市場調査レポート

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1801215

アプリ内広告の市場規模、シェア、動向、予測：広告タイプ、プラットフォーム、用途、地域別、2025年～2033年

In-app Advertising Market Size, Share, Trends and Forecast by Advertising Type, Platform, Application, and Region, 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 120 Pages
納期: 2～3営業日

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概要
図表
目次

概要

サンプル依頼リストに入れる

アプリ内広告の世界市場規模は、2024年に1,917億9,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに8,217億5,000万米ドルに達し、2025年から2033年にかけて16.14%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年には37.6%以上の市場シェアを占めています。アプリ内広告市場のシェアは、主に高速インターネットへのシームレスなアクセス、スマートフォンやタブレットの消費の増加、オンラインゲームの出現、ソーシャルメディアにアクセスするためのモバイルアプリケーションの利用の増加、ブロードバンドサービスの普及の拡大などの影響を受けて拡大しています。

アプリ内広告は、ゲーム、エンターテインメント、小売などの業界におけるスマートフォンの利用拡大やモバイルアプリの普及により、世界的に増加傾向にあるビジネス分野を形成しています。AIを活用したアナリティクスにより、企業はユーザーとのインタラクションを高め、コンバージョンの成功につながる、テーラーメイドの関連広告を作成することができます。さらに、広告のプロセス自動化は、的確な支出最適化を通じて特定のオーディエンスにターゲットを絞った広告を配信するための一般的な選択肢として浮上しています。さらに、動画やインタラクティブな広告フォーマットへの移行により、オーディエンスのインタラクションが高まり、アプリ内広告はデジタルマーケティング担当者に好まれるチャネルとなっています。プライバシー規制や、押し付けがましくない広告体験に対する消費者の嗜好の進化が、広告主やアプリ開発者の戦略をさらに形成しています。

米国は、成熟したデジタルインフラと消費者のアプリ利用率の高さに支えられ、アプリ内広告市場において依然として有力なプレーヤーです。eコマースやモバイルゲームアプリの普及に伴い、広告主は多様なオーディエンスを獲得するためにこのチャネルに予算を配分する傾向が強まっており、アプリ内広告の収益が向上しています。人工知能や機械学習技術による高度なターゲティングメカニズムにより、企業は広告投資に対するリターンを効果的に最適化できるようになっています。5G技術の採用により、広告配信のスピードと品質が向上し、アプリ内広告イノベーションの世界的リーダーとしての米国の地位がさらに強固なものとなっています。例えば、業界レポートによると、2024年1月現在、米国のデジタル広告費全体の81.9%をプログラマティック広告が占めており、市場におけるその重要な役割が浮き彫りになっています。

アプリ内広告市場動向：

モバイルアプリの利用拡大

市場を牽引する主な要因の1つは、モバイルアプリの利用が継続的に増加していることです。スマートフォンの技術進歩やネットワーク速度の向上により、モバイルアプリの利用は増加の一途をたどっています。業界レポートによると、2024年第1四半期、モバイルアプリケーションに対する世界全体の消費者支出は352億8,000万米ドルに達しました。このようなアプリ内でのユーザー・エンゲージメントの高まりは、広告主に膨大なターゲット層を提供します。ユーザーがアプリを利用することで、広告主はこの機会を活用してパーソナライズされた文脈に即した広告を配信し、広告キャンペーン全体の効果を高めることができます。多様な層におけるモバイルアプリ利用の拡大は、アプリ内広告市場のシェア拡大に大きく貢献しています。

ターゲティング広告機能

アプリ内広告は、高度なターゲティングとパーソナライズされたキャンペーンを可能にし、これが市場成長の主要因となっています。広告主は、アプリが収集したデモグラフィック、嗜好、行動パターンなどの豊富なユーザーデータにアクセスすることができます。この豊富なデータにより、正確なオーディエンス・ターゲティングが可能になり、広告が最も関連性の高いユーザーに届くようになります。業界レポートによると、10人中8人のマーケターがブランド認知度が向上したと報告しており、アプリ内広告への投資はブランドにとって成果を上げています。広告主は、ユーザーの興味関心、位置情報、デモグラフィックに基づいてメッセージを調整できるため、エンゲージメントとコンバージョンの可能性が高まる。ターゲットを絞った広告を配信できることは、より関連性の高いコンテンツを表示することでユーザー体験を向上させるだけでなく、広告主にとっては広告費の効率を最大化できるため、この広告はデジタル広告においてますます魅力的な選択肢となっています。

