サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1518413

ソーシャルメディア管理市場：ソリューション別、組織規模別、業界別、地域別 - 2030年までの世界予測

Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography - Global Forecast to 2030

出版日
ページ情報
英文 300 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.66円
ソーシャルメディア管理市場：ソリューション別、組織規模別、業界別、地域別 - 2030年までの世界予測
出版日: 2024年06月01日
発行: Meticulous Research
ページ情報: 英文 300 Pages
納期: 5～7営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

この調査レポートは「ソーシャルメディア管理市場：ソリューション別（メールキャンペーン、スケジューリング、モニタリング）、組織規模別（中小企業、大企業）、業界別（市場代理店、BFSI、FMCG）、地域別 - 2031年までの世界予測」と題し、主要5地域のソーシャルメディア管理市場を詳細に分析し、現在の市場動向、市場規模、市場シェア、最近の動向、2031年までの予測に注目しています。

ソーシャルメディア管理市場は、2024年から2031年までのCAGRは25%で、2031年までに150億米ドルに達すると予測されます。

ソーシャルメディア管理市場の成長は、ソーシャルメディアを利用した顧客エンゲージメントのニーズの高まり、様々なソーシャルメディアアカウントを管理するための統合プラットフォームへのニーズ、リードジェネレーションを目的とした企業からのソーシャル管理ソリューションへの高い需要、チーム間の効果的なコラボレーションとコーディネーションの要件などが背景にあります。中小企業によるソーシャルメディア管理ソリューションの採用の増加と、これらのソリューションと様々なマーケティング・チャネルとの統合の増加は、ソーシャルメディア管理市場の企業に大きな成長機会を提供すると予想されます。しかし、激しい市場競争、絶えず変化するソーシャルメディア・アルゴリズム、特に大企業におけるデータ・プライバシーとセキュリティに関する懸念が、市場成長の妨げになると予想されます。さらに、カスタマイズされたソーシャルメディア管理プラットフォームに対する高い需要や、これらのプラットフォームとWhatsApp、Messenger、WeChatなどの人気メッセージングアプリとの統合は、ソーシャルメディア管理市場の最新動向です。

目次

第1章 市場の定義と範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場洞察

  • 概要
  • 市場力学
  • ソーシャルメディア管理市場の促進要因：影響分析（2024年～2030年）
    • ソーシャルメディアを活用した顧客エンゲージメントのニーズの高まり
    • 様々なソーシャルメディアアカウントを管理する統合プラットフォームへのニーズの高まり
    • リードジェネレーションを目的とした企業からのソーシャルメディア管理ソリューションへの高い需要
    • チーム間の効果的なコラボレーションと調整の必要性
  • ソーシャルメディア管理市場の機会：影響分析（2024年～2030年）
    • 中小企業におけるソーシャルメディア管理ソリューションの採用増加
    • ソーシャルメディア管理ソリューションと様々なマーケティングチャネルとの統合の増加
  • ソーシャルメディア管理市場の課題：影響分析（2024年～2030年）
    • 激しい競合
    • ソーシャルメディア・アルゴリズムの絶え間ない変化
    • 特に大企業におけるデータプライバシーとセキュリティに関する懸念
  • ソーシャルメディア管理市場の動向：影響分析（2024年～2030年）
    • カスタマイズされたソーシャルメディア管理プラットフォームへの高い需要
    • SMMプラットフォームとWhatsApp、Messenger、WeChatなどのメッセージングアプリとの統合の増加
  • ケーススタディ
  • バリューチェーン分析

第5章 ソーシャルメディア管理市場評価：ソリューション別

  • イントロダクション
  • E-Mailキャンペーン
  • スケジューリング
  • モニタリング
  • 分析
  • リスニング
  • 顧客関係管理（CRM）
  • チームコラボレーション
  • 広告管理
  • AIコンテンツライター

第6章 ソーシャルメディア管理市場評価：組織規模別

  • イントロダクション
  • 中小企業
  • 大企業

第7章 ソーシャルメディア管理市場評価：業界別

  • イントロダクション
  • マーケティングエージェンシー
  • 銀行、金融サービス、保険（BFSI）
  • 消費財（FMCG）
  • IT・テレコム
  • エレクトロニクス・半導体
  • メディア・エンターテインメント
  • 教育
  • 製薬・ヘルスケア
  • 自動車
  • その他業界別

第8章 ソーシャルメディア管理市場評価：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • インドネシア
    • マレーシア
    • その他アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第9章 競合分析

  • 概要
  • 主要成長戦略
    • 市場の差別化要因
    • シナジー分析：主要取引と戦略的提携
  • 競合ダッシュボード
    • 業界リーダー
    • 差別化要因
    • 先行企業
    • 新興企業
  • ベンダー市場のポジショニング
  • 市場シェア分析（2022年）

第10章 企業プロファイル（企業概要、財務概要、製品ポートフォリオ、戦略的展開）

  • Adobe Inc.（U.S.）
  • Qualtrics XM（U.S.）
  • IBM Corporation（U.S.）
  • HubSpot, Inc.（U.S.）
  • Google LLC（U.S.）
  • Oracle Corporation（U.S.）
  • Buffer（U.S.）
  • Sprinklr, Inc.（U.S.）
  • Zoho Corporation（India）
  • Falcon.io（Denmark）
  • Brandwatch（U.K.）
  • Hootsuite Inc.（Canada）
  • Digimind（France）
  • Agorapulse SAS（France）
  • NetBase Quid（U.S.）

第11章 付録

図表

LIST OF TABLES

  • Table 1 Global Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 2 Global E-mail Campaign Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 3 Global Scheduling Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 4 Global Monitoring Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 5 Global Analytics Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 6 Global Listening Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 7 Global CRM Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 8 Global Team Collaboration Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 9 Global Advertising Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 10 Global AI Content Writer Management Solutions Market, by Country/Region, 2021-2030 (USD Million)
  • Table 11 Global Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 12 Global Social Media Management Market for Small & Medium-sized Enterprises, by Country/Region, 2021-2030 (USD Million)
  • Table 13 Global Social Media Management Market for Large Enterprises, by Country/Region, 2021-2030 (USD Million)
  • Table 14 Global Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 15 Global Social Media Management Market for Market Agencies, by Country/Region, 2021-2030 (USD Million)
  • Table 16 Global Social Media Management Market for BFSI, by Country/Region, 2021-2030 (USD Million)
  • Table 17 Global Social Media Management Market for FMCG, by Country/Region, 2021-2030 (USD Million)
  • Table 18 Global Social Media Management Market for IT & Telecom, by Country/Region, 2021-2030 (USD Million)
  • Table 19 Global Social Media Management Market for Electronics & Semiconductors, by Country/Region, 2021-2030 (USD Million)
  • Table 20 Global Social Media Management Market for Media & Entertainment, by Country/Region, 2021-2030 (USD Million)
  • Table 21 Global Social Media Management Market for Education, by Country/Region, 2021-2030 (USD Million)
  • Table 22 Global Social Media Management Market for Pharma & Healthcare, by Country/Region, 2021-2030 (USD Million)
  • Table 23 Global Social Media Management Market for Automobile, by Country/Region, 2021-2030 (USD Million)
  • Table 24 Global Social Media Management Market for Other Verticals, by Country/Region, 2021-2030 (USD Million)
  • Table 25 North America: Social Media Management Market, by Country, 2021-2030 (USD Million)
  • Table 26 North America: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 27 North America: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 28 North America: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 29 U.S.: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 30 U.S.: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 31 U.S.: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 32 Canada: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 33 Canada: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 35 Canada: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 36 Europe: Social Media Management Market, by Country, 2021-2030 (USD Million)
  • Table 37 Europe: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 38 Europe: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 39 Europe: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 40 U.K.: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 41 U.K.: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 42 U.K.: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 43 Germany.: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 44 Germany: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 45 Germany: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 46 France: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 47 France: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 48 France: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 49 Italy: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 50 Italy: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 51 Italy: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 52 Spain: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 53 Spain: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 54 Spain: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 55 Rest of Europe: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 56 Rest of Europe: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 57 Rest of Europe: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 58 Asia-Pacific: Social Media Management Market, by Country, 2021-2030 (USD Million)
  • Table 59 Asia-Pacific: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 60 Asia-Pacific: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 61 Asia-Pacific: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 62 China: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 63 China: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 64 China: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 65 Japan: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 66 Japan: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 67 Japan: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 68 India: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 69 India: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 70 India: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 71 Australia: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 72 Australia: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 73 Australia: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 74 Indonesia: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 75 Indonesia: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 76 Indonesia: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 77 Malaysia: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 78 Malaysia: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 79 Malaysia: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 80 Rest of Asia-Pacific: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 81 Rest of Asia-Pacific: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 82 Rest of Asia-Pacific: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 83 Latin America: Social Media Management Market, by Country, 2021-2030 (USD Million)
  • Table 84 Latin America: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 85 Latin America: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 86 Latin America: Social Media Management Market, by Vertical, 2021-2030 (USD Million)
  • Table 87 Middle East & Africa: Social Media Management Market, by Country, 2021-2030 (USD Million)
  • Table 88 Middle East & Africa: Social Media Management Market, by Solution, 2021-2030 (USD Million)
  • Table 89 Middle East & Africa: Social Media Management Market, by Organization Size, 2021-2030 (USD Million)
  • Table 90 Middle East & Africa: Social Media Management Market, by Vertical, 2021-2030 (USD Million)

LIST OF FIGURES

  • Figure 1 Currency and Limitations
  • Figure 2 Research Process
  • Figure 3 Key Secondary Sources
  • Figure 4 Primary Research Techniques
  • Figure 5 Key Executives Interviewed
  • Figure 6 Market Estimation
  • Figure 7 Key Insights
  • Figure 8 Social Media Management Market, by Solution, 2024 Vs. 2030 (USD Million)
  • Figure 9 Social Media Management Market, by Organization Size, 2024 Vs. 2030 (USD Million)
  • Figure 10 Social Media Management Market, by Vertical, 2024 Vs. 2030 (USD Million)
  • Figure 13 Social Media Management Market, by Geography, 2024 Vs. 2030 (USD Million)
  • Figure 14 Geographic Snapshot: Social Media Management Market (Value Share & CAGR)
  • Figure 15 Porter's Five Forces Analysis
  • Figure 16 Social Media Management Value Chain
  • Figure 17 Social Media Management Market, by Solution, 2024-2030 (USD Million)
  • Figure 18 Social Media Management Market, by Organization Size, 2024-2030 (USD Million)
  • Figure 19 Social Media Management Market, by Vertical, 2024-2030 (USD Million)
  • Figure 22 Social Media Management Market, by Geography, 2024-2030 (USD Million)
  • Figure 23 Key Growth Strategies Adopted by Leading Players, 2020-2024
  • Figure 24 Market Share Analysis: Social Media Management Market, 2021
  • Figure 25 Competitive Dashboard: Social Media Management Market
  • Figure 26 Adobe Inc.: Financial Overview (2022)
  • Figure 27 Qualtrics XM: Financial Overview (2022)
  • Figure 28 IBM Corporation: Financial Overview (2022)
  • Figure 28 HubSpot, Inc.: Financial Overview (2022)
  • Figure 29 Google LLC: Financial Overview (2022)
  • Figure 30 Oracle Corporation: Financial Overview (2022)
  • Figure 31 Buffer: Financial Overview (2022)
  • Figure 32 Sprinklr, Inc.: Financial Overview (2022)
  • Figure 33 Zoho Corporation: Financial Overview (2022)
  • Figure 34 Falcon.io: Financial Overview (2022)
  • Figure 35 Brandwatch: Financial Overview (2022)
  • Figure 36 Hootsuite Inc.: Financial Overview (2022)
  • Figure 37 Digimind: Financial Overview (2022)
  • Figure 38 Agorapulse SAS: Financial Overview (2022)
  • Figure 39 NetBase Quid: Financial Overview (2022)
  • Figure 40 NetBase: Financial Overview (2022)
目次
Product Code: MRICT - 104826

Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031.

The research report titled 'Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031', provides an in-depth analysis of the social media management market in five major geographies and focuses on the current market trends, market sizes, market shares, recent developments, and forecasts to 2031.

The social media management market is projected to reach $15 billion by 2031, at a CAGR of 25% from 2024 to 2031.

The social media management market's growth is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the requirement for effective collaboration and coordination among teams. The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy & security, particularly among large enterprises, are expected to hinder the market growth. Furthermore, the high demand for tailored social media management platforms and the integration of these platforms with popular messaging apps such as WhatsApp, Messenger, and WeChat is the latest trend in the social media management market.

The social media management market is segmented by solution, organization size, vertical, end-use industry, and geography. This study also evaluates industry competitors and analyzes the market at the country and regional levels.

Based on solution, the social media management market is segmented into e-mail campaigns, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writing. In 2024, the e-mail campaign segment is expected to account for the largest share of the social media management market. E-mail campaigns can be a valuable tool in social media management. They enable businesses to reach a specific audience segment that has already shown interest in a product or service and to build customer relationships by providing valuable content & information. This approach increases brand loyalty, leading to repeated purchases. Moreover, e-mail campaigns are cost-effective, offering a more affordable alternative than traditional advertising methods like TV and print ads while delivering a higher return on investment, which contributes to the large market share of this segment.

Based on organization size, the social media management market is segmented into small & medium-sized enterprises and large enterprises. In 2024, the large enterprises segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the increasing demand for comprehensive solutions that assist in managing social media accounts, tracking performance, and making data-driven decisions among large enterprises. Additionally, large enterprises benefit from their size & resources, allowing them to compete more effectively and offer a wider range of services than smaller companies. Some of the leading social media management solutions widely used by large enterprises are Hootsuite, Sprinklr, Sprout Social, Salesforce Social Studio, and Adobe Experience Manager.

Based on vertical, the social media management market is segmented into market agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2024, the marketing agencies segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the expertise offered by marketing agencies in creating & executing effective social media strategies for businesses. Furthermore, marketing agencies also utilize data & analytics to measure the effectiveness of social media campaigns, enabling data-driven decision-making and optimization. These factors contribute to the significant market share of this segment.

Based on geography, the social media management market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the social media management market. North America's major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts & platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. dominates North America's social media management software & services market. Canada is also a major market for social media management, with an increasing number of companies using social media platforms for marketing and consumer involvement.

The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).

Key Questions Answered in the Report:

  • Which are the high-growth market segments in terms of solutions, organization size, and vertical?
  • What is the historical market size for social media management?
  • What are the market forecasts and estimates for 2024-2031?
  • What are the major drivers, restraints, opportunities, challenges, and trends in the social media management market?
  • Who are the major players in the social media management market, and what are their market shares?
  • What is the competitive landscape like?
  • What are the recent developments in the social media management market?
  • What are the growth strategies adopted by major market players?
  • What are the key market trends, and which are the high-growth countries?
  • Who are the local emerging players in the social media management market, and how do they compete with the other players?

Scope of the Report:

Social Media Management Market Assessment-by Solution

  • E-Mail Campaign
  • Scheduling
  • Monitoring
  • Analytics
  • Listening
  • Customer Relationship Management (CRM)
  • Team Collaboration
  • Advertising Management
  • AI Content Writer

Social Media Management Market Assessment-by Organization Size

  • Small & Medium-sized Enterprises
  • Large Enterprises

Social Media Management Market Assessment-by Vertical

  • Marketing Agencies
  • Banking, Financial Services, and Insurance (BFSI)
  • Fast-Moving Consumer Goods (FMCG)
  • IT & Telecom
  • Electronics & Semiconductors
  • Media & Entertainment
  • Education
  • Pharma & Healthcare
  • Automobile
  • Other Verticals

Social Media Management Market Assessment-by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Indonesia
    • Malaysia
    • Rest of Asia-Pacific
  • Latin America
    • Middle East & Africa

TABLE OF CONTENTS

1. Market Definition & Scope

  • 1.1 Market Definition
  • 1.2 Market Ecosystem
  • 1.3 Currency and Limitations
  • 1.4 Key Stakeholders

2. Research Methodology

  • 2.1 Research Process
  • 2.2 Data Collection & Validation
    • 2.2.1 Secondary Research
    • 2.2.2 Primary Research
  • 2.3 Market Assessment
    • 2.3.1 Market Estimation
    • 2.3.2 Growth Forecast

