アプリ内広告の市場規模、シェア、成長分析：タイプ別、プラットフォーム別、用途別、地域別 - 産業予測 2025～2032年

アプリ内広告の世界市場規模は、2023年に1,723億3,000万米ドルとなり、予測期間（2025年～2032年）のCAGRは13.3%で、2024年の1,952億5,000万米ドルから2032年には5,301億9,000万米ドルに成長する見通しです。

アプリ内広告市場は、モバイルアプリケーションを収益化するために戦略的に設計されており、アプリ開発者はユーザーに無料または低コストのオプションを提供しながら収益を上げることができます。同市場は、スマートフォンの普及率とモバイルアプリの人気上昇によって成長しており、広告主はターゲットを絞ってパーソナライズされた広告を掲載することで、エンゲージメントの高いユーザーに効果的にリーチすることができます。しかし、広告疲れ、広告ブロックソフトの普及、プライバシー規制などの課題は、対処が必要な大きな障害となっています。このようなハードルにもかかわらず、先進技術、革新的な広告フォーマット、プログラマティック広告ソリューションを通じて機会が豊富にあり、ユーザーのエンゲージメントを促進しています。持続可能なCAGRが予測される米国のアプリ内広告市場は、デベロッパーにとっての収益化と広告主にとってのターゲティングアウトリーチという二重の役割を重視し、成長に向けて好位置にあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

アプリ内広告市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• バナー広告
• インタースティシャル広告
• リッチメディア広告
• 動画広告
• ネイティブ広告

アプリ内広告市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• Android
• iOS
• その他

アプリ内広告市場規模：用途別& CAGR（2025-2032）

• 市場概要
• エンターテインメント
• ゲーム
• ソーシャル
• オンラインショッピング
• お支払いと発券
• ニュース
• その他

アプリ内広告市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Alphabet Inc.（Google LLC）（United States）
• Meta Platforms Inc.（United States）
• Apple Inc.（United States）
• Microsoft Corporation（United States）
• Amazon.com Inc.（United States）
• AppLovin Corporation（United States）
• The Trade Desk Inc.（United States）
• Smaato Inc.（United States）
• InMobi Pte Ltd.（Singapore）
• Flurry（Yahoo Inc.）（United States）
• Tremor International Ltd.（Israel）
• PubMatic Inc.（United States）
• Magnite Inc.（United States）
• Digital Turbine Inc.（United States）
• Unity Software Inc.（United States）
• Criteo S.A.（France）

結論と提言

Global In-app Advertising Market size was valued at USD 172.33 billion in 2023 and is poised to grow from USD 195.25 billion in 2024 to USD 530.19 billion by 2032, growing at a CAGR of 13.3% during the forecast period (2025-2032).

The in-app advertising market is strategically designed to monetize mobile applications, allowing app developers to generate revenue while offering free or low-cost options to users. This market thrives on the increasing smartphone penetration and the rising popularity of mobile apps, enabling advertisers to effectively reach a highly engaged audience through targeted and personalized ad placements. However, challenges such as ad fatigue, the prevalence of ad-blocking software, and privacy regulations pose significant obstacles that need addressing. Despite these hurdles, opportunities abound through advanced technologies, innovative ad formats, and programmatic advertising solutions, fostering user engagement. With a forecasted sustainable CAGR, the US in-app advertising market is well-positioned for growth, emphasizing the dual role of monetization for developers and targeted outreach for advertisers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-App Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-App Advertising Market Segments Analysis

Global In-app Advertising Market is segmented by Type, Platform, Application and region. Based on Type, the market is segmented into Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads and Native Ads. Based on Platform, the market is segmented into Android, iOS and Others. Based on Application, the market is segmented into Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-App Advertising Market

The surge in smartphone usage worldwide has emerged as a pivotal catalyst for the expansion of the in-app advertising market. With an increasing number of individuals depending on mobile applications for a wide range of activities, advertisers recognize the immense opportunity to connect with a vast and active audience through targeted in-app advertisements. This trend highlights the shift in consumer behavior towards mobile platforms, enabling brands to effectively engage users within the context of the apps they frequently use. As a result, the growth of smartphones plays a crucial role in shaping the landscape of in-app advertising, propelling its market potential.

Restraints in the Global In-App Advertising Market

The global in-app advertising market faces significant constraints due to the increasing prevalence of ad-blocking software and escalating concerns regarding user privacy. As users become more conscious of their online experiences, they tend to seek greater control, which often leads to the blocking or restriction of advertisements. This shift in consumer behavior not only hampers the visibility of ads but also undermines the overall effectiveness of in-app advertising campaigns. Consequently, marketers must navigate these challenges to ensure successful engagement with their target audiences while balancing the need for privacy and personalization in their advertising strategies.

Market Trends of the Global In-App Advertising Market

The Global In-App Advertising market is rapidly evolving, driven by the trend of personalized and targeted advertising. Advertisers are increasingly harnessing user data and sophisticated analytics to deliver highly tailored ad experiences. This focus on personalization-guided by insights into demographics, interests, browsing behavior, and location-enables brands to engage users more effectively. For instance, e-commerce apps showcase personalized product recommendations reflecting users' past interactions, significantly enhancing user experience and boosting advertising campaign effectiveness. As a result, this trend is expected to contribute to substantial market growth, making personalized advertising a cornerstone of future in-app strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global In-app Advertising Market Size by Type & CAGR (2025-2032)

• Market Overview
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads

Global In-app Advertising Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global In-app Advertising Market Size by Application & CAGR (2025-2032)

• Market Overview
• Entertainment
• Gaming
• Social
• Online Shopping
• Payment & Ticketing
• News
• Others

Global In-app Advertising Market Size & CAGR (2025-2032)

• North America (Type, Platform, Application)
  • US
  • Canada
• Europe (Type, Platform, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alphabet Inc. (Google LLC) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppLovin Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Trade Desk Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smaato Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMobi Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry (Yahoo Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tremor International Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PubMatic Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magnite Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Turbine Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Software Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Criteo S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations