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市場調査レポート
商品コード
1479987
冷凍ヴィーガンピザの世界市場の評価:クラストタイプ別、トッピング別、流通チャネル別、地域別、機会、予測(2017年~2031年)Frozen Vegan Pizza Market Assessment, By Crust Type, By Toppings, By Distribution Channel By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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冷凍ヴィーガンピザの世界市場の評価:クラストタイプ別、トッピング別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年05月17日
発行: Market Xcel - Markets and Data
ページ情報: 英文 225 Pages
納期: 3~5営業日
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世界の冷凍ヴィーガンピザの市場規模は、2023年の10億400万米ドルから2031年に21億5,843万米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで10.04%の成長が見込まれます。市場は近年大幅な成長を示しており、今後も堅調な拡大ペースを維持すると予測されます。
冷凍ヴィーガンピザは、生産に動物性食品を一切使用しません。チーズには大豆やナッツ、トッピングには野菜など、植物由来の材料を使用して調理されます。動物性食品を食べない人や健康上の問題に悩む人にとって有益であり、これらのピザは組み立て、調理された後、鮮度と風味を保つために冷凍される調理済みピザであるため、時間とエネルギーの節約になり、同時に味を提供することができます。
植物由来で環境にやさしい冷凍ヴィーガンピザへの需要の高まりと、多忙で忙しい日々のライフスタイルへのシフトにより、消費者はますます健康志向で利便性の高い選択肢を求めるようになっています。消費者はヴィーガンのインフルエンサーの好意的なレビューに惹かれ、ヴィーガンピザを試し、結果として市場成長を後押しします。
植物性代替食品への需要の高まりが市場成長を促進
食品生産が環境に与える影響に関する意識が高まるにつれて、植物性の冷凍ピザに対する需要が高まっています。動物福祉や気候変動に対する懸念が拡大する中、消費者は倫理的な環境価値に沿った製品を求めるようになっています。冷凍ヴィーガンピザは、カーボンフットプリントを削減し、残虐性のない食品の選択を支援したい人々に、簡単な選択肢を提供します。これらのピザは、植物由来の原材料を選ぶことで、従来の肉や乳製品に関連するエコシステムに対する影響を最小限に抑えています。この動向は、より環境に配慮したライフスタイルへの幅広い動きを明示しており、バランスの取れた食品オプションの重要性を確立し、市場成長を促進しています。
例えば、2023年にGeneral Mills(DiGiorno)とNestle(Tombstone)が協力して、植物由来の肉と乳製品代替品を利用する新しい冷凍ピザを発売し、ヴィーガンや植物由来の選択肢に対する需要の高まりに対応しました。
多忙なライフスタイルにおける冷凍ヴィーガンオプションの利便性
慌ただしく忙しい日々が続くライフスタイルへのシフトが進む中、消費者はますます健康志向で便利な選択肢を求めるようになっており、美味しくヘルシーな冷凍ヴィーガンピザが脚光を浴びています。冷凍ヴィーガンピザは家庭で最小限の手間で調理でき、時間とエネルギーを節約できる、手軽で簡単な食事の選択肢を消費者に提供しています。冷凍ヴィーガンピザは、実際の香りを損なうことがなく、味や食事の選好の多様性のために需要があります。さまざまなサイズ、フレーバー、クラストのサイズがあり、環境にやさしいパッケージで、さまざまな顧客に対応しています。冷凍ピザの利便性と適応性が、市場成長の需要を後押ししています。
例えば、Glanbia Plcが発表した記事によると、世帯寄与率70.6%の冷凍ピザは冷凍市場で重要な役割を果たしています。ミレニアル世代とZ世代は、冷凍ピザの中心的な購買層であることが確認されています。彼らの忙しいライフスタイルは、優先事項として便利な食事ソリューションを必要としています。それゆえ、冷凍ヴィーガンピザメーカーは、この層の注目を維持するために革新的な味と栄養を利用しています。
ソーシャルメディアプラットフォームを通じたヴィーガンコミュニティのポジティブなメディア報道
ヴィーガンというライフスタイルは、特にソーシャルメディアを通じてヴィーガンのコミュニティがメディアに積極的に取り上げられることで、近年ますます人気が高まっています。インフルエンサーやヴィーガンのコミュニティがオンラインプラットフォームを通じて行うキャンペーンは、冷凍ヴィーガンピザのような製品の認知度や選好性を著しく高めることができます。ヴィーガンのインフルエンサーが、より多くの読者を対象として、ポジティブな体験をソーシャルメディアプラットフォームで共有することで、大きなインパクトが生まれます。消費者は彼らの好意的なレビューに惹かれ、ヴィーガンピザを試すようになり、最終的に市場成長を後押しします。
当レポートでは、世界の冷凍ヴィーガンピザ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global frozen vegan pizza market is projected to witness a CAGR of 10.04% during the forecast period 2024-2031, growing from USD 1004 million in 2023 to USD 2158.43 million in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
As frozen vegan pizza does not contain any animal products in its production. It is prepared by using plant-based ingredients such as soy or nuts for cheese and vegetables for toppings. It is beneficial for those people who do not eat animal-based products or suffer from any health-related issues, these are pre-prepared pizzas that are assembled, cooked, and then frozen to preserve the freshness and flavor, which saves time and energy and provide taste at the same time.
The growing demand for plant-based and environmentally friendly alternatives in frozen vegan pizza and shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenience options. Consumers get attracted by the positive reviews of vegan influencers and try out the vegan pizza, which ultimately boosts the market growth.
Growing Demand for Plant Based Alternatives to Drive the Market Growth
As the awareness about the environmental impact of food production rises, there is a growing demand for plant based frozen pizzas. With expanding concerns about animal welfare and climate change, consumers are increasingly seeking products that align with ethical environmental values. Frozen vegan pizza offers an easy option for those looking to reduce their carbon footprint and support brutality-free food choices. These pizzas minimize the ecological impact associated with traditional meat and dairy products by opting for plant-based ingredients. The trend underscores the broader movement towards a more eco-conscious lifestyle and establishing the importance of balanced food options, driving the market growth.
For instance, in 2023, General Mills (DiGiorno) and Nestle (Tombstone) collaborated and introduced new frozen pizzas performing plant-based meats and dairy alternatives, catering to the growing demand for vegan and plant-based options.
Convenience of Frozen Vegan Options in Busy Lifestyles
As there is a growing shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenient options, which taste good and healthier at the same time and frozen vegan options pizza stand out perfectly. It offers consumers a quick and easy meal option that can be prepared with minimal efforts at home, saving time and energy. Frozen vegan pizzas are in demand due to their variety in taste and dietary preferences without compromising the actual aroma. They come in a variety of sizes, flavors, and crust sizes with eco-friendly packaging to accommodate a range of customers. The convenience and adaptability of frozen pizzas are driving the demand for market growth.
For instance, according to an article published by Glanbia Plc, states that with household contribution of 70.6%, frozen pizza is playing an important role in the frozen market. Millennials and gen-Z have been identified as core purchasers of frozen pizza. Their busy lifestyles need a convenient meal solution as a priority; hence the frozen vegan pizza manufactures are using innovative taste and nutrition to maintain this demographic attention.
Positive Media Coverage of Vegan Communities Through Social Media Platforms
Vegan lifestyle is a choice and movement which is becoming increasingly popular now a days, especially with the help of positive media coverage of vegan communities through social media platforms. Campaigns run by influencers and vegan communities through online platforms can notably foster visibility and preference for products such as frozen vegan pizza. As vegan influencers share their positive experience on social media platforms as they cater to a larger audience, it creates a huge impact. The consumers get attracted by their positive reviews and try vegan pizza which ultimately boosts the market growth.
For instance, in July 2023, there is a notable shift of 4% of meat consumers in the United States through Tofurky, a well-known vegan frozen pizza brand, who uses a combination of social media platforms and influencer to market and promote their products.
North America Dominates Frozen Vegan Pizza Market
North America dominates global frozen vegan pizza market due to various factors such as many health-conscious consumers give priority to plant-based eating habits and pizza is one of the most consumed fast foods which hold a major share and caters vast audience. In addition, in this region there is a strong presence of food startups companies offering a diverse range of vegan products, especially pizza. The extensive availability of these products in supermarkets and fast-food stores majorly contributes to North America dominance. The vegan frozen pizza market analysis indicates that frozen pizza production in North America experienced a substantial growth of around 20% in the past few years.
For instance, in September 2023, Daiya foods, a U.S. based vegan frozen food company launched the world's first pyramid scheme with a purpose states, 'one that brings you free pizza.' This campaign aims to attract and inspire all types of non-vegans' consumers to try plant-based gluten free pizzas. This strategic move encourages people to create interest in vegan pizzas.
Future Market Scenario (2024 - 2031F)
Ease of availability of the frozen vegan pizza in nearby retail stores further drives market growth.
Collaborating with influencers for recipe guidance and recommendations to connect with consumers will drive the market growth.
Reducing high cost and offering customizable pizza kits for home cooking experience, boosts market growth.
Key Players Landscape and Outlook
Key participants in global frozen vegan pizza market Amy's Kitchen Inc.are into continuous innovation characterizes this landscape, as these companies compete to outperform one another in taste, type, and longevity. The market prognosis remains positive with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Frozen vegan pizza manufacturers are concerned with supply chain resilience, product quality, and healthy variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
For instance, a company, One Planet Pizza, launched a varied range of frozen vegan pizza with new added flavors and ingredients such as vegan cheese and flaxseed flavors. They partnered with Heather Mills Company to create stingy, fully pull-worthy vegan cheesy pizzas which imitate the taste and texture of traditional daily mozzarella. It will help to bring plant-based vegan frozen pizzas to the mainstream market.
For instance, in May 2023, according to an article published by Vegan Kind states that, Better Nature the innovative UK-based tempeh brand collaborated with One Planet Pizza to create frozen tempeh vegan pizza named 'Masala Tempehtation' is topped with Better Nature's Moreish Masala Better Bites, green peppers, red onion, coriander, masala sauce, chickpeas, and Applewood's smoky vegan cheese. The partnership aims to interest in vegan frozen pizzas with their exclusive taste, drives market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.