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MVNOビジネスプラン(財務モデリングスプレッドシート付)

MVNO Business Plan with Financial Modeling Spreadsheet (2015 Edition)

発行 Mind Commerce 商品コード 200105
出版日 ページ情報 英文 167 plus Spreadsheet
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.71円で換算しております。
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MVNOビジネスプラン(財務モデリングスプレッドシート付) MVNO Business Plan with Financial Modeling Spreadsheet (2015 Edition)
出版日: 2015年12月03日 ページ情報: 英文 167 plus Spreadsheet
概要

当レポートは、Contendusという仮想移動体通信事業者(MVNO)設立の実例に基づいた完全なビジネスプランであり、市場評価、資金調達要件、財務分析、市場セグメンテーション、および製品差別化などの設立に際してのあらゆる側面を網羅し、新規市場開拓計画、流通・補充計画、各MVNOの比較を提示するとともに、併せて財務モデリング用にExcel形式のスプレッドシートを提供しています。

Excel形式のスプレッドシート(以下内容を網羅)

  • 損益計算書(P&L)
  • 売上原価(COGs)
  • 資本支出(CAPEX)
  • 人件費
  • キャッシュフロー
  • その他コスト
  • 成長要因と収益
  • グラフとサマリー

第1章 エクゼクティブサマリー

第2章 事業

  • 要件分析
  • サービスの説明
  • 対象市場
  • 提供するサービス:主な収益源
  • 潜在的な将来サービス:代替収益源
  • 流通、購入、および補充
  • 初心者パッケージ
  • 電話機とハードウェア
  • GSMシステムとSIMカード
  • Webサイトと顧客インターフェース
  • 強化の範囲および将来技術 4G/LTE
  • バックオフィスおよび顧客サービス
  • ネットワークオペレーター
  • 規制
  • チャーン

第3章 機会

  • 機会
  • 戦略
  • プロビジョニングと管理
  • インフラ
  • マルチIMSIの取り組み
  • マルチネットワークVPN
  • セキュリティーおよび制御
  • 予測

第4章 市場

  • 米国のワイヤレス市場
  • プリペイド市場
  • 卸売
  • 交渉ベクトル
  • 設置コストの分析
  • 端末の利用および制御
  • ネットワークの利用および制御

第5章 マーケティング計画

  • 一般概要
  • マーケティング構想
  • 初期市場セグメントおよび戦略的検討事項
  • 提携およびブランド提携
  • ロイヤルティープログラム
  • 移行計画

第6章 財務概要

  • 収益源およびコストに関する検討事項
  • 増収
  • 財務予測
  • 資金調達
  • 撤退戦略

第7章 拡張および機能向上

  • 選択基準
  • 技術的要件
  • その他の要素

第8章 潜在的な市場セグメント

第9章 経営チームとパートナー

  • 経営陣
  • 顧問委員会とパートナー
  • パートナー

第10章 競争

  • 一般概要
  • プリペイド業者
  • SWOT分析
  • プリペイド競争分析
  • 欧州vs米国
  • 一般概要

第11章 MVNO市場および成長の概要

  • 一般概要
  • 世界の概要および予測
  • 欧州におけるMVNOの勢い
  • アメリカにおけるMVNOの勢い
  • 中東におけるMVNOの勢い
  • アジア太平洋地域におけるMVNOの勢い

第12章 ケーススタディー

第13章 結論

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Please NOTE: This updated version replaces previous versions of the MVNO Business Plan with Financial Modeling Spreadsheet and your organization should therefore replace all previous mentions of that product with this new version.

Overview:

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

MVNO Business Plan Financial Modeling Spreadsheet

Why build your financial assessment from scratch?

This report includes an Excel spreadsheet with financial modeling including:

  • P&L
  • COGs
  • CAPEX
  • HR Costs
  • Cash Flow
  • Other Costs
  • Drivers and Revenue
  • Graphs and Summary

The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO business plan.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

Purchasers of the MVNO Business Plan and Financial Modeling Spreadsheet may also choose any one of the following reports at no additional cost:

Market Opportunity: Big Data in the Internet of Things

Telecom Carrier Big Data Operations, Applications, and Services

Understanding and Capitalizing Upon Telecom APIs for Communications Enabled Applications

Technologies Impacting and Impacted by Operational Support Systems (OSS)

BONUS: Purchasers at the Team License and Company-wide License level will also receive at no additional cost:

Mobile Network Operator VAS and APIs: MVAS and API Market Opportunities and Forecasts 2015 - 2020

BONUS: Purchasers at the Company-wide Level will also receive at no additional cost:

Communication Enabled Applications, Content, and Commerce: WebRTC, Telecom APIs, and Mobile Apps 2015 - 2020

All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

Mobile Virtual Network Operator (MVNO) Business Plan

1. EXECUTIVE SUMMARY

  • A. THE BUSINESS
  • B. THE STRATEGY
  • C. THE MARKET
  • D. THE MANAGEMENT
  • E. THE FINANCIALS
  • F. THE COMPANY MISSION
  • G. THE CRITERIA OF MVNO
  • H. EXCEPTIONS

2. THE BUSINESS

  • A. REQUIREMENT ANALYSIS
  • B. DESCRIPTION OF SERVICES
  • C. TARGET MARKET
  • D. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
  • E. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES
  • F. DISTRIBUTION, PURCHASING AND REFILLS
  • G. STARTER PACKAGE
  • H. HANDSETS AND HARDWARE
  • I. GSM SYSTEM AND THE SIM-CARD
  • J. THE WEB-SITE AND CUSTOMER INTERFACE
  • K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE
  • L. BACK-OFFICE AND CUSTOMER CARE
  • M. THE NETWORK OPERATOR
  • N. REGULATORY
  • O. CHURN

