販売も、インドの消費者が電動歯ブラシへ移行する目に見える動向を示しています。この動向をさらに後押ししているのが、実店舗での棚スペースの拡大と、ECプラットフォーム上での豊富な品揃えです。こうした要因が複合的に作用し、インドの電動歯ブラシ市場は非常にダイナミックな展開を見せています。

当レポートでは、インドの電動歯ブラシの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 インドの電動歯ブラシ市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • 製品タイプ別
    • 電池式
    • 充電式
  • エンドユーザー別
    • 大人
    • 子供
  • 技術別
    • 回転
    • 振動
  • 価格帯別
    • エコノミー/マス
    • プレミアム
  • 流通チャネル別
    • 薬局/ドラッグストア
    • デパート
    • スーパーマーケット/ハイパーマーケット
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部・中央部
    • 東部
  • 企業シェア分析 (上位5社およびその他)
• 市場マップ分析

第7章 需給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向・展開

第15章 ケーススタディ

第16章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Universal Corporation Ltd. (AGARO)
  • Colgate-Palmolive (India) Limited
  • Philips India Limited
  • Chipper Consumer Private Limited (Perfora)
  • Xiaomi Technology India Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Caresmiths Health Private Limited
  • Oracura Solutions Private Limited
  • Church & Dwight Co., Inc. (Spinbrush)
  • Realme Mobile Telecommunications (India) Private Limited

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Electric Toothbrush Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Electric Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Electric Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Electric Toothbrush Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. India Electric Toothbrush Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. India Electric Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Electric Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Electric Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Technology Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India electric toothbrush market is projected to witness a CAGR of 4.79% during the forecast period FY2026-FY2033, growing from USD 52.31 million in FY2025 to USD 76.06 million in FY2033, due to numerous driving factors, such as rising awareness towards oral health, urbanization, and increasing disposable incomes. Market is also driven by technological innovation in the form of smart toothbrushes, expanding e-commerce space, government interventions in oral care, and greater emphasis on pediatric oral health.

India electric toothbrush market is undergoing major expansion because of a symphony of economic, social, and technological changes. Rising disposable incomes and increased urbanization have given the ability to an increasing number of consumers to spend on premium oral care products. Growing awareness about oral health and hygiene, driving the market demand as electric toothbrushes offer superior cleaning effectiveness compared to manual brushes. Benefits such as removing more plaque and reducing gingival infections are particularly valuable for individuals with limited manual dexterity or those prone to periodontal issues.

An increase in the middle-income group and a preference for digital shopping, brands such as Philips and Colgate, as well as newer brands such as Xiaomi, are expanding their reach, which further drives market growth and offers a competitive edge to companies. Superior technologies with smart features, varied brushing modes, and rechargeable batteries attract consumers. Product proliferation coupled with heavy advertising and product demonstrations suggests a visible popular shift among Indian consumers towards electric toothbrushes. Supporting this trend is an increase in shelf space at retail outlets and a vast selection at e-commerce platforms, displaying a highly dynamic market scenario.

Increasing Awareness of Oral Hygiene Fuels India Electric Toothbrush Market Demand

The Indian market for electric toothbrushes has witness significant growth, with oral hygiene awareness has been the most important driver as there is a considerable oral disease burden still prevalent in the country in the predominance later-to-lapses dental caries, periodontal disease and oral cancers, of which dental caries has as high as 84.7% prevalence rate among older adults. Knowledge regarding the development of systemic conditions such as cardiovascular diseases caused by dental ill health strengthens the argument for preventive treatment. Public policymakers and dental surgeons are informing the masses to recognize the relationship between dental and overall health. This has resulted in Indian consumers taking initiatives towards finding modern oral care solutions, among which electric toothbrushes are favored since they can remove plaque more effectively and are easier to use. For instance, in November 2024, Colgate-Palmolive Company announced the National Oral Health Movement, which is helping to upsurge awareness towards the adoption of modern dental care devices by employing AI-enabled personalized dental screening to provide tailored oral health insights and education to millions of Indians.

Technological Advancements Propel Market Demand

Technological advancements is a key driver for India's electric toothbrush industry. Electric toothbrush technologies, mainly sonic and oscillating-rotating features, can show clinically that they remove plaque better than manual brushes. These technologies allow a brush head to rotate speedily (50 times per second), allow the head to oscillate at sonic speed, or some combination of the two, all of which contribute to a more thorough cleaning, even to remote areas. Built-in features such as timers, pressure sensors, multiple cleaning modes, and rechargeable batteries all contribute to enhancing for consumer experience and oral health. Not only do the advancements of electric toothbrushes provide better cleaning efficiency. They provide ease of use for various groups of users, such as children to individuals with sensitive teeth and dexterity problems.

Furthermore, major Indian and international brands continue to launch models with better ergonomics, longer battery lives, and interchangeable brush heads to match evolving consumer preferences. Further, policy and regulatory changes such as mandatory BIS certification are helping consumers to build trust, as these technologically advanced products are ultimately safe and reliable as well. Thus, with all these advances in technology plus some significant regulatory backing, electric toothbrushes will continue to gain traction in India, thereby making the market accessible and attractive to wider sections of its population.

