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表紙：アプリ内広告市場- 成長、将来展望、競合分析、2023年～2031年
市場調査レポート
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1313713

アプリ内広告市場- 成長、将来展望、競合分析、2023年～2031年

In-App Advertising Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031
出版日: | 発行: Acute Market Reports | ページ情報: 英文 115 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.90円
アプリ内広告市場- 成長、将来展望、競合分析、2023年～2031年
出版日: 2023年07月10日
発行: Acute Market Reports
ページ情報: 英文 115 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

アプリ内広告市場は、スマートフォンやモバイルアプリケーションの普及により、近年大きな成長を遂げています。アプリ内広告とは、モバイルアプリケーション内に広告を表示させることで、広告主はエンゲージメントの高いターゲット層にリーチすることができます。アプリ内広告市場の主な促進要因の1つは、世界のスマートフォンユーザーの増加です。スマートフォンの普及に伴い、モバイルアプリケーションを長時間利用する人が増えています。このことは、広告主にとって、高度にパーソナライズされたインタラクティブな方法でターゲットとなる視聴者とつながることができる有利な機会を提供します。世界のアプリ内広告市場は、2023年から2031年の予測期間中にCAGR 21％で成長すると予想されています。プログラマティック広告の台頭も、アプリ内広告市場に大きな影響を与えています。プログラマティック広告とは、広告在庫の自動売買を意味し、広告主は特定の属性をターゲットにして広告キャンペーンをリアルタイムで最適化できます。さらに、広告フォーマットやターゲティング機能の進化もアプリ内広告の成功に貢献しています。広告主は、インタラクティブ広告、動画広告、ネイティブ広告などの革新的な広告フォーマットを活用して、ユーザーに魅力的で没入感のある体験を提供できるようになりました。さらに、ユーザーの属性、行動、場所に基づいて広告をターゲティングできるため、広告主は関連性の高いパーソナライズされたコンテンツを配信でき、キャンペーンの効果を高めることができます。

モバイルアプリの利用拡大とスマートフォンの普及

モバイルアプリの利用やスマートフォンの普及が急速に進んでいることが、アプリ内広告市場の大きな促進要因となっています。世界中でより多くの人々がスマートフォンを所有し、さまざまな目的でモバイルアプリを利用するようになったため、広告主がこれらのアプリ内で多くの熱心な視聴者にリーチする機会は大幅に拡大しています。世界のスマートフォンユーザー数は、2023年末までに45億人に達すると予測されています。このユーザー数の増加は、アプリ内広告に接触できる潜在的なアプリユーザーのプールの拡大につながります。さらに、モバイルアプリの平均利用時間は増加の一途をたどっています。例えば米国では、モバイルアプリの利用時間は2021年に1日平均4時間10分に達し、広告主がアプリ内広告を通じてユーザーの注目を集める大きな機会があることを示しています。

強化されたターゲティング機能とパーソナライゼーション

アプリ内広告の主な利点の1つは、高度にターゲティングされ、パーソナライズされた広告をユーザーに配信できることです。広告主は、アプリ内で収集したユーザーデータを活用することで、ユーザーの嗜好、行動、デモグラフィックをより深く理解し、より正確なターゲティングと適切な広告配信を行うことができます。高度なターゲティング機能により、広告主は特定のオーディエンス・セグメントと共鳴するテーラーメイドのキャンペーンを作成できます。例えば、eコマースアプリでは、ユーザーの閲覧履歴や購買行動に基づいて、パーソナライズされたおすすめ商品を配信することができます。このレベルのパーソナライゼーションは、ユーザーエクスペリエンスを向上させるだけでなく、アプリ内広告の効果とエンゲージメントを高めます。アプリ内広告の正確なターゲティングとパーソナライゼーションのオプションは、データ分析とユーザー追跡の技術的進歩によって支えられています。アプリ内広告で正確なターゲティングとパーソナライゼーションのオプションが利用できるようになったのは、データ分析とユーザー追跡の技術的進歩によるものです。

