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1549432

プリペイドカードの世界市場の評価：カードタイプ別、提供別、用途別、エンドユーザー別、地域別、機会、予測（2017年～2031年）

Prepaid Card Market Assessment, By Card Type, By Offering, By Usage, By End-user, By Region, Opportunities and Forecast, 2017-2031F

出版日
ページ情報
英文 238 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
プリペイドカードの世界市場の評価：カードタイプ別、提供別、用途別、エンドユーザー別、地域別、機会、予測（2017年～2031年）
出版日: 2024年09月06日
発行: Market Xcel - Markets and Data
ページ情報: 英文 238 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のプリペイドカード市場は、さまざまなレベルで成長促進要因を抱えながら成長しています。主なきっかけは、キャッシュレス取引への消費者の動向の高まりで、より簡単で安全な決済手段となっています。さらに、カード決済を通じた魅力的なキャッシュバックや割引キャンペーンが、この決済手段のスコアリングをさらに後押ししています。BFSIセグメントでは、デジタル化が急速に進んだ結果、カードが広く受け入れられ、統合されました。さらに、eコマース市場の普及とオンラインショッピング活動の増加が、ユーザーフレンドリーなデジタル決済の必要性を後押ししています。国外旅行中のシームレスな取引の必要性から、プリペイドカードの利用は増加傾向にあります。プリペイドカードの提供における金融機関の多様化と送金サービスにおけるプリペイドカードの需要の増加は、プリペイドカードを伴う世界の金融取引の規模拡大を支えています。

クレジットカードとは異なり、プリペイドカードは銀行口座や与信枠とリンクしていません。そのため、借金をすることなく、支出を簡単かつ安全に管理することができます。プリペイドカードは一般的に、予算管理、贈答用、旅行用として使用されています。2024年3月、Patanjali Ayurvedは、AGS Transact Technologiesのデジタル決済ブランド「Ongo」と提携し、オープンループの提携プリペイドカードを発売しました。

決済の柔軟性と利便性が市場の成長促進要因

市場の成長は、柔軟性や利便性などのさまざまな利点があるプリペイドカードへのニーズの高まりによって促進されています。このカードは、店舗、オンライン、請求書決済など複数の取引を行いながら、利用者に決済の柔軟性を提供します。このカードの機能性により、消費者は非常に安全な方法で、個々のニーズや選好に応じた安全な決済を行うことができます。さらに、分析によると、これらのカードはすぐに入手または購入でき、自動的に有効化されます。ペイメントカードの保有者は、口座振込、銀行振込、現金などのさまざまな媒体を通じてカードに入金し、市場の成長にさらに寄与しています。例えば2023年4月、AeronPayはYes Bankと提携してAeronPay Prepaid Cardを発売しました。このカードは、小売決済におけるキャッシュレス取引の必要性が高まっていることを考慮して発売されました。したがって、柔軟性や利便性などの利点がプリペイドカード市場の成長を支える重要な理由となっています。

eコマース部門の急成長が市場成長を促進

eコマースやオンラインマーケットプレイスは、プリペイドカード市場に成長機会をもたらしています。これらのプラットフォームは、銀行口座への直接のアクセスを必要としない安全性と簡単な決済方法を提供しています。プリペイドカードを利用することで、オンラインビジネスは顧客基盤を拡大することができ、従来の銀行口座を持たない人々がその中心です。これにより、通貨の壁を取り払い、世界的な取引が容易になります。eコマースプラットフォームにプリペイドカードを組み込むことで、多くの消費者にとって、より利用しやすく、安全で、柔軟なショッピング体験が向上します。プリペイドカードを利用することで、消費者はより安全で簡単な決済方法を確保しながら、オンライン支出をより効果的に管理することができます。次回のオンライン購入の際には、プリペイドカードオプションを検討することで、その違いを実際に体験することができます。2024年5月、Berhan BankはMastercardと提携し、オンライン国際取引の改革を目的とした提携プリペイドカードを発売します。この新しいカードは、国外旅行や業務管理をより簡単にし、ニーズがさらに高まる素晴らしいサービスとなります。

クローズドループプリペイドカードの優位性

クローズドループプリペイドカードタイプセグメントが市場をリードしており、予測期間に市場を独占する見込みです。これは、旅行者、小売業者、学生の間でクローズドループプリペイドカードの利用が増加していることによるものと考えられます。さらに、オープンループプリペイドカードは、詐欺のリスクの低さ、アクセスのしやすさ、低金利手数料などの数多くの特徴により主に使用されています。逆に、オープンループプリペイドカードは市場でもっとも急成長しているセグメントです。これはカードの利用範囲が広く、これらのカードの機能が標準的なデビットカードやクレジットカードと同等であり、さまざまな購入、オンライン取引、ATMでの引き出しに柔軟に対応でき、幅広い顧客に魅力的に映るためで、プリペイドカード市場の需要を高め、プリペイドカード市場全体の成長につながっています。

当レポートでは、世界のプリペイドカード市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 製品と市場情報
  • ブランド認知の方式
  • 購入決定において考慮される要素
  • カスタマーサポート
  • プライバシーと規制の考慮

第5章 世界のプリペイドカード市場の見通し（2017年～2031年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェア分析と予測
    • カードタイプ別
    • 提供別
    • 用途別
    • エンドユーザー別
    • 地域別
    • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
  • 市場マップ分析（2023年）
    • カードタイプ別
    • 提供別
    • 用途別
    • エンドユーザー別
    • 地域別

第6章 北米のプリペイドカード市場の見通し（2017年～2031年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェア分析と予測
    • カードタイプ別
    • 提供別
    • 用途別
    • エンドユーザー別
    • シェア：国別
  • 各国の市場の評価
    • 米国のプリペイドカード市場の見通し、2017年～2031年予測
    • カナダ
    • メキシコ

第7章 欧州のプリペイドカード市場の見通し（2017年～2031年）

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第8章 アジア太平洋のプリペイドカード市場の見通し（2017年～2031年）

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第9章 南米のプリペイドカード市場の見通し（2017年～2031年）

  • ブラジル
  • アルゼンチン

第10章 中東・アフリカのプリペイドカード市場の見通し（2017年～2031年）

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第11章 需給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 購入手数料分析

第16章 市場力学

  • 市場促進要因
  • 市場の課題

第17章 市場の動向と発展

第18章 ケーススタディ

第19章 競合情勢

  • マーケットリーダー上位5社の競合マトリクス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • American Express Company
    • Mastercard Inc.
    • Green Dot Corporation
    • PayPal Holdings Inc.
    • Visa Inc.
    • JPMorgan Chase & Co.
    • Netspend Corporation
    • Kaiku Finance LLC
    • Axis Bank Limited
    • Mango Financial Inc.

第20章 戦略的推奨

第21章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 3. Global Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 4. Global Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 5. Global Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 6. Global Prepaid Card Market Share (%), By Region, 2017-2031F
  • Figure 7. North America Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 8. North America Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 9. North America Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 10. North America Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 11. North America Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 12. North America Prepaid Card Market Share (%), By Country, 2017-2031F
  • Figure 13. United States Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 14. United States Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 15. United States Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 16. United States Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 17. United States Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 18. Canada Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 19. Canada Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 20. Canada Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 21. Canada Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 22. Canada Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 23. Mexico Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 24. Mexico Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 25. Mexico Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 26. Mexico Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 27. Mexico Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 28. Europe Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 29. Europe Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 30. Europe Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 31. Europe Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 32. Europe Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 33. Europe Prepaid Card Market Share (%), By Country, 2017-2031F
  • Figure 34. Germany Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 35. Germany Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 36. Germany Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 37. Germany Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 38. Germany Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 39. France Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 40. France Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 41. France Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 42. France Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 43. France Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 44. Italy Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 45. Italy Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 46. Italy Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 47. Italy Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 48. Italy Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 49. United Kingdom Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 50. United Kingdom Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 51. United Kingdom Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 52. United Kingdom Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 53. United Kingdom Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 54. Russia Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 55. Russia Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 56. Russia Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 57. Russia Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 58. Russia Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 59. Netherlands Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 60. Netherlands Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 61. Netherlands Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 62. Netherlands Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 63. Netherlands Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 64. Spain Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 65. Spain Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 66. Spain Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 67. Spain Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 68. Spain Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 69. Turkey Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 70. Turkey Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 71. Turkey Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 72. Turkey Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 73. Turkey Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 74. Poland Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. Poland Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 76. Poland Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 77. Poland Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 78. Poland Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 79. South America Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 80. South America Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 81. South America Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 82. South America Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 83. South America Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 84. South America Prepaid Card Market Share (%), By Country, 2017-2031F
  • Figure 85. Brazil Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 86. Brazil Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 87. Brazil Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 88. Brazil Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 89. Brazil Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 90. Argentina Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 91. Argentina Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 92. Argentina Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 93. Argentina Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 94. Argentina Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 95. Asia-Pacific Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 96. Asia-Pacific Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 97. Asia-Pacific Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 98. Asia-Pacific Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 99. Asia-Pacific Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 100. Asia-Pacific Prepaid Card Market Share (%), By Country, 2017-2031F
  • Figure 101. India Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 102. India Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 103. India Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 104. India Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 105. India Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 106. China Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 107. China Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 108. China Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 109. China Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 110. China Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 111. Japan Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 112. Japan Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 113. Japan Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 114. Japan Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 115. Japan Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 116. Australia Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 117. Australia Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 118. Australia Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 119. Australia Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 120. Australia Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 121. Vietnam Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 122. Vietnam Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 123. Vietnam Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 124. Vietnam Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 125. Vietnam Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 126. South Korea Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 127. South Korea Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 128. South Korea Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 129. South Korea Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 130. South Korea Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 131. Indonesia Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 132. Indonesia Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 133. Indonesia Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 134. Indonesia Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 135. Indonesia Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 136. Philippines Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 137. Philippines Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 138. Philippines Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 139. Philippines Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 140. Philippines Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 141. Middle East & Africa Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 142. Middle East & Africa Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 143. Middle East & Africa Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 144. Middle East & Africa Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 145. Middle East & Africa Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 146. Middle East & Africa Prepaid Card Market Share (%), By Country, 2017-2031F
  • Figure 147. Saudi Arabia Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 148. Saudi Arabia Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 149. Saudi Arabia Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 150. Saudi Arabia Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 151. Saudi Arabia Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 152. UAE Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 153. UAE Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 154. UAE Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 155. UAE Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 156. UAE Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 157. South Africa Prepaid Card Market, By Value, In USD Billion, 2017-2031F
  • Figure 158. South Africa Prepaid Card Market Share (%), By Card Type, 2017-2031F
  • Figure 159. South Africa Prepaid Card Market Share (%), By Offering, 2017-2031F
  • Figure 160. South Africa Prepaid Card Market Share (%), By Usage, 2017-2031F
  • Figure 161. South Africa Prepaid Card Market Share (%), By End-user, 2017-2031F
  • Figure 162. By Card Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 163. By Offering Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 164. By Usage Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 165. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11863

