プラスサイズ衣料品市場レポート：動向、予測、競合分析 (2031年まで)

世界のプラスサイズ衣料品市場の将来は、カジュアルウェア、フォーマルウェア、スポーツウェア市場に機会がありそうです。世界のプラスサイズ衣料品市場は、2025年から2031年までのCAGRが4.8%で、2031年までに推定3,571億米ドルに達すると予想されます。この市場の主な促進要因は、ファッショナブルで最先端のプラスサイズ消費者向けオプションの需要に対する認識の高まり、フィット感、着心地、スタイルを優先する消費者の嗜好の変化、ボディポジティブなインフルエンサーの人気上昇とセレブリティの受容です。

• Lucintelの予測では、価格帯カテゴリーでは、プレミアム・セグメントが予測期間中に最も高い成長を遂げる見込みです。
• タイプ別では、消費者が社交的な場でのカジュアルな服装を受け入れ、好むようになっていることから、カジュアルウェアが最大のセグメントであり続けると思われます。
• 地域別では、APACが予測期間中に最も高い成長を示すと予想されます。これは、中流階級や裕福な家庭で一人当たりの平均カロリー摂取量が増加し、肥満の有病率が高まっているためです。

プラスサイズ衣料品市場の戦略的成長機会

プラスサイズ衣料品市場は、進化する消費者の嗜好と市場力学によって、いくつかの戦略的成長機会を提供しています。これらの機会は、ブランドにとって拡大・革新の大きな可能性を秘めています。

• 新興市場への進出：新興市場への進出は、新たな消費者を開拓したいブランドにとって成長機会となります。可処分所得の増加に伴い、東南アジアやラテンアメリカなどの地域では、プラスサイズファッションへの需要が高まる可能性があります。
• 革新的生地の開発：伸縮性や吸湿発散性などの特性を高めた革新的な素材に投資することで、快適性と機能性を求めるプラスサイズの消費者を惹きつけることができます。これらの素材は、より優れたフィット感と性能を提供することができます。
• カスタマイズの重視：カスタマイズ可能なオプションを提供することで、ブランドは個々の嗜好に対応し、オーダーメイドのショッピング体験を提供することができます。このアプローチにより、顧客満足度とロイヤルティを高めることができます。
• オンライン・ショッピング体験の向上：バーチャル試着室、詳細なサイズガイド、パーソナライズされたレコメンデーションなどを通じて、オンライン・ショッピング体験を向上させることは、成長の原動力となります。eコマースはプラスサイズファッションにとって重要なチャネルになりつつあります。
• インフルエンサーやデザイナーとのコラボレーション：インフルエンサーやデザイナーと提携することで、ブランドの知名度とアピールを高めることができます。こうしたコラボレーションは、新たな顧客を惹きつけ、プラスサイズコレクションの話題を生み出すことができます。

こうした戦略的成長機会は、拡大、革新、消費者エンゲージメントを促進することで、プラスサイズ衣料品市場を形成しています。こうした機会を活用するブランドは、ダイナミックに進化する市場で成功を収めることができます。

プラスサイズ衣料品市場の促進要因・課題

プラスサイズ衣料品市場は、技術の進歩、消費者の嗜好の変化、経済的要因など、様々な市場促進要因・課題の影響を受けています。これらの力学を理解することは、市場をナビゲートし成功を収めるために不可欠です。

プラスサイズ衣料品市場を牽引している要因は以下の通り：

• 包括性への需要の高まり：包括的なファッションに対する消費者の需要の高まりが市場成長の原動力となっています。ブランドはこの需要に応えるため、サイズレンジを拡大し、より多様な選択肢を提供しています。
• ボディポジティブの台頭：ボディポジティブ運動は、多様な体型を受け入れ、スタイリッシュなプラスサイズ衣料品を提供することをブランドに促しています。この動向は、業界の基準や消費者の期待を再構築しています。
• 生地技術の進歩：伸縮性や吸湿発散性の向上など、生地技術の革新がプラスサイズ衣料品のフィット感と快適性を高めています。こうした進歩は、高機能の衣服を求める消費者を惹きつけています。
• eコマースの成長：eコマース・プラットフォームの拡大により、プラスサイズの買い物客にとってのアクセス性と利便性が高まっています。オンライン・ショッピングは、より広い範囲へのアクセスを提供し、ショッピング体験を向上させる。
• 持続可能性の重視：環境問題に対する消費者の意識の高まりが、ブランドによる持続可能な取り組みの導入を後押ししています。環境に優しい素材の使用や倫理的な生産方法は、市場の重要な促進要因となっています。

