電動歯ブラシの市場規模、シェア、成長分析、製品タイプ別、技術別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025-2032年

電動歯ブラシの世界市場規模は2023年に37億3,000万米ドルと評価され、2024年の39億8,000万米ドルから2032年には67億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.8%で成長する見通しです。

世界の電動歯ブラシ市場は、可処分所得の上昇と口腔の健康に対する意識の高まりにより、大きな成長が見込まれています。米国歯科医師会の「全国子供の歯の健康月間」のようなキャンペーンは、特に子供の口腔衛生の重要性を強調しています。口腔疾患が世界人口の約50%に影響を及ぼし、24億人という驚異的な数の人々が虫歯に苦しんでいることから、効果的な口腔ケア製品の必要性は明らかです。都市化とライフスタイルの変化により、不健康な製品の消費が増え、先進的な歯ブラシの需要が高まっています。WHOの世界口腔保健プログラムなどの支援イニシアティブは、特に中国のような地域で予想される中流階級の人口増加と相まって、医療支出やヘルスケア意識の向上により電動歯ブラシの売上をさらに促進することが期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢
• 顧客と購買基準の分析

電動歯ブラシ市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 充電式
• 電池式

電動歯ブラシ市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 振動
• 回転

電動歯ブラシ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 大人
• 子供

電動歯ブラシ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

電動歯ブラシ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Philips（Netherlands）
• Procter & Gamble（USA）
• Colgate-Palmolive（USA）
• Panasonic Corporation（Japan）
• FOREO（Sweden）
• Omron Healthcare（Japan）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Conair Corporation（USA）
• JSB Healthcare（India）
• Dretec（Japan）
• Fairywill（China）
• Kolibree（France）
• Xiaomi Corporation（China）
• Oral-B（USA）
• Sonicare（USA）
• Quip（USA）
• SmileDirectClub（USA）
• Brush Buddies（USA）

結論と提言

Global Electric Toothbrush Market size was valued at USD 3.73 billion in 2023 and is poised to grow from USD 3.98 billion in 2024 to USD 6.74 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global electric toothbrush market is poised for significant growth, driven by rising disposable incomes and increased awareness of oral health. Campaigns like the American Dental Association's National Children's Dental Health Month highlight the critical importance of oral hygiene, especially for children. With oral diseases affecting about 50% of the global population and a staggering 2.4 billion individuals suffering from tooth decay, the necessity for effective oral care products is evident. Urbanization and lifestyle changes have led to higher consumption of unhealthy products, amplifying the demand for advanced toothbrushes. Supportive initiatives such as the WHO Global Oral Health Program, combined with the expected increase in middle-class populations-particularly in regions like China-promise to further drive electric toothbrush sales by enhancing healthcare spending and hygiene awareness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segments Analysis

Global Electric Toothbrush Market is segmented by Product Type, Technology, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable and Battery-Powered. Based on Technology, the market is segmented into Vibrational and Rotational. Based on End User, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Toothbrush Market

A significant factor propelling the global electric toothbrush market is the rising awareness regarding oral health and hygiene among consumers. As individuals become increasingly informed about the advantages of proper oral care, the popularity of electric toothbrushes has surged. Efforts by various dental associations and health organizations, including campaigns like the American Dental Association's National Children's Dental Health Month and the WHO Global Oral Health Program, have also played a crucial role in enhancing public consciousness, further stimulating the demand for electric toothbrushes. This growing awareness is crucial in shaping consumer preferences towards better oral hygiene practices.

Restraints in the Global Electric Toothbrush Market

A significant limitation facing the global electric toothbrush market is the elevated cost associated with electric toothbrushes in comparison to manual options. While electric toothbrushes provide various benefits, including superior cleaning efficacy and user convenience, their higher price can discourage price-sensitive buyers, particularly in developing regions. Furthermore, the necessity for routine replacement of brush heads, coupled with the dependency on a power source for operation, contributes to the total cost of ownership, which may further inhibit market growth. These financial barriers make it challenging for wider adoption among consumers who are conscious of their spending.

Market Trends of the Global Electric Toothbrush Market

The global electric toothbrush market is witnessing a significant trend towards the proliferation of smart toothbrushes, which incorporate advanced technologies such as sensors and Bluetooth connectivity. These devices not only monitor brushing habits but also offer real-time feedback, creating a more engaging user experience. The ability to store brushing data and generate personalized reports for both users and dental professionals is driving their popularity. Furthermore, the integration of artificial intelligence and machine learning is set to enhance functionality, facilitating a more tailored oral care routine. Complementing this trend is a growing consumer preference for eco-friendly materials and sustainable production methods, shaping a forward-thinking market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Electric Toothbrush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
• Battery-Powered

Global Electric Toothbrush Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Vibrational
• Rotational

Global Electric Toothbrush Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Electric Toothbrush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Electric Toothbrush Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Technology, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omron Healthcare (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dretec (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kolibree (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oral-B (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonicare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmileDirectClub (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush Buddies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations