フライドポテトの世界市場：動向、予測、競合分析（～2031年）

世界のフライドポテト市場の将来は、フードサービス市場や小売市場における機会で有望視されています。世界のフライドポテトの市場規模は、2025年～2031年にCAGR5.5％で成長すると予想されます。この市場の主な促進要因は、オンラインフードデリバリーの人気の高まりと、すぐに食べられる冷凍食品への需要の高まりです。

• Lucintelは、製品別では、標準的な味に対する消費者の関心の高まりにより、予測期間中も冷凍食品が引き続き最大セグメントとなると予測しています。
• 最終用途別では、フードサービスが引き続き大きなセグメントとなる見通しです。
• 地域別では、調理のし過ぎを避ける便利な食事の選択肢を好む人が増えているため、北米が予測期間中も最大の地域であり続ける見込みです。

フライドポテト市場の戦略的成長機会

フライドポテト市場は、消費者の嗜好の発展、技術の開発、市場の変化により、多くの戦略的成長機会をもたらす見込みです。機会は多くの用途に存在し、拡大と革新の完全なスペクトラムを提供します。

• QSRにはクイック・サービス・レストランが含まれ、迅速で便利な食事を望む人が増えているため、高い成長機会となっています。様々な種類のフライドポテトを提供し、プレミアム商品を提供することで、顧客層も拡大します。このセクターのこうした成長は、ライフスタイルの変化と、素早く手軽に食べられる食事への嗜好に起因しています。
• 小売冷凍食品：小売冷凍食品セグメントは、簡便性と調理済み食品への需要の高まりにより、さらなる成長の可能性が高いです。製品ポートフォリオの拡大には、市場シェアを獲得するための革新的で健康志向なフライドポテトも含まれます。包装の改善と保存性の向上が、このセグメントにおける売上増加に拍車をかけています。
• フードサービスとケータリング：フードサービスとケータリング産業は、イベントやバルク・ケータリングを通じて特殊なフライドポテトの成長が見込まれます。革新的で高品質の新種のフライドポテト開発により、企業はフードサービス産業における機会の拡大として、こうしたサービスに対する高い需要の恩恵を受けることができます。
• eコマースと消費者直販：eコマースプラットフォームと消費者直販によって、新たな成長源が開かれつつあります。オンラインで販売されるスペシャルティ・フライドポテトやグルメ・フライドポテトは、今日の消費者が求める利便性やユニークな商品への欲求にますます応えています。こうしたチャネルは、デジタル・マーケティングやeコマース・インフラへの投資によって、さらに発展させることができます。
• 新興の国際市場もまた、フライドポテト・メーカーにとって成長拡大の道を提供します。市場への浸透と世界販売の活性化の秘訣は、現地の嗜好に対応した製品の提供にあります。これにより、企業は様々な市場で存在感を多様化し、世界中で増え続けるファストフード需要を取り込むことができます。

ここで説明する成長機会は、フライドポテトに利用可能な拡大機会とそれを利用する新しい方法の概要を提供するものです。これらの機会をうまく利用できる企業は、間違いなく市場での地位を向上させ、顧客の進化する需要を満たすことができると思われます。

フライドポテト市場の促進要因・課題

フライドポテト市場は、技術、経済、規制などの促進要因・課題の影響を受けています。これらの促進要因と課題は、業界の成長、技術革新、業務効率を形成します。技術的変化は生産プロセスを引き上げ、経済状況は消費者支出や市場力学に影響を与えます。同様に、規制政策の変化は、生産基準や表示要件に影響を与えます。これらの要素を理解することは、フライドポテト市場を特徴づける刻々と変化する情勢を利害関係者が効果的に操縦するために極めて重要です。

フライドポテト市場の促進要因は以下の通りです：

1.簡便食品に対する需要の増加：消費者のペースの速いライフスタイルは、フライドポテトのようなファストフードやすぐに食べられる食品に消費者を誘惑しています。ファストフード店や小売店で簡単に入手できるため、時間にうるさい消費者の需要に応え、国内外市場での成長を後押ししています。

2.生産技術の革新：フライドポテトの自動化は、自動フライシステムおよび自動包装システムを含む技術の進歩に支えられており、人件費削減と引き換えに効率向上をもたらしています。この点で、安定した味と食感を保証することにより、フライドポテトの品質向上は、世界の需要に基づいたスケーラブルな方法で、より多くの生産ができることを保証します。

3.ファストフードチェーンの拡大：マクドナルド、KFC、バーガーキングのようなファストフードチェーンの世界の普及は、フライドポテト市場の開拓に大きな力となっています。どのチェーンもフライドポテトを基本的なサイドメニューとして着実に普及させ、消費と人気を刺激しています。

4.冷凍食品の消費増加：便利で賞味期限が長いことから、冷凍フライドポテトが一般家庭の間で人気を集めています。消費者の簡便な食事への需要に応えるため、冷凍食品のバリエーションが小売店やハイパーマーケットを通じて販売されるようになりました。

5.製品のバリエーションと風味の革新：各社は、サツマイモのフライドポテトや味付けタイプなど、新しい味やバリエーションを投入することで、さまざまなレベルの消費者をターゲットにしています。こうした風味の革新は、健康志向やグルメ志向の消費者層を引き付け、市場をより多様なものにします。

フライドポテト市場の課題は以下の通りです：

1.価格変動：フライドポテト市場に必要な原材料の価格には変動があります。ジャガイモの価格が不透明なため、常に乱高下が起こります。天候、病気、サプライチェーンの問題は、ジャガイモの収量に影響し、生産コストを押し上げます。したがって、こうした価格変動は利益率を低下させ、企業が価格政策を見直すよう影響を与える可能性があり、ひいては市場空間における競争力と財務の安定性に影響を与えます。

2.厳しい規制遵守：フライドポテト市場に対するもうひとつの脅威は、食品の安全性、表示、栄養情報に関する厳しい規制要求です。さまざまな分野における多様な規制を遵守するためには、コンプライアンス対策への高額な投資が必要となり、事業コストが上昇する傾向にあります。規制が要求する安全衛生基準は、さらに厳格な品質管理プロセスを必要とし、これには資源とコストがかかる傾向があります。

3.高まる健康と栄養への懸念：消費者には健康への懸念があります。高脂肪・高カロリー食品の悪影響に関する意識の高まりにより、従来のフライドポテトの消費量が減少しています。そのため、同社は代替のヘルシーなフライドポテトのアイデアを伝え、より多くの顧客の注目を集めなければなりません。企業側の適切な対応の欠如は、消費者の信頼を失い、その後の市場シェアの損失につながる可能性があります。

フライドポテト市場は、複数の促進要因・課題によってその行く末が左右されます。例えば、主な促進要因としては、技術革新やファストフード業界の成長が挙げられます。その他のプラス要因としては、簡便食品の需要拡大と新興市場への進出が挙げられます。原材料の価格変動は課題です。規制要件を満たし、健康上の懸念に対処する必要性も極めて重要です。これらの要因は互いにバランスを取りながら作用していますが、市場関係者にとっては、成長を維持し、変化する消費者の嗜好に適応することが肝要です。積極的に課題に対処し、成長促進要因を活用することで、市場は持続的に全体的な業績を伸ばしていくことができると思われます。

目次

第1章 エグゼクティブサマリー

第2章 世界のフライドポテト市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析（2019年～2031年）

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のフライドポテト市場の動向（2019～2024年）と予測（2025～2031年）
• 世界のフライドポテト市場：製品別
  • 生
  • 冷凍
• 世界のフライドポテト市場：最終用途別
  • フードサービス
  • 小売

第4章 市場動向と予測分析：地域別（2019年～2031年）

• 地域別の世界のフライドポテト市場
• 北米のフライドポテト市場
• 欧州のフライドポテト市場
• アジア太平洋のフライドポテト市場
• その他地域のフライドポテト市場

第5章 競合分析

• 製品ポートフォリオ分析
• 業務統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 製品別の世界のフライドポテト市場の成長機会
  • 最終用途別の世界のフライドポテト市場の成長機会
  • 地域別の世界フライドポテト市場の成長機会
• 世界のフライドポテト市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のフライドポテト市場の生産能力拡大
  • 世界のフライドポテト市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業プロファイル

• McCain Foods
• R. Simplot Company
• Lamb Weston
• Farm Frites International
• Aviko
• Ore-Ida
• Cascadian Farm Organics

The future of the global French fries market looks promising with opportunities in the food service and retail markets. The global French fries market is expected to grow with a CAGR of 5.5% from 2025 to 2031. The major drivers for this market are the increasing popularity of online food delivery and the growing demand for ready-to-eat frozen foods.

