オーディエンス分析の世界市場規模、シェア、産業動向分析レポート：コンポーネント別、用途別、企業規模別、業界別、地域別展望および予測、2023年～2030年

オーディエンス分析市場規模は2030年までに96億米ドルに達すると予測され、予測期間中のCAGRは12.2％の市場成長率で上昇します。

しかし、プライバシーの基本原則は、データの収集と使用について、ユーザーから明確なインフォームド・コンセントを得ることです。しかし、オーディエンス分析におけるデータの具体的な使用方法をユーザーが十分に理解し、同意することは困難です。企業は、自社のデータ慣行を透明性をもって、一般ユーザーにも理解しやすい方法で伝える必要があります。データ収集の仕組みをオプトインとオプトアウトのどちらかを選択することは、ユーザーのプライバシーに重大な影響を与えます。したがって、これらの要因が市場の拡大を抑制すると予想されます。

コンポーネントの展望

コンポーネントに基づき、市場はソリューションとサービスに二分されます。2022年には、サービス分野が市場で大きな収益シェアを獲得しました。ビッグデータ分析、機械学習、人工知能を含むがこれらに限定されない技術の進歩は、一貫してオーディエンス分析領域の進化を推進しています。企業がこの利点をより認識するようになるにつれ、アナリティクス・プロセスのナビゲート、結果の解釈、データ主導型戦略の実施を支援する専門サービスへの需要が高まっています。したがって、この分野は今後数年で急成長すると思われます。

用途の展望

用途別では、市場は競争分析、販売・マーケティング管理、顧客体験に分けられます。顧客経験セグメントは、2022年の市場において最大の収益シェアを記録しました。デジタルプラットフォーム、eコマース、オンラインサービスの成長は、豊富な顧客データをもたらしました。このデータを分析することで、カスタマージャーニー、オンライン行動、嗜好に関する貴重な洞察が得られ、全体的なカスタマーエクスペリエンスの向上に寄与します。このような要因が、このセグメントの拡大に寄与しています。

企業規模の展望

企業規模に基づき、市場は大企業と中小企業に二分されます。2022年には、中小企業セグメントが市場で大きな収益シェアを占めています。中小企業は、費用対効果の高いソリューションを求めることが多いです。より手頃な価格で使いやすいツールが利用できるようになったことで、中小企業もこれらのテクノロジーにアクセスし、活用できるようになっています。クラウドベースのソリューションの採用は、中小企業にとって有益です。クラウド型ソリューションの場合、多くの場合、初期費用が少なくて済み、多額のITインフラ投資の必要性が軽減されます。

業界別の展望

業界別では、IT・通信、ヘルスケア、小売・eコマース、自動車・運輸、メディア・エンターテインメント、その他に区分されます。小売・eコマース分野は、2022年の市場で大きな収益シェアを記録しました。小売・eコマース分野では、パーソナライズされた顧客体験が重視されています。これにより、企業は個人の嗜好を理解し、それに応じて提供物、プロモーション、マーケティングメッセージを調整することができます。購入完了後の活動を含む、完全な消費者ジャーニーを理解します。これらのツールは、小売業者やeコマース・プラットフォームが顧客のタッチポイントを追跡・分析し、顧客体験全体をより最適化するのに役立ちます。

地域別展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAに区分されます。北米セグメントは、2022年の市場で最も高い収益シェアを獲得しました。北米はメディア・エンターテインメント産業が盛んです。これは、コンテンツ制作者や配信者にとって、視聴者の嗜好を理解し、コンテンツ推奨を改善し、エンゲージメントを強化する上で極めて重要です。北米の企業は、ターゲット広告やパーソナライズされたマーケティング戦略に大きく依存しています。これは、ターゲット層の特定、広告パフォーマンスの最適化、キャンペーンの効果測定において極めて重要です。その結果、このセグメントの成長は拡大すると思われます。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 調査手法

第2章 市場要覧

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因

第4章 競合分析- 世界

• 市場シェア分析
• オーディエンス分析市場に展開された戦略
• ポーターファイブフォース分析

第5章 世界のオーディエンス分析市場：コンポーネント別

• 世界のソリューション市場：地域別
• 世界サービス市場：地域別

第6章 世界のオーディエンス分析市場：用途別

• 世界の顧客体験市場：地域別
• 世界のセールス＆マーケティング管理市場：地域別
• 世界の競合分析市場：地域別

第7章 世界のオーディエンス分析市場：企業規模別

• 世界の大企業市場：地域別
• 世界の中小企業市場：地域別

第8章 世界のオーディエンス分析市場：業界別

• 世界のメディア＆エンターテインメント市場：地域別
• 世界の自動車および輸送市場：地域別
• 世界のIT・通信市場：地域別
• 世界の小売およびeコマース市場：地域別
• 世界のヘルスケア市場：地域別
• 世界のその他の市場：地域別

第9章 世界のオーディエンス分析市場：地域別

• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ・中東・アフリカ

第10章 企業プロファイル

• Adobe, Inc
• Oracle Corporation
• IBM Corporation
• SAS Institute, Inc
• Sightcorp（Raydiant Inc）
• Akamai Technologies, Inc
• NetBase Solutions, Inc
• JCDecaux SE
• Telmar Group Inc（Liiv Group）
• Google LLC（Alphabet Inc）

第11章 市場の成功必須条件

LIST OF TABLES

• TABLE 1 Global Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 2 Global Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 3 Global Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 4 Global Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 5 Global Solution Market, By Region, 2019 - 2022, USD Million
• TABLE 6 Global Solution Market, By Region, 2023 - 2030, USD Million
• TABLE 7 Global Services Market, By Region, 2019 - 2022, USD Million
• TABLE 8 Global Services Market, By Region, 2023 - 2030, USD Million
• TABLE 9 Global Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 10 Global Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 11 Global Customer Experience Market, By Region, 2019 - 2022, USD Million
• TABLE 12 Global Customer Experience Market, By Region, 2023 - 2030, USD Million
• TABLE 13 Global Sales & Marketing Management Market, By Region, 2019 - 2022, USD Million
• TABLE 14 Global Sales & Marketing Management Market, By Region, 2023 - 2030, USD Million
• TABLE 15 Global Competitive Analysis Market, By Region, 2019 - 2022, USD Million
• TABLE 16 Global Competitive Analysis Market, By Region, 2023 - 2030, USD Million
• TABLE 17 Global Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 18 Global Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 19 Global Large Enterprises Market, By Region, 2019 - 2022, USD Million
• TABLE 20 Global Large Enterprises Market, By Region, 2023 - 2030, USD Million
• TABLE 21 Global Small & Medium-sized Enterprises Market, By Region, 2019 - 2022, USD Million
• TABLE 22 Global Small & Medium-sized Enterprises Market, By Region, 2023 - 2030, USD Million
• TABLE 23 Global Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 24 Global Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 25 Global Media & Entertainment Market, By Region, 2019 - 2022, USD Million
• TABLE 26 Global Media & Entertainment Market, By Region, 2023 - 2030, USD Million
• TABLE 27 Global Automotive & Transportation Market, By Region, 2019 - 2022, USD Million
• TABLE 28 Global Automotive & Transportation Market, By Region, 2023 - 2030, USD Million
• TABLE 29 Global IT & Telecommunication Market, By Region, 2019 - 2022, USD Million
• TABLE 30 Global IT & Telecommunication Market, By Region, 2023 - 2030, USD Million
• TABLE 31 Global Retail & E-commerce Market, By Region, 2019 - 2022, USD Million
• TABLE 32 Global Retail & E-commerce Market, By Region, 2023 - 2030, USD Million
• TABLE 33 Global Healthcare Market, By Region, 2019 - 2022, USD Million
• TABLE 34 Global Healthcare Market, By Region, 2023 - 2030, USD Million
• TABLE 35 Global Others Market, By Region, 2019 - 2022, USD Million
• TABLE 36 Global Others Market, By Region, 2023 - 2030, USD Million
• TABLE 37 Global Audience Analytics Market, By Region, 2019 - 2022, USD Million
• TABLE 38 Global Audience Analytics Market, By Region, 2023 - 2030, USD Million
• TABLE 39 North America Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 40 North America Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 41 North America Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 42 North America Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 43 North America Solution Market, By Country, 2019 - 2022, USD Million
• TABLE 44 North America Solution Market, By Country, 2023 - 2030, USD Million
• TABLE 45 North America Services Market, By Country, 2019 - 2022, USD Million
• TABLE 46 North America Services Market, By Country, 2023 - 2030, USD Million
• TABLE 47 North America Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 48 North America Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 49 North America Customer Experience Market, By Country, 2019 - 2022, USD Million
• TABLE 50 North America Customer Experience Market, By Country, 2023 - 2030, USD Million
• TABLE 51 North America Sales & Marketing Management Market, By Country, 2019 - 2022, USD Million
• TABLE 52 North America Sales & Marketing Management Market, By Country, 2023 - 2030, USD Million
• TABLE 53 North America Competitive Analysis Market, By Country, 2019 - 2022, USD Million
• TABLE 54 North America Competitive Analysis Market, By Country, 2023 - 2030, USD Million
• TABLE 55 North America Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 56 North America Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 57 North America Large Enterprises Market, By Country, 2019 - 2022, USD Million
• TABLE 58 North America Large Enterprises Market, By Country, 2023 - 2030, USD Million
• TABLE 59 North America Small & Medium-sized Enterprises Market, By Country, 2019 - 2022, USD Million
• TABLE 60 North America Small & Medium-sized Enterprises Market, By Country, 2023 - 2030, USD Million
• TABLE 61 North America Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 62 North America Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 63 North America Media & Entertainment Market, By Country, 2019 - 2022, USD Million
• TABLE 64 North America Media & Entertainment Market, By Country, 2023 - 2030, USD Million
• TABLE 65 North America Automotive & Transportation Market, By Country, 2019 - 2022, USD Million
• TABLE 66 North America Automotive & Transportation Market, By Country, 2023 - 2030, USD Million
• TABLE 67 North America IT & Telecommunication Market, By Country, 2019 - 2022, USD Million
• TABLE 68 North America IT & Telecommunication Market, By Country, 2023 - 2030, USD Million
• TABLE 69 North America Retail & E-commerce Market, By Country, 2019 - 2022, USD Million
• TABLE 70 North America Retail & E-commerce Market, By Country, 2023 - 2030, USD Million
• TABLE 71 North America Healthcare Market, By Country, 2019 - 2022, USD Million
• TABLE 72 North America Healthcare Market, By Country, 2023 - 2030, USD Million
• TABLE 73 North America Others Market, By Country, 2019 - 2022, USD Million
• TABLE 74 North America Others Market, By Country, 2023 - 2030, USD Million
• TABLE 75 North America Audience Analytics Market, By Country, 2019 - 2022, USD Million
• TABLE 76 North America Audience Analytics Market, By Country, 2023 - 2030, USD Million
• TABLE 77 US Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 78 US Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 79 US Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 80 US Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 81 US Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 82 US Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 83 US Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 84 US Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 85 US Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 86 US Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 87 Canada Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 88 Canada Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 89 Canada Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 90 Canada Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 91 Canada Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 92 Canada Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 93 Canada Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 94 Canada Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 95 Canada Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 96 Canada Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 97 Mexico Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 98 Mexico Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 99 Mexico Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 100 Mexico Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 101 Mexico Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 102 Mexico Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 103 Mexico Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 104 Mexico Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 105 Mexico Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 106 Mexico Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 107 Rest of North America Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 108 Rest of North America Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 109 Rest of North America Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 110 Rest of North America Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 111 Rest of North America Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 112 Rest of North America Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 113 Rest of North America Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 114 Rest of North America Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 115 Rest of North America Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 116 Rest of North America Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 117 Europe Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 118 Europe Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 119 Europe Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 120 Europe Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 121 Europe Solution Market, By Country, 2019 - 2022, USD Million
• TABLE 122 Europe Solution Market, By Country, 2023 - 2030, USD Million
• TABLE 123 Europe Services Market, By Country, 2019 - 2022, USD Million
• TABLE 124 Europe Services Market, By Country, 2023 - 2030, USD Million
• TABLE 125 Europe Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 126 Europe Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 127 Europe Customer Experience Market, By Country, 2019 - 2022, USD Million
• TABLE 128 Europe Customer Experience Market, By Country, 2023 - 2030, USD Million
• TABLE 129 Europe Sales & Marketing Management Market, By Country, 2019 - 2022, USD Million
• TABLE 130 Europe Sales & Marketing Management Market, By Country, 2023 - 2030, USD Million
• TABLE 131 Europe Competitive Analysis Market, By Country, 2019 - 2022, USD Million
• TABLE 132 Europe Competitive Analysis Market, By Country, 2023 - 2030, USD Million
• TABLE 133 Europe Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 134 Europe Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 135 Europe Large Enterprises Market, By Country, 2019 - 2022, USD Million
• TABLE 136 Europe Large Enterprises Market, By Country, 2023 - 2030, USD Million
• TABLE 137 Europe Small & Medium-sized Enterprises Market, By Country, 2019 - 2022, USD Million
• TABLE 138 Europe Small & Medium-sized Enterprises Market, By Country, 2023 - 2030, USD Million
• TABLE 139 Europe Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 140 Europe Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 141 Europe Media & Entertainment Market, By Country, 2019 - 2022, USD Million
• TABLE 142 Europe Media & Entertainment Market, By Country, 2023 - 2030, USD Million
• TABLE 143 Europe Automotive & Transportation Market, By Country, 2019 - 2022, USD Million
• TABLE 144 Europe Automotive & Transportation Market, By Country, 2023 - 2030, USD Million
• TABLE 145 Europe IT & Telecommunication Market, By Country, 2019 - 2022, USD Million
• TABLE 146 Europe IT & Telecommunication Market, By Country, 2023 - 2030, USD Million
