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市場調査レポート

メスカル (Mezcal・メキシコ特産蒸留酒) の世界市場:成長率、動向および予測分析(2020年~2025年)

Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 708658
出版日 ページ情報 英文
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.53円で換算しております。
メスカル (Mezcal・メキシコ特産蒸留酒) の世界市場:成長率、動向および予測分析(2020年~2025年) Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日: 2020年04月01日 ページ情報: 英文
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概要

世界のメスカル市場は、2019年から2024年の予測期間中に14.2%のCAGRで成長する見込みです。

当レポートでは、世界のメスカル市場を調査し、全体的な市場動向、製品・地域別の詳細動向、市場成長への影響要因の分析、競合情勢、主要企業のプロファイルなどを包括的にまとめています。

目次

第1章 イントロダクション

  • 調査の成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

  • 市場概況

第4章 市場のダイナミクス

  • 市場成長要因
  • 市場阻害要因
  • ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競合の激しさ

第5章 市場のセグメンテーション

  • 製品タイプ別
    • メスカルホーヴェン
    • メスカルレポサド
    • メスカルアネホ
    • その他のタイプ
  • 流通チャネル別
    • オフライン小売店
    • オンライン小売店
  • 地域
    • 北米
    • 欧州
    • アジア太平洋地域
    • 南米
    • 中東・アフリカ

第6章 競合情勢

  • 最も活動的な会社
  • 最も採用されている戦略
  • 市場シェア分析
  • 企業プロファイル
    • Pernod Ricard
    • Ilegal Mezcal
    • William Grant & Sons Ltd.
    • Rey Campero
    • El Silencio Holdings, INC.
    • Mezcal Vago
    • Lagrimas de Dolores
    • Fidencio Mezcal

第7章 市場機会および将来動向

目次
Product Code: 64578

Market Overview

Mezcal market is growing at a CAGR of 14.2% during the forecast period (2019-2024).

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period.
  • The large millennial consumer base across the globe is encouraging vendors to expand their geographical presence, which, in turn, is bolstering the mezcal market's growth.
  • Consumers are preferring mezcal over other tequila products due to the availability of a variety of flavors.

Scope of the Report

Mezcal market offers different products such as mezcal joven, mezcal reposado, mezcal anejo, and other types through offline and online retail stores. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment.

Key Market Trends

United States Witnessed Increased Consumption of Mezcal and Tequila

Consumers are preferring mezcal over other types of tequila which is playing a major role to boost the mezcal consumption in the country. The rise of cocktail culture in the United States has helped make mezcal trendy, with bars offering various varieties of mezcal and tequila. Also, the growing consumption of mezcal in the US and Mexico, and changing consumer preference towards new category like extra-anejo- which is produced from 100% Agave- have been supporting the market growth of Mezcal anejo over the past few years.

North America Held Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for mezcal in the North American region. Key players in the North American region are considering the increasing popularity of mescal and are investing to open production plants in the region, which is highly popular for the production of mescal. Furthermore, the demand for spirits across the on-trade sales channels, including full-service restaurants and cafes/bars, is expected to increase significantly over the forecast period.

Competitive Landscape

Mezca market is highly fragmented owing to the number of small and giant players dominating the market. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd. Key players are investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Mezcal Joven
    • 5.1.2 Mezcal Reposado
    • 5.1.3 Mezcal anejo
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Offline retail stores
    • 5.2.2 Online retail stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Germany
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Pernod Ricard
    • 6.4.2 Ilegal Mezcal
    • 6.4.3 William Grant & Sons Ltd
    • 6.4.4 Rey Campero
    • 6.4.5 El Silencio Holdings INC.
    • 6.4.6 Mezcal Vago
    • 6.4.7 Lagrimas de Dolores
    • 6.4.8 Fidencio Mezcal

7 MARKET OPPORTUNITIES AND FUTURE TRENDS