Rechargeable Toothbrush Dominating India Electric Toothbrush Market

The rechargeable-type category is leading the growth of India's electric toothbrush market as consumer preferences evolve rapidly towards better convenience and performance, as well as sustainable oral care products. Rechargeable electric-powered toothbrushes are more in demand due to their long-lasting battery life, reliable cleaning consistency, and advanced features, which include pressure sensors, more than one brushing mode and Bluetooth connectivity. These capabilities appeal to a huge spectrum of customers, particularly urban and tech-savvy customers who appreciate the performance and ease of use that rechargeable models provide.

The shift towards rechargeable or rechargeable electric toothbrushes is readily available at all major retailing websites and offline platforms in India, showing that consumers prefer ease of use and sustainability benefits, as end-users do not need to change batteries. Furthermore, rechargeable toothbrushes display a host of higher-quality features, including pressure sensors to protect gums and Bluetooth connectivity. While most high-end rechargeable electric toothbrushes will often carry a premium initial cost, many consumers believe the features and improved long-term oral health benefits make rechargeable models a significant long-term investment.

North Region is Leading the India Electric Toothbrush Market

The North region is leading the India electric toothbrush market due to both strong economic development and increasing urbanization and health awareness growth. The major demand centers for these products exist in Delhi, Chandigarh, and Gurgaon, as well as Lucknow and Noida, and this demand pattern is gradually expanding to semi-urban locations. The combination of middle-class growth and improved disposable income levels enables more consumers to invest in advanced oral health products because of their increased awareness of oral health benefits. The new technological features of smart sensors and mobile app integration make these products more appealing and user-friendly.

The state of Haryana serves as the home, with its digital-first oral care products driving substantial business expansion throughout North India. For instance, in July FY2023, Chipper Consumer Private Limited launched an aluminum handle electric toothbrush, which is environmentally friendly, and it has a broad selection of technology-centered products. The two companies use omnichannel approaches by combining their online stores with retail outlets, which drives the growing popularity of electric toothbrushes among wellness-oriented shoppers across Northern India.

Impact of U.S. Tariffs on the India Electric Toothbrush Market

The U.S. imposes a 26% duty on most Indian goods, including consumer electronic goods such as electric toothbrushes, which increases the cost for Indian companies to export these to the U.S. market.

Indian brands can then concentrate more on consolidating their position in the local market as well as searching for new export markets, instead of pushing to expand in the U.S. because of lower competitiveness under higher tariffs.

The tariff climate compels Indian electric toothbrush brands to invest in domestic innovation, cost reduction, and resilient supply chains. Not only does this make them competitive in the local market, but also more poised to take advantage of alternative export markets.

As US tariffs on Chinese imports remain above those on Indian imports, some foreign buyers might turn to India as an alternative supplier through the "China +1" strategy, opening new export markets for Indian manufacturers of electric toothbrushes if they can match the latter in terms of quality and price.

Key Players Landscape and Outlook

India electric Toothbrush market is expanding at a fast pace. Owing to the presence of many international companies, along with several domestic players entering the Indian market with innovative products. Companies in the market use their international knowledge, Research & Development, and broad distribution coverage to stay ahead of the competition and serve health-conscious urban consumers.

At the same time, local brands are quickly gaining market share with economy-priced, feature-laden alternatives specifically catering to Indian tastes. For instance, in January 2024, Chipper Consumer Private Limited launched PRO+ Oscillating Electric Toothbrush, a product developed after listening to customer demand for oscillating technology in addition to their sonic models. This new offering features a rechargeable battery, 8800 rpm oscillating bristles, a 2-minute timer, quad technology, and personalization options, demonstrating the brand's commitment to both technological advancement and consumer satisfaction.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Electric Toothbrush Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Battery Powdered
    • 6.2.1.2. Rechargeable
  • 6.2.2. By End-use
    • 6.2.2.1. Adults
    • 6.2.2.2. Children
  • 6.2.3. By Technology
    • 6.2.3.1. Rotational
    • 6.2.3.2. Vibrational
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Pharmacies/Drug Stores
    • 6.2.5.2. Department Stores
    • 6.2.5.3. Supermarkets/Hypermarkets
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-use
  • 6.3.3. By Technology
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Universal Corporation Ltd. (AGARO)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Colgate-Palmolive (India) Limited
  • 16.3.3. Philips India Limited
  • 16.3.4. Chipper Consumer Private Limited (Perfora)
  • 16.3.5. Xiaomi Technology India Private Limited
  • 16.3.6. Procter & Gamble Hygiene and Health Care Limited
  • 16.3.7. Caresmiths Health Private Limited
  • 16.3.8. Oracura Solutions Private Limited
  • 16.3.9. Church & Dwight Co., Inc. (Spinbrush)
  • 16.3.10. Realme Mobile Telecommunications (India) Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer