オーディエンス分析市場：コンポーネント、プラットフォーム、組織規模、業界別-2025年～2030年の世界予測

オーディエンス分析市場の2023年の市場規模は42億9,000万米ドルで、2024年には48億9,000万米ドルに達すると予測され、CAGR 14.18％で成長し、2030年には108億7,000万米ドルに達すると予測されています。

オーディエンス分析は、対象オーディエンスの構成、行動、嗜好の理解に焦点を当てた市場調査の重要な側面です。様々な情報源からデータを収集・分析し、マーケティング戦略や市場開拓を強化するための知見を得ることを目的としています。情勢は急速に進化しており、パーソナライズされた体験がエンゲージメントとリテンションに不可欠です。オーディエンス分析は、デジタルマーケティング、コンテンツ作成、製品イノベーション、顧客関係管理など、複数の領域に適用されます。組織にとっては、広告活動の最適化、顧客ターゲティングの改善、ROIの向上など、最終的な利用範囲が広がります。

市場洞察によると、オーディエンス分析の成長要因として、データ処理を自動化し、予測分析機能を提供するAIと機械学習の採用が増加していることが明らかになりました。さらに、デジタルタッチポイントの急増は、より正確な分析に必要な十分なデータを記載しています。リアルタイム・分析プラットフォームの開発や、小売やエンターテインメントのような消費者行動が主要焦点となるセクターにビジネス機会が生まれます。こうした機会を活用するための提言としては、最先端の分析ツールに投資し、クロスプラットフォームデータの統合を拡大して、視聴者の行動を総合的に把握することが挙げられます。

市場の成長を妨げる課題としては、データプライバシーに関する懸念や、大量のデータ管理の複雑さなどが挙げられます。現在の分析・ツールの限界は、多様なデータソースを統合し、実用的な洞察を得ることの難しさにあることが多いです。ビジネスの成長を促進するためには、データセキュリティ対策の強化、より直感的な分析・インターフェースの開発、リアルタイムの視聴者エンゲージメント測定基準の重視などが革新的なセグメントとして考えられます。音声や感情分析技術の調査も、大きなメリットをもたらす可能性があります。この市場の性質はダイナミックで競争が激しく、継続的な技術の進歩と、パーソナライズされた消費者体験に対する需要の高まりに後押しされています。このような複雑な状況に革新的に適応する企業は、大きな競合を得ることができます。

市場力学：急速に進化するオーディエンス分析市場の主要市場洞察を公開

オーディエンス分析市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 視聴者体験の向上への注目の高まり
  • デジタルプラットフォームやソーシャルメディアにおける人々のエンゲージメントの増加
  • 競合情報への世界の注目の高まり
• 市場抑制要因
  • オーディエンス分析の認知度不足と初期初期費用の巨額化
• 市場機会
  • AIによる視覚認識とSaaS型広告プラットフォームの導入
  • 継続的な広告マーケティングと中小企業での導入拡大
• 市場課題
  • オーディエンス分析に関連するセキュリティとプライバシーの懸念

ポーターのファイブフォース：オーディエンス分析市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、オーディエンス分析市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：オーディエンス分析市場における外部からの影響の把握

外部マクロ環境要因は、オーディエンス分析市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：オーディエンス分析市場における競合情勢の把握

オーディエンス分析市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：オーディエンス分析市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、オーディエンス分析市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：オーディエンス分析市場における成功への道筋を描く

オーディエンス分析市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 視聴者体験の向上への注目が高まる
    • デジタルプラットフォームやソーシャルメディアにおける人々の関与の増加
    • 競合情報への世界の注目の高まり
  • 抑制要因
    • オーディエンス分析の認知度不足と初期費用の巨額化
  • 機会
    • AI視覚認識とSaaS広告プラットフォームの導入
    • 継続的な広告マーケティングと中小企業における採用の増加
  • 課題
    • オーディエンス分析に関連するセキュリティとプライバシーに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 オーディエンス分析市場：コンポーネント別

• イントロダクション
• サービス
  • コンサルティングとアドバイザリーサービス
  • サポートとメンテナンスサービス
  • トレーニングと実装サービス
• ソリューション
  • 広告とマーケティング分析
  • コンテンツ分析
  • 顧客関係管理分析
  • 予測分析

第7章 オーディエンス分析市場：プラットフォーム別

• イントロダクション
• モバイルベース
• ソーシャルメディアベース
• ウェブベース

第8章 オーディエンス分析市場：組織規模別

• イントロダクション
• 大企業
• 中小企業

第9章 オーディエンス分析市場：業界別

• イントロダクション
• 銀行、金融、保険
• 政府と公共部門
• 医療とライフサイエンス
• ITと通信
• 製造業
• メディアとエンターテイメント
• 小売・消費財
• 旅行・ホスピタリティ

第10章 南北アメリカのオーディエンス分析市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋のオーディエンス分析市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのオーディエンス分析市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Adobe Inc.
• Akamai Technologies, Inc.
• Audiense Limited
• Brandwatch by Runtime Collective Limited
• CabinetM, Inc.
• Comscore, Inc.
• Dstillery
• Exaudi by Neodata Group S.r.l.
• Google LLC by Alphabet Inc.
• GWI by Trendstream Limited
• Infegy
• International Business Machines Corporation
• Lotame Solutions, Inc.
• Meltwater
• NetBase Solutions, Inc.
• Oracle Corporation
• Piano Software Inc.
• Pulsar Platform by Fenix Media Ltd.
• Resonate Networks, Inc.
• SAS Institute Inc.
• Softcrylic, LLC
• Stirista, LLC
• StoryFit Inc.
• Verimatrix, Inc.
• Zoomph

LIST OF FIGURES

• FIGURE 1. AUDIENCE ANALYTICS MARKET RESEARCH PROCESS
• FIGURE 2. AUDIENCE ANALYTICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. AUDIENCE ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. AUDIENCE ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AUDIENCE ANALYTICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AUDIENCE ANALYTICS MARKET DYNAMICS
• TABLE 7. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY CONSULTING & ADVISORY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SUPPORT & MAINTENANCE SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY TRAINING & IMPLEMENTATION SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY ADVERTISING & MARKETING ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY CONTENT ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY MOBILE-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SOCIAL MEDIA-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY WEB-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY BANKING, FINANCE & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY IT & TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY RETAIL & CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL AUDIENCE ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 43. ARGENTINA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 44. ARGENTINA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 45. ARGENTINA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 48. BRAZIL AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 50. BRAZIL AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 54. CANADA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 55. CANADA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 56. CANADA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 57. CANADA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 58. CANADA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 59. CANADA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 72. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 79. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 82. AUSTRALIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 83. AUSTRALIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 84. AUSTRALIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 85. AUSTRALIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 86. CHINA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 87. CHINA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 88. CHINA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 89. CHINA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 90. CHINA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 91. CHINA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 92. INDIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 93. INDIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 94. INDIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 95. INDIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 96. INDIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 97. INDIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 98. INDONESIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 99. INDONESIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 100. INDONESIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 101. INDONESIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 102. INDONESIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 103. INDONESIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 104. JAPAN AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 105. JAPAN AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 106. JAPAN AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 107. JAPAN AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 108. JAPAN AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 109. JAPAN AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 110. MALAYSIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 111. MALAYSIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 112. MALAYSIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 113. MALAYSIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 114. MALAYSIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 115. MALAYSIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 116. PHILIPPINES AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 117. PHILIPPINES AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 118. PHILIPPINES AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 119. PHILIPPINES AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 120. PHILIPPINES AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 121. PHILIPPINES AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 122. SINGAPORE AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 123. SINGAPORE AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 124. SINGAPORE AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 125. SINGAPORE AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 126. SINGAPORE AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 127. SINGAPORE AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH KOREA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH KOREA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH KOREA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH KOREA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH KOREA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH KOREA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 134. TAIWAN AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 135. TAIWAN AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 136. TAIWAN AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 137. TAIWAN AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 138. TAIWAN AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 139. TAIWAN AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 140. THAILAND AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 141. THAILAND AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 142. THAILAND AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 143. THAILAND AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 144. THAILAND AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 145. THAILAND AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 146. VIETNAM AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 147. VIETNAM AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 148. VIETNAM AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 149. VIETNAM AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 150. VIETNAM AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 151. VIETNAM AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 152. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 153. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 154. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 155. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 156. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 157. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 158. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 159. DENMARK AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 160. DENMARK AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 161. DENMARK AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 162. DENMARK AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 163. DENMARK AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 164. DENMARK AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 165. EGYPT AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 166. EGYPT AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 167. EGYPT AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 168. EGYPT AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 169. EGYPT AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 170. EGYPT AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 171. FINLAND AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 172. FINLAND AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 173. FINLAND AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 174. FINLAND AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 175. FINLAND AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 176. FINLAND AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 177. FRANCE AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 178. FRANCE AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 179. FRANCE AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 180. FRANCE AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 181. FRANCE AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 182. FRANCE AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 183. GERMANY AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 184. GERMANY AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 185. GERMANY AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 186. GERMANY AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 187. GERMANY AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 188. GERMANY AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 189. ISRAEL AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 190. ISRAEL AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 191. ISRAEL AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 192. ISRAEL AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 193. ISRAEL AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 194. ISRAEL AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 195. ITALY AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 196. ITALY AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 197. ITALY AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 198. ITALY AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 199. ITALY AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 200. ITALY AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 201. NETHERLANDS AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 202. NETHERLANDS AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 203. NETHERLANDS AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 204. NETHERLANDS AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 205. NETHERLANDS AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 206. NETHERLANDS AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 207. NIGERIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 208. NIGERIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 209. NIGERIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 210. NIGERIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 211. NIGERIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 212. NIGERIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 213. NORWAY AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 214. NORWAY AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 215. NORWAY AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 216. NORWAY AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 217. NORWAY AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 218. NORWAY AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 219. POLAND AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 220. POLAND AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 221. POLAND AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 222. POLAND AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 223. POLAND AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 224. POLAND AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 225. QATAR AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 226. QATAR AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 227. QATAR AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 228. QATAR AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 229. QATAR AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 230. QATAR AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 231. RUSSIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 232. RUSSIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 233. RUSSIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 234. RUSSIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 235. RUSSIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 236. RUSSIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 237. SAUDI ARABIA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 238. SAUDI ARABIA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 239. SAUDI ARABIA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 240. SAUDI ARABIA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 241. SAUDI ARABIA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 242. SAUDI ARABIA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 243. SOUTH AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 244. SOUTH AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 245. SOUTH AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 246. SOUTH AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 247. SOUTH AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 248. SOUTH AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 249. SPAIN AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 250. SPAIN AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 251. SPAIN AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 252. SPAIN AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 253. SPAIN AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 254. SPAIN AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 255. SWEDEN AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 256. SWEDEN AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 257. SWEDEN AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 258. SWEDEN AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 259. SWEDEN AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 260. SWEDEN AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 261. SWITZERLAND AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 262. SWITZERLAND AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 263. SWITZERLAND AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 264. SWITZERLAND AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 265. SWITZERLAND AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 266. SWITZERLAND AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 267. TURKEY AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 268. TURKEY AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 269. TURKEY AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 270. TURKEY AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 271. TURKEY AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 272. TURKEY AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 273. UNITED ARAB EMIRATES AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 274. UNITED ARAB EMIRATES AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 275. UNITED ARAB EMIRATES AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 276. UNITED ARAB EMIRATES AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 277. UNITED ARAB EMIRATES AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 278. UNITED ARAB EMIRATES AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 279. UNITED KINGDOM AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 280. UNITED KINGDOM AUDIENCE ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 281. UNITED KINGDOM AUDIENCE ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 282. UNITED KINGDOM AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 283. UNITED KINGDOM AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 284. UNITED KINGDOM AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 285. AUDIENCE ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 286. AUDIENCE ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

The Audience Analytics Market was valued at USD 4.29 billion in 2023, expected to reach USD 4.89 billion in 2024, and is projected to grow at a CAGR of 14.18%, to USD 10.87 billion by 2030.

Audience analytics is a vital aspect of market research that focuses on understanding the composition, behavior, and preferences of target audiences. Its scope involves collecting and analyzing data from various sources to yield insights that can enhance marketing strategies and product development. The necessity of audience analytics stems from the rapidly evolving consumer landscape, where personalized experiences are crucial for engagement and retention. It applies to multiple domains, including digital marketing, content creation, product innovation, and customer relationship management. For organizations, the end-use scope extends to optimizing advertising efforts, improving customer targeting, and increasing ROI.

Market insights reveal that key influencing growth factors for audience analytics include the increasing adoption of AI and machine learning, which automate data processing and offer predictive analytics capabilities. Furthermore, the proliferation of digital touchpoints provides ample data for more precise analytics. Opportunities arise in the development of real-time analytics platforms and in sectors like retail and entertainment, where consumer behavior is a primary focus. Recommendations for leveraging these opportunities include investing in state-of-the-art analytic tools and expanding the integration of cross-platform data to create a holistic view of audience behavior.

Challenges that may impede market growth include data privacy concerns and the complexity of managing large data volumes. The limitations of current analytics tools often involve difficulties in integrating diverse data sources and achieving actionable insights. To promote business growth, areas of innovation could involve enhancing data security measures, developing more intuitive analytics interfaces, and focusing on real-time audience engagement metrics. Research into voice and sentiment analysis technologies could also yield significant advantages. The nature of this market is dynamic and highly competitive, driven by continuous technological advancements and an increasing demand for personalized consumer experiences. Businesses that innovate and adapt to these complexities stand to gain a significant competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Audience Analytics Market

The Audience Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing focus on improving audience experience
  • Increasing engagement of people on digital platforms and social media
  • Rising focus on competitive intelligence globally
• Market Restraints
  • Lack of awareness and huge initial upfront cost of audience analytics
• Market Opportunities
  • Incorporation of AI visual recognition and SaaS advertising platform
  • Ongoing advertising marketing and increasing adoption among SMEs
• Market Challenges
  • Security and privacy concerns associated with audience analytics

Porter's Five Forces: A Strategic Tool for Navigating the Audience Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Audience Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Audience Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Audience Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Audience Analytics Market

A detailed market share analysis in the Audience Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Audience Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Audience Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Audience Analytics Market

A strategic analysis of the Audience Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Audience Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Akamai Technologies, Inc., Audiense Limited, Brandwatch by Runtime Collective Limited, CabinetM, Inc., Comscore, Inc., Dstillery, Exaudi by Neodata Group S.r.l., Google LLC by Alphabet Inc., GWI by Trendstream Limited, Infegy, International Business Machines Corporation, Lotame Solutions, Inc., Meltwater, NetBase Solutions, Inc., Oracle Corporation, Piano Software Inc., Pulsar Platform by Fenix Media Ltd., Resonate Networks, Inc., SAS Institute Inc., Softcrylic, LLC, Stirista, LLC, StoryFit Inc., Verimatrix, Inc., and Zoomph.

Market Segmentation & Coverage

This research report categorizes the Audience Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting & Advisory Services, Support & Maintenance Services, and Training & Implementation Services. The Solutions is further studied across Advertising & Marketing Analytics, Content Analytics, Customer Relationship Management Analytics, and Predictive Analytics.
• Based on Platform, market is studied across Mobile-Based, Social Media-Based, and Web-Based.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Vertical, market is studied across Banking, Finance & Insurance, Government & Public Sector, Healthcare & Life Sciences, IT & Telecommunication, Manufacturing, Media & Entertainment, Retail & Consumer Goods, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing focus on improving audience experience
    • 5.1.1.2. Increasing engagement of people on digital platforms and social media
    • 5.1.1.3. Rising focus on competitive intelligence globally
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of awareness and huge initial upfront cost of audience analytics
  • 5.1.3. Opportunities
    • 5.1.3.1. Incorporation of AI visual recognition and SaaS advertising platform
    • 5.1.3.2. Ongoing advertising marketing and increasing adoption among SMEs
  • 5.1.4. Challenges
    • 5.1.4.1. Security and privacy concerns associated with audience analytics
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Audience Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting & Advisory Services
  • 6.2.2. Support & Maintenance Services
  • 6.2.3. Training & Implementation Services
• 6.3. Solutions
  • 6.3.1. Advertising & Marketing Analytics
  • 6.3.2. Content Analytics
  • 6.3.3. Customer Relationship Management Analytics
  • 6.3.4. Predictive Analytics

7. Audience Analytics Market, by Platform

• 7.1. Introduction
• 7.2. Mobile-Based
• 7.3. Social Media-Based
• 7.4. Web-Based

8. Audience Analytics Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium-Sized Enterprises

9. Audience Analytics Market, by Vertical

• 9.1. Introduction
• 9.2. Banking, Finance & Insurance
• 9.3. Government & Public Sector
• 9.4. Healthcare & Life Sciences
• 9.5. IT & Telecommunication
• 9.6. Manufacturing
• 9.7. Media & Entertainment
• 9.8. Retail & Consumer Goods
• 9.9. Travel & Hospitality

10. Americas Audience Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Audience Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Audience Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Akamai Technologies, Inc.
• 3. Audiense Limited
• 4. Brandwatch by Runtime Collective Limited
• 5. CabinetM, Inc.
• 6. Comscore, Inc.
• 7. Dstillery
• 8. Exaudi by Neodata Group S.r.l.
• 9. Google LLC by Alphabet Inc.
• 10. GWI by Trendstream Limited
• 11. Infegy
• 12. International Business Machines Corporation
• 13. Lotame Solutions, Inc.
• 14. Meltwater
• 15. NetBase Solutions, Inc.
• 16. Oracle Corporation
• 17. Piano Software Inc.
• 18. Pulsar Platform by Fenix Media Ltd.
• 19. Resonate Networks, Inc.
• 20. SAS Institute Inc.
• 21. Softcrylic, LLC
• 22. Stirista, LLC
• 23. StoryFit Inc.
• 24. Verimatrix, Inc.
• 25. Zoomph