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市場調査レポート
商品コード
1441186

アプリ内広告の世界市場規模、シェア、成長分析、プラットフォーム別、アプリケーション別-産業予測、2023~2030年

Global In-app Advertising Market Size, Share, Growth Analysis, By Platform(Android, iOS), By Application(Entertainment, Gaming) - Industry Forecast 2023-2030

出版日: | 発行: SkyQuest | ページ情報: 英文 157 Pages | 納期: 3~5営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=160.10円
アプリ内広告の世界市場規模、シェア、成長分析、プラットフォーム別、アプリケーション別-産業予測、2023~2030年
出版日: 2024年02月18日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
  • 全表示
  • 概要
  • 目次
概要

アプリ内広告の世界市場規模は2022年に1億5,100万米ドルと評価され、予測期間(2024~2031年)のCAGRは13.3%で、2023年の1億7,108万米ドルから2031年には4億6,456万米ドルに成長する展望です。

アプリ内広告市場は、広告主が自社の製品やサービスをアプリユーザーに直接宣伝できるプラットフォームを提供することで、モバイルアプリの収益化を図ることを目的としています。アプリ開発者にとっては、アプリ内広告は収益創出の機会として機能し、広告掲載による収入を得ながら無料または低コストのアプリを提供することができます。広告主は、アプリ内広告をユーザーの属性、行動、嗜好に基づいてカスタマイズできるため、エンゲージメントの高い対象層にアクセスできるメリットがあります。アプリ内広告市場の成長を牽引しているのは、スマートフォンの普及率とモバイルアプリケーションの人気上昇です。モバイルアプリの利用が急増し続ける中、広告主は大規模で熱心なユーザー層にリーチできる可能性を認識し、アプリ内広告キャンペーンへの投資が増加しています。さらに、広告のターゲティングとトラッキング技術の進歩により、広告主はパーソナライズされた関連性の高い広告を配信できるようになり、ユーザーのエンゲージメントとコンバージョン率が向上しています。アプリ内広告市場は大きなビジネスチャンスをもたらす一方で、抑制要因や考慮すべき課題も存在します。広告疲れや広告ブロックソフトなどの課題は、ユーザーが過度な広告や押し付けがましい広告に圧倒されたり、煩わしさを感じたりして、ネガティブなユーザー体験につながる可能性があるためです。さらに、プライバシーに関する懸念やデータ保護規制の遵守が市場に影響を与えており、広告主はユーザーデータの収集と使用において透明性とコンプライアンスを確保する必要があります。世界のアプリ内広告市場は、モバイルアプリケーションを収益化し、広告主に大規模で熱心な視聴者を取り込むためのプラットフォームを提供するという2つの目的を果たします。スマートフォンの普及拡大、広告ターゲティング技術の進歩、モバイルアプリの人気といった要因が、市場の成長を後押ししています。しかし、広告疲れ、広告ブロック、プライバシーへの懸念といった課題への対応は不可欠です。また、先端技術の統合、インタラクティブな広告フォーマット、プログラマティック広告などを通じて、市場にはビジネスチャンスが広がっています。

目次

エグゼクティブサマリー

  • 市場概要
  • 転変

調査手法

  • 情報調達
  • セカンダリとプライマリデータソース
  • 市場規模の推定
  • 市場の前提条件と制限

親市場の分析

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因
    • 機会
    • 抑制要因
    • 課題

主要市場の考察

  • 技術分析
  • 価格分析
  • サプライチェーン分析
  • バリューチェーン分析
  • 市場のエコシステム
  • IP分析
  • 貿易分析
  • スタートアップ分析
  • 原材料の分析
  • イノベーションマトリクス
  • パイプライン製品の分析
  • マクロ経済指標
  • 主要投資の分析
  • 主要成功要因
  • 競合の程度

市場力学と展望

  • 市場力学
    • 促進要因
    • 機会
    • 抑制要因
    • 課題
  • 規制情勢
  • ポーターの分析
  • 将来の混乱についての特別な考察

アプリ内広告の世界市場:プラット形態別

  • 市場概要
  • Android
  • iOS
  • その他

アプリ内広告の世界市場:用途別

  • 市場概要
  • エンターテインメント
  • ゲーム
  • 社交
  • オンラインショッピング
  • 決済と発券
  • ニュース
  • その他

アプリ内広告の世界市場規模:地域別

  • 市場概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • その他の欧州地域
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他のアジア太平洋
  • ラテンアメリカ
    • ブラジル
    • その他のラテンアメリカ地域
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ地域

競合情勢

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2021年)
  • 主要市場企業が採用した戦略
  • 主要成功戦略
  • 市場における最近の活動
  • 主要企業の市場シェア(2021年)

主要企業プロファイル

  • Google LLC(米国)
  • Facebook, Inc.(米国)
  • Twitter, Inc.(米国)
  • InMobi(インド)
  • Unity Technologies(米国)
  • AppLovin Corporation(米国)
  • ironSource Ltd.(イスラエル)
  • Vungle Inc.(米国)
  • Chartboost Inc.(米国)
  • Tapjoy Inc.(米国)
  • AdColony(米国)
  • Liftoff Mobile Inc.(米国)
  • Fyber N.V.(ドイツ)
  • Aarki Inc.(米国)
  • AdAction Interactive(米国)
  • Adikteev(フランス)
  • Digital Turbine, Inc.(米国)
  • MoPub Inc.(米国)
  • Ogury Ltd.(英国)
  • Smaato Inc.(米国)
目次
Product Code: SQMIG45E2140

Global In-app Advertising Market size was valued at USD 151 Million in 2022 and is poised to grow from USD 171.08 Million in 2023 to USD 464.56 Million by 2031, at a CAGR of 13.3% during the forecast period (2024-2031).

The in-app advertising market aims to monetize mobile applications by providing a platform for advertisers to directly promote their products or services to app users. For app developers, in-app advertising serves as a revenue generation opportunity, enabling them to offer free or low-cost apps while earning income from ad placements. Advertisers benefit from accessing a highly engaged and targeted audience, as in-app ads can be customized based on user demographics, behavior, and preferences. The growth of the in-app advertising market is driven by the increasing prevalence of smartphones and the rising popularity of mobile applications. As mobile app usage continues to surge, advertisers recognize the potential to reach a large and engaged user base, leading to increased investments in in-app advertising campaigns. Moreover, advancements in ad targeting and tracking technologies empower advertisers to deliver personalized and relevant ads, thereby enhancing user engagement and conversion rates. While the in-app advertising market presents substantial opportunities, there are also restraining factors and challenges to consider. Issues such as ad fatigue and ad-blocking software pose challenges, as users may feel overwhelmed or annoyed by excessive or intrusive ads, resulting in a negative user experience. Additionally, privacy concerns and compliance with data protection regulations impact the market, necessitating advertisers to ensure transparent and compliant practices in collecting and using user data. The global in-app advertising market serves the dual purpose of monetizing mobile applications and providing advertisers with a platform to engage a large and attentive audience. Factors such as growing smartphone penetration, advancements in ad targeting technologies, and the popularity of mobile apps are driving market growth. However, addressing challenges such as ad fatigue, ad-blocking, and privacy concerns is essential. The market also presents opportunities through the integration of advanced technologies, interactive ad formats, and programmatic advertising.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-app Advertising Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-app Advertising Market Segmental Analysis

The global in-app advertising market is segmented on the basis of platform, application, and region. In terms of platform, the market is segmented into android, iOS, and others. Based on classification by application, the market is segmented into entertainment, gaming, social, online shopping, payment & ticketing, news, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global In-app Advertising Market

The in-app advertising market has been significantly driven by the widespread adoption of smartphones globally. With an increasing number of people relying on mobile apps for various activities, advertisers perceive the opportunity to connect with a vast and engaged audience through in-app ads.

The change in consumer behavior, marked by a shift towards mobile usage and activities centered around mobile platforms such as social media, gaming, and online shopping, has spurred the demand for in-app advertising. Advertisers acknowledge the importance of reaching consumers in the spaces where they spend the majority of their time, engaging with them through precisely targeted in-app ads.

Restraints in the Global In-app Advertising Market

The prevalence of ad-blocking software and escalating concerns regarding user privacy presents challenges for in-app advertising. Users are increasingly inclined to manage their online experiences, exercising the option to block or restrict the display of ads, which can impact the reach and effectiveness of in-app advertising campaigns.

The proliferation of excessive and intrusive ads can contribute to ad fatigue among users, leading to reduced engagement and diminished ad effectiveness. Advertisers face the challenge of finding a delicate balance, delivering ads that are both relevant and engaging while ensuring they do not disrupt the overall user experience.

Market Trends of the Global In-app Advertising Market

Advertisers and marketers have increasingly directed their focus towards harnessing user data and advanced analytics to deliver personalized advertisements tailored to specific target audiences. By leveraging information such as demographics, interests, browsing behaviour, and location, advertisers have been able to create more relevant and engaging ad experiences. For instance, an e-commerce app might showcase personalized product recommendations based on a user's previous purchases or browsing history. This trend not only enhanced the user experience but also elevated the effectiveness of advertising campaigns by precisely targeting the right users with the right messages.

With the surge in popularity of mobile gaming, advertisers have recognized the potential of reaching a highly engaged and captive audience within mobile games. In-game advertising involves seamlessly integrating brand messages or advertisements directly into the gaming experience, encompassing formats such as banner ads, interstitial ads, rewarded videos, or branded in-game items. As an example, a car manufacturer might sponsor a racing game and prominently feature their vehicles within the game environment. In-game advertising allows advertisers to connect with users during their leisure time and create immersive brand experiences. This trend has been propelled by the rapid growth of the gaming industry and the willingness of users to engage with advertisements in exchange for in-game rewards or an enhanced gameplay experience.

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges

Key Market Insights

  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition

Market Dynamics & Outlook

  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges
  • Regulatory Landscape
  • Porters Analysis
    • Competitive rivalry
    • Threat of Substitute Products
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
    • Political Impact
    • Economic Impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Global In-app Advertising Market by Platform

  • Market Overview
  • Android
  • iOS
  • and Others

Global In-app Advertising Market by Application

  • Market Overview
  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • and Others

Global In-app Advertising Market Size by Region

  • Market Overview
  • North America
    • USA
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA

Competitive Landscape

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
    • By Development
    • By Company
    • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021

Key Company Profiles

  • Google LLC (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Facebook, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Twitter, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • InMobi (India)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Unity Technologies (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • AppLovin Corporation (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ironSource Ltd. (Israel)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Vungle Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Chartboost Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Tapjoy Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • AdColony (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Liftoff Mobile Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Fyber N.V. (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Aarki Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • AdAction Interactive (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Adikteev (France)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Digital Turbine, Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MoPub Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ogury Ltd. (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Smaato Inc. (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments