メスカルの市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、製造方法別、濃縮物別、地域別 - 産業予測、2025年～2032年

メスカルの市場規模は、2023年に3億3,800万米ドルとなり、2024年の4億1,439万米ドルから、2032年までには21億1,510万米ドルに成長し、予測期間（2025年～2032年）のCAGRは22.6%で推移する見通しです。

メスカル市場は、メスカルマルガリータやパロマのような独創的なドリンクのバリエーションにつながった独特のスモーキーフレーバーに対する需要の高まりによって、大きな成長を遂げています。メスカルは様々なマゲイ科の植物を原料としているためテキーラとは区別されますが、その人気の高まりは、多様な風味を求めるミレニアル世代の消費者層によるところが大きいです。この動向により、サプライヤーは消費者の選好に応えるため、地域的なリーチを拡大する必要に迫られています。世界中の蒸留業者もまた、様々なリュウゼツランの品種と最新の蒸留技術で革新を進めています。政府の支援政策が業界の成長を促進する中、消費者は従来のテキーラよりもメスカルをますます好むようになり、メスカル市場は今後数年間拡大し続けると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析

世界のメスカルの市場規模：製品タイプ別・CAGR（2025年～2032年）

• 市場概要
• メスカルホーベン（ブランコ）
• メスカルレポサド
• メスカルアネホ
• その他

世界のメスカルの市場規模：流通チャネル別・CAGR（2025年～2032年）

• 市場概要
• 店舗ベース
  • スーパーマーケット・ハイパーマーケット
  • 専門店
  • その他
• 店舗以外

世界のメスカルの市場規模：製造方法別・CAGR（2025年～2032年）

• 市場概要
• 産業
• 職人技
• 先祖伝来

世界のメスカルの市場規模：濃縮物別・CAGR（2025年～2032年）

• 市場概要
• 100%テキーラ
• ミックステキーラ

世界のメスカルの市場規模・CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• Pernod Ricard SA（France）
• Diageo PLC（United Kingdom）
• Bacardi Limited（Bermuda）
• Brown-Forman Corporation（United States）
• William Grant & Sons Ltd（United Kingdom）
• Davide Campari-Milano N.V.（Netherlands）
• Ilegal Mezcal（Guatemala）
• El Silencio Holdings, INC（United States）
• Rey Campero（Mexico）
• Mezcal Vago（Mexico）
• Wahaka Mezcal（Mexico）
• Casa Cortes（Mexico）
• Xiaman Spirits GmbH（Austria）
• Mezcal Amaras（Mexico）
• SU Casa Mezcal（United States）
• Mezcal Sombra（Mexico）
• Montelobos Mezcal（Mexico）
• Fidencio Mezcal（Mexico）
• IZO Spirits（United States）
• Compania Tequilera de Arandas, S.A.（Mexico）

結論と提言

Mezcal Market size was valued at USD 338.0 million in 2023 and is poised to grow from USD 414.39 million in 2024 to USD 2115.1 million by 2032, growing at a CAGR of 22.6% during the forecast period (2025-2032).

The mezcal market is experiencing significant growth, driven by an increasing demand for its unique smoky flavor, which has led to creative drink variations like Mezcal Margaritas and Palomas. The rise in popularity of mezcal, distinct from tequila as it is derived from various maguey plants, is largely attributed to a global millennial consumer base eager for diverse flavor profiles. This trend is prompting suppliers to expand their regional reach to meet consumer preferences. Distillers worldwide are also innovating with different agave varieties and modern distillation techniques. With supportive government policies fostering industry growth, the mezcal market is poised for continued expansion in the coming years, as consumers increasingly favor it over traditional tequila options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mezcal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mezcal Market Segments Analysis

Global Mezcal Market is segmented by Product type, Distribution channel, Production Method, Concentrates and region. Based on Product type, the market is segmented into Mezcal Joven (Blanco), Mezcal Reposado, Mezcal Anejo and Others. Based on Distribution channel, the market is segmented into Store-based and Non-store-based. Based on Production Method, the market is segmented into Industrial, Artisanal and Ancestral. Based on Concentrates, the market is segmented into 100% Tequila and Mix Tequila. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mezcal Market

The Mezcal market is significantly propelled by the growing disposable income observed in developed regions such as North America and Western Europe. As consumers in these areas experience increased financial freedom, they are more inclined to invest in high-end and super-premium alcoholic beverages. Over the forecast period, the market is expected to witness substantial growth due to a notable surge in demand for mezcal in recent years. Affluent consumers in established spirit markets are progressively seeking unique and captivating products, often opting for specialty drinks that offer distinctive flavor profiles, thus enhancing the appeal of mezcal in a competitive landscape.

Restraints in the Mezcal Market

The Mezcal market has faced significant restraints, particularly during the pandemic, as the food and beverage sector was heavily impacted by production delays and raw material shortages. Global supply chains were disrupted due to widespread industrial shutdowns, which affected manufacturing activities, delivery timelines, and the sales of various products. Numerous companies have indicated that delays in product shipments could adversely affect future sales. Additionally, disruptions in travel have posed challenges in strategic planning and collaboration within the industry. While both offline and online retailers offer mezcal, the offline segment experienced considerable declines due to closures and health warnings, whereas online sales have seen notable increases.

Market Trends of the Mezcal Market

The mezcal market is experiencing a notable trend driven by rising consumer demand for premium, organic beverages rooted in health consciousness. As consumers increasingly prioritize products with lower glycemic indices, agave-based mezcal is emerging as an appealing alternative to traditional spirits, offering a unique flavor profile derived from its distinctive production process, which includes smoking the agave hearts for several days. This artisanal approach not only enhances the taste but also aligns with the market's shift towards authentic, high-quality products. The global popularity of distilled agave goods, particularly in Mexico, further signals mezcal's ascent as a sophisticated choice for discerning drinkers seeking both flavor and organic integrity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Mezcal Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Mezcal Joven (Blanco)
• Mezcal Reposado
• Mezcal Anejo
• Others

Global Mezcal Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Store-based
  • Supermarkets and hypermarkets
  • Specialty stores
  • others
• Non-store-based

Global Mezcal Market Size by Production Method & CAGR (2025-2032)

• Market Overview
• Industrial
• Artisanal
• Ancestral

Global Mezcal Market Size by Concentrates & CAGR (2025-2032)

• Market Overview
• 100% Tequila
• Mix Tequila

Global Mezcal Market Size & CAGR (2025-2032)

• North America (Product type, Distribution channel, Production Method, Concentrates)
  • US
  • Canada
• Europe (Product type, Distribution channel, Production Method, Concentrates)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Distribution channel, Production Method, Concentrates)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Distribution channel, Production Method, Concentrates)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Distribution channel, Production Method, Concentrates)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pernod Ricard SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davide Campari-Milano N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ilegal Mezcal (Guatemala)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• El Silencio Holdings, INC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rey Campero (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mezcal Vago (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahaka Mezcal (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casa Cortes (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaman Spirits GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mezcal Amaras (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SU Casa Mezcal (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mezcal Sombra (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montelobos Mezcal (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fidencio Mezcal (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IZO Spirits (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compania Tequilera de Arandas, S.A. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations