サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1633740

オーディエンスアナリティクスの市場規模、シェア、動向分析レポート：コンポーネント別、用途別、企業規模別、最終用途別、地域別、セグメント別予測、2025年～2030年

Audience Analytics Market Size, Share & Trends Analysis Report By Component, By Application, By Enterprise Size, By End-use, By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
オーディエンスアナリティクスの市場規模、シェア、動向分析レポート：コンポーネント別、用途別、企業規模別、最終用途別、地域別、セグメント別予測、2025年～2030年
出版日: 2024年12月02日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

オーディエンスアナリティクスの市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のオーディエンスアナリティクスの市場規模は2025年から2030年にかけて12.5％のCAGRを記録し、2030年には99億6,260万米ドルに達すると予測されています。

多数のデジタルチャネルにわたる消費者行動の複雑化が市場成長を促進しています。この複雑さが、多様なデータソースを包括的に集約し、解読できるオーディエンス分析のより洗練された分析ツールへの需要を促進しています。さらに、パーソナライズされたマーケティング戦略が重視されるようになったことも、オーディエンス分析ソリューションの採用に大きく影響しています。消費者を効果的に取り込むには、個人に合わせたアプローチが不可欠になっています。

技術の進歩という点では、COVID-19の流行がアナリティクスの技術革新を加速させています。アナリティクス・ツールではAIとMLが重視されるようになり、企業はアナリティクス・プロセスをより自動化・合理化できるようになりました。クラウドベースのアナリティクス・プラットフォームの利用が増加しており、アナリティクス機能の柔軟性と拡張性が向上しています。2021年、SASの顧客はクラウドでのアナリティクスを求めるようになりました。そのため、SASはさらにクラウドプロバイダーのサポートを拡大しました。2020年10月、アドビ、マイクロソフト、C3.aiは、AIを利用したCRMの進歩をもたらすために協力しました。この統合により、顧客は共同ソリューションを通じて、統合エコシステムの高度なCRM機能をAzure、Microsoft 365、Microsoft Power Platformとともに活用できるようになります。

オーディエンスアナリティクスの市場レポートのハイライト

  • コンポーネント別では、ソリューション・セグメントが、業界を問わず広く採用されていることから、2024年には65.4%の最大収益シェアで市場をリードしました。これらのソリューションは、顧客行動に関する実用的な洞察を企業に提供し、意思決定と戦略策定の改善を可能にします。
  • 用途別では、顧客満足度とロイヤルティの向上に重要な役割を果たすカスタマー・エクスペリエンス分野が、2024年に40.7％の最大売上シェアを獲得して市場をリードしました。
  • 企業規模別では、大企業セグメントが2024年に55.3％の最大収益シェアで市場をリードしました。
  • 最終用途別では、視聴者の嗜好と消費パターンの把握に大きく依存しているメディア・エンターテインメント分野が、2024年に24.4％の最大収益シェアで市場をリードしました。
  • 北米のオーディエンスアナリティクスの市場は、2024年に32.9%の最大収益シェアで市場を独占しました。北米市場は高度に発展しているが、これは同地域の技術進歩とイノベーションへの強い注力によるものです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 オーディエンスアナリティクスの市場の変数、動向、範囲

  • 世界のオーディエンスアナリティクスの市場の展望
  • 業界バリューチェーン分析
  • 市場力学
    • 市場ドライバー分析
    • 市場抑制要因分析
    • 業界の課題
  • ポーターのファイブフォース分析
    • サプライヤーの力
    • バイヤーの力
    • 代替品の脅威
    • 新規参入の脅威
    • 競争企業間の敵対関係
  • PESTEL分析
    • 政治情勢
    • 経済情勢
    • 社会情勢
    • 技術的情勢
    • 環境情勢
    • 法的情勢

第4章 オーディエンスアナリティクスの市場： コンポーネントの推定と予測

  • オーディエンスアナリティクスの市場：コンポーネントの変動分析、2024年および2030年

第5章 オーディエンスアナリティクスの市場：用途の推定と予測

  • オーディエンスアナリティクスの市場：用途の変動分析、2024年および2030年

第6章 オーディエンスアナリティクスの市場：企業規模の推定と予測

  • オーディエンスアナリティクスの市場：企業規模の変動分析、2024年および2030年

第7章 オーディエンスアナリティクスの市場：最終用途の推定と予測

  • オーディエンスアナリティクスの市場：最終用途の変動分析、2024年および2030年
    • ITおよび通信
    • ヘルスケア
    • 小売・eコマース
    • 自動車・輸送
    • メディアとエンターテイメント
    • その他

第8章 オーディエンスアナリティクスの市場：地域の推定と動向分析

  • オーディエンスアナリティクスの市場シェア、地域別、2024年および2030年、100万米ドル
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ブラジル
  • 中東およびアフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第9章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • ベンダー情勢
    • 企業分類
    • 主要販売代理店およびチャネルパートナーのリスト
    • 潜在顧客リスト/リスティング
  • 競争のダイナミクス
    • 競合ベンチマーキング
    • 戦略マッピング
    • ヒートマップ分析
  • 企業プロファイル/上場企業
    • Adobe
    • Oracle Corporation
    • IBM Corporation
    • SAS Institute Inc.
    • Google LLC
    • Audiense
    • Comscore, Inc.
    • Sightcorp
    • Unifi Software
    • Telmar
    • Quividi
    • AnalyticsOwl
    • Akamai Technologies
    • NetBase Solutions
    • JCDecaux Group
図表

List of Tables

  • Table 1 Global Audience Analytics market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • Table 2 Global Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 3 Global Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 4 Global Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 5 Global Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 6 North America Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 7 North America Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 8 North America Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 9 North America Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 10 North America Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 11 U.S. Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 12 U.S. Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 13 U.S. Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 14 U.S. Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 15 Canada Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 16 Canada Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 17 Canada Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 18 Canada Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 19 Mexico Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 20 Mexico Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 21 Mexico Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 22 Mexico Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 23 Europe Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 24 Europe Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 25 Europe Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 26 Europe Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 27 Europe Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 28 UK Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 29 UK Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 30 UK Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 31 UK Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 32 Germany Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 33 Germany Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 34 Germany Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 35 Germany Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 36 France Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 37 France Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 38 France Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 39 France Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 40 Asia Pacific Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 41 Asia Pacific Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 45 China Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 46 China Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 47 China Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 48 China Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 49 Japan Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 50 Japan Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 51 Japan Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 52 Japan Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 53 India Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 54 India Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 55 India Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 56 India Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 57 Australia Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 58 Australia Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 59 Australia Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 60 Australia Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 61 South Korea Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 62 South Korea Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 63 South Korea Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 64 South Korea Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 65 Latin America Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 66 Latin America Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 67 Latin America Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 68 Latin America Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 69 Latin America Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 70 Brazil Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 71 Brazil Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 72 Brazil Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 73 Brazil Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 74 Middle East & Africa Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 75 Middle East & Africa Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 76 Middle East & Africa Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 77 Middle East & Africa Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 78 Middle East & Africa Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 79 Saudi Arabia Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 80 Saudi Arabia Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 81 Saudi Arabia Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 82 Saudi Arabia Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 83 UAE Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 84 UAE Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 85 UAE Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 86 UAE Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 87 South Africa Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 88 South Africa Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 89 South Africa Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 90 South Africa Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Audience Analytics market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Parent market analysis
  • Fig. 7 Market formulation & validation
  • Fig. 8 Audience Analytics market snapshot
  • Fig. 9 Audience Analytics market segment snapshot
  • Fig. 10 Audience Analytics market competitive landscape snapshot
  • Fig. 11 Market driver relevance analysis (Current & future impact)
  • Fig. 12 Market restraint relevance analysis (Current & future impact)
  • Fig. 13 Value Chain Analysis
  • Fig. 14 Audience Analytics market, Component Outlook key takeaways (USD Million)
  • Fig. 15 Audience Analytics market Component movement analysis (USD Million), 2024 & 2030
  • Fig. 16 Solution market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Audience Analytics market: Application Outlook key takeaways (USD Million)
  • Fig. 19 Audience Analytics market: Application movement analysis (USD Million), 2024 & 2030
  • Fig. 20 Competitive Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Sales & Marketing Management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Customer Experience market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Audience Analytics market: Enterprise Size Outlook key takeaways (USD Million)
  • Fig. 24 Audience Analytics market: Enterprise Size movement analysis (USD Million), 2024 & 2030
  • Fig. 25 Large Size Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Small and Medium Sized Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Automatic market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Audience Analytics market: End Use Outlook key takeaways (USD Million)
  • Fig. 29 Audience Analytics market: End Use movement analysis (USD Million), 2024 & 2030
  • Fig. 30 IT & Telecommunication market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Retail & E-Commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Automotive & Transportation market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Media & Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Regional marketplace: Key takeaways
  • Fig. 37 Audience Analytics market: Regional Outlook, 2024 & 2030, USD Million
  • Fig. 38 North America Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 U.S. Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Canada Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Mexico Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Europe Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 UK Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Germany Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 France Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Asia Pacific Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 China Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Japan Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 India Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Australia Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 South Korea Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Latin America Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Brazil Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 MEA Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 KSA Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 UAE Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 South Africa Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Strategy framework
  • Fig. 59 Company Categorization
目次
Product Code: GVR-4-68040-155-6

