電動歯ブラシの米国市場の評価：製品タイプ別、電源別、ブラシヘッドタイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

米国の電動歯ブラシ市場は、近年著しい成長と革新を示しています。この成長は、口腔衛生に対する消費者の意識の高まり、技術の進歩、より便利で効果的なデンタルケアへのシフトなどの要因によるものと考えられます。市場規模は2023年に8億7,830万米ドルであり、2031年までに12億4,903万米ドルに達し、2024年～2031年にCAGRで4.5%の成長が予測されています。

電動歯ブラシは、振動ブラシヘッド、タイマー、圧力センサーなどの機能を備え、従来の手動歯ブラシに比べて優れた洗浄能力を発揮することから、消費者の口腔衛生に対する意識が高まり、電動歯ブラシの需要が高まっています。このような口腔衛生の重要性に対する意識の高まりが、市場の急成長につながっています。

さらに、技術の進歩により電動歯ブラシはより魅力的でユーザーフレンドリーなものとなっています。Bluetooth接続を備えたスマート歯ブラシや、ブラッシング習慣を記録するモバイルアプリが人気を博しています。この技術革新により、ブラッシング体験全体が向上し、ユーザーにとってより魅力的でパーソナライズされたものとなっています。

近年、電動歯ブラシ市場では環境にやさしく持続可能な代替製品の導入が見られます。多くの消費者が環境に配慮した製品を求めるようになったため、充電式で長持ちするバッテリーを搭載した歯ブラシが誕生し、使い捨てバッテリーの必要性が減りました。

全体として、米国の電動歯ブラシ市場は、さまざまな消費者の選好やニーズに応える多様な製品で活況を呈しています。消費者が口腔の健康を優先し、デンタルケアのルーチンに先進技術を利用したソリューションを求めていることから、市場の成長は続く見込みです。

スマート歯ブラシの導入が市場に技術的優位性を与える

イノベーションとスマート歯ブラシは、急成長する米国の電動歯ブラシ市場を支える大きな促進要因です。これらの先進技術は、インテリジェントな機能と接続性を統合することで、デンタルケアの習慣を変えました。Bluetooth、モバイルアプリ、リアルタイムデータモニタリング機能を備えたスマート歯ブラシは、口腔衛生習慣に革命をもたらしました。ユーザーは、個人に合わせたフィードバックを受け取り、ブラッシング習慣を追跡し、デンタルケアの目標を設定することができるため、口腔衛生の維持が魅力的かつ効果的なものとなります。さらに、これらのデバイスは、多くの場合、複数のブラッシングモードと圧力センサーを持ち、過剰な力から保護しながら、徹底的なクリーニングを保証します。歯科専門家がその有効性を支持し、消費者が便利でデータ主導のソリューションを求める中、技術革新とスマート歯ブラシが電動歯ブラシ市場を新たな高みへと押し上げ、米国民の進化するニーズと選好に対応しています。

2023年8月、歯科専門家がもっとも推奨するウォーターフロッサーのブランドであるWATERPIK（R）は、最新製品であるSensonic Electric Toothbrushを発表しました。Sensonic Electric Toothbrushは、最先端の超音波技術と、歯の自然な形状に適合する独自に作られた毛のパターンを利用しています。これらの技術革新は、目に見える結果と、より深い清潔感の両方において、顕著に優れたクリーニング体験を提供するために組み合わされています。

充電式電動歯ブラシが、その利便性と効率性で人気を博しています。

充電式電動歯ブラシは、米国の電動歯ブラシ市場を新たな高みへと押し上げる最前線にあります。これらの先進のデバイスは、効率的で機能豊富なデンタルケアソリューションを求める消費者に好まれる選択肢となっています。複数のブラッシングモード、内蔵タイマー、圧力センサーなどの利点を提供する充電式歯ブラシは、オーラルケアの多様なニーズに対応しています。その利便性と有効性により、歯科衛生習慣が再構築され、個人が最適な口腔衛生を維持することが容易になりました。持続可能性と廃棄物の削減が重視されるようになり、充電式電動歯ブラシは環境意識の高い消費者の動向に合致しています。

消費者がより優れた口腔衛生と技術革新を優先するようになっているため、充電式電動歯ブラシは引き続き市場を独占し、市場の拡大と進化を促進しています。2022年1月、口腔医療企業のCuraproxは、最新製品である電動歯ブラシ製品群、Hydrosonic Easyを発売しました。この製品は、2週間の電池寿命と、最適なブラッシング時間を実現する内蔵タイマーを備えています。

当レポートでは、米国の電動歯ブラシ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 米国の電動歯ブラシ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• 製品インテリジェンス
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入頻度
• 購入チャネル
• 既存または予定ユーザー
• 歯科専門家、友人、家族からの推奨/オンラインレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第6章 米国の電動歯ブラシ市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • 振動回転歯ブラシ
  • 超音波歯ブラシ
• 電源別
  • バッテリー駆動
  • 充電式
• ブラシヘッドタイプ別
  • 標準ブラシヘッド
  • 知覚過敏向けブラシヘッド
• エンドユーザー別
  • 成人
  • 子供
• 流通チャネル別
  • オンラインチャネル
  • スーパーマーケット/ハイパーマーケット
  • 薬局/ドラッグストア
  • コンビニエンスストア、百貨店
  • その他
• 地域別
  • 北東部
  • 南西部
  • 西部
  • 南東部
  • 中西部
• 市場シェア：企業別（2023年）

第7章 市場マッピング（2023年）

• 製品タイプ別
• 電源別
• ブラシヘッドタイプ別
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格設定の分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Koninklijke Philips N.V.
• Procter & Gamble Company
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Conair Corporation
• Den-Mat Holdings LLC
• FOREO
• Xiaomi Inc.
• SEJOY Store
• Quip NYC, Inc.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Electric Toothbrush Market, By Value, In USD Million, 2017-2031F
• Figure 2. United States Electric Toothbrush Market, By Volume, In Thousand Units, 2017-2031F
• Figure 3. United States Electric Toothbrush Market Share (%), By Product Type, 2017-2031F
• Figure 4. United States Electric Toothbrush Market Share (%), By Power Source, 2017-2031F
• Figure 5. United States Electric Toothbrush Market Share (%), By Brush Head Type, 2017-2031F
• Figure 6. United States Electric Toothbrush Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Electric Toothbrush Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Electric Toothbrush Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Power Source Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Brush Head Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023

The United States electric toothbrush market has witnessed significant growth and innovation in recent years. This growth can be attributed to several factors, including increasing consumer awareness of oral hygiene, technological advancements, and a shift towards more convenient and effective dental care. The market value reached USD 878.3 million in 2023 and is set to unfold further with a projected CAGR of 4.5% from 2024 to 2031, reaching a market value of USD 1249.03 million by the end of the forecast period.

Consumers are becoming more aware of their oral health, leading to a greater demand for electric toothbrushes as these devices provide superior cleaning capabilities compared to traditional manual toothbrushes, with features such as oscillating brush heads, timers, and pressure sensors. This increased awareness of the importance of oral hygiene has led to a surge in the market.

Furthermore, technological advancements have made electric toothbrushes more appealing and user-friendly. Smart toothbrushes with Bluetooth connectivity and mobile apps that track brushing habits have gained popularity. This innovation enhances the overall brushing experience, making it more engaging and personalized for users.

In recent years, the electric toothbrush market has witnessed the introduction of eco-friendly and sustainable alternatives. Many consumers are now seeking products that are environmentally responsible, which has led to the creation of rechargeable and long-lasting battery toothbrushes, reducing the need for disposable batteries.

Overall, the United States electric toothbrush market is thriving, with a diverse range of products catering to various consumer preferences and needs. The market's growth will continue as consumers prioritize oral health and seek technologically advanced solutions for their dental care routines.

Introduction of Smart Toothbrushes Adding a Technological Edge to the Market

Innovation and smart toothbrushes are major driving forces behind the burgeoning United States electric toothbrush market. These advanced technologies have transformed dental care routines by integrating intelligent features and connectivity. Smart toothbrushes equipped with Bluetooth, mobile apps, and real-time data monitoring have revolutionized oral hygiene practices. Users can receive personalized feedback, track their brushing habits, and set dental care goals, making oral health maintenance engaging and effective. Additionally, these devices often boast multiple brushing modes and pressure sensors, ensuring a thorough cleaning while protecting against excessive force. With dental professionals endorsing their efficacy, and consumers seeking convenient and data-driven solutions, innovation and smart toothbrushes are propelling the electric toothbrush market to new heights, catering to the evolving needs and preferences of the American populace.

In August 2023, WATERPIK®, the top-recommended brand of water flossers by dental professionals, introduced their latest product, the Sensonic Electric Toothbrush, which utilizes cutting-edge sonic technology and a uniquely crafted bristle pattern that conforms to the natural shape of teeth. These innovations combine to provide a noticeably superior cleaning experience, both in terms of visible results and the sensation of a deeper clean.

Rechargeable Electric Toothbrushes Gaining Popularity Due to Their Convenience and Efficiency

Rechargeable electric toothbrushes are at the forefront of propelling the United States electric toothbrush market to new heights. These advanced devices have become the preferred choice for consumers seeking an efficient and feature-rich dental care solution. Offering benefits such as multiple brushing modes, built-in timers, and pressure sensors, rechargeable toothbrushes cater to a diverse range of oral care needs. Their convenience and effectiveness have reshaped dental hygiene routines, making it easier for individuals to maintain optimal oral health. With a growing emphasis on sustainability and reduced waste, rechargeable electric toothbrushes align with eco-conscious consumer trends.

As consumers increasingly prioritize superior oral hygiene and technological innovation, rechargeable electric toothbrushes continue to dominate the market, driving its expansion and evolution. In January 2022, Curaprox, an oral healthcare company, launched its latest product, the Hydrosonic Easy line of power toothbrushes, which employed a droplet-shaped design for enhanced effectiveness, especially with its sensitive yet efficient brush head. The product was thoughtfully designed with a 2-week battery life and a built-in timer for optimal brushing duration.

Rising Awareness Regarding the Significance of Oral Hygiene and its Relation to Overall Well-being

The surge in oral health awareness is a potent catalyst propelling the growth of the United States electric toothbrush market. With an increasingly health-conscious population, the importance of maintaining optimal oral hygiene has gained prominence. Consumers are now better informed about the connection between oral health and overall well-being, which has driven the demand for more effective dental care products. Electric toothbrushes have emerged as a solution that offers superior cleaning compared to manual counterparts. They help users achieve a thorough and consistent clean, reducing the risk of oral issues. This heightened awareness, coupled with endorsements from dental professionals, has fuelled the adoption of electric toothbrushes as an essential tool in the pursuit of better oral health, contributing significantly to market expansion.

In January 2023, Y-Brush, a third-generation sonic toothbrush known for its ability to clean a set of teeth in just 10 seconds, made its debut in the United States market after gaining popularity with around 100,000 users in Europe. The official U.S. launch of the Y-Brush took place during the CES 2023 tech show, happening in Las Vegas.

Impact of COVID-19

The COVID-19 pandemic impacted the United States electric toothbrush market significantly. Initially, there was a surge in demand for hygiene products, including electric toothbrushes, as health consciousness grew. However, supply chain disruptions and economic uncertainties affected production and distribution. The market adapted by emphasizing online retail and e-commerce. The focus on overall health and advanced dental care solutions boosted the market's resilience, as consumers sought effective oral hygiene options. Despite early challenges, the electric toothbrush market adjusted to changing consumer behaviors and remained a vital component of oral health maintenance during the pandemic.

Key Players Landscape and Outlook

The United States electric toothbrush market features a competitive landscape with several key players driving innovation and growth. Industry leaders like Koninklijke Philips N.V., Colgate-Palmolive Company, and Church & Dwight Co., Inc. offer a wide range of advanced electric toothbrushes with smart features, catering to diverse consumer preferences. These companies continually invest in research and development to introduce cutting-edge technology and design. Additionally, many startups and emerging players are contributing to market dynamism with their sleek, subscription-based models.

As oral health awareness and technological advancements continue to evolve, the market outlook remains positive, with a focus on providing consumers with more effective and personalized dental care solutions. In November 2022, Quip NYC, Inc. introduced its groundbreaking Rechargeable Electric Toothbrush, representing its debut in the electric toothbrush market. This innovative toothbrush offered a game-changing feature. It could retain the battery charge for as long as three months. Recharging was also very easy and infrequent- users only needed to attach the magnetic charging contact to the brush's base, that too as few as four times a year.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the United States Electric Toothbrush Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Product Intelligence
• 5.4. Brand Awareness and Loyalty
• 5.5. Factors Considered in Purchase Decision
  • 5.5.1. Brand Reputation
  • 5.5.2. Effective Cleaning
  • 5.5.3. Customization
  • 5.5.4. Connectivity
  • 5.5.5. Design & Comfort
  • 5.5.6. Innovation
  • 5.5.7. Value for Money
  • 5.5.8. Eco-Friendly Solutions
  • 5.5.9. Availability and Accessibility
• 5.6. Frequency of Purchase
• 5.7. Purchase Channel
• 5.8. Existing or Intended User
• 5.9. Recommendations from dental professionals, friends, family/online reviews
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United States Electric Toothbrush Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Oscillating-rotary Toothbrush
  • 6.2.2. Sonic Toothbrush
• 6.3. By Power Source
  • 6.3.1. Battery-Powered
  • 6.3.2. Rechargeable
• 6.4. By Brush Head Type
  • 6.4.1. Standard Brush Head
  • 6.4.2. Sensitive Brush Head
• 6.5. By End-user
  • 6.5.1. Adults
  • 6.5.2. Children
• 6.6. By Distribution Channel
  • 6.6.1. Online Channel
  • 6.6.2. Supermarket/Hypermarket
  • 6.6.3. Pharmacies/Drug Stores
  • 6.6.4. Convenience and Departmental Stores
  • 6.6.5. Others
• 6.7. By Region
  • 6.7.1. Northeast
  • 6.7.2. Southwest
  • 6.7.3. West
  • 6.7.4. Southeast
  • 6.7.5. Midwest
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Power Source
• 7.3. By Brush Head Type
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Koninklijke Philips N.V.
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Procter & Gamble Company
• 13.3. Colgate-Palmolive Company
• 13.4. Church & Dwight Co., Inc.
• 13.5. Conair Corporation
• 13.6. Den-Mat Holdings LLC
• 13.7. FOREO
• 13.8. Xiaomi Inc.
• 13.9. SEJOY Store
• 13.10. Quip NYC, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer