ベトナムの食用油市場の評価：性質別、製品タイプ別、包装タイプ別、用途別、地域別、機会、予測（2017年～2031年）

ベトナムの食用油の市場規模は、2023年の49億5,000万米ドルから2031年に62億9,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで3.04％の成長が見込まれます。調理が簡単なRTE食品オプションに対する需要の増加などの要因が、ベトナムの食用油の成長を促進しています。さらに、一部の油糧種子の国内生産の向上と他国からのその他のタイプの油の輸入が、食用油の入手の容易さに寄与しており、これにより食用油が国内の消費者にとって便利に利用できるようになっています。

さらに、ベトナムは観光業の増加によるHoReCaの拡大により、食用油市場の力強い成長が見られ、これが同国における食用油の消費の増加に寄与しています。

市場は近年、料理への利用の増加により大きな成長を示しており、料理に必要な食材であることから、今後も堅調な拡大ペースを維持すると予測されます。ベトナム料理は西洋文化の影響を受けて多様化しており、さまざまなタイプの食用油が料理に使用され、より幅広い風味に対応しています。

ベトナムは、マレーシアやインドネシアといった主要なパーム油生産国からの輸入に加え、パーム油の国内生産も行っているため、安定した供給と市場での入手可能性が保たれています。ベトナムにおける確立されたパーム油のサプライチェーンは、都市部と農村部の両方の市場でプレゼンスを示し、幅広い消費者層にリーチしています。例えば、Malaysian Ministry of Investmentは2024年7月、ベトナム企業14社がパーム油を含むマレーシア製品を調達していると発表しました。マレーシアからのパーム油の輸入高は、その他のさまざまな製品を含めて約7億1,700万米ドルと推定されます。

市場成長を促進するパーム油

オリーブオイルやアボカドオイルなどのその他の食用油に比べ、パーム油は非常に安価であるため、マレーシアではパーム油が好まれています。パーム油は1ヘクタール当たりの収穫高が多く、消費も安いため、ベトナムでは広く使用されています。

パーム油は、揚げ、焼き、炒めなどの調理法に使われる万能の食用油です。発煙点が高いため揚げ物も可能で、さまざまなベトナム料理に使われています。パーム油のニュートラルな風味は料理の味を邪魔しないため、塩味から甘味まで幅広い料理用途に適しています。

パーム油は、スナック菓子、インスタントラーメン、焼き菓子などの加工食品に欠かせない原料の1つです。需要は、これらの人気製品にパーム油が使用されることによって喚起されます。パーム油は安価で調理性がよいため、外食産業、特にレストランや屋台で多く使用されています。

2022年～2023年にベトナムは合計105万トンのパーム油を輸入しました。これは経済と観光の回復により前年比6％増となっています。また、同国への2大供給国はインドネシアとマレーシアで、それぞれ59.6%、40.2%のシェアを占めています。

観光客の増加が市場成長を促進

ベトナムにおける観光客の増加が食用油の需要を押し上げ、市場成長を促進しています。観光客の増加により、数多くのホテル、レストラン、屋台が誕生し、調理などのさまざまな目的で食用油が必要とされています。

食用油はベトナムの郷土料理や世界各国の料理を作るために大量に消費されます。観光客の増加は、外食産業における食用油の需要を高めます。レストランやカフェでは、炒め物、ソテー、ドレッシングに常に油の供給を必要とするため、消費が増加しています。

ベトナムは美食の国であるため、郷土料理を食べたいという観光客が多いです。フォー、春巻き、バインセオ（ベトナム風お選好焼き）など、ベトナムを代表する郷土料理の調理には大量の食用油が消費され、ベトナムの食用油市場の成長を促進しています。

地元の人々や観光客からの需要の高まりを受けて、農業部門や食品加工部門はベトナムでの食用油の生産を増やしています。加工食品、スナック菓子、包装食品は観光客に広く消費されており、食用油はそれらの調理に欠かせない主原料のベースとなっています。こうした需要の高まりがサプライチェーンの改善を促し、ホスピタリティ産業や外食産業への継続的な食用油の供給を保証しています。

当レポートでは、世界の食用油市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 ベトナムの食用油市場の見通し（2017年～2031年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェア分析と予測
  • 性質別
  • 製品タイプ別
  • 包装タイプ別
  • 用途別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
• 市場マップ分析（2023年）
  • 性質別
  • 製品タイプ別
  • 包装タイプ別
  • 用途別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

• 市場促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Wilmar International Ltd
  • North Continental Oils & Fats Vietnam Company Limited
  • Calofic Corporation
  • KIDO Corporation
  • VAN SANH INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY
  • Tan Binh Vegetable Oil Joint Stock Company
  • ASIA FISH OIL CORPORATION (Ranee)
  • Cargill, Incorporated
  • TuongAn Vegetable Oil Joint Stock Company
  • BASSO FEDELE & FIGLI S.R.L.

第19章 戦略的推奨

第20章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Edible Oils Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Vietnam Edible Oils Market, By Volume, In Thousand Liters, 2017-2031F
• Figure 3. Vietnam Edible Oils Market Share (%), By Nature, 2017-2031F
• Figure 4. Vietnam Edible Oils Market Share (%), By Product Type, 2017-2031F
• Figure 5. Vietnam Edible Oils Market Share (%), By Packaging Type, 2017-2031F
• Figure 6. Vietnam Edible Oils Market Share (%), By Application, 2017-2031F
• Figure 7. Vietnam Edible Oils Market Share (%), By Region, 2017-2031F
• Figure 8. By Nature Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Packaging Type Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Vietnam edible oils market is projected to witness a CAGR of 3.04% during the forecast period 2024-2031, growing from USD 4.95 billion in 2023 to USD 6.29 billion in 2031. Factors such as increasing demand for easy-to-cook and ready-to-eat food options are driving the growth of edible oils in Vietnam. Moreover, the improvement of local production of some oilseeds and import of other types of oil from other countries have contributed to the ease in the availability of the edible oil, which is making the edible oils conveniently available for the consumers in the country.

Moreover, Vietnam is witnessing a robust growth in the edible oils market due to expansion of HoReCa due to rising tourism, which has contributed to the higher consumption of edible oils in the country.

The market has experienced significant growth in recent years due to a rise in culinary applications and is expected to maintain a strong pace of expansion in the coming years as it is a necessary ingredient in cooking. Since, Vietnamese cuisine is becoming more diverse, due to influence of western culture, the different types of edible oils are being used in the dishes, catering to a wider taste profile.

Vietnam has local production of palm oil, with substantial imports from major palm oil-producing countries such as Malaysia and Indonesia, hence assuring its stable supply and market availability. Well-established supply chain for palm oil in Vietnam sets its presence in both urban and rural markets, hence reaching a wide consumer base. For instance, Malaysian Ministry of Investment announced in July 2024 that 14 Vietnamese companies have been sourcing Malaysian products including palm oil. The imports from Malaysia of palm oil including various other products was estimated to be around USD 717 million.

Palm Oil to Drive the Market Growth

Compared with other edible oils, such as olive oil or avocado oil, palm oil is way cheaper than them which makes it a preferred option in the country. Since palm oil yield is high per hectare and its consumption is cheaper, palm oil is widely used in Vietnam.

Palm oil is a versatile cooking oil used for frying, baking, sauteing, and other food preparation methods. Its high smoke point allows deep-frying, which is used in various Vietnamese dishes. The neutral flavor of palm oil does not dominate the taste in dishes, making it suitable for use in a wide array of culinary applications, from savory to sweet preparations.

Palm oil is one of the essential ingredients in snack foods, instant noodles, baked goods, and other such processed foods. Demand is induced through the use of palm oil in these popular products. Due to its low cost and good cooking properties, the use of palm oil is high in the food service industry, particularly with restaurants and street food vendors.

In the year 2022-2023, Vietnam imported a total of 1.05 million tons of palm oil. This was a 6% rise on the previous year due to the recovery of the economy and tourism. Moreover, the two major suppliers to the country are Indonesia and Malaysia with 59.6% and 40.2% of total market share respectively.

Rise in Tourism to Drive the Market Growth

The rise in the tourism in Vietnam is driving the demand for edible oil to fuel the market growth. Increase in country tourism has given rise to numerous hotels, restaurants, and street food stalls that demand edible oils for cooking and various other purposes.

Edible oils are consumed in huge quantities to prepare local Vietnamese and international cuisine. Increasing tourists enforce demand for edible oils in the food service industry. Restaurants and cafes require constant supplies of oils for frying, sauteing, and dressing purposes, hence increasing consumption.

Vietnam is a land of gastronomic delights, so it attracts many tourists who wish to try local dishes. With these signature local foods, such as pho, spring rolls, and banh xeo (Vietnamese pancakes), a large quantity of edible oils is consumed in their preparation, driving growth of the edible oils market in Vietnam.

In response to heightened demand from locals and tourists, agricultural and food processing sectors have increased production of edible oils in Vietnam. Processed foods, snacks, and pre-packaged meals are widely consumed by tourists, and edible oils form a base of key ingredients in their creation. This rise in demand has driven supply chain improvements and guaranteed continuous edible oil supplies to the hospitality industry and food service outlets.

In May 2023, as per the estimates of General Statistics Office, Vietnam welcomes 916.3 thousand international visitors which exhibited an increase by 5.3 times over 2022. Moreover, the domestic food processing industry is growing with an annual growth of approx. 8% which will further boost the market growth.

Wide Culinary Applicability to be Preferred by the Consumers

Edible oils which have wide culinary applicability are preferred among the consumers due to their ability to be used for various purposes such as frying, sauteing, and cooking. For this, consumers prefer to use edible oils with high smoke points, such as canola oil, sunflower oil, or peanut oil. Nakydaco, a brand of Tan Binh Vegetable Oil Joint Stock Company developed Savory Sesame Oil which can be used widely for grilling, salad dressing, and stir frying. The oil is 100% pure sesame oil with no added preservatives and is cholesterol free.

Edible oils are used in various baked items. This includes the usage of vegetable oil or olive oil as they help in the addition of moisture and richness to cakes, muffins, and breads.

With an intense flavor, olive oil and sesame oil are highly demanded to elevate salads and marinades for the purpose of flavor enhancement in dishes. These oils are crucial in the preparation of dips such as hummus and sauces, such as pesto which is increasingly gaining popularity in the country, to cater to the international visitors in the country. Olive and avocado oils, are a rich source of healthy fats. This is the reason they are preferred by many health-conscious cooks in their everyday cooking in Vietnam.

Future Market Scenario (2024 - 2031F)

The edible oils market is expected to witness rapid expansion in the forecast period due to rise in the foreign travelers to the country. Vietnamese cuisine involves grilling and frying which requires high usage of edible oils. The influence of western cuisines has driven growth in demand for a wider variety of edible oils in the country rather than consumption of a single type of oil. Moreover, the growing popularity of cooking classes and food tours add to a higher edible oil consumption in the forecast period since many people in the country are involved in hands-on cooking sessions with tourists, to enhance their travelling experience and witness the Vietnamese culture.

Key Players Landscape and Outlook

Continuous innovation, expansion of production capacities and product portfolio, and partnerships among the key players characterize the landscape of edible oils in Vietnam as the companies compete each other. An increase in demand for healthy edible oils has been witnessed in Vietnam as a result of which the key players are introducing healthier versions of edible oils that address the evolving demand of consumers. For instance, Calofic Corporation's Neptune Light Premium Cooking Oil is preferred in Vietnam as it is cholesterol free and contains the healthy GP formula with the combination of two nutrients, Phytosterol and Gamma-Oryzanol which helps in the reduction of cholesterol absorption from the food. Moreover, this oil is made from the blend of three premium natural oils, soyabean oil, rice bran oil, along with sunflower oil which cater to the health conscious consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Purity and Quality
  • 4.4.2. Ease in Availability
  • 4.4.3. Health Benefits
  • 4.4.4. Taste
  • 4.4.5. Versatility in Application
  • 4.4.6. Peer Group Influence
• 4.5. Frequency of Purchase
• 4.6. Medium of Purchase
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Vietnam Edible Oils Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Nature
    • 5.2.1.1. Organic
    • 5.2.1.2. Conventional
  • 5.2.2. By Product Type
    • 5.2.2.1. Canola Oil
    • 5.2.2.2. Vegetable Oil
    • 5.2.2.3. Olive Oil
    • 5.2.2.4. Avocado Oil
    • 5.2.2.5. Sunflower Oil
    • 5.2.2.6. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Cans
    • 5.2.3.2. Bottles
    • 5.2.3.3. Pouches
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Application
    • 5.2.4.1. Seasoning
    • 5.2.4.2. Frying
    • 5.2.4.3. Baking
    • 5.2.4.4. Food Processing
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Nature
  • 5.3.2. By Product Type
  • 5.3.3. By Packaging Type
  • 5.3.4. By Application
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Wilmar International Ltd
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Products and Services
    • 18.3.1.4. Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. North Continental Oils & Fats Vietnam Company Limited
  • 18.3.3. Calofic Corporation
  • 18.3.4. KIDO Corporation
  • 18.3.5. VAN SANH INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY
  • 18.3.6. Tan Binh Vegetable Oil Joint Stock Company
  • 18.3.7. ASIA FISH OIL CORPORATION (Ranee)
  • 18.3.8. Cargill, Incorporated
  • 18.3.9. TuongAn Vegetable Oil Joint Stock Company
  • 18.3.10. BASSO FEDELE & FIGLI S.R.L.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer