抹茶市場レポート：2030年までの動向、予測、競合分析

抹茶の動向と予測

世界の抹茶市場は、2024年から2030年までのCAGRが8.6%で、2030年までに推定62億米ドルに達すると予想されます。この市場の主な促進要因は、健康志向の高まりと抹茶の健康上の利点に関する消費者の知識、世界の飲食品産業の改善、さまざまなブランド名で販売されている袋入り抹茶の入手可能性の上昇です。世界の抹茶市場の将来は、通常のお茶、抹茶飲料、食品、パーソナルケア市場における機会によって有望視されています。

抹茶市場の洞察

抹茶は栄養が豊富で、普通のお茶や抹茶ベース飲料など様々な用途に適しているため、予測期間中もクラシックが最大セグメントであり続ける見通しです。

アジア太平洋は、日本と中国における緑茶の人気の高さと、同地域の健康志向の高まりから、予測期間中も最大地域であり続けると思われます。

よくある質問

Q1.市場規模は？

A1.世界の抹茶市場は、2030年までに推定62億米ドルに達すると予想されています。

Q2.市場の成長予測は？

A2.世界の抹茶市場は2024年から2030年にかけてCAGR 8.6%で成長すると予想されます。

Q3.市場の成長に影響を与える主な促進要因は？

A3.この市場の主な促進要因は、健康志向の高まりと製品の健康上の利点に関する消費者の知識、世界の飲食品業界の改善、さまざまなブランド名で販売されている袋入り抹茶の入手可能性の上昇です。

Q4.市場の主要セグメントは？

A4.世界の抹茶市場の将来性は有望で、特に通常の茶、抹茶飲料、食品、パーソナルケア市場にチャンスがあります。

Q5.市場の主要企業は？

A5.主な抹茶企業は以下の通りです。

• Matcha Maiden
• Kissa Tea
• Mizuba Tea
• Midori Spring
• AOI Tea Company
• AIYA America
• Encha
• Ippodo Tea
• DoMatcha
• Unilever

Q6.今後、最大となる市場セグメントは？

A6.Lucintelは、抹茶は栄養が豊富で、普通のお茶や他の抹茶ベースの飲料を含む様々な用途に優れているため、クラシックが予測期間中最大のセグメントであり続けると予測しています。

Q7.市場において、今後5年間に最大になると予想される地域は？

A7.アジア太平洋は、日本と中国における緑茶の人気の高さと、同地域の健康志向の高まりから、予測期間中も最大の地域です。

Q8.レポートのカスタマイズは可能ですか？

A8.はい、Lucintelでは追加費用なしで10％のカスタマイズを提供します。

目次

第1章 エグゼクティブサマリー

第2章 世界の抹茶市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界の抹茶市場動向（2018～2023年）と予測（2024～2030年）
• グレード別の世界の抹茶市場
  • クラシック
  • 茶会用
  • 料理用
• 用途別世界の抹茶市場
  • 通常のお茶
  • 抹茶飲料
  • 食品
  • パーソナルケア
  • その他

第4章 2018年から2030年までの地域別の市場動向と予測分析

• 地域別の世界の抹茶市場
• 北米の抹茶市場
• 欧州の抹茶市場
• アジア太平洋の抹茶市場
• その他の地域 (ROW) の抹茶市場

第5章 競合の分析

• 製品ポートフォリオ分析
• 運用上の統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

• 成長機会分析
  • グレード別の世界の抹茶市場の成長機会
  • 用途別の世界の抹茶市場の成長機会
  • 地域別の世界の抹茶市場の成長機会
• 世界の抹茶市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の抹茶市場の生産能力拡大
  • 世界の抹茶市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 有力企業の企業プロファイル

• Matcha Maiden
• Kissa Tea
• Mizuba Tea
• Midori Spring
• AOI Tea Company
• AIYA America
• Encha
• Ippodo Tea
• DoMatcha
• Unilever

Matcha Trends and Forecast

The future of the global matcha market looks promising with opportunities in the regular tea, matcha beverage, food, and personal care markets. The global matcha market is expected to reach an estimated $6.2 billion by 2030 with a CAGR of 8.6% from 2024 to 2030. The major drivers for this market are increasing health consciousness combined with consumer knowledge of the product's health advantages, improvements in the global food and beverage industry, as well as, rising availability of bagged matcha leaves sold under various brand names.

A more than 150-page report is developed to help in your business decisions.

Matcha by Segment

The study includes a forecast for the global matcha by grade, application, and region.

Matcha Market by Grade [Shipment Analysis by Value from 2018 to 2030]:

• Classic
• Ceremonial
• Culinary

Matcha Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Regular Tea
• Matcha Beverages
• Food
• Personal Care
• Others

Matcha Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Matcha Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies matcha companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the matcha companies profiled in this report include-

• Matcha Maiden
• Kissa Tea
• Mizuba Tea
• Midori Spring
• AOI Tea Company
• AIYA America
• Encha
• Ippodo Tea
• DoMatcha
• Unilever

Matcha Market Insights

Lucintel forecasts that classic will remain the largest segment over the forecast period because it is is nutrient-dense and excellent for a variety of uses, including ordinary tea and other matcha tea-based drinks.

APAC will remain the largest region over the forecast period due to the considerable popularity of green tea in Japan and China, as well as the region's developing health consciousness.

Features of the Global Matcha Market

Market Size Estimates: Matcha market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Matcha market size by grade, application, and region in terms of value ($B).

Regional Analysis: Matcha market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different grade, application, and regions for the matcha market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the matcha market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the matcha market size?

Answer: The global matcha market is expected to reach an estimated $6.2 billion by 2030.

Q2. What is the growth forecast for matcha market?

Answer: The global matcha market is expected to grow with a CAGR of 8.6% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the matcha market?

Answer: The major drivers for this market are increasing health consciousness combined with consumer knowledge of the product's health advantages, improvements in the global food and beverage industry, as well as, rising availability of bagged matcha leaves sold under various brand names.

Q4. What are the major segments for matcha market?

Answer: The future of the global matcha market looks promising with opportunities in the regular tea, matcha beverage, food, and personal care markets.

Q5. Who are the key matcha market companies?

Answer: Some of the key matcha companies are as follows.

• Matcha Maiden
• Kissa Tea
• Mizuba Tea
• Midori Spring
• AOI Tea Company
• AIYA America
• Encha
• Ippodo Tea
• DoMatcha
• Unilever

Q6. Which matcha market segment will be the largest in future?

Answer: Lucintel forecasts that classic will remain the largest segment over the forecast period because it is is nutrient-dense and excellent for a variety of uses, including ordinary tea and other matcha tea-based drinks.

Q7. In matcha market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period due to the considerable popularity of green tea in Japan and China, as well as the region's developing health consciousness.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the matcha market by grade (classic, ceremonial, and culinary), application (regular tea, matcha beverages, food, personal care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Matcha Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Matcha Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Matcha Market by Grade
  • 3.3.1: Classic
  • 3.3.2: Ceremonial
  • 3.3.3: Culinary
• 3.4: Global Matcha Market by Application
  • 3.4.1: Regular tea
  • 3.4.2: Matcha beverages
  • 3.4.3: Food
  • 3.4.4: Personal care
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Matcha Market by Region
• 4.2: North American Matcha Market
  • 4.2.2: North American Matcha Market by Application: Regular tea, Matcha beverages, Food, Personal care, and Others
• 4.3: European Matcha Market
  • 4.3.1: European Matcha Market by Grade: Classic, Ceremonial, and Culinary
  • 4.3.2: European Matcha Market by Application: Regular tea, Matcha beverages, Food, Personal care, and Others
• 4.4: APAC Matcha Market
  • 4.4.1: APAC Matcha Market by Grade: Classic, Ceremonial, and Culinary
  • 4.4.2: APAC Matcha Market by Application: Regular tea, Matcha beverages, Food, Personal care, and Others
• 4.5: ROW Matcha Market
  • 4.5.1: ROW Matcha Market by Grade: Classic, Ceremonial, and Culinary
  • 4.5.2: ROW Matcha Market by Application: Regular tea, Matcha beverages, Food, Personal care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Matcha Market by Grade
  • 6.1.2: Growth Opportunities for the Global Matcha Market by Application
  • 6.1.3: Growth Opportunities for the Global Matcha Market by Region
• 6.2: Emerging Trends in the Global Matcha Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Matcha Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Matcha Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Matcha Maiden
• 7.2: Kissa Tea
• 7.3: Mizuba Tea
• 7.4: Midori Spring
• 7.5: AOI Tea Company
• 7.6: AIYA America
• 7.7: Encha
• 7.8: Ippodo Tea
• 7.9: DoMatcha
• 7.10: Unilever