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アプリ内広告市場レポート：2030年までの動向、予測、競合分析

In-App Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日: | 発行: Lucintel | ページ情報: 英文 150 Pages | 納期: 3営業日

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アプリ内広告市場レポート：2030年までの動向、予測、競合分析
出版日: 2023年11月01日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

アプリ内広告の動向と予測

世界のアプリ内広告市場は、2024年から2030年までのCAGRが12.1％で、2030年には推定3,310億米ドルに達すると予測されます。この市場の主な促進要因は、製品販売やブランドプロモーションのためのモバイル広告への関心の高まり、スマートフォンの普及拡大、オンラインゲームのトレンドの増加、さらにeコマースプラットフォームやアプリケーションの世界の人気の高まりです。世界のアプリ内広告市場の将来性は、エンターテインメント、ゲーム、ソーシャル、オンラインショッピング、ペイメント・チケッティング、ニュース市場などのビジネスチャンスで有望視されています。

アプリ内広告市場の洞察

Lucintelは、バナー広告は、手頃な価格、実装のシンプルさ、すべてのモバイルデバイスやアプリとの互換性などの利点があるため、予測期間にわたって最大のセグメントであり続けると予測しています。

中国、韓国、日本などの新興国では、インターネットの普及とスマートフォンの普及が進んでおり、この地域のアプリ内広告マーケティングが大きく発展しているため、APACは予測期間中も最大地域であり続けると予測しています。

本レポートでは、以下の11の主要な質問に回答している：

  • Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
  • Q.2.どのセグメントがより速いペースで成長するのか、またその理由は？
  • Q.3.今後成長が加速すると思われる地域とその理由は？
  • Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
  • Q.5.この市場におけるビジネスリスクと競合の脅威は？
  • Q.6.この市場における新たな動向とその理由は？
  • Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
  • Q.8.この市場における新たな開発と、その開発をリードしている企業は？
  • Q.9.この市場における主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めているのか？
  • Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替による市場シェア低下の脅威はどの程度ありますか？
  • Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界のアプリ内広告市場：市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

  • マクロ経済動向（2018～2023年）と予測（2024～2030年）
  • 世界のアプリ内広告市場の動向（2018～2023年）と予測（2024～2030年）
  • プラットフォーム別の世界のアプリ内広告市場
    • Android
    • iOS
    • その他
  • タイプ別の世界のアプリ内広告市場
    • バナー広告
    • インタースティシャル広告
    • リッチメディア広告
    • ビデオ広告
    • ネイティブ広告
  • アプリケーション別の世界のアプリ内広告市場
    • エンターテインメント
    • ゲーム
    • ソーシャル
    • オンラインショッピング
    • ペイメント・チケッティング
    • ニュース
    • その他

第4章 2018年から2030年までの地域別の市場動向と予測分析

  • 地域別の世界のアプリ内広告市場
  • 北米のアプリ内広告市場
  • 欧州のアプリ内広告市場
  • アジア太平洋のアプリ内広告市場
  • その他地域のアプリ内広告市場

第5章 競合分析

  • 製品ポートフォリオ分析
  • 運用上の統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

  • 成長機会分析
    • プラットフォーム別の世界のアプリ内広告市場の成長機会
    • タイプ別の世界のアプリ内広告市場の成長機会
    • アプリケーション別の世界のアプリ内広告市場の成長機会
    • 地域別の世界のアプリ内広告市場の成長機会
  • 世界のアプリ内広告市場の新たな動向
  • 戦略的分析
    • 新製品の開発
    • 世界のアプリ内広告市場の容量拡大
    • 世界のアプリ内広告市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 有力企業の企業プロファイル

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost
目次

In-App Advertising Trends and Forecast

The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets. The global in-app advertising market is expected to reach an estimated $331 billion by 2030 with a CAGR of 12.1% from 2024 to 2030. The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

A more than 150-page report is developed to help in your business decisions.

In-App Advertising by Segment

The study includes a forecast for the global in-app advertising by platform, type, application, and region.

In-App Advertising Market by Platform [Shipment Analysis by Value from 2018 to 2030]:

  • Android
  • Ios
  • Others

In-App Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

In-App Advertising Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

In-App Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of In-App Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies in-app advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the in-app advertising companies profiled in this report include-

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost

In-App Advertising Market Insights

Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Features of the Global In-App Advertising Market

Market Size Estimates: In-app advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: In-app advertising market size by platform, type, application, and region in terms of value ($B).

Regional Analysis: In-app advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, type, application, and regions for the in-app advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the in-app advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the in-app advertising market size?

Answer: The global in-app advertising market is expected to reach an estimated $331 billion by 2030.

Q2. What is the growth forecast for in-app advertising market?

Answer: The global in-app advertising market is expected to grow with a CAGR of 12.1% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the in-app advertising market?

Answer: The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

Q4. What are the major segments for in-app advertising market?

Answer: The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets.

Q5. Who are the key in-app advertising market companies?

Answer: Some of the key in-app advertising companies are as follows:

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost

Q6. Which in-app advertising market segment will be the largest in future?

Answer: Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

Q7. In in-app advertising market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the in-app advertising market by platform (android, ios, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), application (entertainment, gaming, social, online shopping, payment & ticketing, news, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global In-App Advertising Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global In-App Advertising Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global In-App Advertising Market by Platform
    • 3.3.1: Android
    • 3.3.2: iOS
    • 3.3.3: Others
  • 3.4: Global In-App Advertising Market by Type
    • 3.4.1: Banner Ads
    • 3.4.2: Interstitial Ads
    • 3.4.3: Rich Media Ads
    • 3.4.4: Video Ads
    • 3.4.5: Native Ads
  • 3.5: Global In-App Advertising Market by Application
    • 3.5.1: Entertainment
    • 3.5.2: Gaming
    • 3.5.3: Social
    • 3.5.4: Online Shopping
    • 3.5.5: Payment & Ticketing
    • 3.5.6: News
    • 3.5.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global In-App Advertising Market by Region
  • 4.2: North American In-App Advertising Market
    • 4.2.1: North American In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.2.2: North American In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.3: European In-App Advertising Market
    • 4.3.1: European In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.3.2: European In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.4: APAC In-App Advertising Market
    • 4.4.1: APAC In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.4.2: APAC In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.5: ROW In-App Advertising Market
    • 4.5.1: ROW In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.5.2: ROW In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global In-App Advertising Market by Platform
    • 6.1.2: Growth Opportunities for the Global In-App Advertising Market by Type
    • 6.1.3: Growth Opportunities for the Global In-App Advertising Market by Application
    • 6.1.4: Growth Opportunities for the Global In-App Advertising Market by Region
  • 6.2: Emerging Trends in the Global In-App Advertising Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global In-App Advertising Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global In-App Advertising Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: ironSource
  • 7.2: Google AdMob
  • 7.3: BYYD
  • 7.4: Flurry
  • 7.5: TUNE
  • 7.6: Amobee
  • 7.7: InMobi
  • 7.8: Glispa
  • 7.9: AppLovin
  • 7.10: Chartboost