Audience Analytics Market Growth & Trends:

The global audience analytics market size is expected to reach USD 9,962.6 million by 2030, registering a CAGR of 12.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

  • Based on component, the solution segment led the market with the largest revenue share of 65.4% in 2024, due to its widespread adoption across industries. These solutions provide businesses with actionable insights into customer behavior, enabling improved decision-making and strategy formulation.
  • Based on application, the customer experience segment led the market with the largest revenue share of 40.7% in 2024, due to its critical role in enhancing customer satisfaction and loyalty.
  • Based on enterprise size, the large-size enterprises segment led the market with the largest revenue share of 55.3% in 2024, due to their substantial resources and extensive customer bases.
  • Based on end-use, the media and entertainment segment led the market with the largest revenue share of 24.4% in 2024, due to its heavy reliance on understanding viewer preferences and consumption patterns.
  • North America audience analytics market dominated the market with the largest revenue share of 32.9% in 2024. The North American market is highly developed, owing to the region's technological advancements and strong focus on innovation.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Audience Analytics Market Variables, Trends & Scope

  • 3.1. Global Audience Analytics Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Audience Analytics Market: Component Estimates & Forecasts

  • 4.1. Audience Analytics Market: Component Movement Analysis, 2024 & 2030
    • 4.1.1. Solution
      • 4.1.1.1. Solution Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Services
      • 4.1.2.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Estimates & Forecasts

  • 5.1. Audience Analytics Market: Application Movement Analysis, 2024 & 2030
    • 5.1.1. Competitive Analysis
      • 5.1.1.1. Competitive Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Sales & Marketing Management
      • 5.1.2.1. Sales & Marketing Management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Customer Experience
      • 5.1.3.1. Customer Experience Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Estimates & Forecasts

  • 6.1. Audience Analytics Market: Enterprise Size Movement Analysis, 2024 & 2030
    • 6.1.1. Large Size Enterprises
      • 6.1.1.1. Large Size Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. Small and Medium Sized Enterprises
      • 6.1.2.1. Small and Medium Sized Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End Use Outlook Estimates & Forecasts