拡大するアプリ収益化戦略

アプリ開発者やパブリッシャーは、多様な収益化戦略を採用するようになってきており、この広告形態が中心的な役割を果たしています。アプリ開発者間の競争が激化する中、この広告は従来のアプリ購入モデルを補完または代替する収益源を提供します。広告主との提携により、開発者はアプリを収益化しながら、ユーザーには無料または低料金で提供することができます。このようなアプリ開発者と広告主の互恵的な関係は、市場を前進させます。ディスプレイ広告、動画広告、ネイティブ広告など、さまざまな広告フォーマットの柔軟性により、開発者はアプリの収益化に最適なアプローチを選択することができ、アプリ内広告市場の継続的な需要に貢献しています。さらに、GSMAのState of Mobile Internet Connectivity Report 2023（SOMIC）によると、現在、世界人口の54%にあたる43億人以上がスマートフォンを所有しています。このようなスマートフォンの普及は、アプリ内広告の視聴者層を大幅に拡大し、開発者にとっては、より多くのユーザー層を取り込みながら収益を上げることができる、より大きな機会を提供することになります。

北米
- 米国
- カナダ
アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第10章 SWOT分析

第11章バリューチェーン分析

第12章ポーターのファイブフォース分析

第13章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Amobee Inc.（Singapore Telecommunications Limited）
- Apple Inc.
- BYYD Inc.
- Chartboost Inc.
- Facebook Inc.
- Flurry Inc.（Verizon Media）
- Google AdMob（Google Inc.）
- InMobi（InMobi Pte Ltd.）
- MoPub Inc.（Twitter）
- One：by AOL（AOL）
- Tapjoy Inc.
- Tune Inc.

図表

List of Figures

Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
Figure 2: Global: In-app Advertising Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2024
Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2024
Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2024
Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2024
Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: North America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: United States: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Canada: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: China: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Japan: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: India: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Australia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Europe: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Germany: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: France: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Italy: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Spain: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Russia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Global: In-app Advertising Industry: SWOT Analysis
Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
Figure 86: Global: In-app Advertising Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million USD), 2025-2033
Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million USD), 2025-2033
Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: In-app Advertising Market: Competitive Structure
Table 7: Global: In-app Advertising Market: Key Players

Product Code: SR112025A2419

The global in-app advertising market size was valued at USD 191.79 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 821.75 Billion by 2033, exhibiting a CAGR of 16.14% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 37.6% in 2024. The in-app advertisement market share is expanding, principally influenced by seamless accessibility to high-speed internet, increasing consumption of smartphones and tablets, rising advent of online gaming, growing utilization of mobile applications to access social media, and escalating penetration of broadband services.

In-app advertising forms an ascending business sector worldwide due to expanding smartphone usage and mobile app adoption among industries, such as gaming, entertainment, and retail. AI-powered analytics help businesses create tailored relevant advertisements which boosts user interaction and leads to greater conversion success. Moreover, process automation in advertising has emerged as a prevalent option for delivering targeted advertising to specific audiences through precise spending optimization. Additionally, the shift towards video and interactive ad formats has boosted audience interaction, making in-app advertising a preferred channel for digital marketers. Privacy regulations and evolving consumer preferences for non-intrusive ad experiences are further shaping the strategies of advertisers and app developers.

The United States remains a prominent player in the in-app advertising market, supported by a mature digital infrastructure and high app usage among consumers. With the proliferation of e-commerce and mobile gaming apps, advertisers are increasingly allocating budgets to this channel to capture diverse audiences, thereby improving the in-app advertising revenue. Advanced targeting mechanisms, driven by artificial intelligence and machine learning technologies, are allowing companies to optimize returns on advertising investments effectively. The adoption of 5G technology has enhanced ad delivery speed and quality, further solidifying the U.S. position as a global leader in in-app advertising innovation. For instance, according to industry reports, programmatic advertising accounted for 81.9% of total digital advertising expenditure in the United States as of January 2024, highlighting its significant role in the market.

In-app Advertising Market Trends:

Increasing Mobile App Usage

One primary factor driving the market is the continuous rise in mobile app usage. Mobile app use continues to rise due to smartphone technology advances and growing network speed capabilities, allowing users to stay on apps for longer periods, individuals are spending more time on mobile applications for various purposes. According to industry reports, in the first quarter of 2024, the overall global consumer spending on mobile applications reached USD 35.28 Billion. This heightened user engagement within apps provides advertisers with a vast and targeted audience. As users interact with apps, advertisers can leverage this opportunity to deliver personalized and contextually relevant advertisements, enhancing the overall effectiveness of these advertising campaigns. The growth of mobile app usage across diverse demographics contributes significantly to the expansion of the in-app advertisement market share.