• TABLE 147 Europe Retail & E-commerce Market, By Country, 2019 - 2022, USD Million
• TABLE 148 Europe Retail & E-commerce Market, By Country, 2023 - 2030, USD Million
• TABLE 149 Europe Healthcare Market, By Country, 2019 - 2022, USD Million
• TABLE 150 Europe Healthcare Market, By Country, 2023 - 2030, USD Million
• TABLE 151 Europe Others Market, By Country, 2019 - 2022, USD Million
• TABLE 152 Europe Others Market, By Country, 2023 - 2030, USD Million
• TABLE 153 Europe Audience Analytics Market, By Country, 2019 - 2022, USD Million
• TABLE 154 Europe Audience Analytics Market, By Country, 2023 - 2030, USD Million
• TABLE 155 Germany Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 156 Germany Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 157 Germany Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 158 Germany Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 159 Germany Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 160 Germany Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 161 Germany Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 162 Germany Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 163 Germany Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 164 Germany Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 165 UK Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 166 UK Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 167 UK Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 168 UK Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 169 UK Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 170 UK Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 171 UK Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 172 UK Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 173 UK Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 174 UK Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 175 France Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 176 France Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 177 France Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 178 France Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 179 France Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 180 France Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 181 France Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 182 France Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 183 France Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 184 France Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 185 Russia Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 186 Russia Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 187 Russia Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 188 Russia Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 189 Russia Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 190 Russia Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 191 Russia Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 192 Russia Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 193 Russia Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 194 Russia Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 195 Spain Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 196 Spain Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 197 Spain Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 198 Spain Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 199 Spain Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 200 Spain Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 201 Spain Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 202 Spain Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 203 Spain Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 204 Spain Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 205 Italy Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 206 Italy Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 207 Italy Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 208 Italy Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 209 Italy Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 210 Italy Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 211 Italy Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 212 Italy Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 213 Italy Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 214 Italy Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 215 Rest of Europe Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 216 Rest of Europe Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 217 Rest of Europe Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 218 Rest of Europe Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 219 Rest of Europe Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 220 Rest of Europe Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 221 Rest of Europe Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 222 Rest of Europe Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 223 Rest of Europe Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 224 Rest of Europe Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 225 Asia Pacific Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 226 Asia Pacific Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 227 Asia Pacific Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 228 Asia Pacific Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 229 Asia Pacific Solution Market, By Country, 2019 - 2022, USD Million
• TABLE 230 Asia Pacific Solution Market, By Country, 2023 - 2030, USD Million
• TABLE 231 Asia Pacific Services Market, By Country, 2019 - 2022, USD Million
• TABLE 232 Asia Pacific Services Market, By Country, 2023 - 2030, USD Million
• TABLE 233 Asia Pacific Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 234 Asia Pacific Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 235 Asia Pacific Customer Experience Market, By Country, 2019 - 2022, USD Million
• TABLE 236 Asia Pacific Customer Experience Market, By Country, 2023 - 2030, USD Million
• TABLE 237 Asia Pacific Sales & Marketing Management Market, By Country, 2019 - 2022, USD Million
• TABLE 238 Asia Pacific Sales & Marketing Management Market, By Country, 2023 - 2030, USD Million
• TABLE 239 Asia Pacific Competitive Analysis Market, By Country, 2019 - 2022, USD Million
• TABLE 240 Asia Pacific Competitive Analysis Market, By Country, 2023 - 2030, USD Million
• TABLE 241 Asia Pacific Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 242 Asia Pacific Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 243 Asia Pacific Large Enterprises Market, By Country, 2019 - 2022, USD Million
• TABLE 244 Asia Pacific Large Enterprises Market, By Country, 2023 - 2030, USD Million
• TABLE 245 Asia Pacific Small & Medium-sized Enterprises Market, By Country, 2019 - 2022, USD Million
• TABLE 246 Asia Pacific Small & Medium-sized Enterprises Market, By Country, 2023 - 2030, USD Million
• TABLE 247 Asia Pacific Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 248 Asia Pacific Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 249 Asia Pacific Media & Entertainment Market, By Country, 2019 - 2022, USD Million
• TABLE 250 Asia Pacific Media & Entertainment Market, By Country, 2023 - 2030, USD Million
• TABLE 251 Asia Pacific Automotive & Transportation Market, By Country, 2019 - 2022, USD Million
• TABLE 252 Asia Pacific Automotive & Transportation Market, By Country, 2023 - 2030, USD Million
• TABLE 253 Asia Pacific IT & Telecommunication Market, By Country, 2019 - 2022, USD Million
• TABLE 254 Asia Pacific IT & Telecommunication Market, By Country, 2023 - 2030, USD Million
• TABLE 255 Asia Pacific Retail & E-commerce Market, By Country, 2019 - 2022, USD Million
• TABLE 256 Asia Pacific Retail & E-commerce Market, By Country, 2023 - 2030, USD Million
• TABLE 257 Asia Pacific Healthcare Market, By Country, 2019 - 2022, USD Million
• TABLE 258 Asia Pacific Healthcare Market, By Country, 2023 - 2030, USD Million
• TABLE 259 Asia Pacific Others Market, By Country, 2019 - 2022, USD Million
• TABLE 260 Asia Pacific Others Market, By Country, 2023 - 2030, USD Million
• TABLE 261 Asia Pacific Audience Analytics Market, By Country, 2019 - 2022, USD Million
• TABLE 262 Asia Pacific Audience Analytics Market, By Country, 2023 - 2030, USD Million
• TABLE 263 China Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 264 China Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 265 China Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 266 China Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 267 China Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 268 China Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 269 China Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 270 China Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 271 China Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 272 China Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 273 Japan Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 274 Japan Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 275 Japan Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 276 Japan Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 277 Japan Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 278 Japan Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 279 Japan Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 280 Japan Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 281 Japan Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 282 Japan Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 283 India Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 284 India Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 285 India Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 286 India Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 287 India Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 288 India Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 289 India Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 290 India Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 291 India Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 292 India Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
• TABLE 293 South Korea Audience Analytics Market, 2019 - 2022, USD Million
• TABLE 294 South Korea Audience Analytics Market, 2023 - 2030, USD Million
• TABLE 295 South Korea Audience Analytics Market, By Component, 2019 - 2022, USD Million
• TABLE 296 South Korea Audience Analytics Market, By Component, 2023 - 2030, USD Million
• TABLE 297 South Korea Audience Analytics Market, By Application, 2019 - 2022, USD Million
• TABLE 298 South Korea Audience Analytics Market, By Application, 2023 - 2030, USD Million
• TABLE 299 South Korea Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
• TABLE 300 South Korea Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
• TABLE 301 South Korea Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
• TABLE 302 South Korea Audience Analytics Market, By Vertical, 2023 - 2030, USD Million

The Global Audience Analytics Market size is expected to reach $9.6 billion by 2030, rising at a market growth of 12.2% CAGR during the forecast period.

The media and entertainment industry has been transforming digitally, with most content consumption happening online. Therefore, media and entertainment segment captured $ 1,152.2 million revenue in the market in 2022. This shift has created vast amounts of data that can be analyzed to understand audience preferences, behavior, and engagement. It allows media and entertainment companies to personalize content and recommendations. By analyzing user data, platforms can provide tailored content suggestions, improving user satisfaction and increasing engagement. Owing to these factors, there will be increased demand in the segment. Some of the factors impacting the market are growing online audience and digitalization of businesses, rising personalized marketing trends, and growing privacy concerns with audience analytics.

Audience analytics gathers data from various digital channels, including websites, social media platforms, mobile apps, email interactions, and more. These channels collectively contribute to a wealth of data that reflects user interactions and engagements. By analyzing user interactions with digital content, this helps businesses understand how individuals navigate websites, engage with products or services, and respond to various calls to action. This behavioral analysis provides insights into the user journey and helps optimize digital experiences. Additionally, this enables the division of consumers into discrete cohorts according to common attributes, including demographics, purchasing patterns, behavior, and preferences. These segments form the foundation for personalized marketing campaigns, as businesses can tailor their messaging to resonate with each segment's specific needs and interests. By leveraging audience analytics, businesses can conduct in-depth behavioral analysis of their customers. This includes understanding how users navigate websites, engage with content, and respond to marketing touchpoints. Owing to these factors, there will be an increased demand in the market.

However, a fundamental privacy principle is obtaining clear and informed consent from users for collecting and using their data. However, ensuring that users fully understand and consent to the specific ways their data will be used in audience analytics can be challenging. Companies need to communicate their data practices transparently and in a way that is easily understandable to the average user. Choosing between opt-in and opt-out mechanisms for data collection has significant implications for user privacy. Hence, these factors are expected to restrain the expansion of the market.

Component Outlook

Based on component, the market is bifurcated into solution and services. In 2022, the services segment garnered a significant revenue share in the market. Technological advancements, including but not limited to big data analytics, machine learning, and artificial intelligence, consistently drive the evolution of the audience analytics domain. As businesses become more aware of the benefits of this, there is an increased demand for professional services to help them navigate the analytics process, interpret results, and implement data-driven strategies. Therefore, the segment will grow rapidly in the coming years.

Application Outlook

On the basis of application, the market is divided into competitive analysis, sales & marketing management, and customer experience. The customer experience segment recorded the maximum revenue share in the market in 2022. The growth of digital platforms, e-commerce, and online services has led to an abundance of customer data. Analyzing this data provides valuable insights into customer journeys, online behavior, and preferences, contributing to the enhancement of the overall customer experience. These factors will help in the expansion of the segment.

Enterprise Size Outlook

Based on enterprise size, the market is bifurcated into large enterprises and small & medium-sized enterprises. In 2022, the small and medium-sized enterprises segment witnessed a substantial revenue share in the market. Small and medium sized enterprises (SMEs) often seek cost-effective solutions that provide value for money. The availability of more affordable and user-friendly tools has allowed smaller businesses to access and leverage these technologies. The adoption of cloud-based solutions has been beneficial for SMEs. Cloud offerings often require lower upfront costs and reduce the need for significant IT infrastructure investments.

Vertical Outlook

Based on vertical, the market is segmented into IT & telecommunication, healthcare, retail & e-commerce, automotive & transportation, media & entertainment, and others. The retail and e-commerce segment recorded a significant revenue share in the market in 2022. The retail and e-commerce sectors are placing a strong emphasis on personalized customer experiences. This enables businesses to understand individual preferences and tailor their offerings, promotions, and marketing messages accordingly. Comprehending the complete consumer journey, encompassing activities that occur after the purchase has been completed. These tools help retailers and e-commerce platforms track and analyze customer touchpoints, allowing for better optimization of the overall customer experience.

Regional Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. North America has a robust media and entertainment industry. This is crucial for content creators and distributors to understand viewer preferences, improve content recommendations, and enhance engagement. Businesses in North America heavily rely on targeted advertising and personalized marketing strategies. This is crucial in identifying target demographics, optimizing ad performance, and measuring campaign effectiveness. As a result, there will be increased growth in the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, IBM Corporation, SAS Institute, Inc., Sightcorp (Raydiant Inc.), Akamai Technologies, Inc., NetBase Solutions, Inc., JCDecaux SE, Telmar Group Inc. (Liiv Group), and Google LLC (Alphabet Inc.).

Strategies Deployed in Audience Analytics Market

Jul -2023: Google LLC came into partnership with GrowthLoop, a US-based software development company. Through this partnership, Google would utilize the capabilities of Google cloud's bigQuery and generative AI to revolutionize business segments, activate, personalize, and gauge the effectiveness of their marketing efforts.

May-2023: JCDecaux SE took over Clear Channel Outdoor Holdings, Inc., an out-of-home advertising company based in San Antonio, United States. Through this acquisition, JCDecaux would extend its market presence in Spain and Italy by providing a nationwide network with operations in several outdoor advertising segments.

Apr-2023: Akamai Technologies, Inc. introduced upgraded cloud computing functionalities for streaming video at the 2023 NAB Show. These capabilities are designed to aid OTT operators in offering audiences improved quality and personalized video experiences.

Mar-2022: Adobe, Inc. came into partnership with IBM, an American multinational technology corporation. Through this partnership, Adobe would enhance its experience platform by leveraging weather data to craft personalized consumer experiences.

Dec-2021: Telmar Group Inc. took over Helixa, a US-based market research company. Through this acquisition, Telmar would enhance its capabilities in media planning and audience analysis by incorporating Helixa's platform, IP, and AI capabilities.

Jun-2021: Sightcorp, a subsidiary of Raydiant, Inc. came into partnership with DooH Solutions, an IT Services and IT Consulting company. Through this partnership, Sightcorp would provide its video analytics technology to dooh solutions for enhancing Data-Driven DOOH technologies.

Jul-2020: IBM Corporation took over WDG Automation, an IT Services and IT Consulting company. Through this acquisition, IBM would enhance automation capabilities infused with artificial intelligence (AI) covering a spectrum from business processes to IT operations.

Scope of the Study

Market Segments covered in the Report:

By Component

• Solution
• Services

By Application

• Customer Experience
• Sales & Marketing Management
• Competitive Analysis

By Enterprise Size

• Large Enterprises
• Small & Medium-sized Enterprises

By Vertical

• Media & Entertainment
• Automotive & Transportation
• IT & Telecommunication
• Retail & E-commerce
• Healthcare
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Adobe, Inc.
• Oracle Corporation
• IBM Corporation
• SAS Institute, Inc.
• Sightcorp (Raydiant Inc.)
• Akamai Technologies, Inc.
• NetBase Solutions, Inc.
• JCDecaux SE
• Telmar Group Inc. (Liiv Group)
• Google LLC (Alphabet Inc.)

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Audience Analytics Market, by Component
  • 1.4.2 Global Audience Analytics Market, by Application
  • 1.4.3 Global Audience Analytics Market, by Enterprise Size
  • 1.4.4 Global Audience Analytics Market, by Vertical
  • 1.4.5 Global Audience Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market At a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2022
• 4.2 Strategies Deployed in Audience Analytics Market.
• 4.3 Porter Five Forces Analysis

Chapter 5. Global Audience Analytics Market, By Component

• 5.1 Global Solution Market, By Region
• 5.2 Global Services Market, By Region

Chapter 6. Global Audience Analytics Market, By Application

• 6.1 Global Customer Experience Market, By Region
• 6.2 Global Sales & Marketing Management Market, By Region
• 6.3 Global Competitive Analysis Market, By Region

Chapter 7. Global Audience Analytics Market, By Enterprise Size

• 7.1 Global Large Enterprises Market, By Region
• 7.2 Global Small & Medium-sized Enterprises Market, By Region

Chapter 8. Global Audience Analytics Market, By Vertical

• 8.1 Global Media & Entertainment Market, By Region
• 8.2 Global Automotive & Transportation Market, By Region
• 8.3 Global IT & Telecommunication Market, By Region
• 8.4 Global Retail & E-commerce Market, By Region
• 8.5 Global Healthcare Market, By Region
• 8.6 Global Others Market, By Region

Chapter 9. Global Audience Analytics Market, By Region

• 9.1 North America Audience Analytics Market
  • 9.1.1 North America Audience Analytics Market, By Component
    • 9.1.1.1 North America Solution Market, By Country
    • 9.1.1.2 North America Services Market, By Country
  • 9.1.2 North America Audience Analytics Market, By Application
    • 9.1.2.1 North America Customer Experience Market, By Country
    • 9.1.2.2 North America Sales & Marketing Management Market, By Country
    • 9.1.2.3 North America Competitive Analysis Market, By Country
  • 9.1.3 North America Audience Analytics Market, By Enterprise Size
    • 9.1.3.1 North America Large Enterprises Market, By Country
    • 9.1.3.2 North America Small & Medium-sized Enterprises Market, By Country
  • 9.1.4 North America Audience Analytics Market, By Vertical
    • 9.1.4.1 North America Media & Entertainment Market, By Country
    • 9.1.4.2 North America Automotive & Transportation Market, By Country
    • 9.1.4.3 North America IT & Telecommunication Market, By Country
    • 9.1.4.4 North America Retail & E-commerce Market, By Country
    • 9.1.4.5 North America Healthcare Market, By Country
    • 9.1.4.6 North America Others Market, By Country
  • 9.1.5 North America Audience Analytics Market, By Country
    • 9.1.5.1 US Audience Analytics Market
      • 9.1.5.1.1 US Audience Analytics Market, By Component
      • 9.1.5.1.2 US Audience Analytics Market, By Application
      • 9.1.5.1.3 US Audience Analytics Market, By Enterprise Size
      • 9.1.5.1.4 US Audience Analytics Market, By Vertical
    • 9.1.5.2 Canada Audience Analytics Market
      • 9.1.5.2.1 Canada Audience Analytics Market, By Component
      • 9.1.5.2.2 Canada Audience Analytics Market, By Application
      • 9.1.5.2.3 Canada Audience Analytics Market, By Enterprise Size
      • 9.1.5.2.4 Canada Audience Analytics Market, By Vertical
    • 9.1.5.3 Mexico Audience Analytics Market
      • 9.1.5.3.1 Mexico Audience Analytics Market, By Component
      • 9.1.5.3.2 Mexico Audience Analytics Market, By Application
      • 9.1.5.3.3 Mexico Audience Analytics Market, By Enterprise Size
      • 9.1.5.3.4 Mexico Audience Analytics Market, By Vertical
    • 9.1.5.4 Rest of North America Audience Analytics Market
      • 9.1.5.4.1 Rest of North America Audience Analytics Market, By Component
      • 9.1.5.4.2 Rest of North America Audience Analytics Market, By Application
      • 9.1.5.4.3 Rest of North America Audience Analytics Market, By Enterprise Size
      • 9.1.5.4.4 Rest of North America Audience Analytics Market, By Vertical
• 9.2 Europe Audience Analytics Market
  • 9.2.1 Europe Audience Analytics Market, By Component
    • 9.2.1.1 Europe Solution Market, By Country
    • 9.2.1.2 Europe Services Market, By Country
  • 9.2.2 Europe Audience Analytics Market, By Application
    • 9.2.2.1 Europe Customer Experience Market, By Country
    • 9.2.2.2 Europe Sales & Marketing Management Market, By Country
    • 9.2.2.3 Europe Competitive Analysis Market, By Country
  • 9.2.3 Europe Audience Analytics Market, By Enterprise Size
    • 9.2.3.1 Europe Large Enterprises Market, By Country
    • 9.2.3.2 Europe Small & Medium-sized Enterprises Market, By Country
  • 9.2.4 Europe Audience Analytics Market, By Vertical
    • 9.2.4.1 Europe Media & Entertainment Market, By Country
    • 9.2.4.2 Europe Automotive & Transportation Market, By Country
    • 9.2.4.3 Europe IT & Telecommunication Market, By Country
    • 9.2.4.4 Europe Retail & E-commerce Market, By Country
    • 9.2.4.5 Europe Healthcare Market, By Country
    • 9.2.4.6 Europe Others Market, By Country
  • 9.2.5 Europe Audience Analytics Market, By Country
    • 9.2.5.1 Germany Audience Analytics Market
      • 9.2.5.1.1 Germany Audience Analytics Market, By Component
      • 9.2.5.1.2 Germany Audience Analytics Market, By Application
      • 9.2.5.1.3 Germany Audience Analytics Market, By Enterprise Size
      • 9.2.5.1.4 Germany Audience Analytics Market, By Vertical
    • 9.2.5.2 UK Audience Analytics Market
      • 9.2.5.2.1 UK Audience Analytics Market, By Component
      • 9.2.5.2.2 UK Audience Analytics Market, By Application
      • 9.2.5.2.3 UK Audience Analytics Market, By Enterprise Size
      • 9.2.5.2.4 UK Audience Analytics Market, By Vertical
    • 9.2.5.3 France Audience Analytics Market
      • 9.2.5.3.1 France Audience Analytics Market, By Component
      • 9.2.5.3.2 France Audience Analytics Market, By Application
      • 9.2.5.3.3 France Audience Analytics Market, By Enterprise Size
      • 9.2.5.3.4 France Audience Analytics Market, By Vertical
    • 9.2.5.4 Russia Audience Analytics Market
      • 9.2.5.4.1 Russia Audience Analytics Market, By Component
      • 9.2.5.4.2 Russia Audience Analytics Market, By Application
      • 9.2.5.4.3 Russia Audience Analytics Market, By Enterprise Size
      • 9.2.5.4.4 Russia Audience Analytics Market, By Vertical
    • 9.2.5.5 Spain Audience Analytics Market
      • 9.2.5.5.1 Spain Audience Analytics Market, By Component
      • 9.2.5.5.2 Spain Audience Analytics Market, By Application
      • 9.2.5.5.3 Spain Audience Analytics Market, By Enterprise Size
      • 9.2.5.5.4 Spain Audience Analytics Market, By Vertical
    • 9.2.5.6 Italy Audience Analytics Market
      • 9.2.5.6.1 Italy Audience Analytics Market, By Component
      • 9.2.5.6.2 Italy Audience Analytics Market, By Application
      • 9.2.5.6.3 Italy Audience Analytics Market, By Enterprise Size
      • 9.2.5.6.4 Italy Audience Analytics Market, By Vertical
    • 9.2.5.7 Rest of Europe Audience Analytics Market
      • 9.2.5.7.1 Rest of Europe Audience Analytics Market, By Component
      • 9.2.5.7.2 Rest of Europe Audience Analytics Market, By Application
      • 9.2.5.7.3 Rest of Europe Audience Analytics Market, By Enterprise Size
      • 9.2.5.7.4 Rest of Europe Audience Analytics Market, By Vertical
• 9.3 Asia Pacific Audience Analytics Market
  • 9.3.1 Asia Pacific Audience Analytics Market, By Component
    • 9.3.1.1 Asia Pacific Solution Market, By Country
    • 9.3.1.2 Asia Pacific Services Market, By Country
  • 9.3.2 Asia Pacific Audience Analytics Market, By Application
    • 9.3.2.1 Asia Pacific Customer Experience Market, By Country
    • 9.3.2.2 Asia Pacific Sales & Marketing Management Market, By Country
    • 9.3.2.3 Asia Pacific Competitive Analysis Market, By Country
  • 9.3.3 Asia Pacific Audience Analytics Market, By Enterprise Size
    • 9.3.3.1 Asia Pacific Large Enterprises Market, By Country
    • 9.3.3.2 Asia Pacific Small & Medium-sized Enterprises Market, By Country
  • 9.3.4 Asia Pacific Audience Analytics Market, By Vertical
    • 9.3.4.1 Asia Pacific Media & Entertainment Market, By Country
    • 9.3.4.2 Asia Pacific Automotive & Transportation Market, By Country
    • 9.3.4.3 Asia Pacific IT & Telecommunication Market, By Country
    • 9.3.4.4 Asia Pacific Retail & E-commerce Market, By Country
    • 9.3.4.5 Asia Pacific Healthcare Market, By Country
    • 9.3.4.6 Asia Pacific Others Market, By Country
  • 9.3.5 Asia Pacific Audience Analytics Market, By Country
    • 9.3.5.1 China Audience Analytics Market
      • 9.3.5.1.1 China Audience Analytics Market, By Component
      • 9.3.5.1.2 China Audience Analytics Market, By Application
      • 9.3.5.1.3 China Audience Analytics Market, By Enterprise Size
      • 9.3.5.1.4 China Audience Analytics Market, By Vertical
    • 9.3.5.2 Japan Audience Analytics Market
      • 9.3.5.2.1 Japan Audience Analytics Market, By Component
      • 9.3.5.2.2 Japan Audience Analytics Market, By Application
      • 9.3.5.2.3 Japan Audience Analytics Market, By Enterprise Size
      • 9.3.5.2.4 Japan Audience Analytics Market, By Vertical
    • 9.3.5.3 India Audience Analytics Market
      • 9.3.5.3.1 India Audience Analytics Market, By Component
      • 9.3.5.3.2 India Audience Analytics Market, By Application
      • 9.3.5.3.3 India Audience Analytics Market, By Enterprise Size
      • 9.3.5.3.4 India Audience Analytics Market, By Vertical
    • 9.3.5.4 South Korea Audience Analytics Market
      • 9.3.5.4.1 South Korea Audience Analytics Market, By Component
      • 9.3.5.4.2 South Korea Audience Analytics Market, By Application
      • 9.3.5.4.3 South Korea Audience Analytics Market, By Enterprise Size
      • 9.3.5.4.4 South Korea Audience Analytics Market, By Vertical
    • 9.3.5.5 Singapore Audience Analytics Market
      • 9.3.5.5.1 Singapore Audience Analytics Market, By Component
      • 9.3.5.5.2 Singapore Audience Analytics Market, By Application
      • 9.3.5.5.3 Singapore Audience Analytics Market, By Enterprise Size
      • 9.3.5.5.4 Singapore Audience Analytics Market, By Vertical
    • 9.3.5.6 Malaysia Audience Analytics Market
      • 9.3.5.6.1 Malaysia Audience Analytics Market, By Component
      • 9.3.5.6.2 Malaysia Audience Analytics Market, By Application
      • 9.3.5.6.3 Malaysia Audience Analytics Market, By Enterprise Size
      • 9.3.5.6.4 Malaysia Audience Analytics Market, By Vertical
    • 9.3.5.7 Rest of Asia Pacific Audience Analytics Market
      • 9.3.5.7.1 Rest of Asia Pacific Audience Analytics Market, By Component
      • 9.3.5.7.2 Rest of Asia Pacific Audience Analytics Market, By Application
      • 9.3.5.7.3 Rest of Asia Pacific Audience Analytics Market, By Enterprise Size
      • 9.3.5.7.4 Rest of Asia Pacific Audience Analytics Market, By Vertical
• 9.4 LAMEA Audience Analytics Market
  • 9.4.1 LAMEA Audience Analytics Market, By Component
    • 9.4.1.1 LAMEA Solution Market, By Country
    • 9.4.1.2 LAMEA Services Market, By Country
  • 9.4.2 LAMEA Audience Analytics Market, By Application
    • 9.4.2.1 LAMEA Customer Experience Market, By Country
    • 9.4.2.2 LAMEA Sales & Marketing Management Market, By Country
    • 9.4.2.3 LAMEA Competitive Analysis Market, By Country
  • 9.4.3 LAMEA Audience Analytics Market, By Enterprise Size
    • 9.4.3.1 LAMEA Large Enterprises Market, By Country
    • 9.4.3.2 LAMEA Small & Medium-sized Enterprises Market, By Country
  • 9.4.4 LAMEA Audience Analytics Market, By Vertical
    • 9.4.4.1 LAMEA Media & Entertainment Market, By Country
    • 9.4.4.2 LAMEA Automotive & Transportation Market, By Country
    • 9.4.4.3 LAMEA IT & Telecommunication Market, By Country
    • 9.4.4.4 LAMEA Retail & E-commerce Market, By Country
    • 9.4.4.5 LAMEA Healthcare Market, By Country
    • 9.4.4.6 LAMEA Others Market, By Country
  • 9.4.5 LAMEA Audience Analytics Market, By Country
    • 9.4.5.1 Brazil Audience Analytics Market
      • 9.4.5.1.1 Brazil Audience Analytics Market, By Component
      • 9.4.5.1.2 Brazil Audience Analytics Market, By Application
      • 9.4.5.1.3 Brazil Audience Analytics Market, By Enterprise Size
      • 9.4.5.1.4 Brazil Audience Analytics Market, By Vertical
    • 9.4.5.2 Argentina Audience Analytics Market
      • 9.4.5.2.1 Argentina Audience Analytics Market, By Component
      • 9.4.5.2.2 Argentina Audience Analytics Market, By Application
      • 9.4.5.2.3 Argentina Audience Analytics Market, By Enterprise Size
      • 9.4.5.2.4 Argentina Audience Analytics Market, By Vertical
    • 9.4.5.3 UAE Audience Analytics Market
      • 9.4.5.3.1 UAE Audience Analytics Market, By Component
      • 9.4.5.3.2 UAE Audience Analytics Market, By Application
      • 9.4.5.3.3 UAE Audience Analytics Market, By Enterprise Size
      • 9.4.5.3.4 UAE Audience Analytics Market, By Vertical
    • 9.4.5.4 Saudi Arabia Audience Analytics Market
      • 9.4.5.4.1 Saudi Arabia Audience Analytics Market, By Component
      • 9.4.5.4.2 Saudi Arabia Audience Analytics Market, By Application
      • 9.4.5.4.3 Saudi Arabia Audience Analytics Market, By Enterprise Size
      • 9.4.5.4.4 Saudi Arabia Audience Analytics Market, By Vertical
    • 9.4.5.5 South Africa Audience Analytics Market
      • 9.4.5.5.1 South Africa Audience Analytics Market, By Component
      • 9.4.5.5.2 South Africa Audience Analytics Market, By Application
      • 9.4.5.5.3 South Africa Audience Analytics Market, By Enterprise Size
      • 9.4.5.5.4 South Africa Audience Analytics Market, By Vertical
    • 9.4.5.6 Nigeria Audience Analytics Market
      • 9.4.5.6.1 Nigeria Audience Analytics Market, By Component
      • 9.4.5.6.2 Nigeria Audience Analytics Market, By Application
      • 9.4.5.6.3 Nigeria Audience Analytics Market, By Enterprise Size
      • 9.4.5.6.4 Nigeria Audience Analytics Market, By Vertical
    • 9.4.5.7 Rest of LAMEA Audience Analytics Market
      • 9.4.5.7.1 Rest of LAMEA Audience Analytics Market, By Component
      • 9.4.5.7.2 Rest of LAMEA Audience Analytics Market, By Application
      • 9.4.5.7.3 Rest of LAMEA Audience Analytics Market, By Enterprise Size
      • 9.4.5.7.4 Rest of LAMEA Audience Analytics Market, By Vertical

Chapter 10. Company Profiles

• 10.1 Adobe, Inc.
  • 10.1.1 Company Overview
  • 10.1.2 Financial Analysis
  • 10.1.3 Segmental and Regional Analysis
  • 10.1.4 Research & Development Expense
  • 10.1.5 Recent strategies and developments:
    • 10.1.5.1 Partnerships, Collaborations, and Agreements:
  • 10.1.6 SWOT Analysis
• 10.2 Oracle Corporation
  • 10.2.1 Company Overview
  • 10.2.2 Financial Analysis
  • 10.2.3 Segmental and Regional Analysis
  • 10.2.4 Research & Development Expense
  • 10.2.5 SWOT Analysis
• 10.3 IBM Corporation
  • 10.3.1 Company Overview
  • 10.3.2 Financial Analysis
  • 10.3.3 Regional & Segmental Analysis
  • 10.3.4 Research & Development Expenses
  • 10.3.5 Recent strategies and developments:
    • 10.3.5.1 Acquisition and Mergers:
  • 10.3.6 SWOT Analysis
• 10.4 SAS Institute, Inc.
  • 10.4.1 Company Overview
  • 10.4.2 SWOT Analysis
• 10.5 Sightcorp (Raydiant Inc.)
  • 10.5.1 Company Overview
  • 10.5.2 Recent strategies and developments:
    • 10.5.2.1 Partnerships, Collaborations, and Agreements:
  • 10.5.3 SWOT Analysis
• 10.6 Akamai Technologies, Inc.
  • 10.6.1 Company Overview
  • 10.6.2 Financial Analysis
  • 10.6.3 Regional Analysis
  • 10.6.4 Research & Development Expense
  • 10.6.5 Recent strategies and developments:
    • 10.6.5.1 Product Launches and Product Expansions:
  • 10.6.6 SWOT Analysis
• 10.7 NetBase Solutions, Inc.
  • 10.7.1 Company Overview
  • 10.7.2 SWOT Analysis
• 10.8 JCDecaux SE
  • 10.8.1 Company Overview
  • 10.8.2 Financial Analysis
  • 10.8.3 Segmental and Regional Analysis
  • 10.8.4 Research & Development Expenses
  • 10.8.5 Recent strategies and developments:
    • 10.8.5.1 Acquisition and Mergers:
  • 10.8.6 SWOT Analysis
• 10.9 Telmar Group Inc. (Liiv Group)
  • 10.9.1 Company Overview
  • 10.9.2 Recent strategies and developments:
    • 10.9.2.1 Acquisition and Mergers:
  • 10.9.3 SWOT Analysis
• 10.10. Google LLC (Alphabet Inc.)
  • 10.10.1 Company Overview
  • 10.10.2 Financial Analysis
  • 10.10.3 Segmental and Regional Analysis
  • 10.10.4 Research & Development Expense
  • 10.10.5 Recent strategies and developments:
    • 10.10.5.1 Partnerships, Collaborations, and Agreements:
  • 10.10.6 SWOT Analysis

Chapter 11. Winning Imperatives of Audience Analytics Market