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MVNOビジネスプラン

MVNO Business Plan (2015 Edition)

発行 Mind Commerce 商品コード 127555
出版日 ページ情報 英文 167 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=101.50円で換算しております。
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MVNOビジネスプラン MVNO Business Plan (2015 Edition)
出版日: 2015年12月03日 ページ情報: 英文 167 Pages
概要

当レポートでは、MVNOのビジネスプラン策定に向けた市場評価、資金要件、財務分析、市場セグメンテーション、市場戦略および製品差別化の分析に加え、市場参入戦略、流通・補充計画、欧州と米国のプリペイドMVNO比較などについて分析してお届けいたします。

第1章 エグゼクティブサマリー

第2章 ビジネス

  • 要件の分析
  • サービスの説明
  • ターゲット市場
  • 提供サービス:主要な収益促進要因
  • 潜在的な将来のサービス:代替となる収益ソース
  • 流通・購入・補充
  • スターターパッケージ
  • 端末・ハードウェア
  • GSMシステム・SIMカード
  • Webサイト・顧客インターフェース
  • 強化の範囲と将来の技術:4G/LTE
  • バックオフィス・顧客ケア
  • ネットワークオペレーター
  • 規制
  • チャーン

第3章 機会

  • 機会
  • 戦略
  • プロビジョニングと管理
  • インフラ
  • マルチIMSIアプローチ
  • マルチネットワークVPN
  • セキュリティと制御
  • 予測

第4章 市場

  • 米国のワイヤレス市場
  • プリペイド市場
  • ホールセール
  • 交渉のベクトル
  • セットアップ費用の分析
  • ターミナルの利用と制御
  • ネットワークの利用と制御

第5章 マーケティングプラン

  • 概要
  • マーケティングアイデア
  • 主な市場セグメント・戦略的検討事項
  • 提携・コブランディング
  • ロイヤルティプログラム
  • 移行戦略

第6章 財務概要

  • 収益ストリーム・コスト検討事項
  • 収益成長
  • 財務予測
  • 資金
  • 出口戦略

第7章 拡張とアップグレード

  • 選定基準
  • 技術要件
  • その他

第8章 潜在市場セグメント

第9章 マネジメントチームとパートナー

第10章 競争

  • 概要
  • プリペイド企業
  • SWOT分析
  • プリペイドにおける競争の分析

第11章 MVNO市場と成長の概要

  • 概要
  • 世界市場の概要と予測
  • 欧州のMVNO
  • 南北アメリカのMVNO
  • 中東のMVNO
  • アジア太平洋地域のMVNO

第12章 ケーススタディ

第13章 結論

第14章 付録

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

Mobile Virtual Network Operator (MVNO) Business Plan

1. EXECUTIVE SUMMARY

  • A. THE BUSINESS
  • B. THE STRATEGY
  • C. THE MARKET
  • D. THE MANAGEMENT
  • E. THE FINANCIALS
  • F. THE COMPANY MISSION
  • G. THE CRITERIA OF MVNO
  • H. EXCEPTIONS

2. THE BUSINESS

  • A. REQUIREMENT ANALYSIS
  • B. DESCRIPTION OF SERVICES
  • C. TARGET MARKET
  • D. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
  • E. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES
  • F. DISTRIBUTION, PURCHASING AND REFILLS
  • G. STARTER PACKAGE
  • H. HANDSETS AND HARDWARE
  • I. GSM SYSTEM AND THE SIM-CARD
  • J. THE WEB-SITE AND CUSTOMER INTERFACE
  • K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE
  • L. BACK-OFFICE AND CUSTOMER CARE 1
  • M. THE NETWORK OPERATOR
  • N. REGULATORY
  • O. CHURN

3. THE OPPORTUNITY

  • A. OPPORTUNITY
  • B. STRATEGY
  • C. PROVISIONING AND MANAGEMENT
  • D. INFRASTRUCTURE
  • E. MULTI-IMSI APPROACH.
  • F. MULTI-NETWORK VPN
  • G. SECURITY AND CONTROL
  • H. FORECAST

4. THE MARKET

  • A. US WIRELESS MARKET
  • B. PREPAID MARKETS
  • C. WHOLESALE
  • D. NEGOTIATION VECTORS
  • E. ANALYSIS ON SETUP COST
  • F. TERMINAL USAGE AND CONTROL
  • G. NETWORK USAGE AND CONTROL

5. MARKETING PLAN

  • A. GENERAL OVERVIEW
  • B. MARKETING IDEAS
  • C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
  • D. PARTNERING AND CO-BRANDING
  • E. LOYALTY PROGRAM
  • F. MIGRATION STRATEGY

6. FINANCIAL OVERVIEW

  • A. REVENUE STREAMS & COST CONSIDERATIONS
  • B. REVENUE GROWTH
  • C. FINANCIAL PROJECTIONS
  • D. FUNDING
  • E. EXIT STRATEGY

7. EXTENSIONS AND UPGRADES

  • A. SELECTION CRITERIA
  • B. TECHNICAL REQUIREMENTS
  • C. OTHER FACTORS

8. POTENTIAL MARKET SEGMENTS (AD. 1)

9. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)

  • A. MANAGEMENT
  • B. BOARD OF ADVISORS AND PARTNERS
  • A. PARTNERS

10. COMPETITION (AD. 3)

  • A. GENERAL OVERVIEW
  • B. PREPAID PLAYERS
  • B. SWOT ANALYSIS
  • C. PREPAID COMPETITION ANALYSIS
  • EUROPE VS. UNITED STATES (AD. 4)
  • C. GENERAL OVERVIEW

11. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW (AD. 5)

  • A. GENERAL OVERVIEW
  • B. GLOBAL OVERVIEW AND FORECAST
  • C. MVNO DRIVE IN EUROPE
  • D. MVNO DRIVE IN AMERICA
  • E. MVNO DRIVE IN MIDDLE EAST
  • F. MVNO DRIVE IN ASIA PACIFIC

12. CASE STUDIES (AD. 6)

13. CONCLUSIONS

14. APPENDIX

  • A. CELLULAR OPERATOR ORGANIZATION STRUCTURE
  • B. INITIATING CONTACT WITH MNOS
  • C. ESTABLISHING A STRATEGY

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators

INTRODUCTION

  • 1.1. The MVNO Landscape
  • 1.2. MVNO Background
  • 1.3. MVNO Technology Options

2. WHOLESALE MODELS

  • 2.1. Cost Plus Model
    • 2.1.1. Cost Plus Rate Sheet
  • 2.2. Retail Minus Model
    • 2.2.1. Straight Retail Minus
    • 2.2.2. Benchmark Retail Minus
    • 2.2.3. Retail Minus Rate Sheet
  • 2.3. Interconnect
  • 2.4. Wholesale Incentives

3. INVOICING AND RECONCILIATION

  • 3.1. Invoice Dispute Process
    • 3.1.1. Sample Invoice

4. ENVIRONMENTAL CONSIDERATIONS

  • 4.1. Macro Environmental Analysis
  • 4.2. Micro Environment Analysis

5. RECOMMENDATIONS

  • 5.1.1. Knowledge and Expertise
  • 5.1.2. Technology Solution
  • 5.1.3. HNO MVNO Rate Structure
  • 5.1.4. HNO Services List

6. NEGOTIATION TACTICS

  • 6.1.1. Tell them What they Want to Hear
  • 6.1.2. Start High
  • 6.1.3. Contract Clauses

7. CONCLUSIONS

FIGURES

  • Figure 1- MVNO Technology Options
  • Figure 2 - Wholesale Charges for Network Activity using the Cost Plus Model
  • Figure 3- Segments Diagram
  • Figure 4- Wholesale Charges for Network Activity using the Retail Minus Model
  • Figure 5 - Calculating the straight Retail Minus
  • Figure 6 - Calculating the Benchmark Retail Rate
  • Figure 7- Calculation for Wholesale Rate
  • Figure 8- Interconnect Charging
  • Figure 9 - Wholesale Rate Variance Calculation with Interconnect Consideration
  • Figure 10 - Example MNO MVNO Commercial Relationship
  • Figure 11- Sample Wholesale Invoice Page One 27
  • Figure 12 - Sample Wholesale Invoice Page Two

MVNO, MVNE and MNO Service Level Agreement (SLA)

INTRODUCTION

WHAT IS A SERVICE LEVEL AGREEMENT (SLA)

WHY IS IT IMPORTANT TO HAVE AN SLA?

SLA'S IN THE MVNO WORLD

SAMPLE SERVICE LEVEL AGREEMENT (SLA)

MVNO Billing through Wholesale Line Rental

1. Review

2. Dispute Resolution

3. Metrics

4. Definitions

  • 4.5. Unconfirmed Clear
  • 4.7. Confirmed Clear Permanent
  • 4.8. Parked Time
  • 4.9. Establishment of Contact Points
  • 4.10. Reoccurring faults
  • 4.11. Fault escalation

5. Fault Escalation Process

6. SLA Schedule

Appendix 1- Exclusions

Appendix 2- Guidelines for Payment of Penalty Credits

Appendix 3 - Parked Time

Appendix 4 - General Dispute Process

Appendix 5 - Wholesale Usage Invoicing & dispute process

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