3. THE OPPORTUNITY

  • A. OPPORTUNITY
  • B. STRATEGY
  • C. PROVISIONING AND MANAGEMENT
  • D. INFRASTRUCTURE
  • E. MULTI-IMSI APPROACH.
  • F. MULTI-NETWORK VPN
  • G. SECURITY AND CONTROL
  • H. FORECAST

4. THE MARKET

  • A. US WIRELESS MARKET
  • B. PREPAID MARKETS
  • C. WHOLESALE
  • D. NEGOTIATION VECTORS
  • E. ANALYSIS ON SETUP COST
  • F. TERMINAL USAGE AND CONTROL
  • G. NETWORK USAGE AND CONTROL

5. MARKETING PLAN

  • A. GENERAL OVERVIEW
  • B. MARKETING IDEAS
  • C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
  • D. PARTNERING AND CO-BRANDING
  • E. LOYALTY PROGRAM
  • F. MIGRATION STRATEGY

6. FINANCIAL OVERVIEW

  • A. REVENUE STREAMS & COST CONSIDERATIONS
  • B. REVENUE GROWTH
  • C. FINANCIAL PROJECTIONS
  • D. FUNDING
  • E. EXIT STRATEGY

7. EXTENSIONS AND UPGRADES

  • A. SELECTION CRITERIA
  • B. TECHNICAL REQUIREMENTS
  • C. OTHER FACTORS

8. POTENTIAL MARKET SEGMENTS (AD. 1)

9. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)

  • A. MANAGEMENT
  • B. BOARD OF ADVISORS AND PARTNERS
  • A. PARTNERS

10. COMPETITION (AD. 3)

  • A. GENERAL OVERVIEW
  • B. PREPAID PLAYERS
  • B. SWOT ANALYSIS
  • C. PREPAID COMPETITION ANALYSIS
  • EUROPE VS. UNITED STATES (AD. 4)
  • C. GENERAL OVERVIEW

11. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW (AD. 5)

  • A. GENERAL OVERVIEW
  • B. GLOBAL OVERVIEW AND FORECAST
  • C. MVNO DRIVE IN EUROPE
  • D. MVNO DRIVE IN AMERICA
  • E. MVNO DRIVE IN MIDDLE EAST
  • F. MVNO DRIVE IN ASIA PACIFIC

12. CASE STUDIES (AD. 6)

13. CONCLUSIONS

14. APPENDIX

  • A. CELLULAR OPERATOR ORGANIZATION STRUCTURE
  • B. INITIATING CONTACT WITH MNOS
  • C. ESTABLISHING A STRATEGY

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators

INTRODUCTION

  • 1.1. The MVNO Landscape
  • 1.2. MVNO Background
  • 1.3. MVNO Technology Options

2. WHOLESALE MODELS

  • 2.1. Cost Plus Model
    • 2.1.1. Cost Plus Rate Sheet
  • 2.2. Retail Minus Model
    • 2.2.1. Straight Retail Minus
    • 2.2.2. Benchmark Retail Minus
    • 2.2.3. Retail Minus Rate Sheet
  • 2.3. Interconnect
  • 2.4. Wholesale Incentives

3. INVOICING AND RECONCILIATION

  • 3.1. Invoice Dispute Process
    • 3.1.1. Sample Invoice

4. ENVIRONMENTAL CONSIDERATIONS

  • 4.1. Macro Environmental Analysis
  • 4.2. Micro Environment Analysis

5. RECOMMENDATIONS

  • 5.1.1. Knowledge and Expertise
  • 5.1.2. Technology Solution
  • 5.1.3. HNO MVNO Rate Structure
  • 5.1.4. HNO Services List

6. NEGOTIATION TACTICS

  • 6.1.1. Tell them What they Want to Hear
  • 6.1.2. Start High
  • 6.1.3. Contract Clauses

7. CONCLUSIONS

FIGURES

  • Figure 1- MVNO Technology Options
  • Figure 2 - Wholesale Charges for Network Activity using the Cost Plus Model
  • Figure 3- Segments Diagram
  • Figure 4- Wholesale Charges for Network Activity using the Retail Minus Model
  • Figure 5 - Calculating the straight Retail Minus
  • Figure 6 - Calculating the Benchmark Retail Rate
  • Figure 7- Calculation for Wholesale Rate
  • Figure 8- Interconnect Charging
  • Figure 9 - Wholesale Rate Variance Calculation with Interconnect Consideration
  • Figure 10 - Example MNO MVNO Commercial Relationship
  • Figure 11- Sample Wholesale Invoice Page One
  • Figure 12 - Sample Wholesale Invoice Page Two

MVNO, MVNE and MNO Service Level Agreement (SLA)

INTRODUCTION

WHAT IS A SERVICE LEVEL AGREEMENT (SLA)

WHY IS IT IMPORTANT TO HAVE AN SLA?

SLA'S IN THE MVNO WORLD

SAMPLE SERVICE LEVEL AGREEMENT (SLA)

MVNO Billing through Wholesale Line Rental

1. Review

2. Dispute Resolution

3. Metrics

4. Definitions

  • 4.5. Unconfirmed Clear
  • 4.7. Confirmed Clear Permanent
  • 4.8. Parked Time
  • 4.9. Establishment of Contact Points
  • 4.10. Reoccurring faults
  • 4.11. Fault escalation

5. Fault Escalation Process

6. SLA Schedule

Appendix 1- Exclusions

Appendix 2- Guidelines for Payment of Penalty Credits

Appendix 3 - Parked Time

Appendix 4 - General Dispute Process

Appendix 5 - Wholesale Usage Invoicing & dispute process

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