市場調査レポート
商品コード
1446338
発酵茶市場の評価:製品・発酵タイプ・発酵度・フレーバータイプ・形状・包装タイプ・流通チャネル・地域別の機会および予測 (2017~2031年)Fermented Tea Market Assessment, By Product, By Fermentation Type, By Degree of Fermentation, By Flavor Type, By Form, By Packaging Type, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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発酵茶市場の評価:製品・発酵タイプ・発酵度・フレーバータイプ・形状・包装タイプ・流通チャネル・地域別の機会および予測 (2017~2031年) |
出版日: 2024年03月08日
発行: Market Xcel - Markets and Data
ページ情報: 英文 243 Pages
納期: 3~5営業日
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世界の発酵茶の市場規模は、2023年の51億米ドルから、2024年から2031年の予測期間中は11.34%のCAGRで推移し、2031年には120億4,000万米ドルの規模に成長すると予測されています。
飲料の健康効果に対する認識が高まっており、女性の間で発酵茶の需要が伸びています。発酵茶は世界中で広く消費されており、ハーブ美容ケア製品の製造など、他のさまざまな目的にも使用されています。
Food and Agricultural Organizationによると、2030年までに紅茶の生産量は世界で毎年2.1%増加すると予想されています。中国雲南省で栽培されるプーアル茶などの紅茶の国内需要の旺盛な増加に支えられ、中国では4.1%の大幅な拡大が見込まれています。さらに、世界の緑茶生産量は、中国の拡大を反映して、年率6.3%とさらに速いペースで成長すると予測されています。
健康とウェルネスに対する意識の高まりが市場成長を牽引
発酵茶市場は、健康とウェルネスに対する意識の高まりによって影響を受けており、ハーブティーや緑茶の需要が増加しています。消費者は、抗酸化作用や代謝・免疫サポートなど、お茶の潜在的な健康効果をより意識するようになっています。リフレッシュ飲料として、また健康的なライフスタイルを送るための自然で有益な習慣の一部として、消費者がより健康的な選択肢を積極的に探すようになり、市場は拡大しています。
文化的・地域的要因が発酵茶市場の成長に影響
地域的・文化的要因は、発酵茶市場を支える強い力となっています。地域によってお茶の種類、淹れ方、飲み方の嗜好が異なり、お茶を飲むことは多くの文化的習慣に深く根付いています。文化的多様性の混在は消費者の選択に影響を与え、お茶の多様なマーケットプレースを育みます。さらに、効能の高い紅茶を好む地域もあれば、マイルドな緑茶やハーブティーを好む地域もあります。さまざまな文化がダイナミックに絡み合うことで、サプライヤーはそれぞれの文化的背景の特定のニーズに適応することになり、それが紅茶の歴史を反映し、断片化された紅茶市場の成長を促し、全体的な活気と多様性に貢献しています。
慢性疾患の増加による発酵茶の需要増
慢性疾患や障害の増加により、消費者の嗜好は発酵茶へとシフトしています。消費者は、多忙なスケジュール、食生活の乱れ、不適切な食事パターンなどのために、甘くて不健康なものではなく、健康的で栄養価の高い飲み物を好むようになっています。発酵茶は健康志向の飲料として消費者に好まれています。ビタミン、酵素、抗酸化物質を豊富に含むデトックス飲料として機能し、さまざまな健康問題の中でも、アレルギー、消化、代謝の問題に役立ちます。さらに、体の免疫力の強化にも役立ちます。
当レポートでは、世界の発酵茶の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global fermented tea market size was valued at USD 5.1 billion in 2023, which is expected to reach USD 12.04 billion in 2031, with a CAGR of 11.34% for the forecast period between 2024 and 2031. The demand for fermented tea among women is growing due to the growing awareness of health benefits of the beverages. Fermented tea is widely consumed in the world and is used for various other purposes like in the manufacturing of herbal beauty care products. Furthermore, as consumer preferences shift toward unique flavors and health benefits, traditional tea varieties like green and black tea coincide with an increasing trend in specialty and herbal teas.
Fermentation of the tea level acts as an important factor in the production of tea. Furthermore, the degree of enzymatic oxidation is described before the process of drying. To oxidize the leaves, roasting and steaming method is used to dry them completely. In addition, through the process of fermentation, the leaves turn from greenish to reddish-brown color.
According to Food and Agricultural Organization, by 2030, the production of black tea is expected to rise by 2.1% globally each year. It is anticipated that the expansion in China will be substantial (4.1%), supported by a strong increase in domestic demand for black teas like Pu'erh, which are grown in China's Yunnan Province. In addition, global green tea production is projected to grow at a faster rate of 6.3% annually, reflecting an expansion in China.
Rising Awareness for Health and Wellness Drive the Market Growth
The market for fermented tea has been impacted by the rise in health and wellness awareness, which has increased demand for herbal and green teas. Consumers are getting more conscious of the potential health benefits of teas, which include antioxidant properties, and metabolism and immune support. The market is expanding as consumers actively look for healthier options with their belief in tea as a refreshing beverage and a natural and beneficial part of leading a healthy lifestyle. Certain teas are positioned as more than traditional beverages by highlighting their health benefits, which enables the market to grow in response to shifting consumer preferences.
For instance, in September 2023, Molson Coors Beverage Co. launched Peace Hard Tea, a line that consists of bold and vibrant hard teas crafted for consumers of 21 years or above. The new product line- Peace Hard Tea has been launched in collaboration with The Coca-Cola Company. The drink contains 5% ABV and is ideal for those who are looking for high energy, featuring three different flavours such as Freedom of Peach, Really Really Razzy, and More Peace More Lemon.
Cultural and Regional Factors Influence the Market Growth of Fermented Tea
Regional and cultural factors are strong forces behind the fermented tea market. Drinking tea is deeply ingrained in many cultural customs as different regions have different tastes in tea types, brewing methods, and drinking customs. Mix of cultural diversity influences consumer choices and fosters a diverse marketplace for tea. In addition, some regions might prefer effective black teas while others might prefer mild green teas or herbal infusions. The dynamic interplay of varied cultures leads the suppliers to adapt to the specific needs of each cultural context, which reflects the history of tea and drives fragmented tea market growth, contributing to the overall vibrancy and diversity.
According to the Food and Agriculture Organisation of the United Nations, tea is an important cash crop that plays a major role in rural development, poverty reduction, and food security. In addition to it, tea has a cultural significance for many countries. For instance, in 2022, Vietnam-based Nawon Food and Beverage Co., Ltd. released its new line of fermented tea, Kombucha. There are four flavors available for the new teas in bottles, which are tropical fruit flavor, lemon ginger, grapefruit, and ginger.
Rising Chronic Diseases Results in Increasing Demand for Fermented Tea
Growing rates of chronic illnesses and disorders have led to a shift in consumer preferences towards fermented tea. Consumers are more inclined towards healthy, and nutritional drinks instead of sweetened and unhealthy ones, owing to their busy schedules, poor diets, and improper meal patterns, which has resulted in serious health concerns. Fermented tea acts as a health-conscious beverage which is preferred by the consumers. It acts as a detoxifying drink, rich in vitamins, enzymes, and antioxidants that helps with allergies, digestion, and metabolic issues, among various other health issues. Moreover, the beverage is meant to strengthen the body's immunity and help in early diagnosis of cancer.
Fermented tea, like kombucha, has advantages like improving intestinal health. Blood sugar regulation can be aided through kombucha for people with type 2 diabetes. According to the Centers for Disease Control and Prevention (CDC), diabetes affects millions of people in the United States and is the 8th largest cause of death in the nation. Scientists are looking for new ways to lower blood sugar, including dietary changes, as the prevalence of type 2 diabetes rises.
Impact of COVID-19
The fermented tea market has seen substantial changes during COVID 19. During the pandemic, restrictions on mobility and disruptions of supply chain impacted the production and distribution of the tea. Further, due to pandemic, there has been a major change in preferences of the consumer as they are more focused towards the healthy choices, which has led to increasing demand for the fragmented teas, as they help in improving the immune system. In addition to it, e-commerce has become a vital channel for traditional retail difficulties during the pandemic, owing to restrictions on movements which limited the retail shops. Although, some small businesses faced difficulties during the pandemic staying in business while well-known brands quickly accepted the changes.
Key Players Landscape and Outlook
The tea industry is home to a wide range of participants, from large conglomerates to small artisan. Big players in the market, such as Unilever Plc and Nestle S.A., use their global reach to dominate with their vast product portfolios. Regional players make major contributions, especially in Asia, who frequently maintain traditional tea varieties. Smaller brands can reach a wider audience, owing to the rise of direct-to-consumer models. Platforms for e-commerce are essential for leveling the playing field. Player strategies are increasingly shaped by sustainability and ethical practices, which have an impact on consumer decisions. The success and longevity of tea market participants are determined by critical factors such as adaptability and innovation in the competitive landscape.
For instance, in April 2023, The Real Drinks Co., based in the United Kingdom, introduced a naturally fermented sparkling tea, Peony Blush. The tea is made using white peony tea leaves that are hand-picked and naturally fermented, giving them all the complexity, flavor, and depth like a fine wine without adding alcohol. The product was launched in a packaging of 750 ml bottle.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work