Targeted Advertising Capabilities

In-app advertising enables highly targeted and personalized campaigns, which is a key driver for its market growth. Advertisers can access a wealth of user data, including demographics, preferences, and behavior patterns, collected by apps. This rich data allows for precise audience targeting, ensuring that advertisements reach the most relevant users. According to industry reports, in-app ad investments are paying off for brands as 8 out of 10 marketers report that their brand awareness has improved. Advertisers can tailor their messages based on user interests, location, and demographics, increasing the likelihood of engagement and conversion. The ability to deliver targeted advertisements not only enhances the user experience by showing more relevant content but also maximizes the efficiency of ad spending for advertisers, making this advertising an increasingly attractive option in the digital advertising landscape.

Growing App Monetization Strategies

App developers and publishers are increasingly adopting diverse monetization strategies, with this form of advertising playing a central role. As competition among app developers intensifies, this advertising provides a revenue stream that complements or substitutes traditional app purchase models. Through partnerships with advertisers, developers can monetize their apps while offering them for free or at a reduced cost to users. This mutually beneficial relationship between app developers and advertisers propels the market forward. The flexibility of various ad formats, such as display ads, video ads, and native ads, allows developers to choose the most suitable approach for monetizing their apps, contributing to the continued in-app advertising market demand. Furthermore, According to GSMA's State of Mobile Internet Connectivity Report 2023 (SOMIC), over 4.3 billion people, or 54% of the global population, now possess a smartphone. This widespread smartphone adoption significantly expands the audience base for in-app advertisements, providing greater opportunities for developers to generate revenue while engaging a larger user demographic.

In-app Advertising Industry Segmentation:

Analysis by Advertising Type:

Banner Ads
Interstitial Ads
Rich Media Ads
Video Ads
Others

Banner ads lead the market with around 38.7% of market share in 2024. Banner ads are a traditional form of in-app advertising, represented by rectangular graphics displayed within app interfaces. Despite their simplicity, banner ads remain prevalent due to their cost-effectiveness and ease of implementation. However, these visual advertisements face difficulties due to banner blindness since users tend to dismiss repeated ad displays causing advertisers to look for innovative formats that grab attention and enhance performance indicators.

Analysis by Platform:

Android
iOS
Others

Android leads the market with around 67.8% of market share in 2024. This is due to its widespread global adoption and open-source nature. With a diverse range of devices and a large user base, Android provides advertisers with extensive opportunities to reach a diverse audience. The platform's flexibility enables innovative ad formats and targeting options. Advertisers on Android often face the challenge of device fragmentation, requiring careful optimization for various screen sizes and specifications. However, the platform's sheer market share makes it a crucial focus for in-app advertising strategies, ensuring brands can maximize their reach and engagement.

Analysis by Application:

Messaging
Entertainment
Gaming
Online Shopping
Payment and Ticketing
Others

Messaging leads the market in 2024. This advertising within messaging applications has become a significant channel for marketers to reach users in a personalized and contextual manner. Advertisers leverage messaging platforms to engage users with targeted promotions, sponsored content, and interactive ad formats. With the increasing popularity of messaging apps worldwide, this segment provides a valuable avenue for brand communication and customer engagement. Furthermore, increasing consumer reliance on messaging applications makes the in-app advertising market outlook attractive for promising future prospects by engaging users with personalized content and new advertising opportunities.

Regional Analysis:

North America
- United States
- Canada
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of over 37.6%. The Asia Pacific region demonstrates growth dynamics coupled with rapid market expansion. With a massive population and increasing smartphone adoption, countries like China, India, and Southeast Asian nations offer substantial opportunities for advertisers. The region's fast economic development, together with urbanization patterns, inspire growing consumer spending that sets the stage for stronger advertising investments. Additionally, the diversity in languages, cultures, and consumer behaviors presents both challenges and opportunities for targeted and localized advertising strategies. The in-app advertisement market statistics reveal a robust growth trajectory as advertisers in Asia Pacific emphasize mobile-first approaches, capitalizing on the popularity of apps across various industries, contributing significantly to the global landscape.

Key Regional Takeaways:

United States In-app Advertising Market Analysis

In 2024, United States accounted for 89.80% of the market share in North America. The World Economic Forum estimated that the overall media consumption by adults in the United States had reached around 666 minutes per day, which is 11.1 hours, by 2021. This increasing amount of time spent on media platforms, including mobile applications, plays a significant role in expanding the in-app advertising market in the United States. Advertisers have the great opportunity of reaching consumers at their most accessible times, now that consumers are spending more hours per day on smartphones. With this rise in the use of mobile apps for entertainment, shopping, and social networking, brands are taking in-app advertisements as a mean to reach very engaged and active audiences. Furthermore, the increasing use of mobile devices across various demographics, coupled with the growing preference for free or low-cost apps supported by advertising, provides additional fuel for market growth. The shift towards digital advertising, combined with the significant time spent on mobile devices, makes in-app advertising a key channel for brand engagement and consumer conversion.

North America In-app Advertising Market Analysis

The North America in-app advertising market is experiencing robust growth, driven by increased smartphone penetration, high app usage, and advancements in ad targeting technologies. Companies are utilizing tailored and interactive advertisements to improve audience engagement and drive higher conversion rates. For instance, in November 2024, MobileFuse partnered with ID5, integrating the ID5 ID to improve audience targeting, campaign efficiency, and compliance with privacy regulations. This collaboration enhances advertiser ROI by reducing CPA, CPC, and CPM while maintaining effective, privacy-first personalization across channels. In addition, rising investment in mobile gaming and entertainment apps further contributes to market expansion, as these platforms attract large audiences. The integration of automated advertising solutions and analytics powered by artificial intelligence is enhancing the efficiency and effectiveness of ad placement and results tracking. Additionally, regulatory compliance and growing consumer demand for seamless ad experiences are shaping market strategies, positioning North America as a key region for in-app advertising innovation.

Europe In-app Advertising Market Analysis

Internet penetration for households was recorded at 94% across the European Union as of 2024, and household internet access has been as high as 99% in both the Netherlands and Luxembourg, the European Commission reported. Therefore, these penetration rates mean an increase in demand for the in-app ad market in Europe. With more and more households becoming internet-enabled, especially in terms of smartphone and other mobile devices, it opens up wider opportunities for the in-app ad market. Mobile devices are more penetrating, combined with high access rates to internet, offering the advertisements a broader and diversified reach through targeted and personalized campaigns. With mobile app usage continuing to increase, especially for entertainment, shopping, and social media, in-app advertising becomes an increasingly effective method for advertisers to engage users. In addition, with more connected households, app developers have more opportunities to monetize their platforms, thus creating a mutually beneficial relationship with advertisers, which further propels growth in the European in-app advertising market.

Asia Pacific In-app Advertising Market Analysis

By 2030, GSMA anticipates the Asia Pacific mobile economy contribution will cross over the threshold of more than USD 1 Trillion as fueled by more aggressive uptake of 5G technologies. It influences the in-app ad market as improvements in the internet speeds facilitated through rollout of 5G networks result in a much more enriching in-app advertisement. Faster data transmission allows for high-quality video ads, augmented reality (AR) ads, and other dynamic content that enhances user engagement. The increased mobile connectivity also leads to greater mobile app usage across diverse sectors, from entertainment to e-commerce, further expanding the audience base for advertisers. With the rise of 5G, advertisers can leverage real-time data and target users more effectively, leading to higher conversion rates. This technological advancement, coupled with the growing number of mobile app users, positions Asia Pacific as a key driver for the continued growth of the in-app advertising market in the coming years.

Latin America In-app Advertising Market Analysis

According to industry reports, in 2023, mobile technologies and services made up 8% of the GDP in Latin America in 2023, generating USD 520 Billion in economic value, according to GSMA. This substantial impact propels the regional expansion of the in-app advertising sector. With mobile technology becoming a core aspect of everyday activities, the growing smartphone user base broadens mobile app accessibility. This growth, coupled with greater internet penetration across the region, gives advertisers an expanded, more interactive audience. Additionally, with the rapid introduction of 4G and 5G across Latin America, mobile connectivity becomes more robust and enables richer and more interactive forms of advertising - video, augmented reality, in-app purchases - among others. Advertisers are using all these developments to provide personalized contextually relevant messages that increase the engagement and conversion rates of their consumers. With mobile services significantly contributing to the region's economy, growth in mobile applications and the evolving landscape of advertising position in-app advertising as one of the growth drivers in Latin America.

Middle East and Africa In-app Advertising Market Analysis

The adoption of 5G is expected to significantly accelerate from 2025, with projections indicating that half of the region's population will be covered by the end of the decade. The GCC countries will continue to be the leaders, as 5G coverage is expected to reach 95% of the population by 2030, as per reports. This fast pace of 5G infrastructure will drive the growth of in-app advertising, allowing more engaging and interactive ad formats such as high-definition video and AR ads. Advanced technologies will open up new avenues for brands to target consumers with more personalized and immersive experiences. Additionally, the growing mobile penetration and increased app usage across the region will create a larger audience base for advertisers, enhancing the effectiveness of in-app ads. As 5G enhances the mobile user experience, in-app advertising will become a key component of the evolving digital advertising landscape.

Competitive Landscape:

The key players in the market are driving in-app advertising market growth through innovative strategies and technological advancements. As the mobile app ecosystem expands, companies like Google, Facebook, and Apple leverage their extensive user bases to offer targeted and personalized in-app ads. These industry giants invest heavily in data analytics and artificial intelligence to understand user behavior, enabling advertisers to tailor their campaigns effectively. Additionally, the integration of interactive and immersive ad formats, such as playable ads and augmented reality experiences, enhances user engagement, contributing to the market's expansion. Strategic partnerships and acquisitions by key players further strengthen their positions, creating comprehensive advertising ecosystems. For instance, in August 2024, Reddit announced the acquisition of Memorable AI, a company specializing in AI models to optimize ad performance. This move strengthens Reddit's AI capabilities and enhances its advertising technology offerings for improved campaign effectiveness. According to the in app advertising market forecast, with the rising demand for mobile applications and the continuous improvement of ad technologies, key players play a pivotal role in driving sustained in-app advertising market growth and shaping the future landscape of the market.

The report provides a comprehensive analysis of the competitive landscape in the keyword market with detailed profiles of all major companies, including:

Amobee Inc. (Singapore Telecommunications Limited)
Apple Inc.
BYYD Inc.
Chartboost Inc.
Facebook Inc.
Flurry Inc. (Verizon Media)
Google AdMob (Google Inc.)
InMobi (InMobi Pte Ltd.)
MoPub Inc. (Twitter)
One by AOL (AOL)
Tapjoy Inc.
Tune Inc.

Key Questions Answered in This Report

1.How big is the in-app advertising market?
2.What is the future outlook of in-app advertising market?
3.What are the key factors driving the in-app advertising market?
4.Which region accounts for the largest in-app advertising market share?
5.Which are the leading companies in the global in-app advertising market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global In-app Advertising Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Advertising Type

6.1 Banner Ads
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Interstitial Ads
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Rich Media Ads
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Video Ads
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast

7 Market Breakup by Platform

7.1 Android
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 iOS
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Application

8.1 Messaging
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Entertainment
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Gaming
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Online Shopping
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Payment and Ticketing
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Apple Inc.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 BYYD Inc.
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
- 13.3.4 Chartboost Inc.
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio
- 13.3.5 Facebook Inc.
  - 13.3.5.1 Company Overview
  - 13.3.5.2 Product Portfolio
- 13.3.6 Flurry Inc. (Verizon Media)
  - 13.3.6.1 Company Overview
  - 13.3.6.2 Product Portfolio
- 13.3.7 Google AdMob (Google Inc.)
  - 13.3.7.1 Company Overview
  - 13.3.7.2 Product Portfolio
- 13.3.8 InMobi (InMobi Pte Ltd.)
  - 13.3.8.1 Company Overview
  - 13.3.8.2 Product Portfolio
- 13.3.9 MoPub Inc. (Twitter)
  - 13.3.9.1 Company Overview
  - 13.3.9.2 Product Portfolio
- 13.3.10 One by AOL (AOL)
  - 13.3.10.1 Company Overview
  - 13.3.10.2 Product Portfolio
- 13.3.11 Tapjoy Inc.
  - 13.3.11.1 Company Overview
  - 13.3.11.2 Product Portfolio
- 13.3.12 Tune Inc.
  - 13.3.12.1 Company Overview
  - 13.3.12.2 Product Portfolio

アプリ内広告の市場規模、シェア、動向、予測：広告タイプ、プラットフォーム、用途、地域別、2025年～2033年

In-app Advertising Market Size, Share, Trends and Forecast by Advertising Type, Platform, Application, and Region, 2025-2033

アプリ内広告市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のアプリ内広告市場

第6章 市場内訳：広告タイプ別

第7章 市場内訳：プラットフォーム別

第8章 市場内訳：用途別

第9章 市場内訳：地域別

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 競合情勢