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オーディエンス分析の世界市場:成長、動向、および予測

Audience Analytics Market - Growth, Trends, and Forecast (2020 - 2025)

出版日: | 発行: Mordor Intelligence LLP | ページ情報: 英文 102 Pages | 納期: 2-3営業日

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オーディエンス分析の世界市場:成長、動向、および予測
出版日: 2020年01月01日
発行: Mordor Intelligence LLP
ページ情報: 英文 102 Pages
納期: 2-3営業日
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  • 目次
概要

当レポートは世界のオーディエンス分析市場について調査しており、市場機会や動向、成長および阻害要因、用途・エンドユーザー産業・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概況
  • 成長要因
  • 阻害要因
  • 業界の魅力:ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競争

第5章 市場セグメント

  • 用途別
    • 販売・マーケティング
    • カスタマーエクスペリエンス
    • その他
  • エンドユーザー産業別
    • BFSI
    • 電気通信・IT
    • 小売
    • メディア・エンターテイメント
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • その他

第6章 競合情勢

  • 企業プロファイル
    • Oracle Corporation
    • Adobe Inc.
    • IBM Corporation
    • Google LLC
    • Cxense ASA
    • SAS Institute Inc.
    • Akamai Technologies
    • comScore, Inc.

第7章 投資分析

第8章 市場機会および今後の動向

目次
Product Code: 66684

Market Overview

The audience analytics market is expected to register a CAGR of 12.1% during the forecast period (2020-2025). The better the analysis was done on the audience, the more value can be generated and earn insights. It has become very important to understand the audience. Knowing about their actions, and about how they're interacting with the brand is incredibly valuable.

  • The huge untapped demand for a personalized market has emerged recently. The customers feel delighted due to the personalized approach to their demands and choices. It helps in creating brand loyalty.
  • The companies are focussing strongly on competitive intelligence. The study of competitive intelligence helps to be prepared for all the conditions that are going to arise from the competitors' actions.
  • There has been a lot of complexities while dealing with the analysis data. The analysis contains errors and can result in deviations between forecast and reality. This can lead to huge amount of irregularities in the longer run.

Scope of the Report

The audience analytics allows you to incorporate audience data such as demographic information, psychographic information, CRM data, and ad impression data into any Analytics workflow. Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.

Key Market Trends

Media & Entertainment is Expected to Experience Major Market Share

  • Compared to audiences ten years ago, today's consumers have access to unlimited amounts of content and are consuming it on an increasingly diverse range of technologies and platforms. In this media-saturated environment, audiences demand content experiences that are enriching and convenient, and consumption patterns are changing in response.
  • Millenials engagement of the smartphone has been on the increasing trends. Most of the time is spent on watching movies on popular streaming platforms like Amazon Prime and Netflix. As a result, media and entertainment leaders face increasing pressure to find new ways to monetize content and generate revenue.
  • There has been a sudden requirement for media and entertainment companies to go further in developing personalized experiences. While many content platforms try to address this issue by providing recommendations, consumers still aren't satisfied.
  • It is essential for media firms to better understand metadata. Understanding an audience's passions, interests, and preferences provide media companies with an understanding of the context behind why an audience consumes specific content.

North America is Expected to Hold a Major Market Share During the Forecast Period

  • Audience analysis allows brands to gain a deeper understanding of their current and potential customers to improve marketing strategy, customer experience, and brand perception. With the increasing competition amongst popular streaming platforms, in the United States region, the analytics becomes even tricky.
  • Audience analytics are increasingly being used by content companies to know what kinds of video to serve up in the future, based on what consumers watch, when, and for how long. Analytics tools can help predict demand for certain kinds of content around the world. According to Recode, the BBC has used AI to predict where it might find the greatest demand for some of its series, such as "Sherlock."
  • The streaming platforms have gained huge popularity in the United States region and providing the people with personalized content has been proven successful to increase brand loyalty.
  • Netflix can mine its subscriber data and viewing habits to inform what its next original production should be, by analyzing subscriber psychographics that it may wish to tap into, as well as genre preferences. According to Netflix, Q1 2016 observed 45.71 million of Netflix Paying Subscribers in the United States region which jumped to 60.23 million in Q1 2019.

Competitive Landscape

The audience analytics market consists of several major players. In terms of market share, few of the companies currently dominate the market. With the importance of audience analytics recognized by the video streaming platforms, it has emerged as a lucrative market. With the new market entrants, the market is moving towards fragmentation.

  • November 2017 - JCDecaux, and Neustar, Inc., a provider of real-time information services, announced a partnership that employs Neustar's customer intelligence and activation solutions for the purposes of providing unprecedented Out-of-Home media analysis based on granular consumer attributes and behaviors. Through the partnership, JCDecaux can tap into Neustar's geographic opportunity analysis to identify areas and activities where out of home communications would be most relevant.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Huge Demand for Personalised Content
    • 4.2.2 Strong Focus on Competitive Intelligence
  • 4.3 Market Restraints
    • 4.3.1 Complexities in Analysis
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Application
    • 5.1.1 Sales & Marketing
    • 5.1.2 Customer Experience
    • 5.1.3 Other Applications
  • 5.2 By End-User Industry
    • 5.2.1 BFSI
    • 5.2.2 Telecom & IT
    • 5.2.3 Retail
    • 5.2.4 Media & Entertainment
    • 5.2.5 Other End-User Industries
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle Corporation
    • 6.1.2 Adobe Inc.
    • 6.1.3 IBM Corporation
    • 6.1.4 Google LLC
    • 6.1.5 Cxense ASA
    • 6.1.6 SAS Institute Inc.
    • 6.1.7 Akamai Technologies
    • 6.1.8 comScore, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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