米国のオープンバンキング市場の評価：機関タイプ別、サービスタイプ別、展開モデル別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年～2031年

米国のオープンバンキングの市場規模は、2024年～2031年の予測期間中に22.45％のCAGRで拡大し、2023年の70億8,000万米ドルから2031年には357億9,000万米ドルに成長すると予測されています。米国のオープンバンキング市場は、技術革新と絶えず進化する消費者の期待に後押しされ、変革期を迎えています。

標準化されたAPIを通じて金融データを安全に共有することを特徴とするオープンバンキングは、伝統的な銀行、フィンテック・スタートアップ、サードパーティ・プロバイダー間の連携を促進することで、金融サービスの見通しを再構築しています。オープンバンキングへのシフトは、消費者によりパーソナライズされた、効率的で包括的な金融体験を提供したいという願望に後押しされています。

近年、チャレンジャーバンクやネオバンクの台頭は、伝統的な銀行機関の優位性に課題し、顧客中心主義を優先したデジタルファーストのソリューションを提供しています。こうした機敏な参入企業は、オープンバンキングの原則を活用し、リアルタイムの決済、パーソナライズされた予算管理ツール、AIを活用した財務アドバイスといった革新的なサービスを提供しています。その結果、市場では既存企業とフィンテック・ディスラプターとの提携や協業が急増し、エコシステムの成長と市場拡大の原動力となっています。

当レポートでは、米国のオープンバンキング市場について調査し、市場の概要とともに、機関タイプ別、サービスタイプ別、展開モデル別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 米国のオープンバンキング市場の見通し、2017年～2031年

• 市場規模と予測
• 機関タイ別
• サービスタイプ別
• 展開モデル別
• エンドユーザー別
• 流通チャネル別
• 地域別
• 企業別市場シェア（％）、2023年

第6章 米国のオープンバンキング市場の見通し、地域別、2017年～2031年

• 北米
• 欧州
• 南米
• アジア太平洋
• 中東・アフリカ

第7章 市場マッピング、2023年

第8章 マクロ環境と産業構造

• 供給需要分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

第10章 主要参入企業の情勢

第11章 価格分析

第12章 ケーススタディ

第13章 主要参入企業の見通し

• Salt Edge Inc.
• Plaid Financial Ltd.
• TrueLayer Limited
• Token GmbH and Token.io Ltd
• Stripe
• Block, Inc.
• Bud Financial Limited
• The ID Co.
• Yodlee, Inc.
• Conflux Technologies

第14章 戦略的提言

第15章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.United States Open Banking Market, By Value, In USD Billion, 2017-2031F
• Figure 2.United States Open Banking Market Share (%), By Institution Type, 2017-2031F
• Figure 3.United States Open Banking Market Share (%), By Service Type, 2017-2031F
• Figure 4.United States Open Banking Market Share (%), By Deployment Model, 2017-2031F
• Figure 5.United States Open Banking Market Share (%), By End-user, 2017-2031F
• Figure 6.United States Open Banking Market Share (%), By Distribution Channel, 2017-2031F
• Figure 7.United States Open Banking Market Share (%), By Region, 2017-2031F
• Figure 8.By Institution Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9.By Service Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10.By Deployment Model Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States open banking market is projected to witness a CAGR of 22.45% during the forecast period 2024-2031, growing from USD 7.08 billion in 2023 to USD 35.79 billion in 2031. Open banking market in the United States is going through a transformative shift driven by technological innovation and constantly evolving consumer expectations.

Open banking, characterized by the secure sharing of financial data through standardized APIs, is reshaping the financial services landscape by fostering collaboration between traditional banks, fintech startups, and third-party providers. The shift towards open banking is fuelled by a desire to deliver consumers more personalized, efficient, and inclusive financial experiences.

In recent years, the rise of challenger banks and neobanks has challenged the dominance of traditional banking institutions, offering digital-first solutions that prioritize customer-centricity. These agile players leverage open banking principles to offer innovative services such as real-time payments, personalized budgeting tools, and AI-driven financial advice. As a result, the market has witnessed a surge in partnerships and collaborations between incumbents and fintech disruptors, driving ecosystem growth and expanding market reach.

Furthermore, regulatory initiatives such as Consumer Financial Data Rights (CFDR) framework and industry-led efforts, such as the Financial Data Exchange (FDX), promote data sharing standards and consumer data rights, providing a regulatory foundation for open banking practices. The regulatory support, coupled with advancements in API standardization and data security, is paving the way for a more interconnected and transparent financial ecosystem.

Consumer Financial Protection Bureau (CFPB) encourages banks and fintech to move forward with open banking. This regulatory framework allows individuals to grant a third-party access to portions of their bank records. On October 19, 2023, the CFPB proposed the Personal Financial Data Rights regulation, which can potentially increase competition, improve financial goods and services, and discourage junk fees. It will empower consumers to reject poor service and instead choose financial institutions that provide better products and rates.

API Adoption and Standardization

The one of the major factors driving the United States open banking market is the adoption of APIs and standardization playing a crucial role in driving innovation, interoperability, and efficiency. Adoption of APIs (Application Programming Interfaces) enables secure data sharing and connectivity between financial institutions, fintech startups, third-party providers and consumers, thus providing the necessary firewall and eliminating the customers' most common concerns regarding the privacy of their financial data. APIs allow banks and financial institutions to securely share customer data with authorized third-party providers (TPPs) while ensuring data privacy and consent management. It enables seamless integration of financial services and applications. APIs empower fintech startups and developers to build innovative financial products and services that leverage banking data. Collaboration between banks and TPPs fosters ecosystem growth and supports the development of customer-centric solutions.

FDX is an industry-led consortium that develops and promotes API standards for secure financial data sharing. FDX specifications provide guidelines for data models, authentication protocols, and API implementation across the financial services ecosystem.

API standardization promotes interoperability between different systems, platforms, and institutions. Standardized APIs ensure compatibility, consistency, and seamless integration across the open banking ecosystem. Standardized APIs adhere to best practices for security, data protection, and regulatory compliance. Common authentication methods, encryption standards, and consent management frameworks enhance trust and mitigate risks.

Fintech Collaboration and Partnerships

Fintech startups and companies play a vital role in the United States open banking market as their partnership is instrumental in driving innovation, creating innovative ideas and expanding market reach. Fintech startups and established financial institutions increasingly leverage strategic alliances to leverage each other's strengths, technologies, and customer bases. Fintech startups bring innovation and agility, developing technologies and solutions that address evolving customer needs. Collaborations with traditional banks provide fintechs with access to banking infrastructure, regulatory expertise, and customer data. Partnerships enable fintechs to tap into the established customer base and distribution channels of banks. Fintechs can reach a wider audience and gain market visibility by integrating their services with banking platforms.

Banks leverage fintech solutions through white-label partnerships, offering branded fintech services to their customers. The approach enhances the bank's digital offerings without heavy investments in technology development. Fintech startups integrate their APIs with bank systems to access customer data securely. It allows for real-time account aggregation, payment initiation, credit scoring, and other value-added services.

Visa completed its EUR 1.8 billion acquisition of Tink in March 2022 and has made it possible for the United States consumers to connect accounts and grant trusted parties access to their financial information. In April 2024, Visa introduced open banking in the United States, leveraging technology from Tink, a recently acquired Swedish vendor. Visa has negotiated data access agreements with merchant banks and fintechs such as Capital One, Fiserv, Jack Henry, Dwolla, and Max Rewards in preparation for the United States debut.

Demand for Innovation and Increasing Competition in the Market

The increasing competition in the open banking market is a significant driver for the United States open banking market as the intensifying competition is constantly driving innovation. As consumers seek more personalized, convenient, and efficient financial services, traditional banks, and fintech startups are under pressure to innovate and differentiate their offerings. This demand for innovation, coupled with increased competition within the financial services industry, is fueling the adoption of open banking practices. The demand for innovation is centered around delivering customer-centric solutions that cater to individual preferences and needs.

Open banking enables the development of personalized budgeting tools, real-time payment services, automated investment platforms, and tailored lending products. Open banking accelerates digital transformation in banks and fintechs by promoting API-driven integrations, cloud-based services, and mobile-first experiences. The shift towards digitalization enhances operational efficiency, reduces costs, and improves consumer accessibility. Open banking facilitates access to rich financial data, which can be leveraged for advanced analytics and AI-driven insights. Banks and fintechs use data analytics to offer predictive financial advice, optimize risk management, and enhance fraud detection capabilities.

Consumer Expectations for Personalization

Consumer expectations for personalization is a powerful driver influencing the evolution of the United States open banking market. As technology advances and customer preferences shift towards personalized experiences, banks and fintech companies are leveraging open banking principles to meet these expectations. Open banking enables banks and fintechs to access consumer financial data with consent, allowing for personalized recommendations based on individual spending habits, financial goals, and lifestyle preferences. It includes tailored investment advice, budgeting tips, and product recommendations. Consumers expect intuitive budgeting tools that analyze transaction data to provide insights into spending patterns and savings opportunities. Open banking APIs facilitate real-time access to account information, empowering consumers to make informed financial decisions. Consumers expect instant payment capabilities that leverage open banking infrastructure for fast and secure transactions. Open banking facilitates real-time payment initiation directly from bank accounts, eliminating the need for traditional payment methods.

Future Market Scenario (2024 - 2031F)

Data privacy and security remain top priorities in global open banking market. Financial institutions are implementing robust security measures, including encryption, tokenization, and secure authentication protocols, to protect customer data and comply with regulatory requirements. The market will witness many market players who will further act and adopt technologies to protect data.

The adoption of open banking APIs will continue to expand, facilitating secure data sharing and interoperability among financial institutions, fintech, and third-party providers. An increasing number of developers will leverage APIs to build innovative financial products and services.

Regulatory frameworks governing open banking will evolve to support innovation while ensuring data privacy and security. Increased collaboration between industry stakeholders and regulators will foster a conducive environment for open banking initiatives.

Key Players Landscape and Outlook

The outlook for the United States open banking market is highly positive, it is expected that the market will continue to grow and expand in the coming years. The market outlook for the United States open banking sector presents a dynamic landscape shaped by technological innovation, regulatory developments, and evolving consumer behaviors. As open banking gains traction, several key factors are driving the market outlook and shaping the future direction of the industry.

As stakeholders navigate opportunities and challenges, the industry is poised for continued growth, driven by technological advancements and consumer-driven demand for personalized financial services. The future of open banking in the United States promises enhanced customer experiences, expanded market reach, and increased financial inclusion, shaping the future of banking and finance in the digital age.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Interest Rate
  • 4.4.2.Institute Reputation
  • 4.4.3.Financial Flexibility
  • 4.4.4.Loan Sanction Period
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations from friends/family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.United States Open Banking Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Institution Type
  • 5.2.1.Traditional Banks
  • 5.2.2.Neobanks and Challenger Banks
  • 5.2.3.NBFCs
  • 5.2.4.Credit Unions
  • 5.2.5.Others
• 5.3.By Service Type
  • 5.3.1.Payments
  • 5.3.2.Digital Currencies
  • 5.3.3.Value Added Services (VAS)
  • 5.3.4.Others
• 5.4.By Deployment Model
  • 5.4.1.Cloud
  • 5.4.2.On-premises
  • 5.4.3.Hybrid
• 5.5.By End-user
  • 5.5.1.Retail Customers
    • 5.5.1.1.Self-Employed Individuals / Solo Entrepreneurs
  • 5.5.2.SMEs
    • 5.5.2.1.Small Enterprise
    • 5.5.2.2.Micro Enterprise
  • 5.5.3.Banks
  • 5.5.4.Fintechs
  • 5.5.5.Insurance Companies
  • 5.5.6.Others
• 5.6.By Distribution Channel
  • 5.6.1.Bank Channel
  • 5.6.2.Apps
  • 5.6.3.Distributors
  • 5.6.4.Aggregators
• 5.7.By Region
  • 5.7.1.North America
  • 5.7.2.Europe
  • 5.7.3.South America
  • 5.7.4.Asia-Pacific
  • 5.7.5.Middle East and Africa
• 5.8.By Company Market Share (%), 2023

6.United States Open Banking Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
  • 6.1.2.By Institution Type
    • 6.1.2.1.Traditional Banks
    • 6.1.2.2.Neobanks and Challenger Banks
    • 6.1.2.3.NBFCs
    • 6.1.2.4.Credit Unions
    • 6.1.2.5.Others
  • 6.1.3.By Service Type
    • 6.1.3.1.Payments
    • 6.1.3.2.Digital Currencies
    • 6.1.3.3.Value Added Services (VAS)
    • 6.1.3.4.Others
  • 6.1.4.By Deployment Model
    • 6.1.4.1.Cloud
    • 6.1.4.2.On-premises
    • 6.1.4.3.Hybrid
  • 6.1.5.By End-user
    • 6.1.5.1.Retail Customers
      • 6.1.5.1.1.Self-Employed Individuals / Solo Entrepreneurs
    • 6.1.5.2.SMEs
      • 6.1.5.2.1.Small Enterprise
      • 6.1.5.2.2.Micro Enterprise
    • 6.1.5.3.Banks
    • 6.1.5.4.Fintechs
    • 6.1.5.5.Insurance Companies
    • 6.1.5.6.Others
  • 6.1.6.By Distribution Channel
    • 6.1.6.1.Bank Channel
    • 6.1.6.2.Apps
    • 6.1.6.3.Distributors
    • 6.1.6.4.Aggregators
  • 6.1.7.United States*
    • 6.1.7.1.Market Size & Forecast
      • 6.1.7.1.1.By Value
    • 6.1.7.2.By Institution Type
      • 6.1.7.2.1.Traditional Banks
      • 6.1.7.2.2.Neobanks and Challenger Banks
      • 6.1.7.2.3.NBFCs
      • 6.1.7.2.4.Credit Unions
      • 6.1.7.2.5.Others
    • 6.1.7.3.By Service Type
      • 6.1.7.3.1.Payments
      • 6.1.7.3.2.Digital Currencies
      • 6.1.7.3.3.Value Added Services (VAS)
      • 6.1.7.3.4.Others
    • 6.1.7.4.By Deployment Model
      • 6.1.7.4.1.Cloud
      • 6.1.7.4.2.On-premises
      • 6.1.7.4.3.Hybrid
    • 6.1.7.5.By End-user
      • 6.1.7.5.1.Retail Customers
        • 6.1.7.5.1.1.Self-Employed Individuals / Solo Entrepreneurs
      • 6.1.7.5.2.SMEs
        • 6.1.7.5.2.1.Small Enterprise
        • 6.1.7.5.2.2.Micro Enterprise
      • 6.1.7.5.3.Banks
      • 6.1.7.5.4.Fintechs
      • 6.1.7.5.5.Insurance Companies
      • 6.1.7.5.6.Others
    • 6.1.7.6.By Distribution Channel
      • 6.1.7.6.1.Bank Channel
      • 6.1.7.6.2.Apps
      • 6.1.7.6.3.Distributors
      • 6.1.7.6.4.Aggregators
  • 6.1.8.Canada
  • 6.1.9.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.South America
  • 6.3.1.Brazil
  • 6.3.2.Argentina
• 6.4.Asia-Pacific
  • 6.4.1.India
  • 6.4.2.China
  • 6.4.3.Japan
  • 6.4.4.Australia
  • 6.4.5.Vietnam
  • 6.4.6.South Korea
  • 6.4.7.Indonesia
  • 6.4.8.Philippines
• 6.5.Middle East and Africa
  • 6.5.1.UAE
  • 6.5.2.Saudi Arabia
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Institute Type
• 7.2.By Service Type
• 7.3.By Deployment Model
• 7.4.By End-user
• 7.5.By Distribution Channel
• 7.6.By Region

8.Macro Environment and Industry Structure

• 8.1.Supply Demand Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat from New Entrant
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.Salt Edge Inc.
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products & Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus & Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.Plaid Financial Ltd.
• 13.3.TrueLayer Limited
• 13.4.Token GmbH and Token.io Ltd
• 13.5.Stripe
• 13.6.Block, Inc.
• 13.7.Bud Financial Limited
• 13.8.The ID Co.
• 13.9.Yodlee, Inc.
• 13.10.Conflux Technologies

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer