食用油のインド市場の評価：性質別、製品タイプ別、包装タイプ別、用途別、地域別、機会、予測（2018年度～2032年度）

インドの食用油の市場規模は、2024年度の198億6,000万米ドルから2032年度に261億9,000万米ドルに達すると予測され、2025年度～2032年度の予測期間にCAGRで3.52%の成長が見込まれます。

市場は、料理への利用の増加により近年大幅な成長を示しており、インド料理に欠かせない食材であることから、今後も堅調な拡大ペースを維持すると予測されます。

インドの豊かな料理の多様性と家庭料理の優位性が、インドにおける食用油の成長を継続的に促進しています。さらに、主に北インドで消費されるマスタードオイルや、主に南インドで消費されるココナッツオイルなど、消費者が多様なオイルの中から選べることから、地域の多様性と多様な農作物が市場の成長を飛躍的に押し上げています。インド商工省の推計によると、2021年度～2022年度において、インドは世界最大のココナッツ生産国であり、世界の総生産の約31.45%を占めています。さらに、この作物は国のGDPに38億8,000万米ドル寄与しています。このように、南インドにおけるココナッツ作物の優位性は、純度、価格の手頃さ、入手のしやすさから、消費者を他の油よりもココナッツオイルへと誘導しています。

消費者の意識の高まりと政府主導のキャンペーンが、強化食用油の使用を後押ししています。ビタミンAやビタミンDのようなビタミンを強化した食用油は、栄養不足を解消する健康上の利点から消費者の間で人気を集めており、こうした油の市場需要を促進しています。例えば2024年7月、Louis Dreyfus CompanyはインドでVibhor食用油ブランドをリニューアルし、Vibhor Soyabean Oil、Mustard Oil、Pam olein Oil、Premium Vanaspati、Cottonseed Oilを発売しました。この完全に刷新された製品ラインは、ビタミンAやビタミンDといった必須のビタミンを豊富に含んでおり、健康的で栄養価の高い食用油を求める現在の消費者の需要に応えています。

当レポートでは、インドの食用油市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
  • 純度と品質
  • 入手のしやすさ
  • 健康上の利点
  • 風味
  • 用途の多様性
  • 仲間の影響
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 インドの食用油市場の見通し（2018年度～2032年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 性質別
  • 製品タイプ別
  • 包装タイプ別
  • 用途別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2024年度）
• 市場マップ分析（2024年度）
  • 性質別
  • 製品タイプ別
  • 包装タイプ別
  • 用途別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

• 市場促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 企業エコシステム分析（スタートアップ vs. 中小企業 vs. 大規模企業）
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Dabur India Ltd.
  • Adani Wilmar Limited
  • Patanjali Ayurved Limited
  • Cargill, Incorporated
  • Louis Dreyfus Company B.V.
  • BN Group (Nutrica)
  • Organic India Pvt. Ltd.
  • Marico Limited
  • Emami Agrotech Ltd.
  • BCL Industries Limited

第19章 戦略的推奨

第20章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Edible Oils Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Edible Oils Market, By Volume, In Thousand Liters, FY2018-FY2032F
• Figure 3. India Edible Oils Market Share (%), By Nature, FY2018-FY2032F
• Figure 4. India Edible Oils Market Share (%), By Product Type, FY2018-FY2032F
• Figure 5. India Edible Oils Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 6. India Edible Oils Market Share (%), By Application, FY2018-FY2032F
• Figure 7. India Edible Oils Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Nature Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India edible oils market is projected to witness a CAGR of 3.52% during the forecast period FY2025-FY2032, growing from USD 19.86 billion in FY2024 to USD 26.19 billion in FY2032.

The market has experienced significant growth in recent years due to a rise in culinary applications and is expected to maintain a strong pace of expansion in the coming years as it is a necessary ingredient in Indian cooking.

The rich culinary diversity of India and the dominance of home-cooked meals is continuously driving the growth for edible oils in India. Moreover, the regional diversity and varied agricultural crops have driven the market growth exponentially as the consumers have a wide variety of oils to choose from, such as mustard oil, which is majorly consumed in Northern India, and coconut oil, is largely consumed in Southern India. As per the estimates provided by the Department of Commerce, Ministry of Commerce and India, the Government of India, in FY2021-2022, India was the largest coconut-producing country worldwide, accounting for approximately 31.45% of the total global production. Moreover, the crop contributes USD 3.88 billion to the national GDP. Thus, the dominance of the coconut crop in South India is inducing consumers toward coconut oil more than other oils due to purity, affordability, and ease of availability.

The increasing awareness of consumers and government-led campaigns has driven the usage of fortified edible oils. Edible oils enriched with vitamins, such as vitamins A and D, are gaining popularity among consumers due to health benefits as they address nutritional deficiencies, driving the market demand for such oils. For instance, in July 2024, Louis Dreyfus Company relaunched Vibhor Edible Oil Brand in India, which includes Vibhor Soyabean Oil, Mustard Oil, Pam olein Oil, Premium Vanaspati, and Cottonseed Oil. This completely refreshed product line is enriched with essential vitamins such as vitamins A and D, which respond to the current consumer demand for healthy and nutritious edible oils.

Higher Production of Coconut Oil in Southern India to Drive the Market Growth

The large-scale production of coconut oil in South India is driving the edible oil market exponentially. The regional abundance and high-yield coconut cultivation are driving market growth as consumers increasingly prefer coconut oil in the region due to its easy availability and affordability. According to a study by the Ministry of Commerce and Industry, Government of India, in FY2021-FY2022, India's coconut production majorly comes from the Southern states, namely, Kerala, Karnataka, Tamil Nadu, and Andra Pradesh. The region accounts for 89.1% of the coconut area and leads to 90.04% of the coconut production in the country. Moreover, due to the higher production of coconut in the region, coconut oil has become a staple for ages and is traditionally used by consumers in everyday cooking and incorporation in traditional dishes, owing to its cultural significance.

Furthermore, the innovations by the key players in edible coconut oil, such as cold-pressed oil, virgin coconut oil, and organic coconut oil, have further driven the market growth as wider product variety and availability of healthier options attract different segments of consumers. In February 2022, Dabur India Ltd. announced the launch of Virgin Coconut Oil, which is 100% natural. It is an edible oil that can be used both for cooking and massaging, promoting skin and hair health.

PET Packaging Fostering the Growth

PET packaging of edible oil is preferred by consumers due to various significant reasons. The volume of a PET bottle is light, making them easy to handle and carry, offering convenience to the consumers. Also, PET packaging is resistant to breakage and is durable, thus eliminating possibilities of spillage and loss of the product, reducing wastage, and enhancing the consumers' experience by avoiding leakage of oil.

This quality PET packaging offers excellent barrier protection against air, moisture, and contaminant exposure to the oil, thereby protecting its freshness and extending its shelf life. Thus, ensuring quality to consumers who intend to preserve the nutritional value and flavor of their edible oils. Additionally, the recyclability of PET packaging appeals to environmentally conscious consumers interested in sustainable packaging.

In May 2024, Adani Wilmar Limited launched Fortune Pehli Dhaar pressed mustard in convenient 1-liter PET bottles and pouches in different states of India. The launch was made to elevate the mustard oil category and offer a premium product that caters to audiences preferring purity, taste, and tradition.

Government Initiatives to Supplement the Market Expansion

The government initiatives and its various subsidies and programs are driving the growth of edible oil market in India. This is because government schemes are formulated to increase the consumption of Indian-produced edible oil and increase the exports of oilseeds at the same time, reducing the potential imports of edible oils from foreign countries. For instance, in March 2024, the Government of India launched initiatives to promote oilseed production and reduce the imports of cooking oils. The government allocated a total amount of USD 1.32 million to reduce the edible oils import and help the country in becoming self-reliant in the oilseeds.

The increase in spending on research and development to improve edible oil farming techniques and oil extraction processes has further helped to enhance the production quality and efficiency of edible oils. The government launches various schemes for farmers and processors for encouraging higher production and efficient supply chain in the India edible oil market.

Future Market Scenario (FY2024 - FY2032F)

India edible oil has been witnessing rapid growth in the historical period and is expected to follow a similar growth trajectory in the forecast period as well. Consumers are increasingly switching to healthier oil and demanding pure and virgin oils that have been extracted and processed ethically.

Moreover, consumers prefer multi-purpose oils that are odorless and can be used in cooking and baking, expanding the utility of such edible oils. For instance, sunflower oil is less pungent and can be used in both baking and cooking different culinary dishes.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing their customer base, and catering to their evolving needs.

The key players are expanding their operations in niche markets where consumers do not commonly use edible oils. For instance, in February 2023, Cargill, Incorporated launched Gemini Pureit in Karnataka, Telangana, Andra Pradesh, and Tamil Nadu. The expansion of the brand in South India was supported by its acquisition of a facility in Nellore, Andra Pradesh, which initiated its operations in December 2022. The USD 35 million investment to acquire and upgrade the Nellore facility has significantly expanded its operations in South India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Purity and Quality
  • 4.4.2. Ease in Availability
  • 4.4.3. Health Benefits
  • 4.4.4. Taste
  • 4.4.5. Versatility in Application
  • 4.4.6. Peer Group Influence
• 4.5. Frequency of Purchase
• 4.6. Medium of Purchase
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Edible Oils Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Nature
    • 5.2.1.1. Organic
    • 5.2.1.2. Conventional
  • 5.2.2. By Product Type
    • 5.2.2.1. Mustard Oil
    • 5.2.2.2. Palm Oil
    • 5.2.2.3. Groundnut Oil
    • 5.2.2.4. Coconut Oil
    • 5.2.2.5. Sunflower Oil
    • 5.2.2.6. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Cans
    • 5.2.3.2. Bottles
    • 5.2.3.3. Pouches
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Application
    • 5.2.4.1. Seasoning
    • 5.2.4.2. Frying
    • 5.2.4.3. Baking
    • 5.2.4.4. Food Processing
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. East
    • 5.2.5.2. West and Central
    • 5.2.5.3. North
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Nature
  • 5.3.2. By Product Type
  • 5.3.3. By Packaging Type
  • 5.3.4. By Application
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. Dabur India Ltd.
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Adani Wilmar Limited
  • 18.4.3. Patanjali Ayurved Limited
  • 18.4.4. Cargill, Incorporated
  • 18.4.5. Louis Dreyfus Company B.V.
  • 18.4.6. BN Group (Nutrica)
  • 18.4.7. Organic India Pvt. Ltd.
  • 18.4.8. Marico Limited
  • 18.4.9. Emami Agrotech Ltd.
  • 18.4.10. BCL Industries Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer