表紙:MVNOのビジネスプラン:2023年
市場調査レポート
商品コード
1340757

MVNOのビジネスプラン:2023年

MVNO Business Plan 2023

出版日: | 発行: Mind Commerce | ページ情報: 英文 135 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.52円
MVNOのビジネスプラン:2023年
出版日: 2023年08月30日
発行: Mind Commerce
ページ情報: 英文 135 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

本レポートは、ContendusというMVNO (仮想移動体通信事業者) の立ち上げに基づいた完全なビジネスプランです。本書では、市場評価、資金調達要件、財務分析、市場セグメンテーション、製品の差別化など、企業の立ち上げ計画のあらゆる側面がカバーされてます。また、市場参入計画、流通・補充計画、MVNOの比較なども含まれます。

MVNOの立ち上げには、綿密な計画と競合の脅威と機会への理解が必要です。競合の問題を理解し、どのようなMVNOを立ち上げるかが成功の鍵となります。MVNOの成功に欠かせないのは、ホストとなるモバイルネットワークオペレーター (MNO) との卸売交渉です。従って、MVNOビジネスプランには、ホストMNOとの契約に関するモデリングと交渉戦略が含まれます。これには、リテールマイナスモデルとコストプラスモデルの料金体系、それぞれの長所と短所、導入方法などが含まれます。

また、MVNOビジネスプランには、ホールセールインセンティブの評価、調整プロセス、交渉戦略を定義する際に考慮すべきマクロおよびミクロの環境側面も含まれています。また、サービスレベルアグリーメント (SLA) の例も含まれており、実際の運用MVNOのSLAをモデルとして、サービス管理要件のニーズに合わせてカスタマイズして構築することができます。

5Gは通信サービスのバリューチェーンのほぼすべての部分に影響を及ぼすと考えられており、MVNOのエコシステムにとって、仮想ネットワークの運用に関する情報を入手し、その影響を理解することが極めて重要であると考えられます。従って、レポート「5G Technology Assessment, Market Outlook, and Forecasts 2023 to 2030」も本レポートに含まれています。

目次

第1章 エグゼクティブサマリー

第2章 概要

  • 事業
  • 戦略
  • 市場
  • マネジメント陣
  • 財務状況
  • 企業の使命
  • MVNOの基準
  • 例外

第3章 ビジネス

  • 要件分析
  • サービスの説明
  • 対象市場
  • 初期サービス:主な収益要因
  • 将来のサービスの可能性:追加の収益源
  • 配布・購入・補充
  • スターターパッケージ
  • ハンドセットとハードウェア
  • LTEシステムとSIMカード
  • ウェブサイトとユーザーインターフェイスの戦略
  • LTEの強化、5G、将来の技術
  • バックオフィスとカスタマーケア
  • MNOの要件
  • 規制の問題
  • 解約に関する考慮事項

第4章 機会

  • 機会
  • 戦略
  • プロビジョニングと管理
  • インフラ
  • マルチIMSIアプローチ
  • マルチネットワークVPN
  • セキュリティと制御
  • 予測

第5章 市場

  • 米国のワイヤレス市場
  • プリペイドサービス市場
  • 卸売通信サービス
  • 重要な交渉要素
  • セットアップコスト分析
  • 端末の使用と制御
  • ネットワークの使用と制御

第6章 マーケティング計画

  • 概要
  • マーケティング戦略
  • 初期の市場セグメントと戦略的考察
  • 提携とコブランディング
  • ロイヤルティプログラム
  • 移行戦略

第7章 財務概要

  • 収益源とコストの考慮事項
  • 収益成長
  • 財務予測
  • 資金調達
  • 出口戦略

第8章 拡張機能とアップグレード

  • 選択基準
  • 技術的要件
  • その他の要因

第9章 潜在的な市場セグメント

第10章 経営陣とパートナー

  • 経営陣
  • 諮問委員会
  • 運営パートナー

第11章 競合

  • プリペイド企業
  • プリペイド市場の評価

第12章 MVNO市場の展望

  • 概要
  • 世界の見通しと予測
  • MVNOの促進要因:欧州
  • MVNOの促進要因:米国
  • MVNOの促進要因:中国
  • MVNOの促進要因:アジア太平洋

第13章 MVNOのケーススタディ

第14章 総論

第15章 付録

図表

Figures

  • Figure 1: MVNOs and Virtual Network Enablers
  • Figure 2: MVNO Business Model
  • Figure 3: Advanced LTE-based Applications
  • Figure 4: Value-add Service Applications
  • Figure 5: MVNO Network Planning with MNO
  • Figure 6: MVNO Categorization by Business Model Segmentation
  • Figure 7: MVNO OSS/BSS Planning

Tables

  • Table 1: MVNO Type and Infrastructure Mapping
  • Table 2: MNO vs. MVNO Characteristics
  • Table 3: Customer Churn Analysis
  • Table 4: MVNO Marketing Strategy
  • Table 5: End-User Forecasts
  • Table 6: Pro Forma Income Statement
  • Table 7: SWOT Analysis
  • Table 8: USA vs. Europe Comparative Analysis
  • Table 9: Prepaid Penetration Assessment
  • Table 10: Prepaid Services Distribution and Replenishment
目次

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies an MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

  • Will the MVNO be a sub-brand to an existing business?
  • Will the MVNO align with the retail strategies of some other business?
  • Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?
  • Will the MVNO offer Machine-to-Machine (M2M) communications-related services on a B2B basis rather than consumer services?
  • Will the MVNO acquire data-only from the underlying MNO, relying upon messaging and voice-over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the impact of 5G on business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G technology and its impact upon networks, apps, and services (see below for more information).

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs, and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost-plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process, and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also included is an example Service Level Agreement (SLA), modeled from real-life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, the report 5G Technology Assessment, Market Outlook, and Forecasts 2023 to 2030 is also included with the MVNO Business Plan.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

The market for mission critical communications is rapidly evolving as developing technologies supply solutions necessary to meet emerging demand for improved voice, data, and machine-oriented communications. Industry verticals that manage critical infrastructure (such as utilities, ports, and transportation) also require enhanced communications to safeguard assets and optimize operations.

We see a few technologies playing a key role including 5G, Artificial Intelligence, and Internet of Things (IoT) solutions. In addition, there is a strong opportunity for network and system integration as otherwise disparate solutions converge in a manner in which operations management does not become onerous.

This report evaluates core public safety technology and solutions as well as emerging key areas for critical communications including 5G, AI, and IoT. This report also assesses emerging areas for mission critical communications including ultra-reliable low-latency communications for enterprise, industrial, and government sectors.

Table of Contents

1. Executive Summary

2. Overview

  • 2.1. The Business
  • 2.2. The Strategy
  • 2.3. The Market
  • 2.4. The Management
  • 2.5. The Financials
  • 2.6. The Company Mission
  • 2.7. MVNO Criteria
  • 2.8. Exceptions

3. The Business

  • 3.1. Requirements Analysis
  • 3.2. Description of Services
  • 3.3. Target Market
  • 3.4. Initial Services: Primary Revenue Drivers
  • 3.5. Potential Future Services: Additional Revenue Sources
  • 3.6. Distribution, Purchasing, and Refills
  • 3.7. Starter Package
  • 3.8. Handsets and Hardware
  • 3.9. LTE System and the SIM-card
  • 3.10. Website and User Interface Strategies
  • 3.11. LTE Enhancements, 5G, and Future Technologies
  • 3.12. Back-Office and Customer Care
  • 3.13. Mobile Network Operator Requirements
  • 3.14. Regulatory Issues
  • 3.15. Churn Considerations

4. The Opportunity

  • 4.1. Opportunity
  • 4.2. Strategy
  • 4.3. Provisioning and Management
  • 4.4. Infrastructure
  • 4.5. Multi-IMSI Approach
  • 4.6. Multi-network VPN
  • 4.7. Security and Control
  • 4.8. Forecast

5. The Market

  • 5.1. US Wireless Market
  • 5.2. Prepaid Services Market
  • 5.3. Wholesale Communications Services
  • 5.4. Essential Negotiation Factors
  • 5.5. Setup Cost Analysis
  • 5.6. Terminal Usage and Control
  • 5.7. Network Usage and Control

6. Marketing Plan

  • 6.1. Overview
  • 6.2. Marketing Strategy
  • 6.3. Initial Market Segments and Strategic Considerations
  • 6.4. Partnering and Co-branding
  • 6.5. Loyalty Program
  • 6.6. Migration Strategy

7. Financial Overview

  • 7.1. Revenue Streams and Cost Considerations
  • 7.2. Revenue Growth
  • 7.3. Financial Projections
  • 7.4. Funding
  • 7.5. Exit Strategy

8. Extensions and Upgrades

  • 8.1. Selection Criteria
  • 8.2. Technical Requirements
  • 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

  • 10.1. Management
  • 10.2. Board of Advisors
  • 10.3. Operational Partners

11. Competition

  • 11.1. Prepaid Players
  • 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

  • 12.1. Overview
  • 12.2. Global Outlook and Forecast
  • 12.3. MVNO Drivers in Europe
  • 12.4. MVNO Drivers in the United States
  • 12.5. MVNO Drivers in Middle East
  • 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

  • 15.1. Cellular Operator Organization Structure
  • 15.2. Initiating Contact with MNOs
  • 15.3. Strategy Development