日本の食用油市場：性質別、製品タイプ別、包装タイプ別、用途別、地域別、機会、予測、2018年～2032年

日本の食用油の市場規模は、2025年～2032年の予測期間中に3.3%のCAGRで拡大し、2024年の27億米ドルから2032年には35億米ドルに成長すると予測されます。日本の消費者は健康を優先するため、オリーブ油やゴマ油など、より健康的と思われる油を好みます。特にオリーブ油は、心臓に良いことで知られる地中海フードとの関連から人気を博しています。さまざまな食用油から得られる健康上の利点のため、健康志向の消費者はアボカドや亜麻仁油のような不飽和脂肪酸を豊富に含む油を求め、その消費は需要が高くなっています。2024年4月、オリーブの不作によりオリーブ油の価格が高騰しています。日清オイリオグループは456グラムのボスコ・エキストラバージン・オリーブ油を50%値上げし、J-オイルミルズの家庭用製品は32%から66%の値上げが予想されます。

同市場は、料理用途の増加により近年大きな成長を遂げており、料理における必需品であることから、今後も堅調な拡大ペースを維持すると予想されます。ごま油や米ぬか油といった伝統的な油は、日本料理において重要な位置を占めています。ごま油はその独特の風味からドレッシング、マリネ、炒め物によく使われ、米ぬか油はその高い燻煙点とマイルドな風味が評価されています。

日本料理の中には、蒸し料理や炒め物など、あっさりとしたヘルシーな調理法を取り入れる料理もあり、大豆油のような発煙点の低い油の利用が市場成長の原動力となっています。

アジア諸国における揚げ物や、地中海食の一部であるオリーブ油のような様々な伝統料理は、様々な食用油の需要を生み出しています。日本では、祭りや祝い事の際に大量の油が伝統的な調理に使われるため、季節的な消費が向上します。

当レポートでは、日本の食用油市場について調査し、市場の概要とともに、性質別、製品タイプ別、包装タイプ別、用途別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 日本の食用油市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 性質別
  • 製品タイプ別
  • 包装タイプ別
  • 用途別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 企業エコシステム分析（スタートアップvs中小企業vs大規模企業）
• 参入企業トップ5のSWOT分析
• 市場の主要参入企業トップ10の情勢
  • Fuji Oil Co., Ltd.
  • ADM Japan Ltd.
  • Cargill, Incorporated
  • Wilmar Japan Co., Ltd
  • CHS (Taiwan) Commodity Trading Co., Ltd.
  • Yamanaka Cooking Oil Co., Ltd.
  • Karami Group
  • Toyo Olive Co., Ltd
  • Agri Olive Shodoshima Co., Ltd.
  • Mitoyo Olive Co., Ltd.

第19章 戦略的提言

第20章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Edible Oils Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. Japan Edible Oils Market, By Volume, In Thousand Liters, FY2018-FY2032F
• Figure 3. Japan Edible Oils Market Share (%), By Nature, FY2018-FY2032F
• Figure 4. Japan Edible Oils Market Share (%), By Product Type, FY2018-FY2032F
• Figure 5. Japan Edible Oils Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 6. Japan Edible Oils Market Share (%), By Application, FY2018-FY2032F
• Figure 7. Japan Edible Oils Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Nature Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

Japan edible oils market is projected to witness a CAGR of 3.3% during the forecast period FY2025-FY2032, growing from USD 2.70 billion in FY2024 to USD 3.50 billion in FY2032. Japanese consumers prioritize health, leading to a preference for oils perceived as healthier, such as olive oil and sesame oil. Olive oil, in particular, has gained popularity due to its association with the Mediterranean diet, known for its heart-health benefits. Because of the health benefits derived from various edible oils, health-conscious consumers seek oils which are rich in unsaturated fatty acids, such as avocado and flaxseed oil, their consumption becomes highly demanded. In April 2024, the prices of olive oil have been witnessing expansion due to the poor harvest of olives in the region. Nisshin OilliO Group would raise the price of the 456-gram Bosco Extra Virgin Olive Oil by 50% while the prices of J-Oil Mills' household products are expected to go up by 32% to 66%.

The market has experienced significant growth in recent years due to a rise in culinary applications and is expected to maintain a strong pace of expansion in the coming years as it is a necessity product in cooking. Traditional oils such as sesame oil and rice bran oil hold a significant place in Japanese cuisine. Sesame oil is commonly used for its distinctive flavor in dressings, marinades, and stir-frying, while rice bran oil is valued for its high smoke point and mild flavors.

Some Japanese cuisine incorporates light and healthy methods of cooking, such as steaming and sauteing, which requires the availability of oils which have a low smoking point such as soybean oil to drive the market growth.

Various traditions of cooking, like deep-frying in Asian countries and olive oil being part of the Mediterranean diet, generate demand for different edible oils. Large volumes of oil are used in traditional food preparation in Japan during festivals and celebrations, thereby improving seasonal consumption.

Soybean Oil Fostering the Growth

Soybean oil had a presence in Japanese cuisine for centuries, mostly used in the traditional dishes such as tempura and stir-fries. It is because neutral flavor make it versatile and suitable for all sorts of uses.

Soybean oil is rich in polyunsaturated fats, including omega-3 and omega-6 fatty acids, which are good for heart health, appealing to the health-consciousness of Japanese consumers. Moreover, this oil has a significant content of vitamin E, which assists cell protection against damage, further appealing to the consumers.

Furthermore, soybean oil is a rather inexpensive edible oil as compared to most other edible oils available in the market, for instance, olive or avocado oil. Its price factor makes soybean oil quite practical for use either in households or the food industry. Domestic soybean oil production helps supply stable volumes due to huge imports of soybeans into Japan at competitive prices. According to Foreign Agricultural Service of the US Department of Agriculture (USDA) report published in April 2022, the demand for Soybean oil spiked in Japan after COVID-19. As per the estimates, in the beginning of 2022, the demand for soybean oil increased and surpassed the demand for rapeseed oil.

Consumers' Increasing Preference for Fried Food

The staples of Japanese cuisine such as Tempura, tonkatsu, and karaage are fried foods which require greater consumption of edible oils. These require a large quantity of oil to be deep-fried in, thereby increasing the intake of edible oils to drive the market growth.

Food service industries like restaurants and other fast-food chains, use huge amounts of edible oils to fry foods. Countless street food vendors and kiosks sell a wide array of fried snacks to attract customers. Some items such as croquettes and tempura have particularly high demand and are easily available, which further augments the market growth.

Increasing consumption of fried foods in Japan increases the household use of cooking oils. Fried foods are regularly prepared by home cooks. As a result, edible oils become part of the standard contents of the kitchen.

Additionally, increased popularity for pre-packaged, ready-to-fry, pre-fried, and ready-to-eat meals among busy consumers adds to demand for edible oils in food processing and manufacturing.

Japan is a significant importer of oil seed at global level. As of 2022, Japan imported 5.94 million metric tons of oilseed. Nigeria is the largest exporter of oil seeds to Japan.

Versatility of Edible Oils to Gain Traction in the Market

Uses of edible oil are not just restricted to cooking. It is used in food processing for margarine, salad dressings, baked goods, and other such food products that drive higher consumption. Edible oils find application in a variety of cooking methods such as frying, sauteing, baking, and salad dressing. These oils such as olive, canola, and sunflower are used by the consumers due to their diversity.

Different oils bring out different tastes of dishes. Extra virgin olive oil is mainly preferred for Mediterranean dishes. Edible oils are basic needs in the processing of most foods, especially snack foods, margarine, and baked goods. Demand for these ensures high oil consumption. Food service establishments will always have a demand for edible oils in their varied cookeries.

For instance, in March 2024, Starbucks' popular beverage, Oleato was made available in over 500 Starbucks stores across Japan. The beverage is a blend of extra virgin olive oil from the Italian brand Partanna and Starbucks coffee.

Future Market Scenario (FY2025 - FY2032F)

The edible oils market in Japan is expected to witness expansion in the forecast period due to the rise in the local production of edible oils. While Japan imports a significant portion of its edible oils, an increasing focus on local production, particularly for specialty oils such as shiso oil and perilla oil is expected to gain popularity in the forecast period. These locally produced oils cater to niche markets and traditional culinary uses, which comprises an essential part in Japanese cooking, enhancing the consumer experience and driving the market growth.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

The key players are incorporating sustainable production processes to benefit both consumers and the environment. This act of responsible production of key players is helping the key players in gaining recognition among the consumers.

In March 2022, Fuji Oil Co., Ltd. received the Ministry of Agriculture, Forestry and Fisheries Award due to its sustainable practices. Fuji Oil Co., Ltd. had a score in climate change as A- in 2022, but still made the A list in water security and deforestation.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Purity and Quality
  • 4.4.2. Ease in Availability
  • 4.4.3. Health Benefits
  • 4.4.4. Taste
  • 4.4.5. Versatility in Application
  • 4.4.6. Peer Group Influence
• 4.5. Frequency of Purchase
• 4.6. Medium of Purchase
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Japan Edible Oils Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Nature
    • 5.2.1.1. Organic
    • 5.2.1.2. Conventional
  • 5.2.2. By Product Type
    • 5.2.2.1. Olive Oil
    • 5.2.2.2. Palm Oil
    • 5.2.2.3. Rapeseed Oil
    • 5.2.2.4. Sesame Oil
    • 5.2.2.5. Sunflower Oil
    • 5.2.2.6. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Cans
    • 5.2.3.2. Bottles
    • 5.2.3.3. Pouches
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Application
    • 5.2.4.1. Seasoning
    • 5.2.4.2. Frying
    • 5.2.4.3. Baking
    • 5.2.4.4. Food Processing
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. North [Hokkaido and Tohoku]
    • 5.2.5.2. Central [Kanto and Chubu]
    • 5.2.5.3. South [Kansai, Chugoku, Shikoku, and Kyushu and Okinawa]
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Nature
  • 5.3.2. By Product Type
  • 5.3.3. By Packaging Type
  • 5.3.4. By Application
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. Fuji Oil Co., Ltd.
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. ADM Japan Ltd.
  • 18.4.3. Cargill, Incorporated
  • 18.4.4. Wilmar Japan Co., Ltd
  • 18.4.5. CHS (Taiwan) Commodity Trading Co., Ltd.
  • 18.4.6. Yamanaka Cooking Oil Co., Ltd.
  • 18.4.7. Karami Group
  • 18.4.8. Toyo Olive Co., Ltd
  • 18.4.9. Agri Olive Shodoshima Co., Ltd.
  • 18.4.10. Mitoyo Olive Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer