コネクテッドカーのインドネシア市場の評価：システムタイプ別、接続性別、車両タイプ別、地域別、機会、予測（2018年～2032年）

インドネシアのコネクテッドカーの市場規模は、2024年の90億7,000万米ドルから2032年に326億2,000万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで17.35%の成長が見込まれます。市場は、技術の進歩と、スマートで安全かつ効率的な自動車に対する需要の高まりにより、急速に進化しています。市場は、安全機能に対する需要の急増、環境にやさしいスマートな自動車に対する顧客の需要、AI、IoT、5G接続における急速な技術開発などの複合的な要因によって牽引されています。デジタルインフラやスマートシティ開発に向けた特定分野への政府の投資や取り組みは、成長をさらに加速させます。

最大のセグメントである組み込みシステムは、コネクテッドカーの進化の先陣を切っています。組み込みシステムは、コネクテッドカーに直接組み込まれる中核的なハードウェアとソフトウェアであり、ネイティブで独立した接続性を提供します。その優位性は、優れた信頼性、強化されたセキュリティ、OEMとの深い統合に起因します。これにより、重要な機能が実現され、規制遵守が保証され、OTAアップデートが容易になるため、最大かつもっとも基礎的なセグメントとなっています。地域的には、西インドネシアが、先進のインフラ、高い都市化レベル、技術愛好家の優位性により、この変化の最前線にあります。ジャカルタやバンドンのような主要都市は、世界の自動車メーカーや技術企業が多額の投資を行い、技術革新の温床となっています。この地域は、コネクテッドカーの採用に理想的な環境として、スマートシティ構想やデジタル接続性の強化に力を入れています。インドネシアのその他の地域も、認知度の向上とインフラ開発により、将来の拡大の機会を生み出しながら、徐々に追いついてきています。競合の面では、自動車メーカーとテック企業が先進の機能を導入して市場シェアを獲得するために提携しており、舞台は燃え上がっています。

例えば、2024年9月にPT.Telekomunikasi Selular（Telkomsel）は、IoT、コネクテッドカー向けWi-Fi接続性、電気自動車（EV）向けデジタルエコシステムに焦点を当て、自動車部門でのプレゼンスを強化するために2つの契約を締結しました。同社のエンタープライズ部門は、PT. Toyota-Astra Motorと提携し、IoTと車内Wi-FiをToyotaの新型SUVであるFortunerシリーズ向けのテレマティクスアプリ、T Intouchに統合しました。このアプリにより、ユーザーはスマートフォンや車のヘッドユニット、後部座席のエンターテインメント画面から、リアルタイムの車両追跡、遠隔エンジン停止、部品診断、「タイムフェンス」などの機能を制御できるようになります。この提携により、次世代自動車の接続性とユーザーエクスペリエンスが向上します。

当レポートでは、インドネシアのコネクテッドカー市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

• 顧客の声
• ブランド認知度
• 購入決定において考慮される要素
  • 機能とその他の付加価値サービス
  • アフターサポート、サービス
  • 製品の品質
  • ユーティリティ

第5章 インドネシアのコネクテッドカー市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • システムタイプ別
    • 組み込みシステム
    • テザーシステム
  • 接続性別
    • 3G/4G接続性
    • 5G接続性
  • 車両タイプ別
    • 内燃機関（ICE）車
    • 電気自動車/ハイブリッド車
  • 地域別
    • 西部
    • 中部
    • 東部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
• 市場マップ分析（2024年）
  • システムタイプ別
  • 接続性別
  • 車両タイプ別
  • 地域別

第6章 需給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 価格分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場動向と発展

第13章 ケーススタディ

第14章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • PT Mercedes-Benz Indonesia
  • Audi Indonesia
  • PT Toyota Motor Manufacturing Indonesia
  • PT Hyundai Motors Indonesia
  • PT BMW Indonesia
  • PT BYD Motor Indonesia
  • PT Ford Motor Indonesia
  • PT. Honda Prospect Motor
  • PT Mitsubishi Motors Krama Yudha Indonesia (MMKI)
  • PT Suzuki Indomobil Motor

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Indonesia Connected Car Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Indonesia Connected Car Market Share (%), By System Type, 2018-2032F
• Figure 3. Indonesia Connected Car Market Share (%), By Connectivity, 2018-2032F
• Figure 4. Indonesia Connected Car Market Share (%), By Vehicle Type, 2018-2032F
• Figure 5. Indonesia Connected Car Market Share (%), By Region, 2018-2032F
• Figure 6. By System Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 7. By Connectivity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 8. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Indonesia connected car market is projected to witness a CAGR of 17.35% during the forecast period 2025-2032, growing from USD 9.07 billion in 2024 to USD 32.62 billion in 2032. The market is evolving at a fast rate with technological advancements and growing demand for smart, safe, and efficient vehicles. The market is driven by a combination of factors, i.e., the surging demand for safety features, customer demand for green and smart vehicles, and fast-paced technology developments in AI, IoT, and 5G connectivity. Government investment and initiatives in specific areas towards digital infrastructure and smart city developments fuel the growth further.

The biggest segment of embedded system is spearheading the connected car evolution. Embedded systems are the core hardware and software built directly into connected cars, providing native, independent connectivity. Their dominance stems from superior reliability, enhanced security, and deep OEM integration. This enables critical functions, ensures regulatory compliance, and facilitates OTA updates, making them the largest and most foundational segment. Regionally, West Indonesia is at the forefront of this change with its advanced infrastructure, high urbanization level, and dominance of technology aficionados. Primary cities like Jakarta and Bandung are hotbeds of innovation with heavy investment from global automobile makers and technology companies. The region focuses on smart city initiatives and increased digital connectivity in the ideal environment for connected car adoption. The rest of Indonesia is slowly catching up as well, with increased awareness and infrastructure formation creating opportunities for future expansion. On the competition front, the stage is set ablaze with automakers and technology players collaborating to introduce sophisticated features and capture market share.

For instance, in September 2024, PT. Telekomunikasi Selular (Telkomsel) signed two agreements to strengthen its presence in the automotive sector, focusing on IoT, Wi-Fi connectivity for connected cars, and a digital ecosystem for electric vehicles (EVs). Its enterprise unit partnered with PT. Toyota-Astra Motor to integrate IoT and in-car Wi-Fi into Toyota's 'T Intouch' telematics app for the new Fortuner SUV series. The app allows users to control features like real-time vehicle tracking, remote engine shut-off, component diagnostics, and "time fencing" via smartphones or the car's head unit and rear-seat entertainment screen. This collaboration enhances connectivity and user experience in next-generation vehicles.

Technology Development Drives Market Growth

The connected car market is being propelled by technological advancement as the auto sector is changing with artificial intelligence, the Internet of Things, and 5G connectivity. Because of these developments, vehicles can now interact with infrastructure, other cars, and peripheral equipment, enhancing user experience, security, and productivity. Technology-savvy consumers are attracted to smarter functionalities such as autonomous driving, remote diagnostics, and live traffic maps. In addition, cloud platforms and over-the-air upgrades ensure that vehicles are always running the latest software. With cooperation between automakers and technology companies, the focus is now on creating safe, user-friendly, and frictionless technologies. Not only does this technology change address consumers' needs, but it also compels governments and industries to design smart infrastructure, which speeds up the creation of connected automobiles.

For instance, in September 2024, PT NETA Auto Indonesia announced the price of its latest medium SUV lineup the NETA X. to feature intelligent technology in different safety features embodied in the theme of 'High Technology Vibes', the NETA X 500 Supreme features Level 2 Advanced Assistance System (ADAS) with the backup of 11 High Precision Sensors that surround the vehicle. The front cabin is fitted with Wireless Phone Charging, a 15.6-inch Intelligent Central Control Screen linked to the NETA Auto App with a split-screen layout customizable for individual drivers, and a floating D-shaped steering wheel. The NETA X also features a V2L (vehicle-to-load) function and an intelligent connected cockpit to offer a better driving experience.

New Product Launches Bolster the Demand

Increasing demand for connected vehicles in Indonesia is being driven by new models as tech players and auto firms work together to launch innovative features. Such cars, with enhanced connectivity solutions, provide improved safety, real-time navigation, and easy connection with smartphones and other devices. Such cars' convenience and personalized experience are increasingly attracting customers. Additionally, the push for smart city initiatives and higher digital infrastructure is giving a good environment for the adoption of connected cars. As more people become environmentally aware, most of these new models also emphasize green technologies. With added competition, affordability and local solutions are being favored by companies, and these are making connected cars feasible to a larger number of people in Indonesia.

For instance, in March 2023, PT Hyundai Motors Indonesia (HMID) introduced the latest model with Hyundai Bluelink, the flagship connected car offering of the company. This innovation enables Stargazer owners to connect and access their cars intuitively via a smartphone application, giving them greater ease and convenience of use. Having Bluelink integrated reflects the company's aspiration to provide smarter, connected solutions for mobility on the move and a user-centric driving experience.

West Indonesia Dominates the Market

West Indonesia acquires the highest market share for connected cars because of its growing infrastructure, expanding cities, and technologically advanced population. Large cities such as Jakarta and Bandung are attracting investments from automakers and technology giants looking to capitalize on the region's potential. With improved road networks and the thrust for intelligent city ventures, West Indonesia was the place where connected car technology had to expand as the auto market expanded. Western Indonesia is the dominating region with early adopters who are quick to embrace new tech, making it a hotspot for innovation.

For instance, in November 2024, PT BYD Motor Indonesia continued to bring innovative electric vehicles closer to the people of Indonesia with its Mall-to-Mall exhibitions in West Indonesian cities Medan and Semarang. In 2024, similar exhibitions also took place in Jakarta, Bandung, and Makassar.

Embedded Systems Acquires Highest Market Share

The embedded segment dominated the market in 2024 due to growing demand for real-time vehicle services and safety regulation compliance. Car manufacturers are increasingly fitting vehicles with embedded connectivity solutions. Such systems provide essential functions like over-the-air (OTA) updates, emergency services, and real-time navigation assistance. Embedding telematics units helps OEMs obtain greater control over data streaming and service ecosystems, boosting brand differentiation as well as customer retention. Collaborations among automobile manufacturers, telecommunication operators, and cloud vendors are broadening to provide secure, scalable connectivity infrastructures.

During the forecast period, the embedded segment is poised for even greater technological sophistication and integration, driven by the rapid adoption of 5G connectivity and the burgeoning development of Vehicle-to-Everything (V2X) communication. These advancements will enable ultra-low latency data exchange, paving the way for advanced autonomous driving features, enhanced traffic management, and sophisticated in-vehicle infotainment experiences. This continuous evolution will ensure the embedded segment remains at the forefront, providing greater advantages associated to the connected cars.

Future Market Scenario (2025 - 2032F)

The integration of advanced AI and machine learning will accelerate the development of autonomous driving capabilities. This will redefine mobility, offering safer and more efficient transportation solutions.

The rollout of 5G networks will enhance vehicle-to-everything (V2X) communication, enabling seamless interaction between cars, infrastructure, and devices. This will improve traffic management and reduce accidents.

Connected cars will play a pivotal role in the growth of ridesharing and car-sharing platforms. These services will leverage real-time data to optimize routes and improve user convenience.

Automakers will prioritize eco-friendly technologies, such as electric and hybrid connected cars, to meet environmental regulations and consumer demand. This shift will drive innovation in energy-efficient mobility solutions.

Key Players Landscape and Outlook

The competitive landscape of the connected car market is highly dynamic, with key players and stakeholders including automakers, tech giants, and telecom providers. Honda Prospect Motor, consistently embedding sophisticated telematics solutions such as T-Intouch and Honda Connect into their best-selling models. These systems offer crucial features like remote vehicle control, emergency services, and real-time navigation, capitalizing on their vast existing customer base and extensive dealer networks. Concurrently, premium European players like PT Mercedes-Benz Indonesia and PT BMW Indonesia set the benchmark for connectivity, offering comprehensive digital ecosystems through Mercedes me connect and BMW ConnectedDrive, emphasizing advanced infotainment and highly integrated services for discerning customers. For instance, in 2024, PT BMW Indonesia upgraded majority of the BMW vehicles from 2024 onwards, a SIM card is permanently installed and generally active which is the basic requirement for using BMW ConnectedDrive as well as for meeting legal requirements, such as statutory emergency call.

Tech companies such as Google, Apple, and Qualcomm provide software platforms and connectivity solutions. Telecom providers like Huawei enable 5G communication. Startups and mobility platforms (e.g., Uber, Grab) are also entering the space, focusing on fleet management and ride-hailing integration. Partnerships between automakers and tech firms are common, driving innovation in autonomous driving and smart city integration. The market is characterized by rapid technological advancements, regulatory support, and increasing consumer demand for connected features, making it highly competitive and collaborative.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

• 4.1. Voice of Customer
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. After-Sales Support and Services
  • 4.3.3. Quality of Products
  • 4.3.4. Utility

5. Indonesia Connected Car Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By System Type
    • 5.2.1.1. Embedded System
    • 5.2.1.2. Tethered System
  • 5.2.2. By Connectivity
    • 5.2.2.1. 3G/4G Connectivity
    • 5.2.2.2. 5G Connectivity
  • 5.2.3. By Vehicle Type
    • 5.2.3.1. Internal Combustion Engines (ICE) Vehicle
    • 5.2.3.2. Electric/Hybrid Vehicle
  • 5.2.4. By Region
    • 5.2.4.1. West
    • 5.2.4.2. Central
    • 5.2.4.3. East
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By System Type
  • 5.3.2. By Connectivity
  • 5.3.3. By Vehicle Type
  • 5.3.4. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. PT Mercedes-Benz Indonesia
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Audi Indonesia
  • 14.3.3. PT Toyota Motor Manufacturing Indonesia
  • 14.3.4. PT Hyundai Motors Indonesia
  • 14.3.5. PT BMW Indonesia
  • 14.3.6. PT BYD Motor Indonesia
  • 14.3.7. PT Ford Motor Indonesia
  • 14.3.8. PT. Honda Prospect Motor
  • 14.3.9. PT Mitsubishi Motors Krama Yudha Indonesia (MMKI)
  • 14.3.10. PT Suzuki Indomobil Motor

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer