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市場調査レポート
商品コード
1522723
保険における生成AIの世界市場の評価:展開別、技術別、用途別、地域別、機会、予測、2017年~2031年Generative AI in Insurance Market Assessment, By Deployment, By Technology, By Application, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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保険における生成AIの世界市場の評価:展開別、技術別、用途別、地域別、機会、予測、2017年~2031年 |
出版日: 2024年07月30日
発行: Market Xcel - Markets and Data
ページ情報: 英文 240 Pages
納期: 3~5営業日
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世界の保険における生成AIの市場規模は、2024年~2031年の予測期間中に25.10%ので拡大し、2023年の4億832万米ドルから2031年には24億4,940万米ドルに成長すると予測されています。大規模データの管理、不正防止、請求管理プロセスの迅速化、業務非効率の削減などの要因が市場成長を促進しています。
生成AIは、ディープラーニング(深層学習)を利用して、すでに存在するデータのパターンを分析し、テキスト、音声、画像、動画を生成します。教師あり学習と事前に定義されたルールのセットに基づいている従来のAIとは異なり、生成AIは教師なし学習を使用してデータの根本的なパターンを見つけます。
生成AIは、保険業界における導入の伸びを牽引し、保険金請求処理を迅速化しています。保険会社は生成AIモデルの力を活用し、クレーム管理プロセスを自動化・円滑化することで、効率化とコスト削減を実現しています。保険金請求プロセスで提出されるすべての書類から情報を抽出することができます。保険金請求書や医療記録から領収書に至るまで、ほとんど手作業でデータを入力することなく情報を抽出できるため、ミスを最小限に抑え、保険金請求処理期間を短縮することができます。
さらに、生成的敵対的ネットワークとバーチャルアシスタントは、ガイド付きのクレーム処理やリアルタイムでの疑問への回答を通じて、即時の顧客サポートを可能にします。さらに、リアルタイムのクレーム監視が可能になることで、生成的AIは疑わしいパターンや異常に対するアラートをシステムが作成できるようになり、不正検知能力が向上します。その結果、処理される保険金請求の精度が向上し、保険会社はリスク管理に役立てることができます。さらなる研究開発は、保険プロセスにおける生成AIの応用に革命的な変革をもたらすとみられています。
当レポートでは、世界の保険における生成AI市場について調査し、市場の概要とともに、展開別、技術別、用途別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。
Global generative AI in insurance market is projected to witness a CAGR of 25.10% during the forecast period 2024-2031F, growing from USD 408.32 million in 2023 to USD 2449.40 million in 2031F. Factors such as management of large data, fraud prevention, faster claim management process, and reduction in operational inefficiencies are driving the market growth.
Generative AI uses deep learning to generate text, audio, image, and video by analyzing the patterns in the already existing data. Unlike traditional AI, which is based on supervised learning and a set of predefined rules, generative AI uses unsupervised learning to find underlying patterns in data.
In June 2023, the United States-based founder and CEO of InsuredMine announced the launch of its new AI features for customer relationship management (CRM) users. It features an AI text service that allows agencies and agents to easily create engaging text content for any text message, email, or campaign.
A Faster Claim Management Process to Drive the Growth of Generative AI
Generative AI is driving the growth of its adoption in the insurance industry, speeding up claims processing. Insurers are leveraging the power of generative AI models to automate and smoothen the claim management process, leading to gainful efficiencies and cost savings. It can extract information from all the documents submitted during an insurance claim process. The information, ranging from claim forms and medical records to receipts, can be done with little manual data entry, which leads to minimal errors and speeds up the claim processing period.
Moreover, generative adversarial networks and virtual assistants can make immediate customer support possible through guided claims processing and answering doubts in real-time. Moreover, with the availability of real-time claim monitoring, generative AI empowers systems to create alerts on suspicious patterns or anomalies, which in turn enhances fraud detection capabilities. As such, the accuracy of the processed claims is increased, and insurers are aided with risk management. Further research and development will bring a revolutionary transformation in application of generative AI in the insurance processes.
In April 2024, Swiss Re launched an augmented version of its market-leading underwriting manual, Life Guide. The Swiss Re Life Guide Scout is empowered with new AI-powered, generative underwriting assistants, aimed to support the efficiency and quality of underwriting services.
Management of Large Data to Fuel the Global Generative AI in Insurance Market Growth
The insurance sector faces an unprecedented surge in volume and complexity concerning data handling, which is not possible with traditional methods. However, the landscape has evolved with the emergence of generative AI that can process and analyze large datasets for valuable insights in business. With innovative AI capabilities, insurance companies are better positioned to navigate the complexity of their data and find patterns, trends, and anomalies that might have been overlooked in the past. One of the big factors driving the increasing adoption of Generative AI in insurance is its ability to harness and extract meaningful insights from large datasets as it improves decision-making and operational efficiency, helping the companies to seek an edge over their competitors.