  • 7.1. Audience Analytics Market: End Use Movement Analysis, 2024 & 2030
    • 7.1.1. IT & Telecommunication
      • 7.1.1.1. IT & Telecommunication Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.2. Healthcare
      • 7.1.2.1. Healthcare Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.3. Retail & E-Commerce
      • 7.1.3.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.4. Automotive & Transportation
      • 7.1.4.1. Automotive & Transportation Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.5. Media & Entertainment
      • 7.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.6. Others
      • 7.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Audience Analytics Market Share, By Region, 2024 & 2030, USD Million
  • 8.2. North America
    • 8.2.1. North America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.1.1. North America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.2.1.2. North America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.1.3. North America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.1.4. North America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.1.5. North America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.2.2. U.S. Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.2.3. U.S. Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.2.4. U.S. Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.2.5. U.S. Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.3.2. Canada Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.3.3. Canada Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.3.4. Canada Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.3.5. Canada Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.4.2. Mexico Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.4.3. Mexico Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.4.4. Mexico Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.4.5. Mexico Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.1.1. Europe Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.3.1.2. Europe Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.1.3. Europe Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.1.4. Europe Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.1.5. Europe Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.2.2. UK Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.2.3. UK Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.2.4. UK Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.2.5. UK Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.3.2. Germany Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.3.3. Germany Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.3.4. Germany Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.3.5. Germany Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.4.2. France Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.4.3. France Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.4.4. France Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.4.5. France Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.1.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.4.1.2. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.1.3. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.1.4. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.1.5. Asia Pacific Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.2.2. China Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.2.3. China Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.2.4. China Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.2.5. China Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.3.2. Japan Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.3.3. Japan Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.3.4. Japan Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.3.5. Japan Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.4.2. India Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.4.3. India Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.4.4. India Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.4.5. India Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.5.2. South Korea Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.5.3. South Korea Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.5.4. South Korea Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.5.5. South Korea Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.6.2. Australia Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.6.3. Australia Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.6.4. Australia Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.6.5. Australia Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.1.1. Latin America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.5.1.2. Latin America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.1.3. Latin America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.5.1.4. Latin America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.1.5. Latin America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.2.2. Brazil Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.2.3. Brazil Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.5.2.4. Brazil Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.2.5. Brazil Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.1.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.6.1.2. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.1.3. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.1.4. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.1.5. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.2.2. UAE Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.2.3. UAE Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.2.4. UAE Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.2.5. UAE Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.3. KSA
      • 8.6.3.1. KSA Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.3.2. KSA Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.3.3. KSA Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.3.4. KSA Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.3.5. KSA Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.4.2. South Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.4.3. South Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.4.4. South Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.4.5. South Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Vendor Landscape
    • 9.2.1. Company categorization
    • 9.2.2. List of Key Distributors and channel Partners
    • 9.2.3. List of Potential Customers/Listing
  • 9.3. Competitive Dynamics
    • 9.3.1. Competitive Benchmarking
    • 9.3.2. Strategy Mapping
    • 9.3.3. Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Adobe
      • 9.4.1.1. Participant's overview
      • 9.4.1.2. Financial performance
      • 9.4.1.3. Application benchmarking
      • 9.4.1.4. Strategic initiatives
    • 9.4.2. Oracle Corporation
      • 9.4.2.1. Participant's overview
      • 9.4.2.2. Financial performance
      • 9.4.2.3. Application benchmarking
      • 9.4.2.4. Strategic initiatives
    • 9.4.3. IBM Corporation
      • 9.4.3.1. Participant's overview
      • 9.4.3.2. Financial performance
      • 9.4.3.3. Application benchmarking
      • 9.4.3.4. Strategic initiatives
    • 9.4.4. SAS Institute Inc.
      • 9.4.4.1. Participant's overview
      • 9.4.4.2. Financial performance
      • 9.4.4.3. Application benchmarking
      • 9.4.4.4. Strategic initiatives
    • 9.4.5. Google LLC
      • 9.4.5.1. Participant's overview
      • 9.4.5.2. Financial performance
      • 9.4.5.3. Application benchmarking
      • 9.4.5.4. Strategic initiatives
    • 9.4.6. Audiense
      • 9.4.6.1. Participant's overview
      • 9.4.6.2. Financial performance
      • 9.4.6.3. Application benchmarking
      • 9.4.6.4. Strategic initiatives
    • 9.4.7. Comscore, Inc.
      • 9.4.7.1. Participant's overview
      • 9.4.7.2. Financial performance
      • 9.4.7.3. Application benchmarking
      • 9.4.7.4. Strategic initiatives
    • 9.4.8. Sightcorp
      • 9.4.8.1. Participant's overview
      • 9.4.8.2. Financial performance
      • 9.4.8.3. Application benchmarking
      • 9.4.8.4. Strategic initiatives
    • 9.4.9. Unifi Software
      • 9.4.9.1. Participant's overview
      • 9.4.9.2. Financial performance
      • 9.4.9.3. Application benchmarking
      • 9.4.9.4. Strategic initiatives
    • 9.4.10. Telmar
      • 9.4.10.1. Participant's overview
      • 9.4.10.2. Financial performance
      • 9.4.10.3. Application benchmarking
      • 9.4.10.4. Strategic initiatives
    • 9.4.11. Quividi
      • 9.4.11.1. Participant's overview
      • 9.4.11.2. Financial performance
      • 9.4.11.3. Application benchmarking
      • 9.4.11.4. Strategic initiatives
    • 9.4.12. AnalyticsOwl
      • 9.4.12.1. Participant's overview
      • 9.4.12.2. Financial performance
      • 9.4.12.3. Application benchmarking
      • 9.4.12.4. Strategic initiatives
    • 9.4.13. Akamai Technologies
      • 9.4.13.1. Participant's overview
      • 9.4.13.2. Financial performance
      • 9.4.13.3. Application benchmarking
      • 9.4.13.4. Strategic initiatives
    • 9.4.14. NetBase Solutions
      • 9.4.14.1. Participant's overview
      • 9.4.14.2. Financial performance
      • 9.4.14.3. Application benchmarking
      • 9.4.14.4. Strategic initiatives
    • 9.4.15. JCDecaux Group
      • 9.4.15.1. Participant's overview
      • 9.4.15.2. Financial performance
      • 9.4.15.3. Application benchmarking
      • 9.4.15.4. Strategic initiatives