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仮想移動体通信事業者 (MVNO) のビジネスプラン (2020年)

MVNO Business Plan 2020

出版日: | 発行: Mind Commerce | ページ情報: 英文 191 Pages | 納期: 即日から翌営業日

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仮想移動体通信事業者 (MVNO) のビジネスプラン (2020年)
出版日: 2020年09月14日
発行: Mind Commerce
ページ情報: 英文 191 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、仮想移動体通信事業者 (MVNO) が新規事業への参入計画を構築する際に留意すべき事項について分析し、マクロ的・ミクロ的な検討事項や、今後の市場動向の見通し (2020~2030年)、効果的なマーケティング戦略のあり方 (料金体系、各種インセンティブ、事業提携など)、主要MVO (移動体通信事業者) との関係性、各地域市場の概況、主な成功事例、といった情報を取りまとめてお届けいたします。

目次

第1章 エグゼクティブサマリー

第2章 ビジネス

  • 要件分析
  • サービスの概要
  • 標的市場
  • 提供中のサービス:主な収益促進要因
  • 将来的/潜在的サービス:代替的な収入源
  • 流通・購入・補充
  • スターターパッケージ
  • ハンドセットとハードウェア
  • GSMシステムとSIMカード
  • Webサイトと顧客インターフェース
  • 機能拡張の範囲と将来のテクノロジー - 4G/LTE
  • バックオフィスとカスタマーケア
  • ネットワークオペレーター
  • 規制
  • チャーン (解約率)

第3章 機会

  • 機会
  • 戦略
  • プロビジョニングと管理
  • インフラ
  • マルチIMSIアプローチ
  • マルチネットワークVPN
  • セキュリティと制御
  • 予測

第4章 市場

  • 米国のワイヤレス市場
  • プリペイド市場
  • ホールセール
  • 交渉のベクトル
  • 初期設定費用の分析
  • 端末の使用と制御
  • ネットワークの使用と制御

第5章 マーケティング計画

  • 概略
  • マーケティングのアイデア
  • 最初の市場セグメントと戦略的考察
  • 事業提携・共同ブランド
  • ロイヤルティプログラム
  • 移行戦略

第6章 財務概要

  • 収益の流れと費用に関する考慮事項
  • 収益の成長
  • 財務予測
  • 資金調達
  • 出口戦略

第7章 拡張とアップグレード

  • 選択基準
  • 技術要件
  • その他の要因

第8章 潜在的な市場セグメント

第9章 管理チームとパートナー

  • 管理
  • 諮問委員会とパートナー
  • パートナー

第10章 競合

  • 一般的な概要
  • プリペイド事業者
  • SWOT分析
  • プリペイド市場の競合分析

欧州対米国

  • 概況

第11章 MVNO市場とその成長:概況

  • 概況
  • 世界市場の概要と予測
  • 欧州のMVNO市場:促進要因
  • 南北アメリカのMVNO市場:促進要因
  • 中東のMVNO市場:促進要因
  • アジア太平洋のMVNO市場:促進要因

第12章 ケーススタディ

第13章 結論

第14章 付録

目次

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies an MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

  • Will the MVNO be a sub-brand to an existing business?
  • Will the MVNO align with retail strategies of some other business?
  • Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?
  • Will the MVNO offer Machine-to-Machine (M2M) communications related services on a B2B basis rather than consumer services?
  • Will the MVNO acquire data-only from the underlying MNO, relying upon messaging and voice over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the impact of 5G upon business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G technology and its impact upon networks, apps, and services (see below for more information).

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost-plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, the report 5G Technology Assessment, Market Outlook, and Forecasts 2020-2030 is also included with the MVNO Business Plan.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

1. Executive Summary

2. Overview

  • 2.1. The Business
  • 2.2. The Strategy
  • 2.3. The Market
  • 2.4. The Management
  • 2.5. The Financials
  • 2.6. The Company Mission
  • 2.7. MVNO Criteria
  • 2.8. Exceptions

3. The Business

  • 3.1. Requirements Analysis
  • 3.2. Description of Services
  • 3.3. Target Market
  • 3.4. Initial Services: Primary Revenue Drivers
  • 3.5. Potential Future Services: Additional Revenue Sources
  • 3.6. Distribution, Purchasing and Refills
  • 3.7. Starter Package
  • 3.8. Handsets and Hardware
  • 3.9. LTE System and the SIM-card
  • 3.10. Website and User Interface Strategies
  • 3.11. LTE Enhancements, 5G, and Future Technologies
  • 3.12. Back-Office and Customer Care
  • 3.13. Mobile Network Operator Requirements
  • 3.14. Regulatory Issues
  • 3.15. Churn Considerations

4. The Opportunity

  • 4.1. Opportunity
  • 4.2. Strategy
  • 4.3. Provisioning and Management
  • 4.4. Infrastructure
  • 4.5. Multi-IMSI Approach
  • 4.6. Multi-network VPN
  • 4.7. Security and Control
  • 4.8. Forecast

5. The Market

  • 5.1. US Wireless Market
  • 5.2. Prepaid Services Market
  • 5.3. Wholesale Communications Services
  • 5.4. Essential Negotiation Factors
  • 5.5. Setup Cost Analysis
  • 5.6. Terminal usage and Control
  • 5.7. Network Usage and Control

6. Marketing Plan

  • 6.1. Overview
  • 6.2. Marketing Strategy
  • 6.3. Initial Market Segments and Strategic Considerations
  • 6.4. Partnering and Co-branding
  • 6.5. Loyalty Program
  • 6.6. Migration Strategy

7. Financial Overview

  • 7.1. Revenue Streams and Cost Considerations
  • 7.2. Revenue Growth
  • 7.3. Financial Projections
  • 7.4. Funding
  • 7.5. Exit Strategy

8. Extensions and Upgrades

  • 8.1. Selection Criteria
  • 8.2. Technical Requirements
  • 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

  • 10.1. Management
  • 10.2. Board of Advisors
  • 10.3. Operational Partners

11. Competition

  • 11.1. Prepaid Players
  • 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

  • 12.1. Overview
  • 12.2. Global Outlook and Forecast
  • 12.3. MVNO Drivers in Europe
  • 12.4. MVNO Drivers in the United States
  • 12.5. MVNO Drivers in Middle East
  • 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

  • 15.1. Cellular Operator Organization Structure
  • 15.2. Initiating Contact with MNOs
  • 15.3. Strategy Development

Figures

  • Figure 1: MVNOs and Virtual Network Enablers
  • Figure 2: MVNO Business Model
  • Figure 3: Advanced LTE-based Applications
  • Figure 4: Value-add Service Applications
  • Figure 5: MVNO Network Planning with MNO
  • Figure 6: MVNO Categorization by Business Model Segmentation
  • Figure 7: MVNO OSS/BSS Planning

Tables

  • Table 1: MVNO Type and Infrastructure Mapping
  • Table 2: MNO vs. MVNO Characteristics
  • Table 3: Customer Churn Analysis
  • Table 4: MVNO Marketing Strategy
  • Table 5: End-User Forecasts
  • Table 6: Pro Forma Income Statement
  • Table 7: SWOT Analysis
  • Table 8: USA vs. Europe Comparative Analysis
  • Table 9: Prepaid Penetration Assessment
  • Table 10: Prepaid services Distribution and Replenishment
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