プラスサイズ衣料品市場における課題は以下の通り：

• 高い生産コスト：高品質なプラスサイズ衣料品を生産するためのコストは多大なものとなります。ブランドは収益性を維持するため、生産コストと価格戦略のバランスを取る必要があります。
• 流行の選択肢の限定的な入手可能性：需要が高まっているにもかかわらず、ファッショナブルなプラスサイズの選択肢はまだ限られています。このギャップは、多様な消費者の嗜好に応えようとするブランドにとって課題となります。
• サプライチェーンの問題：世界なサプライチェーンの混乱は、素材の入手可能性とコストに影響を与える可能性があります。ブランドは、タイムリーな生産と納品を確保するために、サプライチェーンのリスクを管理する必要があります。
• 消費者の認識：プラスサイズ衣料品のフィット感やスタイルに関するネガティブな認識は、消費者の選択に影響を与える可能性があります。ブランドはこうした懸念に対処し、信頼とロイヤルティを築かなければならないです。
• 規制遵守：労働慣行や環境規制など、さまざまな規制基準を遵守することは困難な課題です。コンプライアンスを確保するには、継続的な努力と投資が必要です。

包括性への要求の高まり、ボディ・ポジティブ、生地技術の進歩、eコマースの成長、持続可能性といった市場促進要因が、プラスサイズ衣料品市場を形成しています。しかし、市場の成功のためには、生産コスト、限られたトレンドの選択肢、サプライチェーンの問題、消費者の認識、規制遵守に関する課題に対処しなければならないです。

目次

第1章 エグゼクティブサマリー

第2章 世界のプラスサイズ衣料品市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のプラスサイズ衣料品市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のプラスサイズ衣料品市場：種類別
  • カジュアルウェア
  • フォーマルウェア
  • スポーツウェア
  • その他
• 世界のプラスサイズ衣料品市場：性別
  • 男性
  • 女性
• 世界のプラスサイズ衣料品市場：年齢層別
  • 15歳未満
  • 16～59歳
  • 60歳以上
• 世界のプラスサイズ衣料品市場：価格帯別
  • エコノミー
  • ミッドレンジ
  • プレミアム

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のプラスサイズ衣料品市場：地域別
• 北米のプラスサイズ衣料品市場
• 欧州のプラスサイズ衣料品市場
• アジア太平洋のプラスサイズ衣料品市場
• その他地域のプラスサイズ衣料品市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のプラスサイズ衣料品市場の成長機会：種類別
  • 世界のプラスサイズ衣料品市場の成長機会：性別
  • 世界のプラスサイズ衣料品市場の成長機会：年齢層別
  • 世界のプラスサイズ衣料品市場の成長機会：価格帯別
  • 世界のプラスサイズ衣料品市場の成長機会：地域別
• 世界のプラスサイズ衣料品市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のプラスサイズ衣料品市場の生産能力拡大
  • 世界のプラスサイズ衣料品市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• H&M
• PUMA
• ASOS
• Adidas
• Ralph Lauren Corporation
• WHP Global
• Under Armour
• Capri Holdings
• Nike
• Punto

The future of the global plus size clothing market looks promising with opportunities in the casual wear, formal wear, and sportswear markets. The global plus size clothing market is expected to reach an estimated $357.1 billion by 2031 with a CAGR of 4.8% from 2025 to 2031. The major drivers for this market are the growing recognition of the demand for fashionable, cutting-edge plus-size consumer options, changing consumer tastes that prioritize fit, comfort, and style, and the rising popularity of body-positive influencers and celebrities' acceptance.

• Lucintel forecasts that, within the price point category, the premium segment is expected to witness the highest growth over the forecast period.
• Within the type category, casual wear will remain the largest segment due to consumers' growing acceptance and preference for casual attire for social events.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the increased average calorie intake per person in middle-class and wealthy households, which raises the prevalence of obesity.

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Emerging Trends in the Plus Size Clothing Market

The plus-size clothing market is influenced by several emerging trends that reflect changing consumer preferences and industry innovations. These trends are reshaping the market landscape and driving growth.

• Inclusive Fashion: The rise of inclusive fashion emphasizes diverse body types and sizes, with brands expanding their size ranges and offering more stylish options. This trend reflects a broader societal shift towards body positivity and representation.
• Sustainable Materials: There is a growing demand for sustainable materials in plus-size clothing. Brands adopt eco-friendly fabrics and ethical production practices to meet consumer expectations for environmentally responsible fashion.
• Technological Integration: Advances in textile technology, such as 3D body scanning and smart fabrics, enhance fit and comfort in plus-size clothing. These innovations help brands offer better-fitting, high-performance garments.
• Customizable Options: Customization is gaining popularity, with brands offering tailored fits and personalized designs. This trend caters to individual preferences and provides a more customized shopping experience.
• Online Shopping Growth: The growth of e-commerce platforms is increasing accessibility and convenience for plus-size shoppers. Online stores are expanding their size ranges and improving the shopping experience through virtual fitting rooms and detailed size guides.

These trends are reshaping the plus-size clothing market by promoting inclusivity, sustainability, and technological innovation. As consumer preferences evolve, brands are adapting to meet demand and enhance their market position.

Recent Developments in the Plus Size Clothing Market

Recent developments in the plus-size clothing market highlight advancements in design, production, and consumer engagement. These developments are driving growth and influencing market dynamics.

• Expansion of Size Ranges: Many brands are expanding their size ranges to cater to a broader audience. This development reflects a growing recognition of diverse body types and an effort to provide inclusive fashion options.
• Adoption of Sustainable Practices: The adoption of sustainable practices is increasing, with brands using eco-friendly materials and ethical production methods. This shift aligns with consumer demand for environmentally responsible fashion.
• Technological Innovations: Technological innovations, such as improved fabric technologies and virtual fitting tools, are enhancing the fit and comfort of plus-size clothing. These advancements are helping brands offer better-quality products and a more engaging shopping experience.
• Growth of Direct-to-Consumer Models: The rise of direct-to-consumer models is allowing brands to reach customers more effectively and offer a more personalized shopping experience. This development is driving brand loyalty and increasing market reach.
• Collaboration with Influencers: Collaborations with influencers and celebrities are boosting brand visibility and credibility. These partnerships are helping brands connect with target audiences and promote their plus-size collections more effectively.

These key developments are influencing the plus-size clothing market by driving inclusivity, sustainability, and technological advancements. Brands that embrace these changes are better positioned to succeed in a competitive and evolving market.

Strategic Growth Opportunities for Plus Size Clothing Market

The plus-size clothing market offers several strategic growth opportunities driven by evolving consumer preferences and market dynamics. These opportunities present significant potential for brands to expand and innovate.

• Expansion into Emerging Markets: Expanding into emerging markets presents growth opportunities for brands looking to reach new consumers. As disposable incomes rise, there is potential for increased demand for plus-size fashion in regions like Southeast Asia and Latin America.
• Development of Innovative Fabrics: Investing in innovative fabrics with enhanced properties, such as stretch and moisture-wicking, can attract plus-size consumers seeking comfort and functionality. These fabrics can provide better fit and performance.
• Focus on Customization: Offering customizable options allows brands to cater to individual preferences and provide a tailored shopping experience. This approach can enhance customer satisfaction and loyalty.
• Enhancement of Online Shopping Experience: Improving the online shopping experience through virtual fitting rooms, detailed size guides, and personalized recommendations can drive growth. E-commerce is becoming a crucial channel for plus-size fashion.
• Collaborations with Influencers and Designers: Partnering with influencers and designers can enhance brand visibility and appeal. These collaborations can attract new customers and generate buzz around plus-size collections.