• Lucintel forecasts that, within the product category, frozen will remain a larger segment over the forecast period due to rising consumer concern towards standard taste.
• Within the end-use category, food service will remain a larger segment.
• In terms of regions, North America will remain the largest region over the forecast period due to the growing number of people who prefer convenient meal options that avoid overcooking in the region.

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Emerging Trends in the French Fries Market

Emerging trends in the French fries market indicate this market moving toward healthier, greener, and a range of products. Now, companies are using new technologies and finding new ingredients because consumer trends have started shifting. Following are five key trends that shape the market.

• Healthier Options: The demand for healthier French fries is increasingly sought, orchestrated mainly by improved consumer awareness of nutrition. Companies are, therefore, releasing alternative vegetable-based fries, innovations in oil reduction, and the use of healthier cooking methods. This shift caters to health-conscious consumers in search of better options.
• Sustainability Initiatives: The rallying point now is sustainability. Many companies either use eco-friendly production or packaging methods. These include energy-efficient technologies, sustainable farming techniques, and biodegradable packaging. In response, these emerging trends respond to the pressures from consumers and regulators related to the environment, all the time keeping abreast of the global trend pulling towards sustainability.
• Gourmet and Specialty Variants: Gourmet and specialty French fries are growing, come with special flavors, and aim for high-quality ingredients. Mainstream trends include truffle oil, artisanal seasonings, and loaded toppings. This caters to the consumer's need for indulgence and something new, hence driving growth in the premium segment.
• Changes in Technology: The demands of frying French are enhanced with the improvement in technology, especially in processing through automation and enhancing the freezing technique. Improvement in technologies leads to better product consistency and gives longer shelf life to the products. Companies that invest in technologies tend to have a competitive advantage in terms of enhanced product offerings and reduced operations costs.
• Global Flavor Trends: French fries are being adapted to regional tastes with unique flavor profiles and spices. From spicy Szechuan varieties in China to curry-flavored fries in India, this trend speaks volumes about the growing preference towards diversity and culturally influenced eating. This is how it manages to help brands appeal to local markets and stand out in a competitive landscape.

As can be deciphered, these trends have already started to shape up the French fries market to fold in the demand for health, sustainability, and variety. With this comes the list of companies adapting to these trends to position themselves to capture more market share and meet emerging consumer demands.

Recent Developments in the French Fries Market

Recent developments within the French fries market reflect the industry's response to evolving consumer demands, continuous technological advancement, and market dynamics. These developments are characterizing changes in production processes, consumer preference, and market strategy.

• Health-Conscious Innovations: The market is witnessing health-conscious innovations such as the production of sweet potato and carrot fries, a move toward low-oil content, and the use of healthier frying methods. The shift caters to health-conscious consumers and falls in line with larger nutritional trends that favor lower fat and calorie intake.
• Practice of Sustainable Production: The trend of sustainability has become so paramount that companies have started working on production and packaging with friendly environmental processes. This involves the use of energy-efficient technologies, water usage reduction, and the use of sustainable farming practices. Such efforts facilitate compliance with regulatory requirements and attract environmentally conscious consumers.
• Expansion of Gourmet Options: There is a growing interest in gourmet French fries, with new varieties touting exotic spices, loaded toppings, and artisanal seasonings. This is part of the premium dining experience that is marking brands out from the crowd in a crowded marketplace. Gourmet fries answer consumers' demands for unique indulgence in foods.
• Technical Improvement: Technical improvements in processing and freezing raise quality and productivity. Automation of the production line and the improvement of freezing technology ensure consistent quality, longer preservation periods, and lower production costs, enabling companies to maintain competitive pricing while ensuring high standards of quality.
• Traditional Taste Modifications: The companies remodel the French fries by adding regional spices and flavorings regarding regional taste. This strategy would be advantageous as it will attract various consumer likings and is one of the strategies that will guarantee more market coverage. With the availability of matching products to local tastes, companies have the unique capability to capture niches and distinguish themselves.

These are the developments that shape the market for French fries, driving innovations in health, sustainability, and regional customization. The firms that will be quick to accept the change will be better equipped to handle the consumers' demand and survive in the competitive environment.

Strategic Growth Opportunities for French Fries Market

The French fries market will present many strategic opportunities for growth due to the development of consumer preferences, technology, and changes in the market. Opportunities exist in many applications and provide a complete spectrum of expansion and innovation.