3. Executive Summary

4. Market Insights

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Social Media Management Market Drivers: Impact Analysis (2024-2030)
    • 4.3.1 Increasing Need for Customer Engagement Using Social Media
    • 4.3.2 Growing Need for Integrated Platforms for Managing Various Social Media Accounts
    • 4.3.3 High Demand for Social Media Management Solutions from Businesses for Lead Generation
    • 4.3.4 Need for Effective Collaboration and Coordination Among Teams
  • 4.4 Social Media Management Market Opportunities: Impact Analysis (2024-2030)
    • 4.4.1 Increasing Adoption of Social Media Management Solutions among SMEs.
    • 4.4.2 Increasing Integration of Social Media Management Solutions with Various Marketing Channels
  • 4.5 Social Media Management Market Challenges: Impact Analysis (2024-2030)
    • 4.5.1 Intense Competition
    • 4.5.2 Constantly Changing Social Media Algorithms
    • 4.5.3 Concerns Related to Data Privacy and Security, particularly Among Large Enterprises
  • 4.6 Social Media Management Market Trends: Impact Analysis (2024-2030)
    • 4.6.1 High Demand for Tailored Social Media Management Platforms
    • 4.6.2 Increasing Integration of SMM Platforms with Messaging Apps such as WhatsApp, Messenger, and WeChat
  • 4.7 Case Studies
  • 4.8 Value Chain Analysis

5. Social Media Management Market Assessment-by Solution

  • 5.1 Introduction
  • 5.2 E-Mail Campaign
  • 5.3 Scheduling
  • 5.4 Monitoring
  • 5.5 Analytics
  • 5.6 Listening
  • 5.7 Customer Relationship Management (CRM)
  • 5.8 Team Collaboration
  • 5.9 Advertising Management
  • 5.10 AI Content Writer

6. Social Media Management Market Assessment-by Organization Size

  • 6.1 Introduction
  • 6.2 Small & Medium-sized Enterprises
  • 6.3 Large Enterprises

7. Social Media Management Market Assessment-by Vertical

  • 7.1 Introduction
  • 7.2 Marketing Agencies
  • 7.3 Banking, Financial Services and Insurance (BFSI)
  • 7.4 Fast-Moving Consumer Goods (FMCG)
  • 7.5 IT & Telecom
  • 7.6 Electronics & Semiconductors
  • 7.7 Media & Entertainment
  • 7.8 Education
  • 7.9 Pharma & Healthcare
  • 7.10 Automobile
  • 7.11 Other Verticals

8. Social Media Management Market Assessment-by Geography

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 U.K.
    • 8.3.2 Germany
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia-Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 Indonesia
    • 8.4.6 Malaysia
    • 8.4.7 Rest of Asia-Pacific
  • 8.5 Latin America
  • 8.6 Middle East & Africa

9. Competition Analysis

  • 9.1 Overview
  • 9.2 Key Growth Strategies
    • 9.2.1 Market Differentiators
    • 9.2.2 Synergy Analysis: Major Deals & Strategic Alliances
  • 9.3 Competitive Dashboard
    • 9.3.1 Industry Leaders
    • 9.3.2 Market Differentiators
    • 9.3.3 Vanguards
    • 9.3.4 Emerging Companies
  • 9.4 Vendor Market Positioning
  • 9.5 Market Share Analysis (2022)

10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

  • 10.1 Adobe Inc. (U.S.)
  • 10.2 Qualtrics XM (U.S.)
  • 10.3 IBM Corporation (U.S.)
  • 10.4 HubSpot, Inc. (U.S.)
  • 10.5 Google LLC (U.S.)
  • 10.6 Oracle Corporation (U.S.)
  • 10.7 Buffer (U.S.)
  • 10.8 Sprinklr, Inc. (U.S.)
  • 10.9 Zoho Corporation (India)
  • 10.10 Falcon.io (Denmark)
  • 10.11 Brandwatch (U.K.)
  • 10.12 Hootsuite Inc. (Canada)
  • 10.13 Digimind (France)
  • 10.14 Agorapulse SAS (France)
  • 10.15 NetBase Quid (U.S.)

11. Appendix

  • 11.1 Related Reports
  • 11.2 Available Customizations