Machine Learning to Dominate the Global Generative AI in Insurance Market Share
Machine learning has dominated the market based on technology, fueling the fast pace of innovation in generative AI for the insurance industry, allowing enriched analytics, automation, and personalization. Core competence in modeling probabilities and outcome predictions, along with its inherently self-improving capabilities from experience, make it indispensable for the tasks of underwriting risk assessment and pricing policies, and virtually necessary for fraud detection. Machine learning algorithms drive predictive analytics, enabling insurers to proactively detect high-risk situations before actual losses, which empowers the development of solutions that meet the changing customer needs and market dynamics. Through the machine learning approach, insurers can automate complex processes and gain insights from large amounts of data to drive operational efficiency and resource optimization offering more tailored products. While machine learning has the top position in terms of adoption, other technologies, such as natural language processing and computer vision, are gaining impressive ground. For advanced consumer experiences, chatbots and automated claims processing apply natural language processing, while computer vision is applied in image and video analyses in claims assessment and underwriting.
In December 2020, Progressive launched the Snapshot program which utilizes machine learning to analyze driving behavior and offer personalized insurance rates.
Fraud Detection and Credit Analysis to dominate the market
The insurance fraud detection market is growing at a tremendous rate amid rising fraudulent activities across the industry. It is expected that fraud analytics will occupy the largest market share since advanced techniques, such as Artificial Intelligence and machine learning, are used to minimize fraudulent activities. Generative AI algorithms can significantly improve fraud detection in the insurance sector through the generation of synthetic data from actual transactions to help prevent fraud. Generative AI algorithms go through many volumes of data to recognize suspicious patterns that represent fraudulent activities insurers may take as appropriate action in advance. In addition, predictive analytics solutions like SAS are deployed by insurance companies to aid in the detection of fraudulent claims and other similar unauthorized activities, especially in health insurance. By analyzing historical data, such solutions can recognize suspicious patterns and help insurers proactively reduce their financial losses from frauds. Due to a rise in cybercrimes and financial frauds, one of the major drivers for the adoption of generative AI and advanced analytics in the insurance fraud detection market is the growing demand for practical fraud detection tools.
In December 2023, Shift Technology released a new case management feature a new add-on module to the Shift Claim Fraud Detection solution designed for claims fraud detection. This new feature will help Insurance companies bring more efficiency and effectiveness to the identification of suspicious claims and behaviors throughout the lifecycle of policies and claims.
North America Dominated the Generative AI in the Insurance Market
North America dominated the generative AI in insurance market, owing to the predominantly mature life insurance market that is technologically advanced, with the highest number of insurance companies, brokers, and reinsurers. These well-established insurance players have grown to be forerunners in the adoption of new technologies, such as generative AI for improving operations, risk profiling, and offering personalized customer experience products. The early adoption of risk assessment measures suggested by generative AI in North America helped the region gain a competitive market advantage. Besides, North America has a well-developed digital infrastructure with good connectivity, which lays the ground for implementing generative AI in the life insurance market. High-speed and reliable internet connectivity, real-time analytics, and smooth integration of generative AI solutions aid in effective data processing.
In June 2024, Sixfold, a New York-based Insurtech company that specializes in generative AI solutions for insurance underwriting raised USD 15 million in a series A funding round led by Salesforce Ventures with participation from Scale Venture Partners, Bessemer Venture Partners, and Crystal Venture Partners.
Future Market Scenario (2024 -2031F)
The future of generative AI within the insurance market is positive with the potential to make a difference in many aspects of the insurance industry, starting from distribution and underwriting to processing of claims and customer servicing. One such area where generative AI will most likely contribute significantly is in the area of hyper-personalization.
Advanced data analytics and machine learning capabilities can be utilized to set up extremely customized insurance products attuned to individual risk profiles and real-time situations, while more accurate risk assessment, dynamic pricing, and personalized customer experiences come into play.
In May 2023, Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced an agreement to integrate Microsoft Azure Open AI service. It will help leverage the most advanced, innovative generative AI models and tools in the insurance space.
Key Players Landscape and Outlook
Generative AI in insurance market is very competitive, with major players targeting to grab the majority of market share. Key drivers of competition include efficient operations, increasing personalized insurance experiences in demand, and the ability to leverage AI technologies in such solutions. It will further lead to faster claims processing, more effective customer interactions based on AI-powered assistants, and improved risk assessment and premium calculation enabled by generative AI models.
In February 2024, FWD Group Holdings Limited, a pan-Asia life insurance business, announced a partnership with Microsoft in a four-year agreement that will enable the life insurer to gain access to the latest generative artificial intelligence innovations while continuing to support FWD's cloud-first technology strategy for its business.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.