• QSRs include quick-service restaurants, which are a high growth opportunity since more and more people desire quick, convenient food. Offering a variety of different French fries and offering premium products will also expand the customer base. Such growth in this sector can be traced to the changed lifestyle and preference for fast, readily available dining.
• Retail Frozen Foods: The segment of frozen retail foods holds high potential for further growth, owing to the increasing demand for convenience and ready-to-cook foods. Product portfolio expansions also include innovative and health-conscious French fry offerings to capture market share. Improvement in packaging and enhancement of shelf-life add to the increase in sales within the segment.
• Food Service and Catering: The food service and catering industries hold a prospect of growth in specialized French fries through event and bulk catering. New sorts of innovative, high-quality fry development could enable firms to benefit from the high demand for these services as an extended business opportunity in the food service industry.
• E-commerce and Direct-to-Consumer Sales: New sources of growth are opening up through e-commerce platforms and direct-to-consumer sales. Specialty and gourmet French fries that are sold online increasingly serve the desire for convenience and unique products that today's consumers seek. These channels can be further developed by investment in digital marketing and e-commerce infrastructure.
• Emerging international markets also provide an avenue for expansion in growth for French fry manufacturers. The secret to more significant market penetration and stimulation of world sales lies in the product offering, which responds to local tastes and preferences. This helps companies diversify their presence in various markets and tap into the ever-growing demand for fast food around the world.

The growth opportunities explained herein provide an overview of expansion opportunities available for French Fries and the new ways to avail of them. Companies well-positioned to avail these opportunities will no doubt improve their standing in the market and satisfy the evolving demands of the customers.

French Fries Market Driver and Challenges

The French fries market is influenced by drivers and challenges that are technological, economic, and regulatory in nature. These drivers and challenges shape the growth of the industry, its innovation, and operational efficiency. Technological changes raise production processes, while economic conditions influence consumer spending and market dynamics. Similarly, changes in regulatory policies affect standards of production and labeling requirements. Understanding these elements is of critical importance for effective maneuverability by stakeholders through the ever-changing landscape that characterizes the French fries market.

The factors responsible for driving the French fries market include:

1. Increased demand for convenience foods: The fast-paced lifestyles of consumers are enticing them more towards fast and ready-to-consume food items, like French fries. Easy availability through fast food outlets and retail stores meets the demand for time-conscious customers and boosts growth in both domestic and international markets.

2. Innovations in Production Technology: Automation in French fries, supported by technological advancements involving automated frying and packaging systems, comes with increased efficiency at the expense of lower labor costs. In this respect, improving the quality of the fries by guaranteeing a consistent taste and texture ensures that more production can be done in a scalable manner based on worldwide demand.

3. Expansion of Fast-Food Chains: The global spread of fast food chains such as McDonald's, KFC, and Burger King has been a strong force in the development of the market of French fries. All the mentioned chains steadily popularize French fries as a basic side dish, which stimulates their consumption and popularity.

4. Increasing Consumption of Frozen Foods: Due to convenience and longer shelf life, frozen French fries have gained popularity among households in modern times. Variants in the frozen variety are now available through retailers and hypermarkets to meet consumers' demand for convenience meals.

5. Product Variants and Innovations in Flavor: Companies are targeting different levels of consumers by introducing new flavors or variants of their offerings, such as sweet potato fries or seasoned varieties. These types of innovations in flavor profiles will attract the health-conscious and gourmet customer segments, making the market more varied.

Challenges in the French fries market are:

1. Price Fluctuations: Changes in the prices of raw materials needed for the French fries market. Uncertain pricing of potatoes always causes turbulence. Weather conditions, diseases, or supply chain issues affect potato yield and add to the cost of production. Therefore, these price fluctuations reduce profit margins and may influence companies to revise their pricing policies, which in turn will affect their competitiveness and financial stability in the marketplace.

2. Stringent Regulatory Compliance: Another threat to the French fries market is stringent regulatory demands on food safety, labeling, and nutrition information. Compliance with diverse regulations in different areas requires high investment in compliance measures that tend to raise the cost of doing business. Health and safety standards required by the regulations further require a rigorous quality control process, which tends to be resource-consuming and costly.

3. Growing Health and Nutrition Concerns: Health concerns among consumers. Growing awareness regarding the adverse effects of high-fat and high-calorie food has led to a fall in the consumption of traditional French fries. Therefore, the company has to communicate the idea of alternate healthy French fries and get the attention of more and more customers. Lack of proper response on the part of companies can lead to loss of trust of the consumers and subsequently loss of market share.

The French fries market depends on multiple drivers and challenges to predict the course of its journey. For instance, key drivers include technological innovations and growth in the fast-food industry. Other positive contributors are growing demand for convenience foods and expansion into emerging markets. Price fluctuations of raw materials are a challenge. The need to meet regulatory requirements and address health concerns is also crucial. These factors balance one another, whereas for the market players, maintaining growth and adapting to the changing consumer preferences is of the essence. Proactively addressing the challenges and leveraging growth drivers will find the market fostering the overall performance on a sustainable basis.

List of French Fries Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies French fries companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the French fries companies profiled in this report include-

• McCain Foods
• R. Simplot Company
• Lamb Weston
• Farm Frites International
• Aviko
• Ore-Ida
• Cascadian Farm Organics

French Fries by Segment

The study includes a forecast for the global French fries market by product, end use, and region.

French Fries Market by Product [Analysis by Value from 2019 to 2031]:

• Fresh
• Frozen

French Fries Market by End Use [Analysis by Value from 2019 to 2031]:

• Food Service
• Retail

French Fries Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the French Fries Market

Numerous changes influenced the French fries market by the trend in consumer preference, changes in the economy, and technological advancements. Innovations in production methods and changing patterns of consumption reflect broader trends in the food industry. Following is a list of some recent market activities in the United States, China, Germany, India, and Japan.

• United States: Within the U.S., the market has also seen an increasing trend in gourmet and health-oriented French fries, with the newer varieties being made from organic potatoes and using more innovative seasonings. Fast-food chains are trying to introduce special kinds of fries into their menus, which include sweet potato and loaded while responding to the demands of more varieties and gourmet-style options.
• China: In China, French fries see an increasing demand due to the rise in the consumption of Western fast foods. The local chains add local flavors and spices to suit the regional taste. The international giants of fast food are swiftly building their presence, which in turn is pushing up the pace of growth and competition in the overall market.
• Germany: Germany's market is setting a trend in sustainable and eco-friendly French fry production. The firms are investing in energy-efficient processing technologies and supplying potatoes from sustainable farms that will meet environmental legislation and appeal to consumers' demand for green products.
• India: The market is showing rapid growth with a marked increase in quick-service restaurants and fast-food chains. A related trend of preference for low-priced convenience foods is thereby causing increased consumption of frozen fries. Yet another trend is towards spiced and flavored varieties to suit the local palate.
• Japan: Innovative product offerings characterize French fries markets in Japan, from unique flavor profiles to gourmet options. Japanese consumers are keener toward premium and artisanal fries; hence, brands often experiment with truffle oil and other exotic spices to differentiate their products.

Features of the Global French Fries Market

Market Size Estimates: French fries market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: French fries market size by product, end use, and region in terms of value ($B).

Regional Analysis: French fries market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, end uses, and regions for the French fries market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the French fries market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the French fries market by product (fresh and frozen), end use (food service and retail), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global French Fries Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global French Fries Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global French Fries Market by Product
  • 3.3.1: Fresh
  • 3.3.2: Frozen
• 3.4: Global French Fries Market by End Use
  • 3.4.1: Food Service
  • 3.4.2: Retail

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global French Fries Market by Region
• 4.2: North American French Fries Market
  • 4.2.1: North American Market by Product: Fresh and Frozen
  • 4.2.2: North American Market by End Use: Food Service and Retail
• 4.3: European French Fries Market
  • 4.3.1: European Market by Product: Fresh and Frozen
  • 4.3.2: European Market by End Use: Food Service and Retail
• 4.4: APAC French Fries Market
  • 4.4.1: APAC Market by Product: Fresh and Frozen
  • 4.4.2: APAC Market by End Use: Food Service and Retail
• 4.5: ROW French Fries Market
  • 4.5.1: ROW Market by Product: Fresh and Frozen
  • 4.5.2: ROW Market by End Use: Food Service and Retail

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global French Fries Market by Product
  • 6.1.2: Growth Opportunities for the Global French Fries Market by End Use
  • 6.1.3: Growth Opportunities for the Global French Fries Market by Region
• 6.2: Emerging Trends in the Global French Fries Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global French Fries Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global French Fries Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: McCain Foods
• 7.2: R. Simplot Company
• 7.3: Lamb Weston
• 7.4: Farm Frites International
• 7.5: Aviko
• 7.6: Ore-Ida
• 7.7: Cascadian Farm Organics