The prepaid card market is growing with encouraging growth drivers at many levels. The main catalyst is the increased consumer inclination towards cashless transactions, which makes it an easier and safer mode of payment. Further, attractive cash backs and discount offers through card payments act as a further push towards scoring in this payment tool. In BFSI segment, a surge in digitalization resulted in broad acceptance and integration of cards. Further, the proliferation of e-commerce market and the increase in online shopping activities support the need for user-friendly digital payment. The use of prepaid cards is on the rise due to the need for seamless transactions during international travel. The increasing diversification of financial institutions in prepaid card offerings and demand for prepaid cards in remittance services, supporting the growing size of global financial transactions that involve prepaid cards.

Unlike credit cards, prepaid cards are not linked to any bank account or line of credit. It is thus easy and secure to control one's spending without running into debt. They are commonly used for budgeting, as gifts, and in traveling. In March 2024, Patanjali Ayurved launched an open-loop co-branded prepaid card in association with AGS Transact Technologies' digital payments brand Ongo.

Flexibility and Convenience in Payment is Fueling Market Growth

The market growth is fueled by the growing need for these cards, which have various benefits, such as flexibility and convenience. The card offers flexibility in payments to users, while making several transactions, including in-store, online, and bill payments. The functionality of this card allows consumers to make safe payments in response to individual needs and preferences in a very secure manner. Moreover, according to the analysis, these cards are readily available or purchasable and are automatically activated. The holder of the payment cards loads the card through various mediums such as direct deposit, bank transfer, and cash, further contributing to the growth of market. For instance, in April 2023 AeronPay launched the AeronPay Prepaid Card in association with Yes Bank. This card has been launched, considering the growing requirement for cashless transactions in retail payments. Therefore, benefits such as flexibility and convenience have become the important reasons behind the growth of prepaid card market.

Rapid Growth in the E-commerce Sector Drives Market Growth

E-commerce and online marketplaces are creating growth opportunities for the prepaid card market. These platforms offer a secure and easy payment method, with the security of not requiring direct access to bank accounts. By accepting prepaid cards, online businesses can expand their customer base, especially to people who do not have traditional banking options. This makes it easy to make global transactions, breaking down currency barriers. Indulging prepaid cards into e-commerce platforms enhances shopping experience, making it more accessible, secure, and flexible for many consumers. By using prepaid cards, consumers can more effectively manage their online spending while ensuring a much more secure and easier way of payment. Next time an online purchase is in the process of being made, considering the prepaid card option can avail that first-hand experience of a difference. In May 2024, Berhan Bank collaborated with Mastercard to launch a co-branded prepaid card to reformulate online international transactions. This new card will be a great service to growing needs more delightfully making international travel and the conduct of businesses easier.

Dominance of Closed Loop Prepaid Cards

The closed-loop prepaid card type segment is leading the market and is expected to dominate the market during the forecast period. This can be attributed to the increasing usage of closed-loop prepaid cards among travelers, retailers, and students. Moreover, the open-loop prepaid card is mainly used due to numerous features such as low risk of fraud, easy accessibility, and low-interest charges. On the contrary, the open-loop prepaid card is the fastest-growing segment of the market. It is because the utilization of card is wide and the functionality of these cards is equivalent to standard debit or credit cards which enables flexibility for varied purchases, online transactions, and ATM withdrawals that makes them appealing to a wide spectrum of customers which increases the demand for prepaid credit card market, leading to the growth of the overall prepaid card market.

North America Dominates Prepaid Card Market

North America holds the largest revenue by share in the forecast period, owing to increased technological adoption, which further leads to an increased demand for cashless payment solutions. The card dispenses with the need to carry physical money, offering buyers a better way to make purchases more safely. Besides, the prosperity of e-commerce in the region has accounted for prepaid card market growth to a large extent. These cards ensure secure online transactions through various e-commerce platforms without using traditional debit and credit cards. In 2023, I&M Bank Tanzania, one of the leading customer-centric digital solution banks, has partnered with Mastercard, the global technology leader in the payment industry, to introduce a suite of debit and multicurrency prepaid cards, which will enable customers to transact at both domestic and international levels.

Asia-Pacific is emerging as the fastest-growing market due to highly populated countries such as China, India, and others. Asia-Pacific is going through rapid growth in the adoption of digital payments, coupled with a trend towards cashless transactions. Also, several government initiatives for financial inclusion further accelerate market growth in the region.

Future Market Scenario (2024 - 2031F)

In July 2024, ICICI Bank announced the launch of its 'Student Sapphiro Forex Card', a premium forex prepaid card, powered by Visa, specially designed for students moving to any foreign country for higher studies.

Prepaid cards with their flexibility and ease of access will grow substantially in the future.

Great savings, attractive cash backs, and discount offers urge consumers to use prepaid cards.

Key Players Landscape and Outlook

The prepaid card market is dynamic and competitive, with a range of players competing for market share. These players are vying to solidify their presence through adoption of strategic plans such as collaborations, mergers, acquisitions, partnerships, and political support. Innovation in the line of products has been the key focus area of the organizations to serve the vast population in diverse regions. In May 2024, Eastern bank launched a first-of-its-kind prepaid card under Mastercard in association with Mastercard for medical tourism, and ease of health access in India for people of Bangladesh. This new dual-currency medical card will be issued by the Eastern Bank. It will feature special offers and a 10% discount on bills of inpatient hospitalization without any cap on the amount across more than 120 hospitals in Delhi, Chennai, Mumbai, Bangalore, Pune, Ahmedabad, Jaipur, Lucknow, and others. The cardholders will be provided free dental and eye check-ups and a day-tripping visit to the Taj Mahal in Agra or a city tour during their stay in India.

In 2023, Mastercard and Obopay announced that they would work together on a financial inclusion card for smallholder farmers and rural communities. The pre-paid card is enabled by the Mastercard Community Pass digital infrastructure, allowing farmers to receive sales proceeds for their crop digitally, spending their earnings to make purchases in the isolated locations with poor or no connectivity and build transaction history based on income and expenditure to avail customized credit options.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Product and Market Intelligence
  • 4.2. Mode of Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
    • 4.3.1. Purpose
    • 4.3.2. Fees
    • 4.3.3. Card Limits
    • 4.3.4. Features
    • 4.3.5. Ease of Access
    • 4.3.6. Rewards and Benefits
  • 4.4. Customer Support
  • 4.5. Consideration of Privacy and Regulations

5. Global Prepaid Card Market Outlook, 2017-2031F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Card Type
      • 5.2.1.1. Open Loop Prepaid Cards
      • 5.2.1.2. Closed Loop Prepaid Cards
    • 5.2.2. By Offering
      • 5.2.2.1. General Purpose Reloadable Cards
      • 5.2.2.2. Gift Cards
      • 5.2.2.3. Travel Cards
      • 5.2.2.4. Incentive and Reward Cards
      • 5.2.2.5. Government Benefit Cards
      • 5.2.2.6. Others
    • 5.2.3. By Usage
      • 5.2.3.1. Consumer
      • 5.2.3.2. Business
    • 5.2.4. By End-user
      • 5.2.4.1. Retail Establishments
      • 5.2.4.2. Corporate Institutions
      • 5.2.4.3. Government
      • 5.2.4.4. Financial Institutions
      • 5.2.4.5. Others
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia-Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East and Africa
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
  • 5.3. Market Map Analysis, 2023
    • 5.3.1. By Card Type
    • 5.3.2. By Offering
    • 5.3.3. By Usage
    • 5.3.4. By End-user
    • 5.3.5. By Region

6. North America Prepaid Card Market Outlook, 2017-2031F*

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Card Type
      • 6.2.1.1. Open Loop Prepaid Cards
      • 6.2.1.2. Closed Loop Prepaid Cards
    • 6.2.2. By Offering
      • 6.2.2.1. General Purpose Reloadable Cards
      • 6.2.2.2. Gift Cards
      • 6.2.2.3. Travel Cards
      • 6.2.2.4. Incentive and Reward Cards
      • 6.2.2.5. Government Benefit Cards
      • 6.2.2.6. Others
    • 6.2.3. By Usage
      • 6.2.3.1. Consumer
      • 6.2.3.2. Business
    • 6.2.4. By End-user
      • 6.2.4.1. Retail Establishments
      • 6.2.4.2. Corporate Institutions
      • 6.2.4.3. Government
      • 6.2.4.4. Financial Institutions
      • 6.2.4.5. Others
    • 6.2.5. By Country Share
      • 6.2.5.1. United States
      • 6.2.5.2. Canada
      • 6.2.5.3. Mexico
  • 6.3. Country Market Assessment
    • 6.3.1. United States Prepaid Card Market Outlook, 2017-2031F*
      • 6.3.1.1. Market Size Analysis & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share Analysis & Forecast
        • 6.3.1.2.1. By Card Type
          • 6.3.1.2.1.1. Open Loop Prepaid Cards
          • 6.3.1.2.1.2. Closed Loop Prepaid Cards
        • 6.3.1.2.2. By Offering
          • 6.3.1.2.2.1. General Purpose Reloadable Cards
          • 6.3.1.2.2.2. Gift Cards
          • 6.3.1.2.2.3. Travel Cards
          • 6.3.1.2.2.4. Incentive and Reward Cards
          • 6.3.1.2.2.5. Government Benefit Cards
          • 6.3.1.2.2.6. Others
        • 6.3.1.2.3. By Usage
          • 6.3.1.2.3.1. Consumer
          • 6.3.1.2.3.2. Business
        • 6.3.1.2.4. By End-user
          • 6.3.1.2.4.1. Retail Establishments
          • 6.3.1.2.4.2. Corporate Institutions
          • 6.3.1.2.4.3. Government
          • 6.3.1.2.4.4. Financial Institutions
          • 6.3.1.2.4.5. Others
    • 6.3.2. Canada
    • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Prepaid Card Market Outlook, 2017-2031F

  • 7.1. Germany
  • 7.2. France
  • 7.3. Italy
  • 7.4. United Kingdom
  • 7.5. Russia
  • 7.6. Netherlands
  • 7.7. Spain
  • 7.8. Turkey
  • 7.9. Poland

8. Asia-Pacific Prepaid Card Market Outlook, 2017-2031F

  • 8.1. India
  • 8.2. China
  • 8.3. Japan
  • 8.4. Australia
  • 8.5. Vietnam
  • 8.6. South Korea
  • 8.7. Indonesia
  • 8.8. Philippines

9. South America Prepaid Card Market Outlook, 2017-2031F

  • 9.1. Brazil
  • 9.2. Argentina

10. Middle East and Africa Prepaid Card Market Outlook, 2017-2031F

  • 10.1. Saudi Arabia
  • 10.2. UAE
  • 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Purchase Fees Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

  • 19.1. Competition Matrix of Top 5 Market Leaders
  • 19.2. SWOT Analysis for Top 5 Players
  • 19.3. Key Players Landscape for Top 10 Market Players
    • 19.3.1. American Express Company
      • 19.3.1.1. Company Details
      • 19.3.1.2. Key Management Personnel
      • 19.3.1.3. Products and Services
      • 19.3.1.4. Financials (As Reported)
      • 19.3.1.5. Key Market Focus and Geographical Presence
      • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 19.3.2. Mastercard Inc.
    • 19.3.3. Green Dot Corporation
    • 19.3.4. PayPal Holdings Inc.
    • 19.3.5. Visa Inc.
    • 19.3.6. JPMorgan Chase & Co.
    • 19.3.7. Netspend Corporation
    • 19.3.8. Kaiku Finance LLC
    • 19.3.9. Axis Bank Limited
    • 19.3.10. Mango Financial Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer