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市場調査レポート
商品コード
1727095
家電の世界市場の評価:製品タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測(2018年~2032年)Global Home Appliances Market Assessment, By Product Type, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
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カスタマイズ可能
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家電の世界市場の評価:製品タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測(2018年~2032年) |
出版日: 2025年05月19日
発行: Market Xcel - Markets and Data
ページ情報: 英文 230 Pages
納期: 3~5営業日
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世界の家電の市場規模は、技術の進歩、消費者の選好の変化、経済的要因などにより、2024年の6,050億米ドルから2032年に9,013億8,000万米ドルに達すると予測され、2025年~2032年の予測期間にCAGRで5.11%の成長が見込まれます。主な促進要因の1つは、可処分所得の増加と都市化であり、特に中国、インド、東南アジアなどの新興経済国では、中産階級の増加によって新しい家電に対する需要が高まっています。都市化はまた、核家族化をもたらし、コンパクトで多機能な製品の売上を刺激しています。音声対応アシスタントやアプリベースの遠隔モニタリングなど、IoTやAIのサポートを組み込んだスマート家電が技術開発の動向を先導しています。
ヒートポンプやインバーター技術のような省エネルギーのイノベーションも同様に、環境に配慮する消費者に受けています。また、EUで販売される製品の持続可能性を高める、循環性、エネルギー効率、リサイクル性、耐久性の強化に焦点を当てたEUのEcodesign for Sustainable Products Regulationや、省エネルギー製品の市場を押し上げ、家電製品を設計する企業に利益をもたらす米国のENERGY STARイニシアチブのような厳しい政府規制を満たしています。ライフスタイルの変化と消費者のシフトも同様に市場に影響を及ぼしており、共働き家庭では食器洗い機やスマートランドリーセットのような便利な時短製品が優先されています。ウェルネスとヘルスの動向は、空気清浄機、浄水器、除菌機器の売上に拍車をかけており、発展途上国市場におけるプレミアム化の動向は、高級キッチン家電とホームエコシステムの売上を促進しています。持続可能性の動向も影響力を持ち、省エネルギーな環境にやさしい家電が人気を集め、再生家電やレンタル家電などの循環経済モデルが選択肢となっています。これらの力が組み合わさって世界の家電市場はダイナミックに変化しており、イノベーションと需要が将来の発展を促進しています。
当レポートでは、世界の家電市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。
Global home appliances market is projected to witness a CAGR of 5.11% during the forecast period 2025-2032, growing from USD 605 billion in 2024 to USD 901.38 billion in 2032F, owing to technological advancements, changing consumer preferences, and economic factors. One of the key drivers is increasing disposable incomes and urbanization, especially in emerging economies such as China, India, and Southeast Asia, where a growing middle class is driving demand for new appliances. Urbanization has also resulted in nuclear families stimulating sales of compact, multi-functional products. Trends in technological development, with smart appliances incorporating IoT and AI support, such as voice-enabled assistants and app-based remote monitoring, are leading the charge.
Energy-efficient innovations such as heat pumps and inverter technology similarly appeal to green-conscious consumers and meet stringent government regulations such as the EU Ecodesign for Sustainable Products Regulation, boosting the sustainability of products sold in the European Union by focusing on enhancing circularity, energy efficiency, recyclability, durability, and the U.S. ENERGY STAR initiative, boosting the market for energy-efficient products and benefits companies that design appliances. Lifestyle transformations and consumer shifts are likewise influencing the market, with the dual-income family prioritizing convenient time-saving products such as the dishwasher and the smart laundry set. Wellness and health trends have fueled sales of air purifiers, water purifiers, and sanitizing devices, and premiumization trends in developed markets propel sales of high-end kitchen appliances and home ecosystems. Sustainability trends are also influential, with energy-efficient, environmentally friendly appliances gaining popularity and circular economy models, such as refurbished and rental appliances, as options. Combined, these forces are creating a dynamic and changing global home appliance market, with innovation and demand driving future development.
Rising Disposable Incomes and Urbanization Drive the Global Home Appliances Market
Growing disposable incomes and urbanization are major drivers propelling growth in the global home appliances market. With expanding economies in emerging markets, especially in Asia, Latin America, and Africa, an emerging middle class with greater purchasing power is increasingly spending on modern household appliances. Urbanization trends are also driving demand faster, as more consumers migrate to cities and adopt smaller, multi-functional appliances for smaller living areas. In nations such as China, India, and Indonesia, increased wages and rising standards of living have altered consumers' demand towards premium to basic appliances, such as smart refrigerators, washing machines, and air conditioners. As disposable incomes and urban populations increase and continue to do so, companies are countering with value-for-money yet innovative products, paving the way for continued market growth in both developed and emerging economies. This pairing of economic expansion and urban lifestyle shifts places increasing incomes and urbanization as core drivers of the future of the home appliances industry.
For instance, in March 2025, Xiaomi Corporation, well-known for its affordable yet high-quality smartphones and smart home gadgets, revealed its plans to roll out a range of large home appliances at the Mobile World Congress in Barcelona in 2025, such as air conditioners, refrigerators, washing machines, and dryers, into international markets.
Technological Advancements Drives the Global Home Appliances Market
The home appliances segment is going through a fundamental revolution, driven by accelerating technological change that is transforming consumer expectations and competitive dynamics. Edge innovations in IoT connectivity, artificial intelligence, and low-voltage solutions are driving the market, making homes smarter, more sustainable, and extremely personalized. Top manufacturers are infusing AI-based capabilities such as voice control, predictive maintenance, and adaptive learning into appliances, pushing the market growth in the forecast period. Smart refrigerators currently monitor food stock and recommend recipes, while AI-powered washing machines adapt cycles automatically based on fabric and soil levels. Energy efficiency is now a significant differentiator, with innovative technologies such as inverter compressors, heat pump drying technology, and new insulation materials cutting power consumption by far. These solutions are increasing demand among busy consumers who value convenience and luxury experiences. While technology is rapidly progressing at an unprecedented rate, makers who place the highest emphasis on R&D spend and digital upgrade are building a competitive edge. These technologies are not only advancing product functionality but also fundamentally shifting how customers use and think about home appliances throughout their day.
For instance, in March 2025, Samsung Electronics Co., Ltd. rolled out its updated "AI Home" vision along with a fresh lineup of innovative appliances at the global launch event, Welcome to Bespoke AI, held in Seoul, Korea. The company is all about enhancing user experience with a focus on security and intuitiveness. They showcased an exciting AI Home experience, featuring cutting-edge AI capabilities and a broader selection of screen-enabled appliances.
Residential Segment Dominates the Global Market
The global market for home appliances is dominated by the residential segment owing to a cluster of related factors governing contemporary household requirements and spending habits. Urbanization across the globe has resulted in increasingly limited urban dwellings, generating intense demand for space-saving, multiple-function appliances such as combination microwave ovens, washer-dryers, and modular refrigerators. At the same time, increasing disposable incomes in Asia-Pacific and Latin America are allowing middle-class households to move up from entry-level models to premium, feature-laden appliances with smart features and energy-efficient designs. Commercial segments such as hospitality and food service are adding to overall demand, but the residential segment continues to lead other categories because of its direct link with changing consumer lifestyles and the continued digitalization of modern homes. Manufacturers are meeting this trend by creating more affordable, customizable, and smart home-compatible appliances specifically designed to address the varied needs of residential consumers globally.
For instance, in August 2024, BSH Home Appliances, part of the global home appliances brand BSH Hausgerate GmbH, introduced its latest campaign for the newly launched Bosch 9 & 10 kg front-loading washing machines. With the campaign theme of Care #LikeABosch, BSH continues to set the standard in home laundry solutions, leveraging the cutting-edge German technology that has long defined Bosch appliances.
Asia-Pacific Leads the Global Home Appliances Market
Asia-Pacific has firmly asserted its leadership status in the global home appliances market, driven by the combined presence of huge consumer markets, strong manufacturing capabilities, and a high pace of technological adoption in the region. China leads as the world's largest producer and consumer of home appliances, with its technologically advanced population demanding smart, connected products, while government initiatives encourage rural electrification and energy efficiency. For instance, in March 2024, the Appliance & Electronics World Expo (AWE) 2024 opened in Shanghai, showcasing Asia's premier platform for smart home products and innovative displays. China is on a mission to drive technological advancements and foster high-quality growth in the home appliance and consumer electronics sectors. India is the fastest-growing market, where urbanization and growing middle-class affluence are generating unprecedented demand for refrigeration, laundry, and kitchen appliances. Southeast Asian countries such as Indonesia, Vietnam, and Thailand are facing the same growth patterns as increasing living standards improve rates of appliance ownership. With these strong economic, demographic, and technological trends, the Asia-Pacific region will be able to continue and expand its dominance in the world home appliances market in the years ahead.
Impact of the U.S. Tariff on Global Home Appliances Market
The U.S. government's imposition of tariffs on imported home appliances, particularly targeting Chinese-made products, has significantly disrupted the global home appliances market.
These trade barriers, including Section 301 tariffs and anti-dumping duties, have reshaped supply chains, altered competitive dynamics, and increased costs for manufacturers and consumers alike.
Many manufacturers have shifted production from China to alternative hubs like Vietnam, Mexico, Thailand, and India to avoid tariffs.
Key Players Landscape and Outlook
The global home appliances market is characterized by a consolidated landscape dominated by a handful of multinational players with extensive product portfolios and strong brand recognition. Competitive strategies among these key players center on continuous innovation, particularly in smart and connected appliances. Integration of IoT, AI, and voice assistants has become a crucial differentiator. Companies are also expanding their product portfolios to include both major and small appliances, targeting both premium and value segments. Global expansion, often through mergers and acquisitions, is a key strategy, especially in high-growth regions like Asia-Pacific and Latin America. Sustainability is another major focus, with increasing investment in energy-efficient, eco-friendly designs and manufacturing processes to meet regulatory requirements and shifting consumer preferences. Additionally, the rise of digital and e-commerce channels is reshaping distribution strategies, enabling companies to reach wider audiences and adapt to changing buying behaviors. Strategic mergers, acquisitions, and partnerships will further enhance technological capabilities and market reach, ensuring that these key players remain at the forefront of the evolving global home appliances market.
For instance, in October 2024, BSH Home Appliances, which is part of the global brand BSH Hausgerate GmbH, has teamed up with The Womb to boost its brand visibility in India's premium home appliance sector. This collaboration aims to meet the changing needs of consumers and strengthen BSH's position as a market leader.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.