These strategic growth opportunities are shaping the plus-size clothing market by driving expansion, innovation, and consumer engagement. Brands that leverage these opportunities are well-positioned to thrive in a dynamic and evolving market.

Plus Size Clothing Market Driver and Challenges

The plus-size clothing market is influenced by various drivers and challenges, including technological advancements, changing consumer preferences, and economic factors. Understanding these dynamics is essential for navigating the market and achieving success.

The factors responsible for driving the plus-size clothing market include:

• Increased Demand for Inclusivity: Growing consumer demand for inclusive fashion is driving market growth. Brands are expanding size ranges and offering more diverse options to meet this demand.
• Rise in Body Positivity: The body positivity movement is encouraging brands to embrace diverse body types and offer stylish plus-size clothing. This trend is reshaping industry standards and consumer expectations.
• Advancements in Fabric Technology: Innovations in fabric technology, such as improved stretch and moisture-wicking properties, are enhancing the fit and comfort of plus-size clothing. These advancements are attracting consumers seeking high-performance garments.
• Growth of E-Commerce: The expansion of e-commerce platforms is increasing accessibility and convenience for plus-size shoppers. Online shopping provides a broader reach and improved shopping experience.
• Focus on Sustainability: Increasing consumer awareness of environmental issues is driving brands to adopt sustainable practices. The use of eco-friendly materials and ethical production methods is becoming a key market driver.

Challenges in the plus-size clothing market are:

• High Production Costs: The cost of producing high-quality plus-size clothing can be significant. Brands must balance production costs with pricing strategies to maintain profitability.
• Limited Availability of Trendy Options: Despite growing demand, there is still limited availability of fashionable plus-size options. This gap presents a challenge for brands seeking to meet diverse consumer preferences.
• Supply Chain Issues: Global supply chain disruptions can impact the availability and cost of materials. Brands need to manage supply chain risks to ensure timely production and delivery.
• Consumer Perceptions: Negative perceptions about the fit and style of plus-size clothing can influence consumer choices. Brands must address these concerns to build trust and loyalty.
• Regulatory Compliance: Adhering to various regulatory standards, such as labor practices and environmental regulations, can be challenging. Ensuring compliance requires ongoing effort and investment.

Major drivers such as increased demand for inclusivity, body positivity, fabric technology advancements, e-commerce growth, and sustainability are shaping the plus-size clothing market. However, challenges related to production costs, limited trendy options, supply chain issues, consumer perceptions, and regulatory compliance must be addressed to achieve market success.

List of Plus Size Clothing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies plus size clothing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the plus size clothing companies profiled in this report include-

• H&M
• PUMA
• ASOS
• Adidas
• Ralph Lauren Corporation
• WHP Global
• Under Armour
• Capri Holdings
• Nike
• Punto

Plus Size Clothing by Segment

The study includes a forecast for the global plus size clothing market by type, gender, age group, price point, and region.

Plus Size Clothing Market by Type [Analysis by Value from 2019 to 2031]:

• Casual Wear
• Formal Wear
• Sportswear
• Others

Plus Size Clothing Market by Gender [Analysis by Value from 2019 to 2031]:

• Male
• Female

Plus Size Clothing Market by Age Group [Analysis by Value from 2019 to 2031]:

• Below 15
• 16 To 59
• 60 & Above

Plus Size Clothing Market by Price Point [Analysis by Value from 2019 to 2031]:

• Economy
• Mid-Range
• Premium

Plus Size Clothing Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Plus Size Clothing Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. The below image highlights recent developments by major plus-size clothing producers in key regions: the USA, China, India, Japan, and Germany

• United States: In the U.S., there's been a significant increase in the availability of trendy and high-fashion plus-size options. Brands are expanding their size ranges and incorporating inclusive designs, reflecting a growing demand for stylish, well-fitting clothing across all sizes.
• China: China's market is seeing rapid growth in plus-size clothing, with local brands starting to offer more diverse and fashion-forward options. There's a growing emphasis on blending traditional Chinese styles with contemporary plus-size fashion to cater to local tastes.
• Germany: In Germany, the focus is on sustainability and ethical production in plus-size fashion. Many brands are adopting eco-friendly materials and transparent supply chains, aligning with the country's strong emphasis on environmental and social responsibility.
• India: The plus-size clothing market in India is expanding with an increased focus on comfort and traditional designs. Local brands are catering to a wide range of body types with affordable options that blend modern trends with traditional aesthetics.
• Japan: Japan's market is characterized by a blend of minimalism and function in plus-size clothing. There's a growing trend towards incorporating advanced textile technology and high-quality materials, with a focus on creating versatile and practical clothing options.

Features of the Global Plus Size Clothing Market

Market Size Estimates: Plus size clothing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Plus size clothing market size by type, gender, age group, price point, and region in terms of value ($B).

Regional Analysis: Plus size clothing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, gender, age group, price point, and regions for the plus size clothing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the plus size clothing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the plus size clothing market by type (casual wear, formal wear, sportswear, and others), gender (male and female), age group (below 15, 16 to 59, and 60 & above), price point (economy, mid-range, and premium), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Plus Size Clothing Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Plus Size Clothing Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Plus Size Clothing Market by Type
  • 3.3.1: Casual Wear
  • 3.3.2: Formal Wear
  • 3.3.3: Sportswear
  • 3.3.4: Others
• 3.4: Global Plus Size Clothing Market by Gender
  • 3.4.1: Male
  • 3.4.2: Female
• 3.5: Global Plus Size Clothing Market by Age Group
  • 3.5.1: Below 15
  • 3.5.2: 16 To 59
  • 3.5.3: 60 & Above
• 3.6: Global Plus Size Clothing Market by Price Point
  • 3.6.1: Economy
  • 3.6.2: Mid-Range
  • 3.6.3: Premium

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Plus Size Clothing Market by Region
• 4.2: North American Plus Size Clothing Market
  • 4.2.1: North American Plus Size Clothing Market by Type: Casual Wear, Formal Wear, Sportswear, and Others
  • 4.2.2: North American Plus Size Clothing Market by Price Point: Economy, Mid-Range, and Premium
• 4.3: European Plus Size Clothing Market
  • 4.3.1: European Plus Size Clothing Market by Type: Casual Wear, Formal Wear, Sportswear, and Others
  • 4.3.2: European Plus Size Clothing Market by Price Point: Economy, Mid-Range, and Premium
• 4.4: APAC Plus Size Clothing Market
  • 4.4.1: APAC Plus Size Clothing Market by Type: Casual Wear, Formal Wear, Sportswear, and Others
  • 4.4.2: APAC Plus Size Clothing Market by Price Point: Economy, Mid-Range, and Premium
• 4.5: ROW Plus Size Clothing Market00
  • 4.5.1: ROW Plus Size Clothing Market by Type: Casual Wear, Formal Wear, Sportswear, and Others
  • 4.5.2: ROW Plus Size Clothing Market by Price Point: Economy, Mid-Range, and Premium

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Plus Size Clothing Market by Type
  • 6.1.2: Growth Opportunities for the Global Plus Size Clothing Market by Gender
  • 6.1.3: Growth Opportunities for the Global Plus Size Clothing Market by Age Group
  • 6.1.4: Growth Opportunities for the Global Plus Size Clothing Market by Price Point
  • 6.1.5: Growth Opportunities for the Global Plus Size Clothing Market by Region
• 6.2: Emerging Trends in the Global Plus Size Clothing Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Plus Size Clothing Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Plus Size Clothing Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: H&M
• 7.2: PUMA
• 7.3: ASOS
• 7.4: Adidas
• 7.5: Ralph Lauren Corporation
• 7.6: WHP Global
• 7.7: Under Armour
• 7.8: Capri Holdings
• 7.9: Nike
• 7.10: Punto