広告フォーマットとインタラクティブ体験の進歩

アプリ内広告市場のもう一つの促進要因は、広告フォーマットの進化とモバイルアプリケーション内でのインタラクティブ体験の実現です。例えば、動画広告は、その魅力的な性質とメッセージを効果的に伝える能力により人気を博しています。App Annieのレポートによると、アプリ内動画広告費は2018年から2021年の間に2倍以上に増加しました。さらに、ゲーミフィケーションやAR体験などのインタラクティブ要素を広告に組み込むことで、ユーザーはコンテンツに積極的に関与し、ブランドとのインタラクションや想起を高めることができます。アプリ内広告における広告フォーマットとインタラクティブ体験の進歩は、インターネット速度の高速化、デバイス機能の向上、ARやバーチャルリアリティ（VR）などの新技術の統合など、モバイルテクノロジーの絶え間ない革新と改善によってもたらされています。

目次

第1章 序文

  • レポート内容
    • 報告書の目的
    • 対象読者
    • 主な提供商品
  • 市場セグメンテーション
  • 調査手法
    • フェーズⅠ-二次調査
    • フェーズⅡ-一次調査
    • フェーズⅢ-有識者レビュー
    • 前提条件
    • 採用したアプローチ

第2章 エグゼクティブサマリー

第3章 アプリ内広告市場：競合分析

  • 主要ベンダーの市場での位置付け
  • ベンダーが採用する戦略
  • 主要な産業戦略
  • ティア分析：2022 vs 2031

第4章 アプリ内広告市場：マクロ分析と市場力学

  • イントロダクション
  • 世界のアプリ内広告市場金額 2021-2031
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進要因と抑制要因の影響分析
  • シーソー分析

第5章 アプリ内広告市場：タイプ別 2021-2031

  • 市場概要
  • 成長・収益分析：2022 vs 2031
  • 市場セグメンテーション
    • バナー広告
    • インタースティシャル広告
    • リッチメディア広告
    • 動画広告
    • ネイティブ広告

第6章 アプリ内広告市場：プラットフォーム別 2021-2031

  • 市場概要
  • 成長・収益分析：2022 vs 2031
  • 市場セグメンテーション
    • Android
    • iOS
    • その他

第7章 アプリ内広告市場：用途別 2021-2031

  • 市場概要
  • 成長・収益分析：2022 vs 2031
  • 市場セグメンテーション
    • エンターテイメント
    • ゲーム
    • ソーシャル
    • オンラインショッピング
    • 支払いと発券
    • ニュース
    • その他

第8章 北米のアプリ内広告市場 2021-2031

  • 市場概要
  • アプリ内広告市場：タイプ別 2021-2031
  • アプリ内広告市場：プラットフォーム別 2021-2031
  • アプリ内広告市場：用途別 2021-2031
  • アプリ内広告市場：地域別 2021-2031
    • 北米
      • 米国
      • カナダ
      • その他北米地域

第9章 英国と欧州連合のアプリ内広告市場 2021-2031

  • 市場概要
  • アプリ内広告市場：タイプ別 2021-2031
  • アプリ内広告市場：プラットフォーム別 2021-2031
  • アプリ内広告市場：用途別 2021-2031
  • アプリ内広告市場：地域別 2021-2031
    • 英国と欧州連合
      • 英国
      • ドイツ
      • スペイン
      • イタリア
      • フランス
      • その他欧州地域

第10章 アジア太平洋のアプリ内広告市場 2021-2031

  • 市場概要
  • アプリ内広告市場：タイプ別 2021-2031
  • アプリ内広告市場：プラットフォーム別 2021-2031
  • アプリ内広告市場：用途別 2021-2031
  • アプリ内広告市場：地域別 2021-2031
    • アジア太平洋
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他アジア太平洋地域

第11章 ラテンアメリカのアプリ内広告市場 2021-2031

  • 市場概要
  • アプリ内広告市場：タイプ別 2021-2031
  • アプリ内広告市場：プラットフォーム別 2021-2031
  • アプリ内広告市場：用途別 2021-2031
  • アプリ内広告市場：地域別 2021-2031
    • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他ラテンアメリカ地域

第12章 中東・アフリカのアプリ内広告市場 2021-2031

  • 市場概要
  • アプリ内広告市場：タイプ別 2021-2031
  • アプリ内広告市場：プラットフォーム別 2021-2031
  • アプリ内広告市場：用途別 2021-2031
  • アプリ内広告市場：地域別 2021-2031
    • 中東・アフリカ
      • GCC
      • アフリカ
      • その他中東・アフリカ地域

第13章 企業プロファイル

  • Google
  • Facebook
  • Amazon
  • Apple
  • その他
図表

List of Tables

  • TABLE 1 Global In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 2 Global In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 3 Global In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 4 North America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 5 North America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 6 North America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 7 U.S. In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 8 U.S. In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 9 U.S. In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 10 Canada In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 11 Canada In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 12 Canada In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 13 Rest of North America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 14 Rest of North America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 15 Rest of North America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 16 UK and European Union In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 17 UK and European Union In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 18 UK and European Union In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 19 UK In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 20 UK In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 21 UK In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 22 Germany In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 23 Germany In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 24 Germany In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 25 Spain In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 26 Spain In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 27 Spain In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 28 Italy In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 29 Italy In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 30 Italy In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 31 France In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 32 France In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 33 France In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 34 Rest of Europe In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 35 Rest of Europe In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 36 Rest of Europe In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 37 Asia In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 38 Asia In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 39 Asia In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 40 China In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 41 China In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 42 China In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 43 Japan In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 44 Japan In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 45 Japan In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 46 India In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 47 India In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 48 India In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 49 Australia In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 50 Australia In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 51 Australia In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 52 South Korea In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 53 South Korea In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 54 South Korea In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 55 Latin America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 56 Latin America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 57 Latin America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 58 Brazil In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 59 Brazil In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 60 Brazil In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 61 Mexico In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 62 Mexico In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 63 Mexico In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 64 Rest of Latin America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 65 Rest of Latin America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 66 Rest of Latin America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 67 Middle East and Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 68 Middle East and Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 69 Middle East and Africa In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 70 GCC In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 71 GCC In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 72 GCC In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 73 Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 74 Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 75 Africa In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 76 Rest of Middle East and Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 77 Rest of Middle East and Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 78 Rest of Middle East and Africa In-App Advertising Market By Application, 2021-2031, USD (Million)

List of Figures

  • FIG. 1 Global In-App Advertising Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global In-App Advertising Market: Quality Assurance
  • FIG. 5 Global In-App Advertising Market, By Type, 2022
  • FIG. 6 Global In-App Advertising Market, By Platform, 2022
  • FIG. 7 Global In-App Advertising Market, By Application, 2022
  • FIG. 8 Global In-App Advertising Market, By Geography, 2022
  • FIG. 9 Market Geographical Opportunity Matrix - Global In-App Advertising Market, 2022

FIG. 10Market Positioning of Key In-App Advertising Market Players, 2022

FIG. 11Global In-App Advertising Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031

  • FIG. 12 Global In-App Advertising Market, By Type, 2022 Vs 2031, %
  • FIG. 13 Global In-App Advertising Market, By Platform, 2022 Vs 2031, %
  • FIG. 14 Global In-App Advertising Market, By Application, 2022 Vs 2031, %
  • FIG. 15 U.S. In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 16 Canada In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 17 Rest of North America In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 18 UK In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 19 Germany In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 20 Spain In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 21 Italy In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 22 France In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 23 Rest of Europe In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 24 China In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 25 Japan In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 26 India In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 27 Australia In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 28 South Korea In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 29 Rest of Asia In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 30 Brazil In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 31 Mexico In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 32 Rest of Latin America In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 33 GCC In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 34 Africa In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 35 Rest of Middle East and Africa In-App Advertising Market (US$ Million), 2021 - 2031
目次
Product Code: 139657-07-23

The in-app advertising market has experienced significant growth in recent years, driven by the proliferation of smartphones and mobile applications. In-app advertising refers to the practice of displaying ads within mobile applications, allowing advertisers to reach a highly engaged and targeted audience. This form of advertising has become increasingly popular among businesses looking to expand their reach and increase brand visibility.One of the key drivers of the in-app advertising market is the growing number of smartphone users worldwide. With the increasing adoption of smartphones, more people are spending a significant amount of time using mobile applications. This provides a lucrative opportunity for advertisers to connect with their target audience in a highly personalized and interactive manner.The global in-app advertising market is expected to raise at a CAGR of 21% during the forecast period of 2023 to 2031. The rise of programmatic advertising has also had a significant impact on the in-app advertising market. Programmatic advertising refers to the automated buying and selling of ad inventory, allowing advertisers to target specific demographics and optimize their ad campaigns in real-time. This technology has revolutionized the advertising industry and is driving the growth of in-app advertising by providing advertisers with more efficient and effective ways to reach their target audience.Furthermore, the advancements in ad formats and targeting capabilities have contributed to the success of in-app advertising. Advertisers can now leverage innovative ad formats such as interactive ads, video ads, and native ads to deliver engaging and immersive experiences to users. Additionally, the ability to target ads based on user demographics, behavior, and location enables advertisers to deliver highly relevant and personalized content, increasing the effectiveness of their campaigns.

Growing Mobile App Usage and Smartphone Penetration

The rapid increase in mobile app usage and smartphone penetration is a major driver of the in-app advertising market. As more people worldwide own smartphones and rely on mobile apps for various purposes, the opportunity for advertisers to reach a large and engaged audience within these apps expands significantly. The number of smartphone users globally is projected to reach 4.5 billion by the end of 2023. This growing user base translates into a larger pool of potential app users who can be exposed to in-app advertisements. Furthermore, the average time spent on mobile apps continues to rise. In the United States, for example, mobile app usage reached an average of 4 hours and 10 minutes per day in 2021, indicating a significant opportunity for advertisers to capture users' attention through in-app advertising.

Enhanced Targeting Capabilities and Personalization

One of the key advantages of in-app advertising is the ability to deliver highly targeted and personalized ads to users. Advertisers can leverage user data collected within apps to better understand their preferences, behavior, and demographics, allowing for more precise targeting and relevant ad delivery. Through advanced targeting capabilities, advertisers can create tailored campaigns that resonate with specific audience segments. For example, an e-commerce app can deliver personalized product recommendations based on a user's browsing history and purchase behavior. This level of personalization not only enhances user experience but also increases the effectiveness and engagement of in-app ads.The availability of precise targeting and personalization options within in-app advertising is supported by the technological advancements in data analytics and user tracking. These advancements enable advertisers to gather insights and make data-driven decisions to optimize their ad campaigns and improve ROI.

Advancements in Ad Formats and Interactive Experiences

Another driver of the in-app advertising market is the evolution of ad formats and the ability to create interactive experiences within mobile applications. Advertisers now have a wide range of options beyond traditional static banners, including video ads, native ads, playable ads, and augmented reality (AR) ads.Video ads, for instance, have gained popularity due to their engaging nature and ability to convey messages effectively. According to a report by App Annie, in-app video ad spending more than doubled between 2018 and 2021. Advertisers are leveraging video ads to tell compelling stories, showcase products, and capture users' attention within the app environment.Moreover, the integration of interactive elements in ads, such as gamification and AR experiences, allows users to actively engage with the content, increasing brand interaction and recall. These interactive ad formats not only provide a more immersive experience but also generate higher user engagement and conversion rates.The advancements in ad formats and interactive experiences within in-app advertising are driven by the continuous innovation and improvement in mobile technology, such as faster internet speeds, improved device capabilities, and the integration of emerging technologies like AR and virtual reality (VR).

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofIn-App Advertising market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the In-App Advertising market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Type

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

Platform

  • Android
  • iOS
  • Others

Application

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

Region Segment (2021-2031; US$ Million)

  • North America
  • U.S.
  • Canada
  • Rest of North America
  • UK and European Union
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of In-App Advertising market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the In-App Advertising market?
  • Which is the largest regional market for In-App Advertising market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving In-App Advertising market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the In-App Advertising market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global In-App Advertising Market
  • 2.2. Global In-App Advertising Market, By Type, 2022 (US$ Million)
  • 2.3. Global In-App Advertising Market, By Platform, 2022 (US$ Million)
  • 2.4. Global In-App Advertising Market, By Application, 2022 (US$ Million)
  • 2.5. Global In-App Advertising Market, By Geography, 2022 (US$ Million)
  • 2.6. Attractive Investment Proposition by Geography, 2022

3. In-App Advertising Market: Competitive Analysis

  • 3.1. Market Positioning of Key In-App Advertising Market Vendors
  • 3.2. Strategies Adopted by In-App Advertising Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2022 Versus 2031

4. In-App Advertising Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global In-App Advertising Market Value, 2021 - 2031, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis

5. In-App Advertising Market: By Type, 2021-2031, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 5.3. Market Segmentation
    • 5.3.1. Banner Ads
    • 5.3.2. Interstitial Ads
    • 5.3.3. Rich Media Ads
    • 5.3.4. Video Ads
    • 5.3.5. Native Ads

6. In-App Advertising Market: By Platform, 2021-2031, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 6.3. Market Segmentation
    • 6.3.1. Android
    • 6.3.2. iOS
    • 6.3.3. Others

7. In-App Advertising Market: By Application, 2021-2031, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 7.3. Market Segmentation
    • 7.3.1. Entertainment
    • 7.3.2. Gaming
    • 7.3.3. Social
    • 7.3.4. Online Shopping
    • 7.3.5. Payment & Ticketing
    • 7.3.6. News
    • 7.3.7. Others

8. North America In-App Advertising Market, 2021-2031, USD (Million)

  • 8.1. Market Overview
  • 8.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 8.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 8.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 8.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 8.5.1.North America
      • 8.5.1.1. U.S.
        • 8.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.2. Canada
        • 8.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.3. Rest of North America
        • 8.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

9. UK and European Union In-App Advertising Market, 2021-2031, USD (Million)

  • 9.1. Market Overview
  • 9.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 9.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 9.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 9.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 9.5.1.UK and European Union
      • 9.5.1.1. UK
        • 9.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.2. Germany
        • 9.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.3. Spain
        • 9.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.4. Italy
        • 9.5.1.4.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.4.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.4.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.5. France
        • 9.5.1.5.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.5.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.5.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.6. Rest of Europe
        • 9.5.1.6.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.6.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.6.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

10. Asia Pacific In-App Advertising Market, 2021-2031, USD (Million)

  • 10.1. Market Overview
  • 10.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 10.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 10.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 10.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 10.5.1.Asia Pacific
      • 10.5.1.1. China
        • 10.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.2. Japan
        • 10.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.3. India
        • 10.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.4. Australia
        • 10.5.1.4.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.4.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.4.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.5. South Korea
        • 10.5.1.5.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.5.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.5.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.6. Rest of Asia Pacific
        • 10.5.1.6.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.6.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.6.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

11. Latin America In-App Advertising Market, 2021-2031, USD (Million)

  • 11.1. Market Overview
  • 11.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 11.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 11.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 11.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 11.5.1.Latin America
      • 11.5.1.1. Brazil
        • 11.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.2. Mexico
        • 11.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.3. Rest of Latin America
        • 11.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

12. Middle East and Africa In-App Advertising Market, 2021-2031, USD (Million)

  • 12.1. Market Overview
  • 12.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 12.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 12.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 12.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 12.5.1.Middle East and Africa
      • 12.5.1.1. GCC
        • 12.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.2. Africa
        • 12.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.3. Rest of Middle East and Africa
        • 12.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

13. Company Profile

  • 13.1. Google
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Portfolio
    • 13.1.4. Strategic Initiatives
  • 13.2. Facebook
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Portfolio
    • 13.2.4. Strategic Initiatives
  • 13.3. Amazon
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Portfolio
    • 13.3.4. Strategic Initiatives
  • 13.4. Apple
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Portfolio
    • 13.4.4. Strategic Initiatives
  • 13.5. Other Notable Players
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Portfolio
    • 13.5.4. Strategic Initiatives